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Affiliate Marketing

Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company.

Digital marketing, analytics, and cookies have made affiliate marketing a billion-dollar industry.

Firms typically pay affiliates per sale and less frequently by clicks or impressions.

The three main types of affiliate marketing are unattached affiliate marketing, involved affiliate marketing, and related affiliate marketing

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