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Final app design. The other app concepts were done before we changed a couple things in the system so that made life a little more difficult. However, the added color did spice it up a little and made it less monotone and boring. Some changes to the system I wouldn’t say I agree with. The use of only lowercase letters for our primary font is one that just doesn’t work with the brand. It makes everything look unfinished and yeah a bit more child-like and soft but it just doesn’t do it in the right way. Not going to lie, I didn’t follow the rule because I believe it just didn’t work in this application and I should tell it to the group but then everything else would have to be changed...
Changing little parts of the system this late made things difficult, there’s a little inconsistency now through our applications and designs which is a little annoying and I am aware of it. We should have made it flawless (or as much as we could have) earlier to avoid this kind of thing. “Failing fast” as reiterated throughout the progression of the project.
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Attempting app design. I like the loading screen ideation but the rest of it is just blegh. Need more to it, more colour, aspects of professionalism but also fun. With the system we have, its not really possible but I feel like I cant to anything about that now. Also the fonts keep getting changed and things added so I feel this is meh. Also hate that apps seem to be the solution for everything these days. They're boring and not new or creative or anything. I want to be wild and go crazy but starship is literally like an anchor drowning me (wow loves a metaphor).
Feel so creatively drained and I hate it. Also got shown a really nicely designed brand book today which was fun and playful and had energy and it just made me tear up because I loved it but also made me sad that it felt unachievable for me/us in this project.
I want my freedom back. I want to work with similar minded people to me. Strivers. Inspirations. Wild thinkers.
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week doce - IN MY MIND
ahh it’s hard.
I'm not inspired, it's not where I'm wanting it to go and I'm just not proud of what I've done. I’ve been loving my ideation process and some of the ideas and connections I’ve come up with but it just goes right over the others heads. The system is falling apart and random things are being added to it and it just doesn’t work. They keep changing fonts and colours and its beginning to not work out great. The brand book looks just so sad, it makes me want to cry looking at it. I want to help and do it but I just cant. I'm annoyed this 12 week project is ending like this. There was so much potential but we just did not deliver and I’m just disappointed.
:(
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week doce - NOTES
- 1000 word reflection is a summary of the sem, what I had learnt etc - add visuals, make it interesting Burning out - the best 100m sprinter will struggle to run a marathon - learn your strengths
Creative block - go for a walk or something, is not much point doing nothing - Youll find the answer when your not looking for it - rest and reflect - Business only exists if there's an audience - uni we work selfishly, with reason
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week once - NOTES
1. Progress 2. Our ‘Rock’ (where we are stuck) 3. Question 4. Good?
- Safety net - metaphor to use for advertising ? - perspective - be rational - “the barrier will not move, we need to be the ones to move”
Are we making life better or easier for the user?!
More activation: - innocence - energy / the lack of - Star / reward - Metaphor - safety net, bubble wrap, fire exit, umbrella, raincoat, lifesaver ring, shield, ductape, fire alarm, iceberg - analogies
Random ideas: - child/symbol leaning on sponsor - legs? - reflection in child's eyes - too literal, cliche and boringggg - Life journey map - Comparison of wants / needs of children
- Child based/ done/ drawn/ idea/ mindset that apeals to the adult, not directly but with empathy? - Emergency - dont know until you need it
Child reaching for - - needs, wants, hopes, sponsor, donator, parent, doctor/nurse, health equipment
Approach - handdrawn, organic, friendly, bright (?)
African child ad - so happy but have to little approach - piano/ acusitic music - slow mo Child draw our logo Child to see ad and like but also directed to parents who see it in a different way
TWO
- omnipresence - storybook/ storytelling - wild - think big / imagination
- 5 images to sum up our brand
- adult characteristics in child ie love - growing up faster than normal - wise - Knowledge
- Individualism - but hospital in common - creativity
Wall of art, interactive, chalkboard, wall of colouring book
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week nueve & diez
Yeah, I’m struggling. Mentally I am not in a very good place at the moment and the last thing I want to do is think about a children's hospital. My moods are fluctuating and in the mornings I'm ok and productive, but later on just is not great. Classes are usually good being in the morning and we seem to get lots of work done. I get excited to go away and work on it, but once I do leave, the thought of the project somehow makes me anxious and always feel like I’m left in the dust by my group. I began the brand book and things for example which I did mention then coming back to class, someone else had and we went with theirs instead. I feel quite insignificant and like my ideas are being shut down too early. I always say things then later on during the feedback, its bought up again and then they start to agree and It just makes me a little sad. This sounds pathetic but I’m not in a place where I can approach them about it without breaking down. I also keep bringing up our opportunity statement to remind the group what are aim is which I think we are straying away from. We wanted to make it fun for the kids and things and wanted consistency throughout the branding and environment of the hospital which we are not. I am burning out with other projects too and they are things I’m so passionate about but I'm getting overwhelmed by it all. I'm over thinking and especially in this class I'm not doing what I love. It feels like a chore now when having to work with others. My vision of where I wanted this and how big and cool and fun has been squished like a bug and our outcomes are just BORING. I know this is what it might be like in the industry but I don’t want that. I’m not living like this because it sucks. Every other area of my life is being affected too and its consuming me. Can't wait for the break to just stop and regain momentum. Focus on me and what I want and produce work I am proud of.
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ADVERTISING Started to get some ideas to paper for our advertising approaches for Starship. We had to start a little differently to other groups and had to think carefully about the target audience, not being insensitive but still successful. This was hard but I liked that the time pressure squeezed out every little idea and fast. We have lots to now build upon in our advertising but also to incorporate into our branding also.
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week ocho - THURSDAY As a group, we did more logo and text exploration. Customizing our typeface, kerning, letter spacing, links, loops etc and tested them out. We were very successful and tried everything, even the stuff we thought might not work or look right really benefitted the final outcome. We tested sizing by standing back from our computers and also printed it out and stuck it on a faraway wall, also gaining feedback from our peers. We came to a finalized type, put the ‘Children's healthcare’ back underneath and tested the readability also from afar. This will influence, as well as our designed outcomes, the rules when using the logo and what the minimum sizes will be etc.
We then went to more of the advertising side and looked into Ethos, Pathos, and Logos again and used them in the context of our own brand......
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week ocho - TUESDAY NOTES
Brief made available Deliverables: Brandbook, Workbook (blog), 1000 word personal review
Brand book is the journey of the brand, but also a guide. “How different do you see the world?” “How deep have you gone?” “Are you working on what you wanted?”
Are our wants at the beginning being satisfied, are we achieving what we set out to do and learn?
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TWO WEEK BREAK
I didn’t do too much work in the break. I needed to get away then come back to it with a fresh mind and perspective. It really is quite a draining project for me and feels like I don't get so much creative freedom as some of the other groups. There are lots of things to be careful with and having such a divide makes it difficult for a solution. Our group works really well together and I am thankful for that, however, they sometimes get onto it faster than me and get so much done that I'm left with nothing to do, leaving me feeling guilty or feeling left behind. Sometimes the directions they head is not what I had envisioned or did not line up with what we had said or agreed on and I don't have the courage to tell them that after all the work they put into it. I like the classes where we can collaborate together as that's when we get the best work done and in a short amount of time. Im still not 100% looking forward to getting back into it but hope that as things start to work out more and come together, it will be ok.
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week siete: MORE LOGO DEVELOPMENT Went back to simple and experimented with different elements we could include in the logo such as star weight, fonts, colour, style, rounded edges etc. I modernized the current logo to see how that could work/ look and played around with the rainbow colour palette and to see how it would look in a profesh environment and also a childish one. Its my style and I like it but we have so much more potential from all our research and to incorporate our values more. From another round of feedback, which again was to get aspects of all, I did a couple more which were again, also quite friendly but with a profesh font/ type. We liked the energy but also friendliness these blob people had and also the smile which added personality and again, friendliness. More feedback and I then combind that idea with our previous concept that was very strong and created the bottom one. Then played with colour and black and white but came back to the duotone idea to be used in different contexts. I personally like mine but it was never really considered and we chose another one which I have grown to really like a well.
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So i got frustrated with color. I really wanted to nail it and figure what works best for our tension. Turns out, its hard. I did a whole research paper on colour and am even going into it again this year aND ITS ALL INCONCLUSIVE. My solution is really just to have a solid or duotone logo which then can be used in different situations with different colours. Eg. more professional contexts, using a navy or darker blue which often represents trustworthiness and professionalism and then maybe in the hospital, use it with bright primary colours which appeals more to the children and makes them feel more familiar with it. I played with the different colour combos such as the sky/space colours(blue, orange and yellow), Professional colours (Green, purple, dark blue), Star (yellow, orange), ‘gendered colours’ (blue, pink), neutrals, and the rainbow. I used a couple of each and made a sperate palette (seen in the bottom right) which I thought overall represented the brand we (or just I) imagined.
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FEEDBACK: We got told what I thought we would. Balance. Also that our colors just were not really working. I went back to our two strongest logo/ brand concepts and brainstormed off of those words to hopefully come up with fresh new ideas. Wasn’t super successful for that but it did give me a better idea on how to incorporate the two and it gave more personality and clarity of starship as a whole for me. One thing that i liked that stood out to me was the 5 points of a star which could be played on in the future and could be a symbol for the values or something. We shall see.
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LOGO DEVELOPMENT Roughly sketched up a direction that we could take when it comes to the re-brand. I know the others had a more professional look to theirs so I wanted to do the complete opposite in hopes that we could combine them in some form later. I called mine the ‘Healthcare Hug’ which is just a very welcoming and child-friendly look. (Ignore the colours, the black one looks like hes kidnapping the yellow star) I want the kids to know that its a happy place to be and that everyones there to support them. Same with the cross hug, the star is showing love to the cross because it shouldn’t be scary. I realise that these would not actually work as the brand as there is 0 professional aspects of it but my goal was for them to be merged.
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