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5 Best Digital Marketing Tools For Small Businesses Introduction

With the advent of digital marketing, small businesses are no longer at a disadvantage to larger companies. Technology has given them the ability to compete and it is important that they use these tools wisely.

There is no denying that social media has helped small business owners gain exposure for their products or services. However, that does not mean that they should spend all of their time on social media sites. They need to focus on other digital marketing networks such as email marketing and paid search advertising as well.

1. OneTrak - Marketing Campaign Management Tool

OneTrak is a software tool that can help marketers in their day-to-day tasks. It includes features like inbound marketing, customer acquisition, content management, campaign management and lead tracking.

One of the most common challenges for marketers is managing their lead generation campaigns. OneTrak offers a powerful campaign management feature to help them do just that.

If you are looking for a marketing tool to boost your business, then OneTrak is the one for you.

2. Hootsuite - Social Media Management Platform

Hootsuite is a social media management platform that allows users to manage social media platforms from one place. It allows users to monitor their mentions and messages on different social media channels and schedule their posts all with the help of quotes, hashtags, and mentions.

This product is mainly used by marketing teams, public relations agencies, enterprises, and individuals who want to have a social presence on the internet.

3. Google Analytics - Web Analysis Tool

Google Analytics is a free web analytics application that provides a wide range of data about website traffic and usage patterns. It is easy to set up, provides detailed information about the visitors to the site, and gives reports of what they do while they are on the site.

Google Analytics can be accessed through an online tool on any device with an internet connection. It does not require knowledge of programming languages or coding skills. There are many integrations with other Google products for example, AdWords and DoubleClick, which provide users with more web analytics tools to use.

4. Sprout Social - Social Media Management Software

Sprout Social is a social media management tool that allows brands and businesses to manage all their social media accounts, including Facebook, Twitter, Facebook Messenger, Instagram and LinkedIn.

Sprout Social has a robust set of features that make it easy for businesses to collaborate with their team members. It is designed to work in tandem with other popular marketing software products like Hootsuite and Buffer. It also has advanced analytics tools which provides detailed reports on how the campaign is performing.

Sprout Social does not have an expensive pricing plan as it starts at only $49 per month for up to five social profiles. That makes it an affordable option for small businesses or startups who are just starting out on their social media journey.

5. Kissmetrics - Marketing Automation Software

Kissmetrics is the world's leading marketing automation software that can unlock the potential of your customer data. It's easy to use and scalable to grow with your business needs.

Check out the curated list of digital marketing tools today.