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We looked inside some of the posts by mediarelations2020b and here's what we found interesting.
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Notes Per Post
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1
Reblog Per Post
0
Reply Per Post
0
Time Between Posts
20 days
Number of Posts By Type
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17
Last Seen Tumblr Blogs
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Tumblr is available in 18 languages.
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QUARTZ
WHAT IS QUARTZ AND WHO IS IT FOR?
Quartz is a news aggregator on an online platform that allows users to see what is the most popular news in their clients sector, specifically global economic news. Quartz delivers the most current popular and phenomenal (“obsessions”) content to high-earning readers, on digital platforms (“Mobile-first and tablet-focused”)
Content aimed at an audience of “global business leaders — digitally savvy, post-national executives who seek information that will help them better navigate the new global economy.”
Quartz describes itself as a "Digitally native news outlet for business people in the new global economy."
“We help our audience see around corners, navigate disruption in their industries, build fulfilling careers, broaden their views of the world, and enjoy lives rich with culture.” -qz.com
MAIN FEATURES
Main Page
Top left : ☰ shows About and how to connect with them, latest story tab, core obsessions tabs of critical social and technological issues today affecting the economy, tab for featured editorial projects
Top right : email page, become a member page and profile page
Bottom : the biggest news right now, cute graphic, latest stories
"Emails" page allows users to choose different email lists of different topics and dates from Quartz to sign up for <3
They have a suite of digital products and brands :
Editions Pages : Global, Africa, India, and UK editions
PROS
Easy to use / good UX
Very clearly labelled tabs and guidance
Relatively cheap subscriptions
Specialised editions
Up-to-date, high-quality news
There's an application –– very engaging (messaging, AR)
CONS
Does not have many attributes
Not a very “different” platform, it has many competitors
Seems like it has potential to be more than just this type of newsroom
Elite audience
Con because they make it seem as though the journalist must be “elite”
SUBSCRIPTIONS
By becoming a member, users can have :
Here's what the app looks like :
Here is a link to see more of what the Quartz application can do!
https://www.uisources.com/app/quartz-brief
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MOE ASSIST
Moe Assist is a project management and payment tool for influencers. To create projects, get real-time feedback and approval from clients, invoice partners and get paid. Moe helps users to stay organised by having all projects in one place and manage project details such as relevant post requirements, captions, hashtags and creative assets. It enable users to customise the workflow and connect google calendar so you can stay on top of tasks and manage your business more efficiently. You can work in a faster paste by updating and tracking the status of the projects. In addition, you Moe enables you to send invoices and collect payments easily. Analyze data and get a real-time snapshot of your business revenue so you can grow faster with the MOE Dashboard.
Influencers will have an exact overview of what is required of them by the company, while the company receive the ability to keep up with when which post of the influencer is being appeared and which hashtags and captions are being used, as well as keep an overview of the costs of the campaign.
Payment
Moe offers an Essentials Plan which is Free and offers unto 3 Projects, smart invoicing, easy approvals and revenue tracking. While Moe Premium costs 27.99$ a month and additionally offers Unlimited Projects, Custom Invoices and Dedicated Support.
Even though, MOE already has so many features to help influencers stay more organised, the company is planning to implement many more. The program will have the ability to link with social networks and upload all social statistics of the specific influencer. MOE also works on having the ability to connect your contacts to the program, making it easier to get in touch with other people involved in the campaigns. Moe will also offer a messaging space to communicate with people.
Pros
- Influencers & Companies will receive a better overview of upcoming projects
- Influencers can see the specific requests of the Companies
- Influencers have a platform to manage their Campaigns
Cons
- Influencers benefit more, than Companies
- Not very clear from the beginning how to use the platform
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QUARTZ
WHAT IS QUARTZ AND WHO IS IT FOR?
Quartz is a news aggregator on an online platform that allows users to see what is the most popular news in their clients sector, specifically global economic news. Quartz delivers the most current popular and phenomenal (“obsessions”) content to high-earning readers, on digital platforms (“Mobile-first and tablet-focused”)
Content aimed at an audience of “global business leaders — digitally savvy, post-national executives who seek information that will help them better navigate the new global economy.”
Quartz describes itself as a "Digitally native news outlet for business people in the new global economy."
“We help our audience see around corners, navigate disruption in their industries, build fulfilling careers, broaden their views of the world, and enjoy lives rich with culture.” -qz.com
MAIN FEATURES (divided in any parts?)
Main Page
Top left : ☰ shows About and how to connect with them, latest story tab, core obsessions tabs of critical social and technological issues today affecting the economy, tab for featured editorial projects
Top right : email page, become a member page and profile page
Bottom : the biggest news right now, cute graphic, latest stories
"Emails" page allows users to choose different email lists of different topics and dates from Quartz to sign up for <3
They have a suite of digital products and brands :
Editions Pages : Global, Africa, India, and UK editions
PROS
Easy to use / good UX
Very clearly labelled tabs and guidance
Relatively cheap subscriptions
Specialised editions
Up-to-date, high-quality news
Engaging Application
CONS
Does not have many attributes
Not a very “different” platform, it has many competitors
Seems like it has potential to be more than just this type of newsroom
Elite audience
Con because they make it seem as though the journalist must be “elite”
SUBSCRIPTIONS :
By becoming a member :
THE APP
This is what the application looks like, it is super clean and aesthetically pleasing with very minimal design and layout. It has a super engaging way for news, in the form of fake text messages. I think this is a neat idea : Here is the link to see more user interactions : https://www.uisources.com/app/quartz-brief
-Georgia Elizondo
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JournoRequests
Journo Request is the UK´s leading media request service that allows the business to reach for high profile journalists.
Journalists are put on their different categories depending on what they specialize in and business sends an email with the list of a journalist who can write about their business and their latest activities. Business gets a daily mail on working days at 3 pm UK time with all the new PR opportunities that the business can use.
The email looks something similar like this:
One of the huge advantages of JournoRequest is the fact that is a free service. JournoRequest also has the paid version which unlocks different features like for example getting emailed imminently after a new journalist has entered their profile and they are compatible with what the business is looking for. The service works with specific keywords or even hashtags through Twitter.
The paid version of JournoRequest is known as responsesource. Both of these services are mixed together so it is very easy to work with both (even though it is hard to understand at the beginning why there are two different companies depending on what tab you are in). Responsesource allows the business to get immediate emails and on the categories, they are interested when a new journalist writes that they are available in a twitter post.
JournoRequests is a very useful tool, the free version is useful but I believe that is not enough for big enterprises. They should use the paid version, Responsesource since it keeps the business updated and makes the process a lot faster. Both of these tools are great for people living in the UK (both business and journalists) but not so great for people living somewhere else.
Features:
Free service
Can see the latest requests from journalists
Segmented in Categories
Free version
Daily mail with new entries from journalists
Paid Version
In-depth journalist inquiries from national, regional, consumer and trade journalists.
Individual emails and digest options.
Filters and keyword highlighting
Requests are checked for spam by a human moderator
Pros:
Easier to look for PR opportunities
You pick your journalist
Great for UK area
Cons:
Only for the UK area
Not very clear at the beginning how to use the service
Pricing
-Ignacio González-Bueno
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Sprout - Social Media Management Tool
Sprout Social is a platform for managing and optimising brands and agencies of various sizes. The platform allows users a hub for social media publishing, engagement, and analytics across different social profiles
The platform works with Facebook, Twitter, Instagram, LinkedIn, and Pinterest
Sprout provides users with a tool for analytics, engagement, publishing, monitoring, and listening
It offers different plans that differ regarding the features available and price:
Main functions:
1.Messages
Users can monitor their messages and engage across all your social media accounts in one unified social inbox. It is easy to find and respond to the conversations because everything is in one place. Users can track keywords, locations, and hashtags that are related to your business.
There is an option to filter messages by social profile therefore if users want to see activity only from Twitter they can deselect other profiles to have a better overview of the tool.
By completing the task, the message will disappear from your inbox and will be marked as completed, which helps you to keep your inbox organised.
When working in teams you can add a task to someone else who can answer the message instead of you.
When composing a message user can select exact time and date or auto-schedule posts with Sprout Queue.
It is possible to add pictures, videos and see the preview of your post.
2. Tasks
The task bar is a tool used when users work in groups where they can exchange different tasks. Here group members can manage their workflow directly or share the responsibility to their coworkers. Task tool allows users to tackle the inbox as a team with live activity updates, custom tags, and filters.
3. Feeds
When using Feeds tool users can view and interact with posts of the followers, manage replies, publish content directly from Sprout to social media account and measure the performance of selected accounts. It allows users to stay connected to what is happening across their businesses because they are able to monitor their social media feeds directly from Sprout. It is useful to identify keyword-oriented content that users can include in their posts or a way to monitor brand/product names. Since I signed up for the Standard option it is was only available for Twitter and Instagram Business profile which I do not have.
4. Publishing
With Publishing tool users can easily plan, create, schedule and publish content across networks. It allows to post in real-time or plan ahead with robust scheduling and queuing tools.
With SproutQueue users can select exact times when they want their posts to be published and they can also select how many times per day they want their content to be published. Next time they will write a post it will be published at the next selected time.
Find Content: by typing the keyword related to users’ business they can find conversations to join and people to engage with.
5. Reports
With Reports, users can easily track their brand’s performance across social channels and content. Therefore it allows them to improve their performance because they get access to valuable data and analytics. Performance is shown and measured by presenting number posts, audience and their engagement, publishing behaviour, impressions, the video performance of each of the social platform user owns.
6. Listening
By listening, users can track brand-relevant conversations. It allows brands to access unfiltered thoughts, feedback, and opinions from the outside world that concern critical topics for business. It helps users to efficiently track and measure the current results of their strategy and guide the actions in the future.
Pro’s
Able to connect to various social networks
Dashboard is well organised and clear
Tasks tool is very useful for working in teams
Analytics are very useful and well displayed
Allows you to sign up for multiple profiles, departments and companies
Supports team environment with providing mutual calendar, tasks and drafts
Con’s
Some features are only available for Twitter
Pricing
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HUNTER: The app to find all emails within your company. Communication has never been easier.
What Is Hunter?
An online platform which allows you to view the majority of employee’s emails within a company.
Connects to your email.
Divide’s emails by sectors of the company, allowing you to get in contact with anyone.
Helps you schedule, and alert you of emails that need sending.
Free platform which gives 50 searches a month. Paid subscription is cheap and allows more searches + alarms depending on the plan.
The main functions of Hunter.io are the following:
Search: Allows you to search all companies + sectors.
2. Finder: Allows you to search any name, or company name and explore within. For example Caroline Haskins @buzzfeed.com
3. Verify: Helps you verify if the email is reliable or not. It bases this off of algorithms and sources from outside.
4. Bulk Finder: This option allows you to do similar things, but in bulk. This is very useful for company’s, for looking amongst many names. Furthermore, when wanting to share an email to many people, this comes in handy.
5. Leads: This addition lets you save all leads. You can search through them with filters, depending on the company, position, website or even industry.
6. Campaigns: This is a very useful part of the platform. It is very good for PR and Communications. Furthermore, it helps with organization within a company, and will remind you of any upcoming emails that needed to be sent.
Personal Experience:
The application is very useful for big organizations. Furthermore, when having trouble contacting someone of great importance towards your task, it helps a lot. It provides countless numbers of emails in every different sector of thousands of companies. It is clear in stating what this employee works as, and where. Furthermore, I found the organization of the platform key. It makes sending important emails very easy if you set them beforehand.
Pros:
Good for communicating with others.
Easy to find new jobs, and communicate with different people from unknown sectors of your company.
Good for journalists to research.
Amazing organization
Free installation. Not like other media relations platforms which charge hundreds of dollars a month.
Allows you to search thousands of emails at once, with bulk.
Cons:
Not all emails are shown.
Some emails are not fully verified so they may not be reliable.
What are the implications of Hunter on Media Relations:
Enhances organization amongst individuals.
Allows you to find new people to communicate to.
Communications between different sectors of companies.
Good for PR.
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JournoRequests
Journo Request is the UK´s leading media request service that allows the business to reach for high profile journalists.
Journalists are put on their different categories depending on what they specialize in and business sends an email with the list of a journalist who can write about their business and their latest activities. Business gets a daily mail on working days at 3 pm UK time with all the new PR opportunities that the business can use.
The email looks something similar like this:
One of the huge advantages of JournoRequest is the fact that is a free service. JournoRequest also has the paid version which unlocks different features like for example getting emailed imminently after a new journalist has entered their profile and they are compatible with what the business is looking for. The service works with specific keywords or even hashtags through Twitter.
The paid version of JournoRequest is known as responsesource. Both of these services are mixed together so it is very easy to work with both (even though it is hard to understand at the beginning why there are two different companies depending on what tab you are in). Responsesource allows the business to get immediate emails and on the categories, they are interested when a new journalist writes that they are available in a twitter post.
JournoRequests is a very useful tool, the free version is useful but I believe that is not enough for big enterprises. They should use the paid version, Responsesource since it keeps the business updated and makes the process a lot faster. Both of these tools are great for people living in the UK (both business and journalists) but not so great for people living somewhere else.
Features:
Free service
Can see the latest requests from journalists
Segmented in Categories
Free version
Daily mail with new entries from journalists
Paid Version
In-depth journalist inquiries from national, regional, consumer and trade journalists.
Individual emails and digest options.
Filters and keyword highlighting
Requests are checked for spam by a human moderator
Pros:
Easier to look for PR opportunities
You pick your journalist
Great for UK area
Cons:
Only for the UK area
Not very clear at the beginning how to use the service
Pricing
-Ignacio González-Bueno
0 notes
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BrandWatch: Become "Consumer Fit"
“Brandwatch helps you get the right information to the right people in the right format”
What is it?
Brandwatch is a social listening tool, which stores social media in order to provide companies with information and the means to track specific segments to analyse their brands online presence. The tool coverage includes: blogs, news sites, forums, videos, reviews, images and social networks (instagram, facebook, twitter and reddit). Basically, the process of collecting data from social platforms and forums on a chosen topic. This could be a brand, an industry, or anything at all. Then the trends are analyzed into insights, and then into deep conclusions.
Brandwatch is the world's leading social intelligence company, with world-leading people at the heart of it.
Purpose?
Brandwatch can be used for many purposes but the main ones are:
Tracking Campaigns: Used for campaigns to help raise awareness, and target its audience as effective as possible.
Finding leads: Brandwatch helps businesses understand how they are mentioned online, and where they should be focusing their efforts.
Finding influencers: Brandwatch helps you identify key influencers who may be interested in your product or service.
Important Facts:
Accesses data from over 100 million sources and over 1.3 individual trillion posts
Trusted over 2200 of the worlds biggest brands.
Some Businesses that use it: Unilever, Walmart, Dell, Whirlpool, British Airways, Samsung, Patagonia and BBC.
99% customer satisfaction score.
Key Features
Multilingual coverage (27 languages)
Proprietary technology
Metadata
Sentiment Analysis
Charting
Bulk Actions
Fast and Intuitiveface
Rules
Workflow
Continuous Innovation
Channels
Shareable Dashboards
Multi-screen
Multiple setups
Historical Data
Influence Statistics
Topic Clouds
Unlimited Users
Oneclick Response
Twitter Insights
Controlled Remotely
Pros
Analyze conversation in time and through time.
VERY important: it goes beyond usual demographics: it analyses sentiment (positive, negative, and neutral feelings).
You can narrow tweets (for example you can search for results of “female posters that have more than 10,000 followers)
Allows you to create different dashboards for different users.
You can focus your research on marketing (lets you understand what is said about you, your service and your product)
Brandwatch AI analyst surfaces trends in a glance.
Images Analysis powered by neural networks and deep learning and trained on billions of images.
Custom classifiers that let you train the system to categorize data anyway YOU want.
Access to the world's largest library of consumer conversations.
Constant innovation - creators are always adding improvements to their platform.
Cons
Creating queries is hard. For instance, when I used the tool in my internship, my boss had to create the queries for me because they are hard to set up.
The statistics and results given seem childish, and you can’t customize them.
Sometimes the sentiment makes us unreliable (since sometimes tweets have double meaning, or has a sarcastic mention). However, for it to be 100% reliable, you can manually classify the tweets.
Pricing
Brandwatch/Pro: $500/month
For Small and medium brands or topics
Enterprise/M: $2000/month (Monthly)
Advanced analysis for BIG brands and large agencies
Enterprise/Q: $2000/ month (Quote-based)
Advanced analysis with high-volume queries and growing agencies.
Competitors:
Sharey
BuzzBundle
Kenshoo
Improvely
Personal Review
This summer, I did an internship in a publicity agency called BBDO. BBDO Guatemala manages various well known businesses (like Tortrix, Doribal Guatemala, Camino Real, Lays Guatemala, Pollo Campero and Amphora). Working there for a month, made me understand how important Social Listening is. It is the base of any campaign's success. Brandwatch was easy to use, and a reliable source for the daily reports I had to turn in. I got to understand how any product or service was mentioned, and in what context. This helped me present the clients report to the creative team that created their campaign and visuals based on my daily reports.
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BrandWatch: Become The Best Version of Your Brand!
BrandWatch: Become “Consumer Fit”
“Brandwatch helps you get the right information to the right people in the right format”
What is it?
Brandwatch is a social listening tool, which stores social media in order to provide companies with information and the means to track specific segments to analyse their brands online presence. The tool coverage includes: blogs, news sites, forums, videos, reviews, images and social networks (instagram, facebook, twitter and reddit). Basically, the process of collecting data from social platforms and forums on a chosen topic. This could be a brand, an industry, or anything at all. Then the trends are analyzed into insights, and then into deep conclusions.
Brandwatch is the world's leading social intelligence company, with world-leading people at the heart of it.
Purpose?
Brandwatch can be used for many purposes but the main ones are:
Tracking Campaigns: Used for campaigns to help raise awareness, and target its audience as effective as possible.
Finding leads: Brandwatch helps businesses understand how they are mentioned online, and where they should be focusing their efforts.
Finding influencers: Brandwatch helps you identify key influencers who may be interested in your product or service.
Important Facts:
Accesses data from over 100 million sources and over 1.3 individual trillion posts
Trusted over 2200 of the worlds biggest brands.
Some Businesses that use it: Unilever, Walmart, Dell, Whirlpool, British Airways, Samsung, Patagonia and BBC.
99% customer satisfaction score.
Key Features
Multilingual coverage (27 languages)
Proprietary technology
Metadata
Sentiment Analysis
Charting
Bulk Actions
Fast and Intuitiveface
Rules
Workflow
Continuous Innovation
Channels
Shareable Dashboards
Multi-screen
Multiple setups
Historical Data
Influence Statistics
Topic Clouds
Unlimited Users
Oneclick Response
Twitter Insights
Controlled Remotely
Pros
Analyze conversation in time and through time.
VERY important: it goes beyond usual demographics: it analyses sentiment (positive, negative, and neutral feelings).
You can narrow tweets (for example you can search for results of “female posters that have more than 10,000 followers)
Allows you to create different dashboards for different users.
You can focus your research on marketing (lets you understand what is said about you, your service and your product)
Brandwatch AI analyst surfaces trends in a glance.
Images Analysis powered by neural networks and deep learning and trained on billions of images.
Custom classifiers that let you train the system to categorize data anyway YOU want.
Access to the world's largest library of consumer conversations.
Constant innovation - creators are always adding improvements to their platform.
Cons
Creating queries is hard. For instance, when I used the tool in my internship, my boss had to create the queries for me because they are hard to set up.
The statistics and results given seem childish, and you can’t customize them.
Sometimes the sentiment makes us unreliable (since sometimes tweets have double meaning, or has a sarcastic mention). However, for it to be 100% reliable, you can manually classify the tweets.
Pricing
Brandwatch/Pro: $500/month
For Small and medium brands or topics
Enterprise/M: $2000/month (Monthly)
Advanced analysis for BIG brands and large agencies
Enterprise/Q: $2000/ month (Quote-based)
Advanced analysis with high-volume queries and growing agencies.
Competitors:
Sharey
BuzzBundle
Kenshoo
Improvely
Personal Review
This summer, I did an internship in a publicity agency called BBDO. BBDO Guatemala manages various well known businesses (like Tortrix, Doribal Guatemala, Camino Real, Lays Guatemala, Pollo Campero and Amphora). Working there for a month, made me understand how important Social Listening is. It is the base of any campaign's success. Brandwatch was easy to use, and a reliable source for the daily reports I had to turn in. I got to understand how any product or service was mentioned, and in what context. This helped me present the clients report to the creative team that created their campaign and visuals based on my daily reports.
0 notes
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Prezly
Prezly: PR Software for better, faster communication
A review of the last PR software you’ll ever use
What exactly is Prezly?
Prezly is a platform for enterprises that allows enhancing communication with stakeholders, and improves effectiveness of newsrooms, outreach and contact management. It speeds up the PR workflow and allows quickly reaching stakeholders through engaging multimedia emails
https://www.youtube.com/watch?v=jN8YUl-gYz8
Main Functions:
Creating functional, attractive and slick online newsrooms allows businesses to deliver their message more effectively.
It allows sharing brand stories with influencers on the social as well as traditional media.
The Influencer PR CRM liberates enterprises from spreadsheets and allows creating rich influencer profiles.
It helps better understand the interests of stakeholders, journalists and influencers by tracking engagement.
Importing data to Prezly is also easy as the platform allows importing Excel lists and supports data from other PR tools such as Augure, Cision and Gorkana (major competitors)
PREZLY IS DIVIDED IN 3 PARTS
1) Contact Management:
Prezly provides an effective solution to manage PR contacts and helps nurture relationships by turning anonymous entries into rich profiles, which include history of all interactions and social media info. Contact segmentation allows companies to send the right message to the right people.
2) Newsrooms:
Prezly allows enterprises to create impressive and engaging social-media press releases in just a few clicks. The user-friendly interface makes setting up branded press rooms easier and allows brands to tell their stories more effectively. The newsrooms are also mobile optimized and look as good on mobile devices as they do on PCs.
3) Distribution:
Prezly makes it easier to send and track news releases and allows recipients to conveniently see the whole story without having to download huge files. The software follows best industry practices to deliver effective PR pitches and email campaigns to ensure each email reaches the inbox of contacts. Being mobile-optimized, the press releases look impressive in all email clients.
Prezly vs Cision:
No excel
create, publish & distribute stories across platforms
Less media lists, more relationships
Get a Demo
No over-complicated software
Excellent customer support
Conclusions:
Prezly is ideal for agencies and in-house PR teams that manage a lot of content and media relationships.
Pros:
Contact management
Rich contact profiles
Engagement tracking
Data import from Excel and PR tools
Contact segmentation
Cons:
No free trial
No exploration available (Only by approved demo)
Can only be used by PR experts (not for amateurs)
Pricing:
Professional Plan: 240 EUR
Expert Plan: 360 EUR
Requested plan: ?? Very High!
Sources:
https://reviews.financesonline.com/p/prezly/
https://www.prezly.com/
https://www.capterra.com/p/143167/Prezly/
By: Maria Camila Acosta
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Crowdfire
Crowdfire; Social Media Management, Simplified
Crowdfire is a social media tool with a lot of power built specially used by brands, agencies, businesses, and individuals all over the world to help drive social media engagement and growth. It contains useful features such as content publishing, content curation, customer service and engagement.
This platform has all in one place at a competitive price, making it easy for you!
With Crowdfire you can save tons of time because it manages all of your social accounts through just one place. It is available for your mobile phone or even the website.
What does Crowdfire allow you to do?
Tutorials:
They provide you a window on the page called learnings where you can find videos to quickly learn how to use the app
You can choose your topics for better user experience in what your business/interests are based
Pricing:
Prices are quite affordable and gives you the option to choose between annual or monthly.
There is the free option in case you want to try it out, in overall it's good but it has some restrictions such as; you can only schedule 10 posts per account and just one account linked per social network. They also have the plus option which costs 7.48$ annually and 9.99$ monthly and there you have less restrictions and you can schedule 100 posts per account and here you can have 2 accounts linked per social network. The premium option is a bit more expensive, 37.48$ if you choose the annual option and 49.99$ the monthly option, with 5 accounts linked per social network. And the last one which is the VIP, 74.98$ annually and 99.99% monthly, this option is the best one in Crowdfire with 50 accounts linked per social network and 800 scheduled posts per account.
Pros:
You don't have/need to require a demo to try it.
Easy to use
Prices are good/accessible
Very good user experience
Had a video tutorial for every feature
Cons:
The dashboard is clean but confusing
Mainly focused on Twitter
Allowed just 2 accounts with the plus option
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Klear, the world’s biggest influencer database.
This is the platform where the most important influencers are, and where you can achieve the best results for your company. It provides the user with a very wide range of options, especially when it comes to choosing the influencers. However, this service is not cheap. The prices, which will be discussed later, show that it is an expensive service. Therefore, it is not made for small companies. The ones who can afford it, will get great service tho.
Find
Klear is the world’s most extensive platform when it comes to influencers. This is across all social media such as instagram, Facebook, twitter, YouTube, and even Tik Tok. The search method is concrete and specific. It is easy to find the influencers that fit your goal best.
Analyze
When it comes to influencers, demographics are very important. The analysis option that we have here allows us to see everything about the influencer that we want to work with. It shows the number of posts they have, the likes, the reach, and the comments. The total number of fans and information about the audience. This also provides a score, by which we know the experience others have had with this influencer.
Manage
Communication is essential, and the easier to get in touch with the influencer, the better. Klear has a similar service to DM, where the user can connect with the influencers. Campaigns can be organised, and based on that we can organise the DM. We can track the campaign and see its demographics.
Measure
Once we choose an influencer, then we can start tracking. We can see every post they made, and in which social media. The number the post got, from likes, to comments and shares.
Pricing
Free
Demo monitors
Limited Influencer Searches
Limited Social Profiles
Basic – $249/month
50 social profiles per month
Basic influencer search
Basic Quota
PDF Reports
5 monitors
50 influencers in list
Advanced – by quote
More than 50 monitors
Unlimited Social profiles
More than 20000 social profiles
Advanced influencer search
PDF Reports
Workspace
Multiple Users
Dedicated Account Manager
Pros
Covers everything the user needs
Provides a big number of influencers
Easy to choose the right one
Wide information on influencers
Easy to connect with
Full information to know about the campaign
Cons
Expensive Price
Influencers concentrated in Europe and North America
Poor service before becoming a user
Bad UX
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Loomly: Social Media Management Platform Review
In a generation where every business must establish a social media presence in able to maintain relevance, it is essential to have platforms that make the overall management of these accounts easier for companies to handle. For this reason, I would like to introduce you to Loomly:
What is Loomly?
Loomly is an online platform designed to save time spent on media related tasks within a company. This includes jobs such as scheduling social media posts, examining analytics, etc. The marketing platform is mainly targeted at freelancers, influencers and social media managers.
Main Features
Marketing analytics
Automated publishing
Keyword filtering
Multi-account management
Post scheduling
Pros
Works with a variety of social media platforms and connects accounts to the platform
Keeps everything in one place, making media more easy to manage
User-friendly setup
Guided tutorials on how to use each feature
User is able to create calendars so they can effectively schedule which posts are published and when on what platform
Workflow process before publishing (draft, pending approval, requires edits, approved, scheduled, published)
Post idea preferences
Cons
Organized in a way that is almost too simple and often difficult to spread out
Lacks certain features that could potentially come in handy such as excel-like formatting and thoroughly detailed analytic reports
Users have complained that Instagram functions have issues on the platform
Competitors
Hootsuite
Buffer
Zoho Social
Pricing (per month)
15-day free trial
Base plan ($20)
Standard ($54)
Advanced ($108)
Premium ($228)
Conclusion
Loomly is a helpful and well-organized platform that serves to be very beneficial for a business in need of simple social media management. Although it has certain features that could be improved, overall, it creates a relatively stress-free experience for the user. Tools like this are changing the way in which we rely on social media in the business world day by day.
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PRinaBox
What is PRinaBox?
PRinaBox is a cost effective, interactive online tool that provides resources to generate media for your brand.
Everything you need to get great media coverage- without spending a fortune.
How does it work?
Create campaigns and press releases
Can view and schedule social media posts
Offers extra services such as: brand positioning and crisis management
Aimed towards smaller businesses who are trying to grow and gain more recognition and traction in the media
Access journalists contacts
Create events promoting your brand/business
Prices:
Pros:
Everything that you would need regarding PR for your business is available on this platform
Very cost effective
Offers support and PR assistance with professionals
Easy to use and offers a lot of video tutorials
Cons:
You have to request a demo of the site → only available Monday, Wednesday and Friday during specific hours
This makes it hard to decide if you would want to purchase this or not since they do not offer a trial version.
Personal Experience:
My personal experience with PRinaBox was overall a very positive one. However, since the demos were difficult to set up and you would have to purchase a package in order to “enter” the site, I am basing my opinion on what I was able to find. Their video tutorials and explanations for everything that they provided were very easy to use, and from what I can tell this platform seems to be perfect for a startup or small business or brand.
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Loomly: Social Media Management Platform Review
In a generation where every business must establish a social media presence in able to maintain relevance, it is essential to have platforms that make the overall management of these accounts easier for companies to handle. For this reason, I would like to introduce you to Loomly:
What is Loomly?
Loomly is an online platform designed to save time spent on media related tasks within a company. This includes jobs such as scheduling social media posts, examining analytics, etc. The marketing platform is mainly targeted at freelancers, influencers and social media managers.
Main Features
Marketing analytics
Automated publishing
Keyword filtering
Multi-account management
Post scheduling
Pros
Works with a variety of social media platforms and connects accounts to the platform
Keeps everything in one place, making media more easy to manage
User-friendly setup
Guided tutorials on how to use each feature
User is able to create calendars so they can effectively schedule which posts are published and when on what platform
Workflow process before publishing (draft, pending approval, requires edits, approved, scheduled, published)
Post idea preferences
Cons
Organized in a way that is almost too simple and often difficult to spread out
Lacks certain features that could potentially come in handy such as excel-like formatting and thoroughly detailed analytic reports
Users have complained that Instagram functions have issues on the platform
Competitors
Hootsuite
Buffer
Zoho Social
Pricing (per month)
15-day free trial
Base plan ($20)
Standard ($54)
Advanced ($108)
Premium ($228)
Conclusion
Loomly is a helpful and well-organized platform that serves to be very beneficial for a business in need of simple social media management. Although it has certain features that could be improved, overall, it creates a relatively stress-free experience for the user. Tools like this are changing the way in which we rely on social media in the business world day by day.
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Unbounce: the intuitive and attractive software to create the perfect website and raise conversions!
Unbounce helps users and companies design appealing landing pages, pop ups and sticky bars to draw attention over websites and ultimately increase their conversion rates. It is used by many popular companies such as New Balance.
The platform is designed to keep everything organize so you have the option to create folders with projects or even sub accounts for specific clients
What can Unbounce bring to you?
• Pages, Pop Ups and Sticky Bars, AMPs:
it allows users to create interesting landing pages and pop ups without a developer. It has a very intuitive platform in which you can design websites for computers and mobiles. There is no need to code, the user only needs to drag the feature he wants and choose the aesthetics, Moreover, it has a huge variety of templates to inspire and help through the process of composing and designing. Afterwards, the software helps you to choose the most inappropriate and effective keywords. There is the possibility to ask for help 24/7 online or hire an assistant to help. Later on, here you can check the metrics of the performance. There is the possibility to do A/B testing to improve or choose how you want it to work (when it gets triggered, when it can show up, to whom, how, etc)
Studio where to craft landing pages, pop ups, etc and example of how intuitive it is: everything works just by dragging.
Performance metrics and design of page traffic mode
• Integration:
Unbounce allows you to connect the software with many apps and tools, from programs like Excel to other PR tools, to make the best use of it and allow you to have all in one.
• Labs:
They upload original updates that anyone can add to their proyects and that might be interesting to keep costumers entertained when visiting your page.
Current Lab available update
What are the different plans and their pricing?
There are three plans that can that can be monthy or annually, in which you save 20% of the price.
• The “Essential” is interesting for start ups or companies that are not so focused ontheir online presence, but as soon as it starts growing and launching more services and products or it is used for a long term of time, it starts becoming a bit limited.
• The next option is the“premium,” which gives you more amount of landing pages and others, as well as more options when it comes to editing and having clients.
• Finally, the “Enterprise” plan, which is aimed for big companies and multinationals and allows them to make almost an infinite use of it. To access this plan or a trial, it has to be requested in advance and accepted.
• Also, there is a 14-day free trial that allows you to try any of the plans but that makes you insert your credit card from the beginning in order to access. Unbounce really insists that is very easy to cancel and explains how to do it since the beginning.
My experience
- The most interesting part of this software is its intuitiveness and efficiency. It allows to create meaningful and aesthetical content in a matter of seconds, even if you are not keen at designing, composing or even matching colors. It always uses high quality images and colors that make the experience more appealing to the target. Also, it´s very interesting how it helps you to improve and gives you opinions and feedback.
- However, I found it very similar to some of Google’s tools such as google analytics and google ads, although here it is all put together into one, it's more didactic and easier to understand. In whichever case, Google Ads/Analytics are more developed and exact when it comes to measuring traffic, conversion rates, etc so I would try to use both of them together. They might seem competitors but I believe they can complement each other well.
- I found very nice that they are all about the user and making their experience easy and fulfilling, you can see results immediately so it motivates more. They offer constant help and are nice and they are present in social media, contributing with interesting videos and interviews that are somehow related to the field. If interested check: https://www.youtube.com/user/UnbounceVideos/videos and https://twitter.com/unbounce?s=20 . Their website is also very self-explanatory so before creating an account you are able to know what will you find and how to make use of it (https://unbounce.com/ )
Unbounce makes a difference because its keen on conversions and thanks to their design and expertise we can improve. If interested in this matter, take a look at this video they uploaded givng tips
https://youtu.be/vTBK-pLEEEU
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SQUARESPACE: Create and Publish any Website in the easiest way possible.
What is Squarespace?
The Idea behind Squarespace is simple, easily build and manage an elegant website without any coding.
You build a website by using the Squarespace templates and editor. You pick a template that suits your business/website, click on the bits of design or layout you want to change, and then adjust them to your preference, click on the background and change the image or color, you can add text, change the text typeface, and so on
Squarespace is a product that is designed for those who don’t want to tinker with their website too much, and quickly create and publish a website without any hassle.
Pricing in Squarespace
The available plans are as follows:
Personal - €15 euros per month
Business - €26 euros per month
Basic Commerce - €28 per month
Advanced Commerce - €42 euros per month
If you pay upfront for a year, then the costs for the plans are cheaper averaging at €11, €17, €24, €36.
The key difference between each plan is added features such as E-commerce, full analytics, and SEO features.
*Each website requires a subscription plan, so if you have two different websites you have to choose and pay a plan for both*
Important features of Squarespace.
Domain
As soon as you purchase a plan Squarespace provides you with a free domain. If you want a specific custom domain you can either buy it on Squarespace or buy it online and connect it with Squarespace with a click of a button.
E-commerce features.
Except for the personal Squarespace plan, all the other plans allow you to sell unlimited products and accept donations via your site, but the use and the functionality of e-commerce depend on the plan you choose.
If you have a business plan then Squarespace takes a 3% commission for every purchase, if you have the commerce plan there is no commission. Abandon cart recovery, gift cards, or real-time shipping are extra features that the “Advanced Commerce” plan has.
Third-party integrations.
If you have a business plan and upward, you can easily integrate with third-party programs and applications, such as selling products on Amazon, Etsy, eBay, etc.
Selling and creating merchandise easily with Printful (Print on Demand Merchandise) etc
SEO (Search engine optimization) and Google Keywords.
Squarespace easily lets you manage your site analytics, every plan has basic features, you can add and bid on Google Keywords, tweak every page SEO so it has more visibility on google, track your sales and traffic, see where your customers are coming from, etc.
Pros and Cons of Squarespace
Pros
Create a website in minutes
Beautiful and elegant Templates make your website look professional
Publish your site with a Domain
E-commerce features start selling products instantly
Analytics and SEO (Everything on one platform)
Positive Support Team
Edit your website on the go (With the Squarespace app you can edit your website from your phone)
Cons
Too many buttons and features (Takes time to get used to it)
Cant tinker too much with Website (You have to stick to defaults)
A larger website with too many menus (Its impossible to create a website with too many features and menus)
Competitors
Two main competitors of Squarespace are Wordpress and Wix
Wordpress is mainly for coders who have used Html and want to make a specific site with extra customizable features
Wix, on the other hand, is easier to use than WordPress but is not as elegant and simple as Squarespace if you want to tinker and edit your site a lot and have deep ended features Wix is for you.
Whereas Squarespace is for anyone who hasn’t build a website or want's to build a beautiful, elegant and quick website.
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