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Search Engine Optimization : Keyword Research

It's not always about getting visitors to your site, but about getting the right kind of visitors.

Keyword research is one of the most important, valuable, and high return activities in the search marketing field.

Ranking for the right keywords can make or break your website.

By researching your market's keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.

How to Judge the Value of a Keyword :

How much is a keyword worth to your website?

A basic process for assessing a keyword’s value

-->Ask yourself...

1)Is the keyword relevant to your website's content? 2) Will searchers find what they are looking for on your site when they search using these keywords? 3) Will they be happy with what they find? 4) Will this traffic result in financial rewards or other organizational goals?

If the answer to all of these questions is a clear "Yes!" then proceed ...

-->Search for the term/phrase in the major engines

1)Understanding which websites already rank for your keyword gives you valuable insight into the competition. 2)Are there search advertisements running along the top and right-hand side of the organic results?

Typically, many search ads means a high-value keyword, and multiple search ads above the organic results often means a highly lucrative and directly conversion-prone keyword.

-->Using the data you’ve collected, determine the exact value of each keyword

For example, assume your search ad generated 5,000 impressions in one day, of which 100 visitors have come to your site, and three have converted for a total profit (not revenue!) of $300.

In this case, a single visitor for that keyword is worth $3 to your business.

Those 5,000 impressions in 24 hours could generate a click-through rate of between 18-36% with a #1 ranking (see the Slingshot SEO study for more on potential click-through rates), which would mean 900-1800 visits per day, at $3 each, or between 1 and 2 million dollars per year.

No wonder businesses love search marketing!

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IOT : INTERNET OF THINGS #iot #bigdata #challenges

The internet of things (IoT) is the network of physical devices, vehicles, buildings and other items—embedded with electronics, software, sensors, and network connectivity that enables these objects to collect and exchange data.

Internet of Things is essentially an architectural framework which allows integration and data exchange between the physical world and computer systems over existing network infrastructure.

As the telecommunication sector is becoming more extensive and efficient, broadband internet is widely available. With technological advancement it is now much cheaper to produce necessary sensors with built-in wifi capabilities making connecting devices less costly.

Most important, the smart phone usage has surpassed all the predicted limits and telecommunication sector is already working on its toes to keep their customers satisfied by improving their infrastructure. As IoT devices need no separate communication than the existing one building IoT tech is very cheap and highly achievable

Internet of Things: 7 Challenges

7. New Use Cases

Remember when the personal computer first emerged, and it was promoted as a place to store recipes? Or when the iPad was released and articles suggested how it might be used? Like the personal computer and the iPad, the IoT is one of those ideas that is being developed because it is possible, not because it can fulfill any specific problem. Although examples of how to use the IoT usually involve timers for turning appliances on and off, the real purposes will probably emerge only after smart devices are everywhere.

That does not mean that the IoT won't be a success, or revolutionize technology. However, it does mean that its consequences are difficult to foresee. Advising everyone to expect the unexpected is probably the only reliable advice -- and that suggestion is hardly accurate for long range planning.

6. The Need for Open Standards

The IoT consists of a lot of individual devices with their own specifications. At this stage, that hardly matters, but a time will arrive soon when further growth will require that smart devices can communicate with each other

5. Energy Demands

Several years ago, Gartner predicted that 4.9 billion smart devices would be used by 2015 -- an increase of thirty percent from 2030. By 2020, Gartner estimated that the number of smart devices would reach 25 billion by 2020, an increase of 100% each year.

Even with improved batteries and green sources like solar and wind, just meeting the demand will be difficult. However, add issues like the wasted energy and pollutants, and powering the IoT could become a major social problem in its own right within the next decade.

4. Waste Disposal

Thanks to planned obsolescence, fifty million tons of e-waste -- the disposal of computers, phones, and peripherals -- are produced each year in the United States alone. As countries like China and India continue to industrialize, and the Internet of Things comes online, the problem is only going to continue. Meanwhile, less than twenty percent of e-waste is recycled, and despite the Basel Convention, much of the rest continues to be shipped overseas to developing nations where it is salvaged in unsafe working conditions

3. Storage Issues

Storage of information generated by smart devices will increase the energy demands required by the Internet of Things. A single corporation like Google, which already has myriad server farms, each occupying tens of thousands of square feet, could be dwarfed by the demands of smart devices.

However, the physical demands are only part of the problem. Much of the data generated by smart devices is needed only briefly to send signals to device, and does not need to be stored. Other data, such as timers for devices, might ordinarily need to be stored for only a week or two at the most.

Yet with such information being available, the demand may arise for storing part of this surge of information for longer periods. Consequently, policies will be needed about what kind of information is stored, and for how long -- to say nothing of who can access it, and the exceptions that might be made to whatever general policies are devised.

2. Lack of Privacy

Potentially, the Internet of Things is a wealth of information about those who use it. Smart phones can already be tracked, but smart devices point to a future where governments supplement census information with the output of smart devices, and manufacturers harvest information about your habits so efficiently that they make Facebook's insights into your interests and buying habits seem vague.

Imagine, too, being stalked by government agencies through your smart devices, or your devices being used against you in a court of law.

1. Lack of Security

When faced with a choice between convenience and security for users, manufacturers almost always choose convenience. Even at this early stage, the Internet of Things is no exception. Already, basic devices such as routers, satellite receivers, network storage and smart TVs are ridiculously easy to hack, and 2015 was marked by the report of the first known successful cracking of a car while it was being operated. Such reports are inevitably greeted with cries of alarm, but, just as inevitably, little is done.

Expecting the Unexpected

None of these challenges is necessarily a reason to oppose the Internet of Things. Nor is the list necessarily complete. Just as purposes for smart devices will be found that we cannot participate today, so challenges are likely to emerge that we cannot anticipate today.

However, the last few decades have seen enormous revolutions produced by everything from the personal computer to the cell phone. If we can extrapolate from the challenges we have seen in earlier revolutions, we can at least mitigate those created by the IoT. If we do, then, if nothing else, we can be better prepared to meet the challenges that we didn't anticipate.

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Internet of Things

IoT is internet of thing is world most emerging field in technology. This technology really going to hang over entire 21th century. As world grows rapidly day by day, each morning comes with new innovation, new technology and new dream about life. “The sky is limit for our imagination” we only heard about this, but Internet of Things realize us that we can create what we think.

What exactly internet of thing is? I define here simple definition, whatever I realize about this technological revolution i.e. IoT means simply communication among the smart devices, sensor-devices and human beings. The term internet in IoT refers, as internet is the worldwide network of computers; similarly the concept of internet of thing is a huge network of interconnected devices like smart devices, which are communicating with each other exchange waste amount of data among themselves. For exchanging the data, smart devices need not to be interconnected via internet only, devices can communicate using other wireless communication protocols like Xbee, BLE, MQTT, RFID etc. The most important thing in IoT is interaction among devices.

From above discussion we might get little bit idea about what is IoT. But for better understanding if we go through some examples of IoT based application. The main motto of IoT is make the world smarter and smarter, easier and easier, efficient and more efficient and much more. First example I want share, is concept of Smart Home, from 20th century we heard the concept of Home automation. In simple language we can define the Smart Home is advance way to implement the home automation into the home; but the big difference between them which I realize is that in Smart Home each device is actually interact with each using anyone of wireless strategy, so they can interchange data, monitor the different parameter to make efficient use of resources inside the home. For example AC in our home with using smart concept, Our AC interact with the temperature sensors inside the room, by interacting with those sensor Intelligence inside AC, make it On/Off depending upon temperature data from sensors. Hence using the implementation of smart technology inside AC, we increase the efficiency of AC, save energy i.e. electricity, and maintain constant temperature. Like that we can implement Smart concept with anyone Home Appliances right from TV, AC, Washing Machine, Light Bulbs, Chimneys in kitchen and much more, as I mentioned earlier the sky is limit for IoT.

We will see more about the Internet of Things coming days. Friends please gives your true opinion on this article, as I have wrote about IoT in my own words, I expect words of suggestion and quality of content from your ends.

Manoj Pawar DEPT IOT www.microvity.com

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#microvity #iot #arduino #bigdata Introduction to the Arduino with some Amazing facts

Arduino is an open-source physical computing platform based on a simple i/o board, and a development environment for writing Arduino software. Arduino can be used to develop interactive objects, taking inputs from a variety of switches or sensors, and controlling a variety of lights, motors, and other outputs. Arduino projects can be stand-alone, or they can communicate with software running on your computer (e.g. Flash, Processing, MaxMSP). The open-source IDE can be downloaded for free.

• Arduino is an open source project, owned by nobody and supported by many.

• The Team is composed of Massimo Banzi, David Cuartielles, Tom Igoe, Gianluca Martino, David Mellis and Nicholas Zambetti

• Yaniv Steiner and Giorgio Olivero have been supporting the project and are working at using it with the Instant Soup platform.

• The Arduino platform includes the avr-gcc tool chain, uisp, and the Procyon AVR-LIB by Pascal Stang.

• The Arduino language syntax is based on Wiring by Hernando Barragan

*Why using Arduino?*

• It is flexible, offers a variety of digital and analog inputs, SPI and serial interface and digital and PWM outputs

• It is easy to use, connects to computer via USB and communicates using standard serial protocol, runs in standalone mode and as interface connected to PC/Macintosh computers

• It is inexpensive, around $30 per board and comes with free authoring software

• It is an open-source project, software/hardware is extremely accessible and very flexible to be customized and extended

• Arduino is backed up by a growing online community, lots of source code is already available and we can share and post our examples for others to use, too

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