marketingseries

[marketingseries]

Blog 1

Blog 1

 Dated – October 2nd, 2020

 About the company:

 Blended Perspectives Inc. is an IT consulting firm based in Toronto, dedicated to enabling the full

 the potential of team collaboration, using Atlassian tools such as Jira, Confluence, and many others. Among their services, they focus on the following parameters- 

     1. Migration of the full suite of our products to our hosting solution

      2. Bitbucket Data centre migration and implementation

     3. Service desk implementation and support

     4. Confluence workflows and advanced configuration

     5. Training for all Atlassian products

     6. Dev Ops implementation utilizing Chef and other automated tools

     7. Agile support, coaching, and facilitation

 Work Experience / Work Responsibility:

 Work responsibility includes ensuring Marketing activities. 

 Assisting in organizing webinars. 

 Create social media content for Facebook, LinkedIn, and Twitter and derive publishing the content 3 times a week on those platforms. 

 Conduct Market Research in terms of Marketing tactics and competition. 

 Closing watching the competition and appreciating social media activities of partners and clients. Constantly update the status of the task and constantly follow up with the respective person-in-charge. 

Blended Perspectives conduct a webinar on frequent basics that talk about Atlassian products and they provide consulting in terms of these products that include – Jira, Confluence. Being an IT company that focused on Atlassian products is highly competitive who provides the same product but opts for different measures for it to promote it. The company allies with other partners to deliver their content and their target audience mainly being North America – Canada and the US. The underlying aspect includes how these applications will make the working atmosphere so much as ease wherein working in teams is super smooth and coordinated effectively. The main mode of communication is through Slack (company internal communication application) besides email and task are listed in Jira and Confluence. 

[marketingseries]

Connecting the dots…

Marketing Seminar Series gave me an opportunity to hear and learn from the best in the industry. Most of them belong to Marketing and Digital aspect of communication and are alumni of George Brown College too. Speakers spoke about their journey, their struggle and milestones and how are they doing currently. There were common grounds to keep pushing yourself, strive hard and make choices – to perform better.

Graham was our first speaker, who is an experienced Data Scientist, Data Analyst, and a Lead Developer with experience in organizations like Acadium, Shopify, Black Feather and CPP Investment board. Over the years, one of his achievement was that he led the design and development department of a web based real estate, where they launched a trading simulation. Graham established an online grocery delivery service in Kingston, ON, where he focused on locally sourced organic food. He was the co-founder of that organization. I connected with him on LinkedIn and understood that Networking plays an important role here and connections make a difference when applying for a job. He emphasized upon Acadium chose to work effectively between the students and the mentors. The portal provides tools so students can learn about the actual work and can-do online internships with the certified mentors and receive certification in return. He motivated us to pursue learning + experience way to assure that we are ready for the real world. Our second speaker was Julie VanderKloet who has an extensive knowledge and experience in consumer insights. She has been in the business industry for over 11 years. Starting her journey as a research manager, she learned about behaviour and insight, and she gained the ability to understand and describe a research scenario accurately and succinctly.

During her professional journey, she conducted online qualitative research, creating client marketing strategies, and expanded her horizons as a researcher by learning engaging and inventive design thinking techniques.

In 2008, she completed her master’s in science in sensory and consumer science. She is collaborative and open-minded; she encourages teammates to embrace new challenges and always makes time to engage and provide learning opportunities.

Julie is a strong leader, researcher, and storyteller, Julie is a great strategist. Currently, she is working as a senior manager (Consumer Insights) with Weston Foods. It was marvellous to see that how consumer insights dig to various other subjects and when it comes to customer journey not just how the brand communicates with the consumer matters also buy their personal beliefs and their mindset.

Our third speaker Kareem Perez is a results-oriented marketer focused on growth and strategic insights, emphasizing measurable development above all. His areas of expertise include SEO, SEM, Social Media, Mobile, and Email.

Kareem has worked for some of Canada’s top digital marketing agencies as well as a digital consultant. He has managed teams and worked with brands to develop growth-oriented digital marketing strategies helping to make them profitable, shareable, and ultimately more valuable. His passion is to train and share knowledge about the rapidly changing digital landscape, public speaking, and community organizations volunteering for meaningful causes.

Kareem’s latest discovery “The Tech Effect” founded last year in 2019, a place where marketing professionals are interested in constant learning, training, and upgrading their skills to meet the demands of the changing world and workforce. Kareem explained to us that digital marketing is becoming more and more important in today’s world where “flexibility is the future”, and where digital is accelerating the disruption of traditional marketing in many ways. As such, we learned that digital literacy is essential and presents itself as a highly in-demand skills gap right now in the marketing field, and being a (semi) expert at one or more areas of digital marketing such as SEO, UX, social media, or Google Ads, can be an extremely effective way to kickstart our own careers.

When it comes to initially building out our careers, Kareem encouraged us to do some inner work to find out what our “sweet spot” is, which is essentially the intersection between our passion/interest (what we enjoy), our strengths (what we’re good at), and the job market (what companies are looking for). Cindy Tran is a motivated marketing campaign specialist, with experience managing campaigns for key customer life-cycle milestones. She can develop and fulfill outlined business outcomes, with extensive experience in developing; integrated marketing campaigns, audience segmentation analysis, engaging content, client databases, digital assets (which includes emails, paid social ads and cloud pages), project briefs, and post-analysis reports. Our next speaker James has a background in Business Administration and started his professional career in Scotiabank, where he was almost for four years in different areas such as Financial Advising and Global Market Research. In 2016 he completed with honours the Graduate Certificate on Strategic Relationship Marketing at George Brown College. He earned his opportunity at Shopify, first as a Customer Success Guru and currently, James is the Merchant Success

Each of the speaker mentioned above, I connected them through LinkedIn and to their way of approaching and doing things. Not necessarily everything in initial stage looks perfect however when looking back it all makes sense that no matter the first job didn’t pay well or it seemed that I wasn’t learning anything or I wasn’t making relevant connections however a dot irrespective placed wherever on a paper can form a line and no learning goes waste. It all adds up to experiences.

[marketingseries]

Customer Experience and Journey Mapping by Brian Walsh

Our recent session in the Marketing Seminar course at George Brown College was with Brian Walsh. Brian  provided us an insight about customer journey and different perceptive on how to analyze customer experience from the beginning till the end.  Brian has worked across varied companies by designing customer journey for them and allow them to gain an understanding of why do the customers do what they do. Among the companies he worked with include - Air Canada, CISCO, Allianz and McDonalds among others. He focused on one of the customer journey in a hospital. He talked about how a young girl experienced getting an MRI. While the research was performed they could conclude that on average, half of the children receiving MRI have a fairly negative experience and typically ends with them having to be sedated in order for the tests to be properly performed. When a problem is identified it brings an opportunity to scan the customer journey, the child in this case to make alterations and specific details to be verified and understand what measures or actions can be taken to have an positive experience among children when it comes to MRI.  The highlight of the talk was Brian went in-depth with the details and analysis about the journey map. He explained as to how important it is to consider and understand the feelings from the very moment the child consider to take an MRI and not just when the child actually entered the hospital. I found this interesting and insightful as it allows the researcher or company requesting a journey map to get a better understanding of the factors that they cannot control leading up to the interaction with the company or brand. Brian also went on to point out every instance of interaction with a hospital staff member including a parking attendant or manager and would speak to all the stakeholders that play a role in the customer’s journey regardless of their significance. It was also important to understand how each individual would add up to the customer journey who were relevant enough to combine that as an experience over adding everyone who came across. Brian did emphasis that it is important to determine the situation as to given the scenario or the situation, there should be noted as to how many people need to be interacted with or how many of them should be considered. However, the more interaction is noted, the better it performs. Eventually, the organization works towards a common goal to analyze the response and lead to results and make changes as and when required for the customer journey process. To conclude, Brian gave quite the details and provided pointers and insights on customer experience and journey mapping.