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I made it rain today.

[mbulelo-faluti-blog]

Deviation

A collaboration between Mbulelo Faluti, The Darkroom Artist and Zurka Jewelry.

Written by: Gift Makhubu (@gift.makhubu)

The core intention of this series is to Deviate from the norm through the use of aesthetically-African, Tribal-inspired jewellery by the immensely-gifted designer @Zurka55.

Mbulelo Faluti incorporated this Afro-futuristic jewelry with his unique and stylish silhouette that he is well-known and admired for.

The photographic and cinematic visual prowess of the Darkroom Artist was vital in creating these visually-stunning, retro-futuristic images which tell a story of a thousand words.

The Darkroom Artist’s impeccable creative direction and ability to capture unique narratives is evident and was diligently enforced by the utilisation of props.

The images are an ideal deviation from the norm in contemporary media, fashion and street culture. There is clear sense of non-conformity to standard visual & artistic expectations.

The images ooze authenticity & a unique narrative of a young fashion trailblazer from a historical township called Orlando in Soweto.

Faluti’s Sowetan heritage is evident in his use of a crate of Beer as a sit. He is pictured sitting on a crate on top of a roof, an exact deviation from the norms set out by society.

Muse: @mbulelo.faluti

Photography and art direction: @thedarkroomartist

Jewelry & styling: @zurka55

Written by: @gift.makhubu