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From Vision to Validation — How BFB Helped Solidify My Business Path

When I first began taking this Business Feasibility course, my goal was to challenge the business idea I've been developing: The Next — a music launch site and agency that helps independent artists succeed by offering revenue-sharing models, marketing, and event planning services in one place. I entered this class hoping to stress-test my idea and gain better insight into whether it might be viable in thecompetitive marketplaces of today. This course served that purpose — and then some. Using Rhonda Abrams' feasibility checklist templates, I was able to viewmy concept from different angles, including financial risk, market demand, competitive advantage, and technical execution. The emphasis on real data and identifying credible sources allowed me to movebeyond intuition and towards substantiating ideas with concrete facts. For example, decomposing the IFPI 2022 report and Patreon creator income using Graphtreon gave me insight into actual artist habits and issues. I also learned the value of customer discovery. Creating a survey and analyzing feedback from real independent artists caused me toquestion some assumptions — specifically, what services they'll pay for upfront versus what they'd like bundled into revenue-share models. This helped to tighten my pricing model and service bundles to better align with real artist needs. All that being said, this class was extremely condensed. I wish that I had more time to do more rounds of testing and gather more customer information. There were just so many ideas that I wanted to prototype and dig deeper into, particularly with real-world interviews and MVP tests. I will be doing this as a continuous process on my own time, but alonger timeline would have provided deeper insights. Moving forward, I plan to apply what I learned in several ways. Personally, I’ll continue using feasibility tools to vet ideas before investing time and money. Professionally, I now have a working draft of a business model I can refine and pitch to collaborators, potential clients, or even funders. The confidence I’ve gained from having a structured validation process behind The Next is invaluable.