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Thank You Healthcare Workers by Google
Google's advertising emphasizes the hardships that everyone experienced at the beginning of the pandemic. It is when everyone was confused as to how to deal with the rapid changes, and some attempted to find ways to assist medical institutions and health workers. As shown in the video, the central focus is on the nurses' and doctors' challenges as they deal with various cases of diseases. Furthermore, their intended audience is the general public to stay at home and away from any physical contact to prevent the virus from spreading. If they follow this advice, the workloads of medical professionals may be reduced, and the virus will not spread further, which could possibly worsen the pandemic crisis.
Ellis (n.d.) further explains that the best way to help during a pandemic is to stay home and get vaccinated. It is also recommended to stick to the community rules such when it is a must to go out in public, leave at least 6 feet away from people. Furthermore, the highlighted product is the Google search engine, where users can readily obtain information that will assist them in determining what precautions or treatments to perform at home when they cannot go out and visit a doctor. It is also a platform where people can learn how to donate funds for medical equipment and essentials such as face masks and alcohols.
The advertisement had no manipulated media content because it was entirely based on facts about how people could help healthcare professionals. It elaborates on the point that individuals can reduce the workload at health institutions by staying at home and not becoming infected with the virus. This assertion can also be supported by credible sources such as the World Health Organization, which claims that physical distancing is one of the most significant ways to limit the virus's transmission. Also, the advertisement captured the viewers' attention by showing different clips of the healthcare workers and how much they have been doing for the world during the pandemic. It then ends with a compilation of clips of people of all ages showing gratitude to them.
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We feel good, when you feel safe at McDonald's by McDo Philippines
People all over the globe had to adjust to the 'new normal' setting a year after the COVID-19 pandemic began. Some of the new practices are distance learning, work-from-home settings, lockdown, and the mandatory wearing of face masks and face shields in public (Corpuz, 2021). These changes are seen in McDo PH's advertisement emphasizing the specific regulations of how the new normal has affected their services and the requirements customers should follow to limit viral transmission, which might exacerbate the pandemic. They demonstrated the importance of face masks, alcohol, temperature checks, and physical distancing. As a result, their intended audience includes all customers who want to dine at McDo or any other restaurants and share awareness about the many preventive measures they must follow throughout the pandemic and as people progressively recover from it.
As seen in the advertisement, it is vital to practice health and safety protocols. For instance, the World Health Organization (2020) recommends that employees at fast-food restaurants must be trained on how to protect themselves and others. It also emphasizes the necessity of physical distance, hand washing, and disinfecting. This would also assist their customers by ensuring they could dine without worrying about being infected by the virus. Moreover, the video was very detailed as it started with what the customers should do as they enter the place. For example, it is a requirement for them to present their vaccination card, check their temperature, ensure their physical distance, and disinfect all equipment that they would be touching while ordering and dining. It was also great how they exhibited the necessary items, such as carrying personal alcohol spray and wearing face masks.
The information given by the McDo PH commercial was accurate and not manipulated. They were able to attract the audience's interest by including a plot in their advertisement while also reminding everyone of the many safety precautions that everyone should follow since the virus is still around. It did, however, demonstrate that there is hope and ways to adapt to the many changes or the "new normal" as long as everyone knows how to protect themselves.
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