mcmansionhell

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Bonus Post: The McMansionization of the White House, or: Regional Car Dealership Rococo, a treatise

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simulacra for bootlickers

FYI, this post is a little more NSFW than usual with the language.

Usually I think McMansions are kind of funny. Sometimes, I even like them. If I didn't like them at least a little bit, I don't think I'd be running this blog for a solid eight years and counting. Some McMansions are so strange and so fascinating in their architectural languages (it's never just one language) that they test the boundaries of what residential architecture can do on an individual and often ad hoc level. Others so cogently and often whimsically express various cultural fascinations and deeply entrenched American ideas of what prosperity looks like (read: neuroticisms), that, as a sociological text they remain unrivaled.

But some (many!) McMansions are, to put it bluntly, evil. And it is these McMansions that reveal the ugly truth beneath the ugly architecture: that the McMansion is a manifestation of power and wealth meant to communicate that power and wealth to others as explicitly as possible, and that it does so in a country besieged by brutal and inescapable income inequality. In our present political moment characterized by extreme and deliberate cruelty, fear, and baleful destruction of all that is pro-social in nature (and nature itself), I figured it was my duty to show my readers a house that embodies these sentiments, one we can all use to assuage some of our perceived powerlessness by way of mocking the shit out of it.

There are a lot of fake White Houses in the US. Most of them can be found in or around the area of McLean, Virginia, the ground zero of DC blob sickos whose job it is to mete out the ratio of lethality and economy for weapons manufacturers. This one, however, is in Indiana, outside of Evansville. It was built at the apex of theme park mindset in architecture (1997) and is on the market for $4.9 million dollars. However, don't be fooled by this opening exterior shot. It takes literal drone footage to show how unhinged this house actually is. In reality, the White House facade is akin to the light dangling from an anglerfish, luring the unsuspecting victim in...

Completely NORMAL amount of money at play here!

There are some images historians (if there are any left) will look back upon and say, such a phenomenon truly would not be possible without an abundance of cheap oil and derivative products. Fortunately, in the immanent post-neoliberal chobani yogurt solarpunk utopia, this house will be converted into a half ruin garden (though this will take some time with all the plastic) half public spa complex. A better world is possible, but only if we imagine it.

Pro tip: there's a way of saying "wow it's so big" that can land as the most devastating insult in the rhetorical lexicon.

I'll be real, the armchair thing is a new one for me, too.

(Rise and grindset voice): Inside you are two lions. Both of them are hungry for prosperity and success. Let's get this bread, king.

Not to do gender here, but compared to the rest of the house, this is a "my wife got her way" room if there ever was one.

Fixer Upper was basically 9/11 for "architectural foam trappings" and "color." Look what they took from you...

Honestly, what a great juxtaposition. This is what that book The Machine in the Garden was all about. (No it's not.)

Half of this post tbh:

Well, that's it for this extremely upbeat and positive McMansion Hell post in this extremely positive and upbeat time we are living in. Join us soon for the concluding part 2 of the Neuschwanstein Castle series, especially if you like beautiful, psychosexually crippled swan boys (real and fictional) and kitsch theory.

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About my last few months.

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on neuschwanstein castle (part 1)

This is an essay in two parts.

Neuschwanstein Concept Drawing by the stage designer (!!) Christian Jank (1869).

There exist in architecture clear precedents to the McMansion that have nothing to do with suburban real estate. This is because “McMansionry” (let’s say) has many transferable properties. Among them can be included: 1) a diabolical amount of wealth that must be communicated architecturally in the most frivolous way possible, 2) a penchant for historical LARPing primarily informed by media (e.g. the American “Tuscan kitchen”) and 3) the execution of historical styles using contemporary building materials resulting in an aesthetic affect that can be described as uncanny or cheap-looking. By these metrics, we can absolutely call Neuschwanstein Castle, built by the architect Eduard Riedel for King Ludwig II of Bavaria, a McMansion.

Constructed from 1869 through 1886 – the year of Ludwig’s alleged suicide after having been ousted and declared insane – the castle cost the coffers of the Bavarian state and Ludwig himself no fewer than 6.2 million German gold marks. (That's an estimated 47 million euros today.) The castle's story is rife with well-known scandal. I'm sure any passing Swan Enthusiast is already familiar with Ludwig’s financial capriciousness, his called-off marriage and repressed homosexuality, his parasocial obsession with Richard Wagner, his complete and total inability to run his country, and his alleged "madness," as they used to call it. All of these combine to make Neuschwanstein inescapable from the man who commissioned it -- and the artist who inspired it. Say what you like about Ludwig and his building projects, but he is definitely remembered because of them, which is what most monarchs want. Be careful what you wish for.

Neuschwanstein gatehouse.

How should one describe Neuschwanstein architecturally? You’d need an additional blog. Its interiors alone (the subject of the next essay) range from Neo-Baroque to Neo-Byzantine to Neo-Gothic. There are many terms that can loosely define the palace's overall style: eclecticism, medieval revivalism, historicism, chateauesque, sclerotic monarchycore, etc. However, the the most specific would be what was called "castle Romanticism" (Burgenromantik). The Germans are nothing if not literal. Whatever word you want to use, Neuschwanstein is such a Sistine Chapel of pure sentimentality and sugary kitsch that theme park architecture – most famously, Disney's Cinderella’s castle itself – owes many of its medieval iterations to the palace's towering silhouette.

There is some truth to the term Burgenromantik. Neuschwanstein's exterior is a completely fabricated 19th century storybook fantasy of the Middle Ages whose precedents lie more truthfully in art for the stage. As a castle without fortification and a palace with no space for governance, Neuschwanstein's own program is indecisive about what it should be, which makes it a pretty good reflection of Ludwig II himself. To me, however, it is the last gasp of a monarchy whose power will be totally extinguished by that same industrial modernity responsible for the materials and techniques of Neuschwanstein's own, ironic construction.

In order to understand Neuschwanstein, however, we must go into two subjects that are equally a great time for me: 19th century medievalism - the subject of this essay - and the opera Lohengrin by Richard Wagner, the subject of the next. (1)

Part I: Medievalisms Progressive and Reactionary

The Middle Ages were inescapable in 19th century Europe. Design, music, visual art, theater, literature, and yes, architecture were all besotted with the stuff of knights and castles, old sagas, and courtly literature. From arch-conservative nationalism to pro-labor socialism, medievalism's popularity spanned the entire political spectrum. This is because it owes its existence to a number of developments that affected the whole of society.

In Ludwig’s time, the world was changing in profound, almost inconceivable ways. The first and second industrial revolutions with their socioeconomic upheavals and new technologies of transport, manufacturing, and mass communication, all completely unmade and remade how people lived and worked. This was as true of the average person as it was of the princes and nobles who were beginning to be undermined by something called “the petit bourgeoisie.”

Sustenance farming dwindled and wage labor eclipsed all other forms of working. Millions of people no longer able to make a living on piecemeal and agricultural work flocked to the cities and into the great Molochs of factories, mills, stockyards, and mines. Families and other kinship bonds were eroded or severed by the acceleration of capitalist production, large wars, and new means of transportation, especially the railroad. People became not only alienated from each other and from their labor in the classical Marxist sense but also from the results of that labor, too. No longer were chairs made by craftsmen or clothes by the single tailor -- unless you could afford the bespoke. Everything from shirtwaists to wrought iron lamps was increasingly mass produced - under wretched conditions, too. Things – including buildings – that were once built to last a lifetime became cheap, disposable, and subject to the whimsy of fashion, sold via this new thing called “the catalog.”

William Morris' painting Le Belle Iseult (1868).

Unsurprisingly, this new way of living and working caused not a little discontent. This was the climate in which Karl Marx wrote Capital and Charles Dickens wrote A Christmas Carol. More specific to our interests, however, is a different dissenter and one of the most interesting practitioners of medievalism, the English polymath William Morris.

A lover of Arthurian legend and an admirer of the architect and design reformer John Ruskin, Morris was first trained in the office of architect G. E. Street, himself a die-hard Gothic Revivalist. From the very beginning, the Middle Ages can be found everywhere in Morris' work, from the rough-hewn qualities of the furniture he helped design to the floral elements and compositions of the art nouveau textiles and graphics he's most famous for -- which, it should be said, are reminiscent of 15th century English tapestries. In addition to his design endeavors, Morris was also a gifted writer and poet. His was a profound love for medieval literature, especially Norse sagas from Iceland. Some of these he even translated including the Volsunga Saga -- also a preoccupation of Wagner's. Few among us earn the title of polymath, but Morris' claim to it is undeniable. Aside from music, there really wasn't any area of creative life he didn't touch.

However, Morris' predilection for the medieval was not just a personal and aesthetic fascination. It was also an expression of his political rejection of the capitalist mode of production. As one of the founders of the English Arts & Crafts Movement, Morris called for a rejection of piecemeal machine labor, a return to handicraft, and overall to things made well and made with dignity. While this was and remains a largely middle class argument, one that usually leads down the road of ethical consumption, Morris was right that capitalism's failing of design and architecture did not just lie with the depreciated quality of goods, but the depreciated quality of life. His was the utopian call to respect both the object and the laborer who produced it. To quote from his 1888 essay called "The Revival of Architecture," Morris dreamed of a society that "will produce to live and not live to produce, as we do." Indeed, in our current era of AI Slop, there remains much to like about the Factory Slop-era call to take back time from the foreman's clock and once more make labor an act of enjoyable and unalienated creativity. Only now it's about things like writing an essay.

I bother to describe Morris at length here for a number of reasons. The first is to reiterate that medievalism's popularity was largely a response to socioeconomic changes. Additionally, since traditionalism - in Ludwig's time and in ours - still gets weaponized by right-wing losers, it's worth pointing out that not all practitioners of medievalism were politically reactionary in nature. However – and I will return to this later – medievalism, reactionary or not, remains inescapably nostalgic. Morris is no exception. While a total rejection of mass produced goods may seem quixotic to us now, when Morris was working, the era before mass industrialization remained at the fringes of living memory. Hence the nostalgia is perhaps to be expected. Unfortunately for him and for us, the only way out of capitalism is through it.

To return again to the big picture: whether one liked it or not, the old feudal world was done. Only its necrotic leftovers, namely a hereditary nobility whose power would run out of road in WWI, remained. For Ludwig purposes, it was a fraught political time in Bavaria as well. Bavaria, weird duck that it was, remained relatively autonomous within the new German Reich. Despite the title of king, Ludwig, much to his chagrin - hence the pathetic Middle Ages fantasizing - did not rule absolutely. His was a constitutional monarchy, and an embattled one at that. During the building of Neuschwanstein, the king found himself wedged between the Franco-Prussian War and the political coup masterminded by Otto von Bismarck that would put Europe on the fast track to a global conflict many saw as the atavistic culmination of all that already violent modernity. No wonder he wanted to hide with his Schwans up in the hills of Schwangau.

The very notion of a unified German Reich (or an independent Kingdom of Bavaria) was itself indicative of another development. Regardless if one was liberal or conservative, a king, an artist or a shoe peddler, the 19th century was plagued by the rise of modern nationalism. Bolstered by new ideas in "medical" “science,” this was also a racialized nationalism. A lot of emotional, political, and artistic investment was put into the idea that there existed a fundamentally German volk, a German soil, a German soul. This, however, was a universalizing statement in need of a citation, with lots of political power on the line. Hence, in order to add historical credence to these new conceptions of one’s heritage, people turned to the old sources.

Within the hallowed halls of Europe's universities, newly minted historians and philologists scoured medieval texts for traces of a people united by a common geography and ethnicity as well as the foundations for a historically continuous state. We now know that this is a problematic and incorrect way of looking at the medieval world, a world that was so very different from our own. A great deal of subsequent medieval scholarship still devotes itself to correcting for these errors. But back then, such scholarly ethics were not to be found and people did what they liked with the sources. A lot of assumptions were made in order to make whatever point one wanted, often about one's superiority over another. Hell, anyone who's been on Trad Guy Deus Vult Twitter knows that a lot of assumptions are still made, and for the same purposes.(2)

Meanwhile, outside of the academy, mass print media meant more people were exposed to medieval content than ever before. Translations of chivalric romances such as Wolfgang von Eschenbach’s Parzival and sagas like the Poetic Edda inspired a century’s worth of artists to incorporate these characters and themes into their work. This work was often but of course not always nationalistic in character. Such adaptations for political purposes could get very granular in nature. We all like to point to the greats like William Morris or Richard Wagner (who was really a master of a larger syncretism.) But there were many lesser attempts made by weaker artists that today have an unfortunate bootlicking je nais se quoi to them.

I love a minor tangent related to my interests, so here's one: a good example of this nationalist granularity comes from Franz Grillparzer’s 1823 pro-Hapsburg play König Ottokars Glück und Ende, which took for its source a deep cut 14th century manuscript called the Styrian Rhyming Chronicle, written by Ottokar Aus Der Gaul. The play concerns the political intrigue around King Ottokar II of Bohemia and his subsequent 1278 defeat at the hands of Grillparzer’s very swagged out Rudolf of Habsburg. Present are some truly fascinating but extremely obscure characters from 13th Holy Roman Empire lore including a long-time personal obsession of mine, the Styrian ministerial and three-time traitor of the Great Interregnum, Frederick V of Pettau. But I’m getting off-topic here. Let's get back to the castle.

The Throne Room at Neuschwanstein

For architecture, perhaps the most important development in spreading medievalism was this new institution called the "big public museum." Through a professionalizing field of archaeology and the sickness that was colonialist expansion, bits and bobs of buildings were stolen from places like North Africa, Egypt, the Middle East, and Byzantium, all of which had an enormous impact on latter 19th century architecture. (They were also picked up by early 20th century American architects from H. H. Richardson to Louis Sullivan.) These orientalized fragments were further disseminated through new books, monographs, and later photography.

Meanwhile, developments in fabrication (standardized building materials), construction (namely iron, then steel) and mass production sped things up and reduced costs considerably. Soon, castles and churches in the image of those that once took decades if not a century to build were erected on countless hillsides or in little town squares across the continent. These changes in the material production of architecture are key for understanding "why Neuschwanstein castle looks so weird."

Part of what gives medieval architecture its character is the sheer embodiment of labor embedded in all those heavy stones, stones that were chiseled, hauled, and set by hand. The Gothic cathedral was a precarious endeavor whose appearance of lightness was not earned easily, which is why, when writing about their sublimity, Edmund Burke invoked not only the play of light and shadow, but the sheer slowness and human toil involved.

This is, of course, not true of our present estate. Neuschwanstein not only eschews the role of a castle as a “fortress to be used in war” (an inherently stereotomic program) but was erected using contemporary materials and techniques that are simply not imbued with the same age or gravitas. Built via a typical brick construction but clad in more impressive sandstone, it's all far too clean. Neuschwanstein's proportions seem not only chaotic - towers and windows are strewn about seemingly on a whim - they are also totally irreconcilable with the castle's alleged typology, in part because we know what a genuine medieval castle looks like.

Ludwig's palace was a technological marvel of the industrial revolution. Not only did Neuschwanstein have indoor plumbing and central heat, it also used the largest glass windows then in manufacture. It's not even an Iron Age building. The throne room, seen earlier in this post, required the use of structural steel. None of this is to say that 19th century construction labor was easy. It wasn't and many people still died, including 30 at Neuschwanstein. It was, however, simply different in character than medieval labor. For all the waxing poetic about handiwork, I’m sure medieval stonemasons would have loved the use of a steam crane.

It's true that architectural eclecticism (the use of many styles at once) has a knack for undermining the presumed authenticity or fidelity of each style employed. But this somewhat misunderstands the crime. The thing about Neuschwanstein is that its goal was not to be historically authentic at all. Its target realm was that of fantasy. Not only that, a fantasy informed primarily by a contemporary media source. In this, it could be said to be more architecturally successful.

The fantasy of medievalism is very different than the truth of the Middle Ages. As I hinted at before, more than anything else, medievalism was an inherently nostalgic movement, and not only because it was a bedrock of so much children's literature. People loved it because it promised a bygone past that never existed. The visual and written languages of feudalism, despite it being a terrible socioeconomic system, came into vogue in part because it wasn't capitalism. We must remember that the 19th century saw industrial capitalism at its newest and rawest. Unregulated, it destroyed every natural resource in sight and subjected people, including children, to horrific labor conditions. It still does, and will probably get worse, but the difference is, we're somewhat used to it by now. The shock's worn off.

All that upheaval I talked about earlier made people long for a simplicity they felt was missing. This took many different forms. The rapid advances of secular society and the incursion of science into belief made many crave a greater religiosity. At a time when the effects of wage labor on the family had made womanhood a contested territory, many appeals were made to a divine and innocent feminine a la Lady Guinevere. Urbanization made many wish for a quieter world with less hustle and bustle and better air. These sentiments are not without their reasons. Technological and socioeconomic changes still make us feel alienated and destabilized, hence why there are so many medieval revivals even in our own time. (Chappell Roan of Arc anyone?) Hell, our own rich people aren't so different from Ludwig either. Mark Zuckerburg owns a Hawaiian island and basically controls the fates of the people who live there lord-in-the-castle-style.

Given all this, it's not surprising that of the products of the Middle Ages, perhaps chivalric romance was and remains the most popular. While never a real depiction of medieval life (no, all those knights were not dying on the behalf of pretty ladies), such stories of good men and women and their grand adventures still capture the imaginations of children and adults alike. (You will find no greater fan of Parzival than yours truly.) It's also no wonder the nature of the romance, with its paternalistic patriarchy, its Christianity, its sentimentality around courtly love, and most of all its depiction of the ruling class as noble and benevolent – appealed to someone like Ludwig, both as a quirked-up individual and a member of his class.

It follows, then, that any artist capable of synthesizing all these elements, fears, and desires into an aesthetically transcendent package would've had a great effect on such a man. One did, of course. His name was Richard Wagner.

In our next essay, we will witness one of the most astonishing cases of kitsch imitating art. But before there could be Neuschwanstein Castle, there had to be this pretty little opera called Lohengrin.

---

(1) If you want to get a head start on the Wagner stuff, I've been writing about the Ring cycle lately on my Substack: https://www.late-review.com/p/essays-on-wagners-ring-part-1-believing

(2) My favorite insane nationalist claim comes from the 1960s, when the Slovene-American historian Joseph Felicijan claimed that the US's democracy was based off the 13th century ritual of enthronement practiced by the Dukes of Carinthia because Thomas Jefferson owned a copy of Jean Bodin's Les six livres de la Republique (1576) in which the rite was mentioned. For more information, see Peter Štih's book The Middle Ages Between the Alps and the Northern Adriatic (p. 56 for the curious.)

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New on Patreon: New Jersey Bonus Post (5 additional, "wonderful" rooms!"

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new jersey "19th century" "eclecticism"

It's always funny to me when new wealth tries to imitate old wealth, but in a very specific way: by trying to reproduce old ways of building that are no longer viable via mass produced building materials and contractors who are better than average but still not quite in the legion of the bespoke. It's rarely the case that houses are fully "custom" these days -- the amalgamation of all the different parts in a new formation is the "customization" at work. As we can see in this example, this is a truth that is often covered up by excessive decorating.

This 5 bedroom, 6.5 bathroom house, built in 1997 (shocker) will run you an extremely reasonable $3.5 million big ones, but I say extremely reasonable because it wants to be a $10 million house but doesn't quite get there - after all, it's made with drywall. The architectural style is not really anything in particular -- though the front entrance would like to recall the Tudors. Really it is trying to emulate an existing pastiche style, namely the eclecticism of the 19th century. It also doesn't do this well.

No stately manor is complete without dueling staircases. Also, I don't know how to explain it, but every room in this house longs to be a bathroom. Or a powder room. A really big one. It's probably the floor, and the wallpaper. This is just the appetizer for the main attraction:

Jules Verne larping is so rare in McMansion Hell that you have to commend them for trying. I'm kind of obsessed.

This room is so important to me. It's like if an Olin Mills (dating myself here) set was an entire room. A sense of watching someone in one's own house, performing "dinner." Also I would slay as the swan knight, I have to say, so I get it.

What happened to baskets hanging from the ceiling and powder blue walls and porcelain lined up on the picture rail?

I have seen columns terminating into soffits that would make Scamozzi cry.

In Big America bathing and lavishing is a spectator sport.

Ok, again, the palette of this house is basically The Polar Express mixed with a very bizarre hotel lobby.

The chimney hole is sending me because that does appear to be a working chimney. Like, can you see the smoke come out? Who knows!

Anyway, happy Thanksgiving to everyone, and I'm especially thankful to the folks who sponsor me on Patreon! If you want to see more scenes from this house, that's the place to do it!

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2007-core nostalgia extravaganza

Quick PSA: someone on Facebook is apparently impersonating me using an account called "McMansion Hell 2.0" -- If you see it, please report! Thanks!

Howdy folks! I hope if you were born between 1995 and 2001 you're ready for some indelible pre-recession vibes because I think this entire house, including the photos have not been touched since that time.

This Wake County, NC house, built in 2007, currently boasts a price tag of 1.7 million smackaroos. Its buxom 4 bedrooms and 4.5 baths brings the total size to a completely reasonable and not at all housing-bubble-spurred 5,000 square feet.

I know everyone (at least on TikTok) thinks 2007 and goes immediately to the Tuscan theming trend that was super popular at the time (along with lots of other pseudo-euro looks, e.g. "french country" "tudor" etc). In reality, a lot of decor wasn't particularly themed at all but more "transitional" which is to say, neither contemporary nor super traditional. This can be pulled off (in fact, it's where the old-school Joanna Gaines excelled) but it's usually, well, bland. Overwhelmingly neutral. Still, these interiors stir up fond memories of the last few months before mommy was on the phone with the bank crying.

I think I've seen these red/navy/beige rugs in literally every mid-2000s time capsule house. I want to know where they came from first and how they came to be everywhere. My mom got one from Kirkland's Home back in the day. I guess the 2010s equivalent would be those fake distressed overdyed rugs.

I hate the kitchen bench trend. Literally the most uncomfortable seating imaginable for the house's most sociable room. You are not at a 19th century soda fountain!!! You are a salesforce employee in Ohio!!!

You could take every window treatment in this house and create a sampler. A field guide to dust traps.

Before I demanded privacy, my parents had a completely beige spare bedroom. Truly random stuff on the walls. An oversized Monet poster they should have kept tbh. Also putting the rug on the beige carpet here is diabolical.

FYI the term "Global Village Coffeehouse" originates with the design historian Evan Collins whose work with the Consumer Aesthetics Research Institute!!!!

This photo smells like a Yankee Candle.

Ok, now onto the last usable photo in the set:

No but WHY is the house a different COLOR??????? WHAT?????

Alright, I hope you enjoyed this special trip down memory lane! Happy (American) Labor Day Weekend! (Don't forget that labor is entitled to all it creates!)

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namesake mcmansion

Howdy folks! Today's McMansion is very special because a) we're returning to Maryland after a long time and b) because the street this McMansion is on is the same as my name. (It was not named after me.) Hence, it is my personal McMansion, which I guess is somewhat like when people used to by the name rights to stars even though it was pretty much a scam. (Shout out btw to my patron Andros who submitted this house to be roasted live on the McMansion Hell Patreon Livestream)

As far as namesake McMansions go, this one is pretty good in the sense that it is high up there on the ol' McMansion scale. Built in 2011, this psuedo-Georgian bad boy boasts 6 bedrooms and 9.5 baths, all totaling around 12,000 square feet. It'll run you 2.5 million which, safe to say, is exponentially larger than its namesake's net worth.

Now, 2011 was an anonymous year for home design, lingering in the dead period between the 2008 black hole and 2013 when the market started to actually, finally, steadily recover. As a result a lot of houses from this time basically look like 2000s McMansions but slightly less outrageous in order to quell recession-era shame.

I'm going to be so serious here and say that the crown molding in this room is a crime against architecture, a crime against what humankind is able to accomplish with mass produced millwork, and also a general affront to common sense. I hate it so much that the more I look at it the more angry I become and that's really not healthy for me so, moving on.

Actually, aside from the fake 2010s distressed polyester rug the rest of this room is literally, basically Windows 98 themed.

I feel like the era of massive, hefty sets of coordinated furniture are over. However, we're the one's actually missing out by not wanting this stuff because we will never see furniture made with real wood instead of various shades of MDF or particleboard ever again.

This is a top 10 on the scale of "least logical kitchen I've ever seen." It's as though the designers engineered this kitchen so that whoever's cooking has to take the most steps humanly possible.

Do you ever see a window configuration so obviously made up by window companies in the 1980s that you almost have to hand it to them? You're literally letting all that warmth from the fire just disappear. But whatever I guess it's fine since we basically just LARP fire now.

Feminism win because women's spaces are prioritized in a shared area or feminism loss because this is basically the bathroom vanity version of women be shopping? (It's the latter.)

I couldn't get to all of this house because there were literally over a hundred photos in the listing but there are so many spaces in here that are basically just half-empty voids, and if not that then actually, literally unfinished. It's giving recession. Anyway, now for the best part:

Not only is this the NBA Backrooms but it's also just a nonsensical basketball court. Tile floors? No lines? Just free balling in the void?

Oh, well I bet the rear exterior is totally normal.

Not to be all sincere about it but much like yours truly who has waited until the literal last second to post this McMansion, this house really is the epitome of hubris all around. Except the house's hubris is specific to this moment in time, a time when gas was like $2/gallon. It's climate hubris. It's a testimony to just how much energy the top 1% of income earners make compared to the rest of us. I have a single window unit. This house has four air conditioning condensers. That's before we get to the monoculture, pesticide-dependent lawn or the three car garage or the asphalt driveway or the roof that'll cost almost as much as the house to replace. We really did think it would all be endless. Oops.

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the motel room, or: on datedness

I.

Often I find myself nostalgic for things that haven't disappeared yet. This feeling is enhanced by the strange conviction that once I stop looking at these things, I will never see them again, that I am living in the last moment of looking. This is sense is strongest for me in the interiors of buildings perhaps because, like items of clothing, they are of a fashionable nature, in other words, more impermanent than they probably should be.

As I get older, to stumble on something truly dated, once a drag, is now a gift. After over a decade of real estate aggregation and the havoc it's wreaked on how we as a society perceive and decorate houses, if you're going to Zillow to search for the dated (which used to be like shooting fish in a barrel), you'll be searching aimlessly, for hours, to increasingly no avail, even with all the filters engaged. (The only way to get around this is locational knowledge of datedness gleaned from the real world.) If you try to find images of the dated elsewhere on the internet, you will find that the search is not intuitive. In this day and age, you cannot simply Google "80s hotel room" anymore, what with the disintegration of the search engine ecosystem and the AI generated nonsense and the algorithmic preference for something popular (the same specific images collected over and over again on social media), recent, and usually a derivative of the original search query (in this case, finding material along the lines of r/nostalgia or the Backrooms.)

To find what one is looking for online, one must game the search engine with filters that only show content predating 2021, or, even better, use existing resources (or those previously discovered) both online and in print. In the physical world of interiors, to find what one is looking for one must also now lurk around obscure places, and often outside the realm of the domestic which is so beholden to and cursed by the churn of fashion and the logic of speculation. Our open world is rapidly closing, while, paradoxically, remaining ostensibly open. It's true, I can open Zillow. I can still search. In the curated, aggregated realm, it is becoming harder and harder to find, and ultimately, to look.

But what if, despite all these changes, datedness was never really searchable? This is a strange symmetry, one could say an obscurity, between interiors and online. It is perhaps unintentional, and it lurks in the places where searching doesn't work, one because no one is searching there, or two, because an aesthetic, for all our cataloguing, curation, aggregation, hoarding, is not inherently indexable and even if it was, there are vasts swaths of the internet and the world that are not categorized via certain - or any - parameters. The internet curator's job is to find them and aggregate them, but it becomes harder and harder to do. They can only be stumbled upon or known in an outside, offline, historical or situational way. If to index, to aggregate, is, or at least was for the last 30 years, to profit (whether monetarily or in likes), then to be dated, in many respects, is the aesthetic manifestation of barely breaking even. Of not starting, preserving, or reinventing but just doing a job.

We see this online as well. While the old-web Geocities look and later Blingee MySpace-era swag have become aestheticized and fetishized, a kind of naive art for a naive time, a great many old websites have not received the same treatment. These are no less naive but they are harder to repackage or commodify because they are simple and boring. They are not "core" enough.

As with interiors, web datedness can be found in part or as a whole. For example, sites like Imgur or Reddit are not in and of themselves dated but they are full of remnants, of 15-year old posts and their "you, sir, have won the internet" vernacular that certainly are. Other websites are dated because they were made a long time ago by and for a clientele that doesn't have a need or the skill to update (we see this often with Web 2.0 e-commerce sites that figured out how to do a basic mobile page and reckoned it was enough). The next language of datedness, like the all-white landlord-special interior, is the default, clean Squarespace restaurant page, a landing space that's the digital equivalent of a flyer, rarely gleaned unless someone needs a menu, has a food allergy or if information about the place is not available immediately from Google Maps. I say this only to maintain that there is a continuity in practices between the on- and off-line world beyond what we would immediately assume, and that we cannot blame everything on algorithms.

But now you may ask, what is, exactly, datedness? Having spent two days in a distinctly dated hotel room, I've decided to sit in utter boredom with the numinous past and try and pin it down.

II.

I am in an obscure place. I am in Saint-Georges, Quebec, Canada, on assignment. I am staying at a specific motel, the Voyageur. By my estimation the hotel was originally built in the late seventies and I'd be shocked if it was older than 1989. The hotel exterior was remodeled sometime in the 2000s with EIFS cladding and beige paint. Above is a picture of my room, which, forgive me, is in the process of being inhabited. American (and to a lesser extent Canadian) hotel rooms are some of the most churned through, renovated spaces in the world, and it's pretty rare, unless you're staying in either very small towns or are forced by economic necessity to stay at real holes in the wall, to find ones from this era. The last real hitter for me was a 90s Day's Inn in the meme-famous Breezewood, PA during the pandemic.

At first my reaction to seeing the room was cautionary. It was the last room in town, and certainly compared to other options, probably not the world's first choice. However, after staying in real, genuine European shitholes covering professional cycling I've become a class-A connoisseur of bad rooms. This one was definitively three stars. A mutter of "okay time to do a quick look through." But upon further inspection (post-bedbug paranoia) I came to the realization that maybe the always-new brainrot I'd been so critical of had seeped a teeny bit into my own subconscious and here I was snubbing my nose at a blessing in disguise. The room is not a bad room, nor is it unclean. It's just old. It's dated. We are sentimental about interiors like this now because they are disappearing, but they are for my parents what 2005 beige-core is for me and what 2010s greige will become for the generation after. When I'm writing about datedness, I'm writing in general using a previous era's examples because datedness, by its very nature, is a transitional status. Its end state is the mixed emotion of seeing things for what they are yet still appreciating them, expressed here.

Datedness is the period between vintage and contemporary. It is the sentiment between quotidian and subpar. It is uncurated and preserved only by way of inertia, not initiative. It gives us a specific feeling we don't necessarily like, one that is deliberately evoked in the media subcultures surrounding so-called "liminal" spaces: the fuguelike feeling of being spatially trapped in a time while our real time is passing. Datedness in the real world is not a curated experience, it is only what was. It is different from nostalgia because it is not deliberately remembered, yearned for or attached to sweetness. Instead, it is somehow annoying. It is like stumbling into the world of adults as a child, but now you're the adult and the child in you is disappointed. (The real child-you forgot a dull hotel room the moment something more interesting came along.) An image of my father puts his car keys on the table, looks around and says, "It'll do." We have an intolerance for datedness because it is the realization of what sufficed. Sufficiency in many ways implies lack.

However, for all its datedness, many, if not all, of the things in this room will never be seen again if the room is renovated. They will become unpurchaseable and extinct. Things like the bizarrely-patterned linoleum tile in the shower, the hose connecting to the specific faucet of the once-luxurious (or at least middling) jacuzzi tub whose jets haven't been exercised since the fall of the Berlin Wall. The wide berth of the tank on the toilet. There is nothing, really, worth saving about these things. Even the most sentimental among us wouldn't dare argue that the items and finishes in this room are particularly important from a design or historical standpoint. Not everything old has a patina. They're too cheaply made to salvage. Plastic tile. Bowed plywood. The image-artifacts of these rooms, gussied up for Booking dot com, will also, inevitably disappear, relegated to the dustheap of web caches and comments that say "it was ok kinda expensive but close to twon (sic)." You wouldn't be able to find them anyway unless you were looking for a room.

One does, of course, recognize a little bit of design in what's here. Signifiers of an era. The wood-veneer of the late 70s giving way to the pastel overtones of the 80s. Perhaps even a slow 90s. The all-in-one vanity floating above the floor, a modernist basement bathroom hallmark. White walls as a sign of cleanliness. Gestures, in the curved lines of the nightstands, towards postmodernity. Metallic lamp bases with wide-brimmed shades, a whisper of glamor. A kind of scalloped aura to the club chairs. The color teal mediated through hundreds if not thousands of shoes. Yellowing plastic, including the strips of "molding" that visually tie floor to wall. These are remnants (or are they intuitions?) of so many movements and micromovements, none of them definite enough to point to the influence of a single designer, hell, even of a single decade, just strands of past-ness accumulated into one thread, which is cheapness. Continuity exists in the materials only because everything was purchased as a set from a wholesale catalog.

In some way a hotel is supposed to be placeless. Anonymous. Everything tries to be that way now, even houses. Perhaps because we don't like the way we spy on ourselves and lease our images out to the world so we crave the specificity of hotel anonymity, of someplace we move through on our way to bigger, better or at least different things. The hotel was designed to be frictionless but because it is in a little town, it sees little use and because it sees little use, there are elements that can last far longer than they were intended and which inadvertently cause friction. (The janky door unlocks with a key. The shower hose keeps coming out of the faucet. It's deeply annoying.)

Lack of wear and lack of funds only keep them that way. Not even the paper goods of the eighties have been exhausted yet. Datedness is not a choice but an inevitability. Because it is not a choice, it is not advertised except in a utilitarian sense. It is kept subtle on the hotel websites, out of shame. Because it does not subscribe to an advertiser's economy of the now, of the curated type rather than the "here is my service" type, it disappears into the folds of the earth and cannot be searched for in the way "design" can. It can only be discovered by accident.

When I look at all of these objects and things, I do so knowing I will never see them again, at least not all here together like this, as a cohesive whole assembled for a specific purpose. I don't think I'll ever have reason to come back to this town or this place, which has given me an unexpected experience of being peevish in my father's time. Whenever I end up in a place like this, where all is as it was, I get the sense that it will take a very long time for others to experience this sensation again with the things my generation has made. The machinations of fashion work rapaciously to make sure that nothing is ever old, not people, not rooms, not items, not furniture, not fabrics, not even design, that old matron who loves to wax poetic about futurity and timelessness. The plastic-veneered particleboard used here is now the bedrock of countless landfills. Eventually it will become the chemical-laced soil upon which we build our condos. It is possible that we are standing now at the very last frontier of our prior datedness. The next one has not yet elided. It's a special place. Spend a night. Take pictures.

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texas gothic revival

Sometimes I just want to get on my hobbyhorse, which for about a year now has been the middle ages but surely will soon be something else. (Please hyperfixation gods, make it financial literacy.) Anyway, I meandered around the nation (online) in search of another opportunity to play another round of America Does Medieval. It took me a while for fortune to reward me but it finally did in the long-running McMansion Hell of Denton County, Texas.

2007 McMansions are pretty rare and it's even rarer for them to have the original interiors. This one, clocking in at 5 beds, 6 baths, and almost 7200 square feet will set you back a reasonable $2.3 million. We complain a lot about the hegemony of gray these days, but this is hindsight bias. Longtime readers will recall that the color beige walked so gray could run, and this house is emblematic of that fact.

It's...uncommon to see ordinary contractors try their hands at gothic arches and for all intents and purposes, I think this one did a pretty good job rendering the ineffable in common drywall. Credit where credit is due. Unfortunately the Catholic in me can't help but feel that this is the house equivalent of those ultra trad converts on Reddit who have Templar avatars and spend their days complaining about Vatican II.

Sometimes I still get the ever-dwindling pleasure of seeing the type of room that has never before existed in human history and definitely won't ever exist again. Certain material conditions (oil, lots of it, a media ecosystem in which historical literacy is set primarily by cartoons, adjustable rate mortgages) brought this space into the world in a way that cannot be recreated organically. Let us marvel.

Christ might need to be invoked should I choose to make a sweet potato casserole.

You can tell that ornament is fabricated because they made precisely TWO of them that are IDENTICAL. You could have fooled us into thinking a craftsman did this by hand from local Texas marble (or whatever), but alas greed got in the way of guile.

As someone who writes fiction on the weekends, I often feel the acute pain of having an imagination greater than my talent and an artistic vision detached from being able to effectively execute it. In this respect, this room speaks to me.

RIP Trump btw. Don't know if y'all saw the news yet.

I know a lot about medieval bathing for completely normal reasons (writing fiction, winning online arguments, stoned youtube binges)

I feel like most of my forms of social adaptation as a person on the spectrum comprise of sneaking in my holy autistic interest du jour into conversations as subtly as I can manage. I'm doing it right now.

Okay, so, there were no rear exterior photos of this house because, having used every square inch of lot, the whole thing is smashed up against a fence and there is simply no way of getting that desired perspective without trespassing and that's a mortal risk in the state of Texas. So I'll leave you with this final room, the completely medieval in-home theater.

That's all for now, folks. Stay tuned for next month, where we will be going down a cult compound rabbit hole in the Great Plains.

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ode to a faux grecian urn

Howdy everyone,

Today's house, built in 2001, comes to you from, you guessed it, the Chicago suburbs. The house is a testimony to traditional craftsmanship and traditional values (having lots of money.) The cost of painting this house greige is approximately the GDP of Slovenia so the owners have decided to keep it period perfect (beige.) Anyway.

This 5 bedroom, 7.5 bathroom house clocks in at a completely reasonable 12,700 square feet. If you like hulking masses and all-tile interiors, it could be all yours for the reasonable price of $2.65 million.

The problem with having a house that is 12,700 square feet is that they have to go somewhere. At least 500 of them were devoted to this foyer. Despite the size, I consider this a rather cold and lackluster welcome. Cold feet anyone?

The theme of this house is, vaguely, "old stuff." Kind of like if Chuck E Cheese did the sets for Spartacus. Why the dining room is on a platform is a good question. The answer: the American mind desires clearly demarcated space, which, sadly, is verboten in our culture.

The other problem with a 12,700 square foot house is that even huge furniture looks tiny in it.

Entering cheat codes in "Kitchen Building Sim 2000" because I spent my entire $70,000 budget on the island.

Of course, a second sitting room (without television) is warranted. Personally, speaking, I'm team Prince.

I wonder why rich people do this. Surely they must know it's tacky right? That it's giving Liberace? (Ask your parents, kids.) That it's giving Art.com 75% off sale if you enter the code ROMANEMPIRE.

Something about the bathroom really just says "You know what, I give up. Who cares?" But this is not even the worst part of the bathroom...

Not gonna lie, this activates my flight or fight response.

If you remember Raggedy Ann you should probably schedule your first colonoscopy.

Anyways, that does it for the interior. Let's take a nice peek at what's out back.

I love mowing in a line. I love monomaniacal tasks that are lethal to gophers.

Alright, that does it for this edition of McMansion Hell. Back to the book mines for me. Bonus posts up on Patreon soon.

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Hello everyone! The word is out -- I am writing a book!

If you ever wanted to read a book about McMansions, 5-over-1s, the ignoble toil of architects, ridiculous baubles for rich people, hostile architecture, private equity, shopping (rip), offices (rip), loud restaurants, and starchitects who behave like tech founders, this is the book for you!

Thank you all for your support throughout the years -- without you this would not be possible. And don't worry, I'll still be blogging throughout it all, so stay tuned for this month's post.

[mcmansionhell]

we've found it folks: mcmansion heaven

Hello everyone. It is my pleasure to bring you the greatest house I have ever seen. The house of a true visionary. A real ad-hocist. A genuine pioneer of fenestration. This house is in Alabama. It was built in 1980 and costs around $5 million. It is worth every penny. Perhaps more.

Now, I know what you're thinking: "Come on, Kate, that's a little kooky, but certainly it's not McMansion Heaven. This is very much a house in the earthly realm. Purgatory. McMansion Purgatory." Well, let me now play Beatrice to your Dante, young Pilgrim. Welcome. Welcome, welcome, welcome.

It is rare to find a house that has everything. A house that wills itself into Postmodernism yet remains unable to let go of the kookiest moments of the prior zeitgeist, the Bruce Goffs and Earthships, the commune houses built from car windshields, the seventies moments of psychedelic hippie fracture. It is everything. It has everything. It is theme park, it is High Tech. It is Renaissance (in the San Antonio Riverwalk sense of the word.) It is medieval. It is maybe the greatest pastiche to sucker itself to the side of a mountain, perilously overlooking a large body of water. Look at it. Just look.

The inside is white. This makes it dreamlike, almost benevolent. It is bright because this is McMansion Heaven and Gray is for McMansion Hell. There is an overbearing sheen of 80s optimism. In this house, the credit default swap has not yet been invented, but could be.

It takes a lot for me to drop the cocaine word because I think it's a cheap joke. But there's something about this example that makes it plausible, not in a derogatory way, but in a liberatory one, a sensuous one. Someone created this house to have a particular experience, a particular feeling. It possesses an element of true fantasy, the thematic. Its rooms are not meant to be one cohesive composition, but rather a series of scenes, of vastly different spatial moments, compressed, expanded, bright, close.

And then there's this kitchen for some reason. Or so you think. Everything the interior design tries to hide, namely how unceasingly peculiar the house is, it is not entirely able to because the choices made here remain decadent, indulgent, albeit in a more familiar way.

Rare is it to discover an interior wherein one truly must wear sunglasses. The environment created in service to transparency has to somewhat prevent the elements from penetrating too deep while retaining their desirable qualities. I don't think an architect designed this house. An architect would have had access to specifically engineered products for this purpose. Whoever built this house had certain access to architectural catalogues but not those used in the highest end or most structurally complex projects. The customization here lies in the assemblage of materials and in doing so stretches them to the height of their imaginative capacity. To borrow from Charles Jencks, ad-hoc is a perfect description. It is an architecture of availability and of adventure.

A small interlude. We are outside. There is no rear exterior view of this house because it would be impossible to get one from the scrawny lawn that lies at its depths. This space is intended to serve the same purpose, which is to look upon the house itself as much as gaze from the house to the world beyond.

Living in a city, I often think about exhibitionism. Living in a city is inherently exhibitionist. A house is a permeable visible surface; it is entirely possible that someone will catch a glimpse of me they're not supposed to when I rush to the living room in only a t-shirt to turn out the light before bed. But this is a space that is only exhibitionist in the sense that it is an architecture of exposure, and yet this exposure would not be possible without the protection of the site, of the distance from every other pair of eyes. In this respect, a double freedom is secured. The window intimates the potential of seeing. But no one sees.

At the heart of this house lies a strange mix of concepts. Postmodern classicist columns of the Disney World set. The unpolished edge of the vernacular. There is also an organicist bent to the whole thing, something more Goff than Gaudí, and here we see some of the house's most organic forms, the monolith- or shell-like vanity mixed with the luminous artifice of mirrors and white. A backlit cave, primitive and performative at the same time, which is, in essence, the dialectic of the luxury bathroom.

And yet our McMansion Heaven is still a McMansion. It is still an accumulation of deliberate signifiers of wealth, very much a construction with the secondary purpose of invoking envy, a palatial residence designed without much cohesion. The presence of golf, of wood, of masculine and patriarchal symbolism with an undercurrent of luxury drives that point home. The McMansion can aspire to an art form, but there are still many levels to ascend before one gets to where God's sitting.

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pre-recession, post-taste

Hello, everyone. I hope this blog can bring some well-needed laughs in really trying times. That's why I've gone back into the archives of that precipitous year 2007, a year where the McMansion was sleepwalking into being a symbol of the financial calamity to follow. We return to the Chicago suburbs once more because they remain the highest concentration of houses in their original conditions. Thanks to our flipping predilection, these houses become rarer and rarer and I have to admit even I have developed a fondness for them as a result.

Our present house is ostensibly "French Provincial" in style, which is McMansion for "Chateaux designed by Carmela Soprano". It boasts 7 bedrooms, 8.5 bathrooms, and comes in at a completely reasonable 15,000 square feet. It can be yours for an equally reasonable $1.5 million.

Every 2007 McMansion needed two things: a plethora of sitting rooms and those dark wood floors. This house actually has around five or six sitting rooms (depending if you count the tiled sunroom) but for brevity's sake, I'll only provide two of them.

With regards to the second sitting room, I'm really not one to talk statuary here because beside me there is a bust of Dante where the sculptor made him look simultaneously sickly and lowkey hot.

Technically, if we are devising a dichotomy between sitting and not sitting (yes, I know about the song), the dining room also counts as a sitting room. The more chairs in your McMansion dining room, the more people allegedly like you enough to travel 2.5 hours in traffic to see you twice a year.

Here's the thing about nostalgia: the world as we knew it then is never coming back. In some ways this is sad (kitchens are entirely white now and marble countertops will look terrible in about 3 years) but in other ways this is very good (guys in manhattan have switched to private equity instead of betting the farm on credit default swaps made from junk mortgages proffered to America's most vulnerable and exploited populations.) Progress!

Okay I really don't understand the 50 bed pillows thing. Every night my parents tossed their gazillion decorative pillows on the floor just to put them back on the bed the next morning. Like, for WHAT? Who was going in there? The Pope?

Here's a fun one for your liminal spaces moodboards. (Speaking for myself.)

Yes, I know about skibidi toilet. And sticking out your gyatt for the rizzler. I wish I didn't. I wish I couldn't read. Literacy is like a mirror in which I only see the aging contours of my face.

When your kids move out every room becomes a guest room.

Anyway, let's see what the rear of this house has to offer.

The migratory birds will not forgive them for their crimes. But also seriously, not even a garden?

Anyway, that does it for this round of McMansion Hell. Happy Halloween!

If you like this post and want more like it, support McMansion Hell on Patreon for as little as $1/month for access to great bonus content including a discord server, extra posts, and livestreams.

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Bonus McMansion Hell: Ye Olde Barrington

In which I am in my castle era.

[mcmansionhell]

mojo dojo casa house

Howdy folks! Sorry for the delay, I was, uhhhh covering the Tour de France. Anyway, I'm back in Chicago which means this blog has returned to the Chicago suburbs. I'm sure you've all seen Barbie at this point so this 2019 not-so-dream house will come as a pleasant (?) surprise.

Yeah. So this $2.4 million, 7 bed, 8.5+ bath house is over 15,000 square feet and let me be frank: that square footage is not allocated in any kind of efficient or rational manner. It's just kind of there, like a suburban Ramada Inn banquet hall. You think that by reading this you are prepared for this, but no, you are not.

Scale (especially the human one) is unfathomable to the people who built this house. They must have some kind of rare spatial reasoning problem where they perceive themselves to be the size of at least a sedan, maybe a small aircraft. Also as you can see they only know of the existence of a single color.

Ok, but if you were eating a single bowl of cereal alone where would you sit? Personally I am a head of the table type person but I understand that others might be more discreet.

It is undeniable that they put the "great" in great room. You could race bicycles in here. Do roller derby. If you gave this space to three anarchists you would have a functioning bookshop and small press in about a week.

The island bit is so funny. It's literally so far away it's hard to get them in the same image. It is the most functionally useless space ever. You need to walk half a mile to get from the island to the sink or stove.

Of course, every McMansion has a room just for television (if not more than one room) and yet this house fails even to execute that in a way that matters. Honestly impressive.

The rug placement here is physical comedy. Like, they know they messed up.

Bling had a weird second incarnation in the 2010s HomeGoods scene. Few talk about this.

Honestly I think they should have scrapped all of this and built a bowling alley or maybe a hockey rink. Basketball court. A space this grand is wasted on sports of the table variety.

You would also think that seeing the rear exterior of this house would help to rationalize how it's planned but:

Not really.

Anyways, thanks for coming along for another edition of McMansion Hell. I'll be back to regular posting schedule now that the summer is over so keep your eyes peeled for more of the greatest houses to ever exist. Be sure to check the Patreon for today's bonus posts.

Also P.S. - I'm the architecture critic for The Nation now, so check that out, too!

If you like this post and want more like it, support McMansion Hell on Patreon for as little as $1/month for access to great bonus content including a discord server, extra posts, and livestreams.

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BONUS MCMANSION HELL: liminal edition