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[mkt-vistas22]

On Spot- Revival

Social Media marketing has taken the world by storm, but what you see on those aesthetic Instagram pages is completely different from what goes behind. Extensive ideation, designing and creativity are key to a successful instagram page. It takes a lot to kickstart a marketing campaign on instagram, everything has to be pitch perfect, from the reels to the posts to the stories. One has to follow the recent trends, know how to make the consumers groove to their creative beats and be the bagpiper leading the consumers into accepting their products.

 Task in Hand:

As a CMO you are required to revive the product (choose any one) that have long been taken off from the shelves; through social media marketing.

1. Walkman

2. Pager

3. Landline

4. Road Maps

5. Google +

6. Yellow Pages

7. Bisleri Pop

Deliverables:

You are required to make an Instagram

Handle for the selected product and market it through the features available on the platform.

1. A minimum of 1 posts and 1 reel

2. Convincing strategies for investors.

[mkt-vistas22]

Stage Round: Mission Mangal

The human species, as well as all other animal and plant life on Earth, needs room to grow and multiply. Earth has a finite supply of land, air, and water, for which humans, animals, and plants must compete. Of all Earth species, only humans have or can acquire and utilize the knowledge to create new habitats on other worlds or in space from the raw materials of moons and asteroids.

Space provides the human species with a new “frontier” for exploration and adventure, thought and expression, culture and art, and modes of government. The opening of “the New World” to western civilization brought about an unprecedented 500-year period of growth and experimentation in science, technology, literature, music, art, recreation, and government, including the development and gradual acceptance of democracy. The presence of a frontier led to the development of the “open society” founded on the principles of individual rights and freedoms. Many of these rights and freedoms are being placed under increasingly stringent limitations and due to continuous human negligence, not enough resources are available to sustain further human life.

Situation: Various space travel agencies are offering services for travel to Mars where the government has started to establish new colonies. You are the CMO of ISTA, who is a space travel agency. You need to market your company and convince everyone to choose you in these difficult times.

“THE TIME IS TICKING FAST!!!!!”

Deliverables Expected:

• Name of the Company, Logo, Tag Line, Vision, Mission.

• Presentation on STP and PESTEL Analysis

• Marketing strategies- Marketing strategies- conventional and unconventional

• Word document on feasibility analysis

• 1 print ad

• Sonic Marketing/jingle

Deadline- 1 A.M.

All the best guys!!! This is your last evening task from our side. Push yourselves a little bit more and give yours best and the most important thing ENJOYYY!!!✨

This was team marketing. See you soon.

[mkt-vistas22]

Guys the wait it finally over!!! We have the Top 4 teams who are selected for tomorrow’s stage round-

VER 4

VER 7

VER 8

VER 9

Congratulations guys and for the rest of the participants better luck next time.

Hope to see you all participate again!!!

Happy Festing🥰

All the best✨

[mkt-vistas22]

On Spot 3: Maut ka Kuan

“MAY DAY!!, MAY DAY!!, MAY DAYYY!!”

Suddenly half of the Dholakhpur has died and the existing villagers are facing some serious health hazards. Hospital beds are full and an emergency situation has been declared. On investigation it was found that, these cases were due to the use of SIMAC Fertilizers. The company was using some hazardous chemicals which not only polluted the village water but also destroyed the crops.

Task at Hand: You are the CMO of SIMAC Fertilizer and you have to market your company without addressing all these controversies.

Deliverables:

Marketing strategies- conventional and unconventional

STP Analysis

[mkt-vistas22]

Background Task: Auction Tribe

Companies Auction: In this round the participants will be taking part in the auction conducted by the organizing committee of the top companies of the different sectors { for example:- FMCG Coca cola} and the top marketing techniques { for example;- guerilla marketing} So they will be given a hypothetical budget of 5,00,000 out of which they have to win the bid for1 company and 1 marketing technique.

After winning and choosing the company as well the technique, the team will be called for the presentation of the combination of both companies as well the technique.

Task in Hand:

The participants will be coming with idea of marketing strategies they won by bidding in the auction and will be presenting the company and the technique collaborating. Which will be insight about the company allotted them with a new marketing strategy to present.

Deliverables-

You are required to submit a PPT following 7x7 rule and make an Instagram account for the company (must include at least 2 Instagram posts and 1 reel)

Marketing strategies- conventional and unconventional

Report on Feasibility Analysis

[mkt-vistas22]

EVENING TASK- Ruralizing

In Ruralizing, participants are Rural marketing which is the process of pricing, promoting, products or services in rural areas with the dual goal of satisfying the needs of rural customers while also achieving organizational goals. The majority of the population in India lives in rural or remote areas, which presents a great opportunity for marketing activities in these rural areas.

Task in Hand: Come up with a marketing scheme/ product for any one of the brands mentioned below for providing benefits to the rural customers as part of its rural marketing strategy

Companies’ participants are allowed to choose from:

Dominos

Starbucks

Nykaa

Woodland

Zara

PlayStation

AXE

BlinkIt

Example:

HDFC bank which is the brand name in the private banking sector had launched “Festive treats”, a financial services campaign last year in October for providing benefits to the rural customers as part of its rural marketing strategy. Through this campaign, people of rural areas are now able to avail special offers on different banking products like loans, saving accounts, and other deposits, etc., which are specially designed for them by the bank. Similarly, another rural marketing initiative “Har Gaon Hamara” was also started by HDFC Bank with the purpose of creating awareness of different financial products, digital services, and social welfare schemes among rural people. Further to strengthen this campaign and rural market outreach, HDFC Bank introduced ‘Har Gaon Hamara’ IVR (Interactive Voice Response) toll-free number to facilitate farmers for accessing or availing financial services

Deliverables:

Participants need to make a Poster containing new tagline

Report (word doc)-

Marketing strategies- conventional and unconventional

PESTLE and STP analysis Feasibility Analysis

Role play (Recorded Video)

Deadline- 2A.M. tomorrow (28/09/22)

[mkt-vistas22]

Task 5: Kurukshetra

“Mere paas paisa hai, gaadi, hai bugla hai, tumhare paas kya hai” “Mere paas marketing strategies hai”

Ambush marketing – also known as coat-tail marketing or predatory ambushing – is the

practice of hijacking or cooping another advertiser’s campaign to raise awareness of another company or brand, often in the context of event sponsorships.

Rona catches Apple’s paint- In Canada, Montreal, Apple had a billboard promoting the iPod nano, where the colour of the iPod would drip down at the bottom. Home improvement chain

Rona saw a great opportunity and pulled off perhaps one of the greatest ambush campaign stunts. They placed a banner below Apple’s billboard so that it looked like the paint was falling into buckets. The text on their banner translated into: “We recycle leftover paint.”

Participants will be divided into groups of 2 and will be provided with a sector and 2 companies. Both companies will be prominent rivals and the teams will be presenting marketing strategies to promote their product in a new market. After the presentations both the teams will debate over why the opponent’s marketing strategy is inferior to theirs.

Deliverables Expected:

• Presentation of marketing strategies.

• STP Analysis.

• Word Document on Feasibility Analysis. (Follow the APA 7TH edition format)

• 2 Instagram Posts degrading the rival company.

Deadline: 3 P.M. 27th, September

[mkt-vistas22]

On spot 2- Picture abhi baaki hai

Today,marketing makes a big difference,be it launching a product or launching a movie.There is a lot that has changed from the 90s, not just movie plot but also the budget has increased as marketingthe movie is a major part. Promoting a film means making the correct audience aware of an upcoming film. The main cast and director usually promote a film by talking about it in talk shows, interviews, reality shows, etc. The marketing teams now a days are coming up with various social media campaigns and hashtags to promote either their films or songs.

Task at hand:

Change the plot of any movie from the list below and market them.

Deliverables:

Marketing strategies-

Conventional and unconventional

STP

Poster

“Hum jaha khade hote hai, Marketing vahi shuru ho jaate hai”

[mkt-vistas22]

Background Task- Ek Nayi Pehechan

Water is a free resource that every human being needs to live and survive. Yet it became a product the day humans and companies started to commercialize it, for example by selling

mineral water in glass and plastic bottles. But water always looks the same, isn’t it? It is liquid and transparent. So, how can different companies sell the same product but still

convince people to purchase their bottled water instead of the one from the competition? The answer is: by creating a brand and Re-branding is snatching away this identity of the

company to give it a new one. It then becomes a task for the company to now position the new image of the company as people only recognize the old brand. Rebranding Happens when a company changes its logo, slogan, vision, mission, values, name, target audience, or

market to build a new brand identity in the mind of leads, customers, competitors and partners.

Re-Branding helps your brand attract new customers and provide your company with new challenges and opportunities.

Task in Hand:

Re-Brand any company of your choice from the companies given below. You must change the logo, tagline, vision, mission, etc. of the

company that you are rebranding.

Companies:

Pizza Hut

Royal Enfield

Havmor

Johnson & Johnson

Adidas

Starbucks

HP

Skybags

Dettol

Mamaearth

Avon Cycles

Deliverables:

You are required to submit a PPT following 7x7 rule and make an Instagram account for the company (must include at least 3 Instagram posts (2 reels and 1 post)

Your PPT must include:

Logo

Slogan

Name

Vision

Mission

Target Audience

“Rishta vohi, soch nayi”

Deadline- 2 P.M., 27th September.