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Tips To Run a Successful Influencer Marketing Campaign

As you scroll through the various posts and content on social media and the web, you may have often noticed the word ‘Influencer’ across them. They can be famous actors, YouTubers, dancers, vloggers, fitness coaches, and so much more to produce engaging content to reach out to various people. These Influencers also often promote certain products and services of different brands to spread awareness to their audience who often listen to them, for which they charge a specific price or are awarded certain offers and freebies. 

This is a practice of Influencer marketing which is the technique by which brands advertise their brands through well-known personalities with influence on their target audiences, and can be a very successful strategy to grow your business when implemented properly. 

We will showcase to you some effective ways to successfully grow your business by following these influencer marketing campaign tips.

Identify your goals and their metrics

It is an important factor to assess your goals for the influencer marketing campaign to determine what you want to achieve from it, whether it is brand awareness, increased sales, or a mix of both, you need to know that.

And after you know your goals you must determine its success metrics as it differs for each organization. And as the campaigns get developed so do the metrics need to be adjusted accordingly.

Clearly define your target audience

It is important to emphasize, whom this campaign is set for and why we need to reach out to them. Based on the theme of your products or services you must research or create the ideal persona of the customer who would engage with your campaign, and accordingly choose the right set of influencers who reach out to that specific audience. 

For example, a brand selling vitamins and supplements can reach out to fitness enthusiasts, and health professionals.

Clarify and create the campaign creative deliverables, assets, contract, and guidelines

When the influencer campaign is set you need to specify what the deliverables should be in the form, whether it's simple photos and logos or an in-depth how-to tutorial or review depending on the campaign's outcome for the product or service provided. 

The assets can include the brand's logo, images, or slogan for the campaign. When creating the contract you need to specify the guidelines on how the product should be promoted or give the influencer his/her freedom to do so, along with the period and goal of the campaign on what the influencer has to reach out to.

Find, negotiate and pitch the desired influencers

Finding the right influencer to suit your campaign's needs can be a tedious task, but with the right tools available, it can be done more easily. Some steps such as finding similar people associated with your social media page, along with the reach and followers in mind can be found.

After you have found the influencers, now is the time to convince them for your brand's influencer campaign. For this, depending on the reach and popularity of the influencer it can require a little more than convincing. It would be recommended to first build a relationship with the influencer through following them on their socials, engaging in their content, and describing how their approach is similar to your brand and its campaign.

Keep in touch with the Influencers

This is a necessary practice both during and after the campaign. After an influencer has decided to post content, you can discuss with him/her in advance how it's going to go about and suggest changes if needed according to your goals. 

And after a campaign has finished its job you can stay in touch with them for future projects, by messaging them and engaging regularly.

Track your progress and results

Always make sure to track your progress with the defined success metrics you set forward and how much it has reached your desired outcome. Some measures can include links/codes used, customer engagement, and the reach of people.

 

Start Building Your Influencer Marketing Campaign

Creating a social media Influencer marketing campaign that will help in planning and organizing so you won’t feel overwhelmed. With this information, you can improve your social media presence and be productive with your marketing team as well. 

 

Gain invaluable insight on Influencer marketing campaigns with Mint Stalk

Mint Stalk is the fastest growing digital marketing agency in the UAE according to Gulf News. Our global team includes Strategic Brand Planners, in-house photographers, UI/UX Website Developers, English Copywriters, and Arabic Support Writers. Our industry-leading support can take your brand to greater heights.

Contact us today to find out more about our comprehensive marketing strategies.

Mint Stalk A Fresh Way To Grow Digital info@mintstalk.com

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Electric Cars, The Future of Automobiles

Mint Stalk

With the high rise in fuel prices and heavy maintenance costs, there has always been a desire for an alternative that is easy to maintain and free of any fuel. This desire has been fulfilled with the revolutionary innovation of electric cars.

It is common to see the attractive and futuristic Tesla brand cars across Dubai roads due to the high demand for them.

Over the past 50 years, there have been a lot of technological advancements and innovations taking place in the automotive industry, but the adoption and implementation of it have been significantly less across the companies and platforms in the industry. This, however, appears to be about to change as the speed of electric vehicle development picks up across the board in the transportation sector, not just for passenger automobiles but among the whole industry due to the immense demand for this evolving technology.

Why choose electric cars?

Considering the ever-changing environment due to the carbon footprints emitted by combustion vehicles, along with the exhaustion and rising costs of fossil fuels over the years. The solution has come to light in the form of electric vehicles as they are extremely safe for the environment, producing 0 emissions along with being very cost-effective since it relies on an electric charge of around 2 hours on average, provided with a reliable output of going over 400 kilometers at a single charge. Along with this the maintenance cost and frequency are also significantly reduced as the main engine and power source of the car would be the battery and it has to be maintained on an annual basis. 

The trend for electric cars

Brands like Tesla are already paving the global automotive industry for a greener, more environmentally responsible future. Tesla electric cars in Dubai are strong automobiles with a range of up to 500 kilometers per charge! Most significantly, they possess the most cutting-edge technology and driver aid capabilities like self-drive technology, making them sought lifestyle cars in and of themselves. Together, they speak for the modern, environmentally responsible level of luxury that well-off purchasers are choosing in the contemporary market. 

Many other brands also have adopted the electric car trend and produced their own innovative electrical automotive masterpieces like the TATA’s affordable EV SUV Nexon, the offroad Hummer EV with its futuristic space truck-like look, Ford’s sports EV SUV the Mach-e which is inspired by the looks of the mustang and has a great speed and reliability in terms of the range and off-road abilities.

A leap towards the future

Many governments of the world are implementing the use of electric vehicles for a better emission-free and cost-friendly future, along with providing subsidies and tax reductions on the use and purchase of automobiles. There has been a subsequent rise in the use of EV and hybrid vehicles in Dubai over the years due to their high reliability, increasing charging and free parking station amenities offered, smart driving features, and the improving trend from the car lovers along with the government's adoption to use it. 

With the continuous changes in perspectives and environmental factors in mind, the generation will soon move forward in eradicating the use of combustion engines and adopting efficient electric automobiles.

So why wait, get ready for your long desired road trips, easy commutes, higher reliability standards, and a better environment settled with an electric vehicle.

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The most lively Nightclubs in Dubai

Written By Mint Stalk

It’s 5 pm on Friday and you’ve just logged out of work. The week has finally rolled by and you’re completely ready to take a well-deserved break for the entire weekend. Few things feel as amazing as unwinding at a fun nightclub after a long week of work. Luckily, we know just the spots to enjoy the vibrant nightlife of Dubai. Note these down for the weekend ahead and grab all your friends along as well. 

Bla Bla

Sitting by the picturesque beach at JBR, Bla Bla is located at what is easily one of the most scenic and view-filled spots in Dubai. Visit during the day and lounge in the idyllic setting of Jumeirah complete with drinks at the Beach club and bar. However, to make your visit particularly memorable, stay at the club past 8 pm and let the evening unfold. The atmosphere crackles with energy in The Tent, a three-story high atrium with a stage and 9 bars. You read that right, there are 9 bars each complete with its theme. Head to Bla Bla to dance like there’s no tomorrow at the Tent and only stop to get cocktails from the more than generous pick of bars. https://blabladubai.ae/ 

Boudoir

Found inside the Dubai Marine Beach Resort and Spa which in turn is right beside La Mer, Boudoir makes out to truly be a sight for sore eyes. Inspired by the era of the French Renaissance paired with an added twist of Baroque, a night out at Boudoir is nothing short of a magical adventure, with extravagant culinary delights complete with dreamy lighting and mood-lifting music. While the club mainly invokes French architecture, there is also an undertone of vintage nostalgia seen in the seating, neon lighting, and a somewhat arcade setup. The bar is well stocked with a wide variety of wines, whiskey, and also champagne. What sells Boudoir is the experience offered by the club, the vibes are immaculate and the dance floor is inviting you to party. Don’t miss out on the vibrant setting and dance the night away after a long week of work. https://www.dxbmarine.com/dining-entertainment-at-jumeirah-beach-hotel-and-restaurant-club-boudoir-dubai/ 

Soho Garden DXB

Soho Garden is no stranger to the clubbing scene, coming from London bringing the soul of the city’s party destination Soho to Dubai. Soho Garden DXB is the umbrella term for a dynamic mix of bars, restaurants, and nightlife experiences. Tapping into an entertainment-focused clubbing experience, Soho Garden has a perfect blend of outdoor and indoor party destinations. No matter how you love to unwind, they’ve got you covered. Looking to party to blasting music with upper skyline views? Look no further than New Soho Garden, the upper outdoor club. Don't worry if you prefer to dance inside to techno music, that’s what Code DXB is perfect for. Make sure as well not to miss out on the amazing views of Dubai’s skyline at Soho Beach DXB and HIVE. The party atmosphere is complemented by an eclectic premium list of beverages. https://www.sohogardendxb.com/ 

Zero Gravity

Just a few yards away from SkyDive Dubai, Zero Gravity brings a splash to the club scene of the city with their beach club by Dubai Marina. The picturesque venue houses a club, and a terrace overlooking the calming pool and beach. Zero Gravity differs from other clubs in the sense that it is not as party-oriented as its fellow clubs, with its focus more on laidback fun making it one of the most relaxing and blissful clubs to visit. That’s not to say that it isn’t an alluring party spot with some of the best international DJs playing foot-tapping beats at the club when the night rolls around. Come over to Zero Gravity and feel your worries melt away as you float with a cocktail in hand. https://www.0-gravity.ae/ 

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