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What is True Beauty?
“Never judge a book by its cover.” Thousands of people across the globe use this saying, telling us to not judge someone based just off a first glance, but yet we judge people we see so easily based on outdated and unrealistic views of beauty. We take every word we hear from the media, fashion labels, famous people, and cosmetic companies as gospel, and decide that no matter what we see as beautiful, they know better. Following the pattern of what these large companies deem to be ideal is what has obstructed our views for decades and I think that as a community we need to reexamine what we consider beautiful. I truly believe that beauty belongs to all of us, but we have just had blinders on and trained ourselves to think that we can always change something to be prettier. Makeup is something that has become a necessity in many people's lives and is making young girls think that their faces need to be altered for them to be accepted. Is that really the message we want to be spreading, or do we want to inspire change so that women and men of the future don’t have to put up with the impractical pressures we have today?
For centuries putting on makeup had been a common practice. In ancient Egypt both women and men wore makeup, like eyeliner made from minerals, to help enhance their natural features. Ancient Chinese makeup presented women who masked their natural skin colour with white powder and bright red cheeks. Today we see some people who choose to not wear makeup every single day and use it only for special occasions, some that use it to enhance their natural features, and many who use it to cover their face because they have been convinced that their skin, nose, eyes, and mouth isn’t perfect enough. One positive side to makeup is that it has become a form of expression and art. There are television shows dedicated to showing the fun side of makeup, one example is the show ‘Glow Up’. I personally am one of those people who chooses not to wear makeup on a daily basis but going through this course has shown me that makeup doesn’t just have to be restricting to us, it can allow us to show a more creative side and explore so many new ideas. We just have to be aware of how we are letting makeup affect how we view ourselves. Growing up in this crazy world I do see the appeal of taking the time to change my appearance because each day we are told by beauty companies that we are not good enough as we are. Every day we see advertisements for the newest lipstick, foundation, bronzer, and every other makeup product you can think of, and these ads are subtly planting the idea that we need to change our appearance to fit in. I think that it is crazy that we can’t ever catch a break from hearing about what could make us more appealing in strangers' eyes.
Another aspect in which we try to catch others' interest is with how we choose to stye ourselves. Again, every year brings new trends, and we can especially see this in fashion. We tend to not dress how we want to anymore we just follow whatever is in for that brief moment. I am a big believer that the way you dress does send across a message about who you are; and fashion is a way that even the quietest of people are able to become bold, but I have noticed that we have lost the part about dressing for ourselves and now have a bigger focus on fitting in with the trends. Many trends are based on body type and disclude millions of people across the world just because they don’t fit into unrealistic and unattainable bodies. Big companies in fashion have a hard time realizing this fact. On most high fashion runways, we see a certain body type, skinny. We see that even in smaller brands like Forever 21, Zara, and Aritzia being a small size is encouraged as they don’t hold larger sizes for people with plus size bodies. Many fashion companies have become stuck on the idea that to look good you have to be skinny, that is the only thing that they will promote on their websites and in campaigns. In my opinion, the fashion industry is one of the biggest influences on self-body image.
The media is another major influence on people's opinion of beauty. Every year Peoples magazine declares someone famous as the “sexiest man alive.” The media is directly telling us that this one specific person is the ideal for men and that if you don’t look like him, well you better get to work, and then the next year it changes again, and this cycle just continues to repeat itself. Things like this are what make us feel insecure and give people issues like body dysmorphia, eating disorders, and other body image disorders. Many times, we look to celebrities for guidance on how we should look because they are famous, so of course they would know best. Could you tell I was rolling my eyes while writing that sentence? People like Kim Kardashian and her family have become icons in our society, people stalking their social media every day wondering what they could change to be more like this family. Even though these people that we are idolizing have been caught photoshopping and altering their bodies. Why do we follow beauty standards from people who are changing themselves to become something unachievable? Social media, magazines, billboards, and even music have become things that put us down for not looking a certain way instead of praising us for individuality. We all have so much faith in everything put out in the media, but we need to ask ourselves, is this information helpful or just harmful?
As we have continued throughout time, you would think that we could have learned how to be more accepting of each other and our unique beauty, but to me it seems that as time has gone on, we have only become more critical. Our views on beauty have been obscured and cloudy and I hope that one day soon we will celebrate the diversity we see in the world instead of shaming people for not fitting our ludicrous beauty norms. I know that I also struggle in each one of these areas, I am a part of the issues that we see today, but I think that if we all make some adjustments in our thinking and acting toward beauty, we will finally be able to see that true beauty is in everyone.
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Critical Analysis
Versace 2022 Fall/Winter Campaign and Its View of Traditional Beauty
Is the fashion industry inclusive or are they the ones who have set unrealistic beauty standards throughout history? Versace is a brand that became famous for their ultra-glamourous creations in both women and men's fashion. This luxury company has been around for about 44 years, so it has seen many different world fashion, makeup, and beauty trends through the years, but we are going to be focusing on their recent fall/winter 2022 campaign. The main focus of this particular campaign is a new collection of clothing and accessories such as sunglasses, watches, purses, and shoes. Versace showcases all of their new collection to us in different forms of media. We can find multiple videos, pictures, slideshows, and runway shows that show us each piece of the collection from different angles and give us a full view of every outfit with accessories. What isn't so diverse about this collection campaign? The models.
With high fashion we see a very familiar trend with models, all of them seem to fit into one body type category, skinny. As time goes on and beauty standards change, we have started to see more inclusivity of female body types, but why are high fashion companies, like Versace, so focused on maintaining this ideal body type for their pieces? Slim bodies with symmetrical features and little to no body fat are the type of people that this campaign appeals to. Every model used in the runway shows and campaign videos fit into this “ideal” body, but we aren’t shown any women who have broad shoulders, wide hips, or a belly. Another thing we can notice is the height of each of the models. The average height for a model in high fashion is between 5’9” and 6’2” whereas the average woman is 5’4”. So, this is another area where we see a lack of inclusivity. Isn't it ironic that they have so much influence in one industry and yet they try to fit 98% of the population into a body form only 2% possess. Obviously, we can notice a small group of people that this Versace campaign appeals to. Versace may be moving forward with trends of our day and creating modernized versions, but they are stuck in some of the old ways of thinking.
One part of this campaign that I think does appeal to the rest of the consumers is the accessories. Versace highlights their new bags and shoes in a way that shows displays them as statement piece of any wardrobe. They show multiple bags with varying outfits to express that no matter what you wear this bag will complement the outfit. Also, many women in our day and in previous generations have deemed long, lushes, full hair as beautiful, but in this Versace campaign we are shown a new hair style on women that is also stunning. Many of us don’t actually have thick hair and lots of it, so this campaign show women with thin short hair. Hair is something that many people care a great deal about, so this campaign video helps to include and empower more women when it comes to changing up the style and breaking a gender norm. Versace also shows men in this campaign video and displays them in more traditionally more feminine patterns and silhouettes, so that is another way in which they are broadening their horizons and bringing in more variety for the men of today. Versace may be stuck in some old ways of thinking, but they are also moving forward with trends of our day and creating modernized versions of old ideas.
The Versace 2022 winter/fall campaign contains both good ideas and some outdated ones, but I truly believe that we will find that with every single company. Although with time our beauty standards change and we gain a greater view of inclusivity, it can be hard to break out of the old ideals that had a grasp on society, and personally I think a lot of brands, including Versace, are trying to find a good middle ground. I chose to write about this campaign because the high fashion industry is an industry with many flaws, and I do see those flaws following through in this campaign. Although we see many areas where we can improve on being inclusive, we can also see areas where Versace is trying to empower women and men who may want to dress different than what society chooses as gender norms. Overall, I think this campaign was successful in selling clothing and accessories, but I am underwhelmed at their attempt to bring people of all different circumstances together and to make people who are different feel included. As we have seen throughout history, change is difficult and it doesn’t happen just in one day, or with one campaign, it takes time and devotion to really make a change. This campaign may not have been completely filled with new evolving ideas around beauty standards, but Versace did bring in some change and I believe that we will continue to see growth in thinking by this company and many others in high fashion.
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Alien Final Look
I personally had a lot of fun with this project. Aliens are something that are literally out of this world so it’s quite fun to imagine something that no one has actually ever seen before. I made a background story for my alien that I would like to share. This particular alien was shipped to earth many years ago when it was just an infant (kind of like Clark Kent), she was found and taken in by a very kind family who just happened to be very high in social status with the community. But the one rule of the home was that she could never reveal her true identity to the world, so she put on a human exterior, but has grown tired of it and rebels at night by revealing part of her true self.
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