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Involuntary accumulators
our current consumer culture calls for waste rather than acquisition as a means for self-expression (Rosenblatt 1999)
This field of inquiry leads to the question of whether consumers who consciously resist throwing things away in their everyday life are creating a form of protest against the consumerist ideology of newness.
(P5) (CUSTODIAN BEHAVIOR: A MATERIAL EXPRESSION OF ANTI-CONSUMERISM)
The material is public and external while subjects are private, conscious, and internal (Schrag 1997).
research on material culture has highlighted that the human condition is inseparable from the things that surround us (Marcel 1935)
There are no “individuals” in the abstract of the material. Our products, brands, and consumption experiences are necessary for our self-concept and identity construction (Belk 1988; Cherrier and Murray 2007)
the present study looks at the possibility of counteracting consumer culture by using commodities
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