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We live in an era of changes.⁣ So how do we sum up the process by which today's consumer hears about our organization, chooses our product or service, and buys it?⁣ Understanding our customers' buying journey can help us figure out just that!⁣ Multiple channels and devices have made reaching customers easy. It has also made the buyer journey more complex.⁣ ⁣ We can broadly break the customer journey into 5 parts:⁣ 📌 Awareness: Your consumer becomes aware of your brand through advertisements, word of mouth, and social media channels.⁣ 📌 Consideration: The consumer is actively considering whether to buy your products/services or not.⁣ 📌 Purchase: Your consumer is now your customer.⁣ 📌 Retention: The customer uses your product/ service and sometimes seeks guidance from you or your user community. It helps build brand loyalty.⁣ 📌 Advocacy: The customer spreads word of mouth about your products/ services.⁣ So far, so simple. Right?⁣ But,⁣ The truth is, It's not that simple.⁣ This is only the tip of the iceberg. Today more than ever, the customers desire a more personalized journey built around their individual needs.⁣ Along with authenticity, they also expect a human-level relationship with the business.⁣ Automated and prerecorded messages are a big NO-NO!⁣ You can find a detailed article with practical tips on how to design a customer buying journey for your business on my website. Click on the link in the bio.⁣ #businessgrowthstrategies #socialmediamarketingmanager #socialmediaplanner #digitalmarketingservices #socialmediasuccess #socialmediamanagers #socialmediagrowthexpert #socialmediagrowthhacks #socialmediagrowthtips #socialmediagrowth #socialmediabusiness #socialmediaconsulting #socialmediaconsultant #socialmediabranding #socialmediahelp #socialmediamarketer #socialmediastrategist #socialmediamarketing101 #socialmediastrategy #socialmediamarketing ⁣ ⁣ ⁣ ⁣ https://www.instagram.com/marketingshift.iv/p/CYHhs7WsnY0/?utm_medium=tumblr