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The impact of digital technology on psychological actions and their spreading.

According to Dr. Harrism and Dr. Lucassen (2015) Generation is anywhere, and cellular phones have end up an essential part of regular life. there is proof that we have become over dependent, or maybe probably addicted, to our telephones. consider how you experience while you realise you have got forgotten your phone, or left it behind somewhere. it could be uncomfortable, can’t it? In truth, recent research has shown that a few human beings revel in considerable pressure and anxiety while they're separated from their phones and may even showcase withdrawal like signs and symptoms, akin to the ones generally seen whilst someone has an dependency. some studies has even shown that high ranges of engagement with smartphones and multimedia generation can be physically changing our mind shape and feature. So, what's it about generation this is making many of us anxious and stressed? right here are what we suppose are the top five stressors:

Perpetual Distraction.

The continual beeping, vibrating and flashing of notifications suggest that we're constantly distracted and pushed to break what we are doing to check our phones.this indicates we're unable to cognisance our attention and consolidate things nicely into our memory, inflicting us to experience increasingly more ‘goldfish-like’, which can be quite distressing in itself. this is subsidised up by studies that is starting to show correlations among high cellphone and internet use, and terrible cognitive abilities together with interest, memory and getting to know.

Sleep Dysregulation.

A lot of us use our cellphone at bedtime. You get into bed intending to go to sleep, but you just need to test your telephone (just for ‘a second’) to discover some thing harmless like tomorrow’s climate... after which an hour later, there you are looking a very random video, searching at our phones when we need to be going to sleep has the double whammy effect of over-stimulating our brains, making it tough to wind down and transfer off, and exposing us to blue light from the display. research shows that blue display screen publicity can reduce melatonin production, which interrupts our circadian rhythm (i.e. sleep-waking cycles), making it tougher for us to fall, and stay, asleep. lamentably, terrible sleep tends to intend poorer resilience and better tiers of anxiety and stress. work/existence balance.even as within the beyond there has been frequently a clean boundary among in which work life ended, and domestic life began… this region is now very a good deal gray. maximum folks have our work emails on our phones, making us continuously to be had and contactable. This makes it very tough for us to ever actually disengage from paintings and loosen up.

F.O.M.O

Or worry of lacking Out is essentially a sort of social tension that arises from the fear which you are missing out on something; whether or not it’s an event, a work or social possibility, a conversation, or a potential connection, or simply some thing cool and airy that you might want to see or be a part of. So we want to be linked… ‘just in case’. to test this, just ask your buddies and family in the event that they’ve ever considered coming off social media. Like us, they possibly have… but the general public probably determine not to, because of FOMO. sarcastically, the greater connected we're, the much more likely we can be to enjoy FOMO, due to the fact it's miles regularly due to the posts we see on social media sites like Facebook main us to trust our pals and friends are having interesting and/or interesting experiences in our absence.

Social contrast.

We can’t assist but compare ourselves to others, and social assessment concept indicates that we use those types of comparisons to evaluate how we assume and feel about ourselves. Social Media, with the aid of its nature, actively encourages social evaluation, as it is suffering from records that may effortlessly be used as metrics of obvious social success (e.g. friends, likes, shares, fans and so forth). Dr. Harrism, G and Dr .M, Lucassen. 2015

Dr. Harrism, G and Dr .M, Lucassen. 2015. Stress and anxiety in the digital age: The dark side of technology. (Online) Available at: https://www.open.edu/openlearn/health-sports-psychology/mental-health/managing-stress-and-anxiety-the-digital-age-the-dark-side-technology (Accessed at 20 April 2020).

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Example of Bad Etiquette.

Although these are not the only examples of bad netiquette, these examples may give an idea of the things that are taboo on the net:

• “Don't type in CAPS – it is considered shouting; 

• Don’t spam; which include getting wrong information on the digital platform.

• Don’t use offensive language; proper usage of grammar.

• Don’t steal other people’s identity;  be ethical as possible as you can be.

• Don’t distribute illegal material; be informed of different digital information.

• Don’t flood; keep your proximity.

• Don’t expect a response straight away;

• Don’t broadcast only; engage with others; 

• Don’t ‘reply-all’ for a personal conversation; Don’t ask a question that can be found on the site or on Google. (Melin, 2013).

Auburn University. [s.a.] Digital Citizenship: Netiquette. [Online]. Available at: http://www.auburn.edu/citizenship/netiquette.html [Accessed 16 October 2019].

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Digital Marketing trends for 2019.

According to George fallah (2018) to as virtual trends evolve each year, marketers should always be aware of the changes that allows you to effortlessly adapt with rising technology and live in advance within the marketplace. 

This may help them advantage an aggressive aspect and become able to expand new approaches to develop their companies, generate leads and enhance the connection with their current customers. based on the digital advertising traits article that we developed ultimate year, 2018 has been the year of rising augmented truth, video content, voice seek and influencer advertising and marketing... And now that 2019 is across the nook, you could ask yourself “what will the next 12 months have for me?”

Voice search Voice seek is absolutely growing in popularity. through 2020, 50% of all queries might be voice-primarily based in keeping with ComScore. There are especially varieties of voice search: the ones which are carried out by way of clever audio system which includes Amazon’s Alexa, Apple Homepod, Google domestic and Microsoft’s Cortana which offer searchers instant voice solutions to their questions and people which are installed in computer systems, and smartphones inclusive of Siri and Google Assistant which display written search outcomes.

top brands are thinking the way to supply their promises using voice-enabled devices because they may be low cost and provide more capabilities than ever before even as extra traffic are the usage of voice seek to have interaction with these manufacturers.

Smarter Chat Chatbots were rising within the few current years and still persists in 2019. in line with Grand View studies, 45% of end customers favour to use Chatbots as a main manner of verbal exchange in customer service. Chatbots play a important position in enhancing the patron enjoy and permit entrepreneurs to higher interact with their target audience - without a doubt doing an awful lot. They provide real-time assistance to the consumer, committed support and a proactive interaction wherein they ask questions to apprehend the actual hassle.

Chatbots play a important function in improving the purchaser enjoy and permit marketers to higher have interaction with their audience - without simply doing much. They offer actual-time assistance to the user, dedicated aid and a proactive interaction where they ask questions to understand the actual trouble. as an instance, a vacationer landing on a website is contacted through chatbot and requested to request help or get more records approximately the product. If he selects the first option, he could be noted a consultant for help and if he chooses the second one alternative, he could be requested a chain of automated questions or redirected to their weblog or FAQ page. some other growing fashion is WhatsApp commercial enterprise Messaging, which has end up one of the maximum used messaging apps international consistent with Statista. besides, it’s no longer confined to non-public utilization; corporations are using the software on a every day foundation for his or her every day activities.

 Messaging visitors is predicted to double through 2019. this is driven by way of over the top messaging Over-The-top or OTT apps, going up from 31 trillion messages in 2014 to over one hundred trillions by means of 2019 globally

 Micro-Moments As more customers are processing their on line sports the use of their smartphones, entrepreneurs preserve to leverage micro-moments to draw their target audience’s interest and satisfy their instant selections. every time a client searches for something, seems for a nearby save, desires to finalize a challenge or makes a purchase, marketers can take gain of these varieties of micro-moments to create centered content material and advertising.

  Augmented and virtual truth advertising

Marketing Augmented fact ads is one of the primary packages which might be now used by a few entrepreneurs. It’s a manner to convey static or unreal environments into a greater practical experience, some thing that could integrate the "provide" with the "truth" of the purchaser. Michael Kors is a successful example of augmented fact advertisements. They created an ad on fb asking their users to try and purchase their shades.

apart AR commercials, many corporations were the use of augmented and virtual truth marketing for the purpose of making logo attention. for instance, IKEA and L’Oréal controlled to improve their customer enjoy with virtual truth by permitting them to visualize their products earlier than buying them. Nivea, Starbucks and Volkswagen are different examples of massive brands who succeeded in augmented reality. five. stay motion pictures - more memories thanks to facebook, Instagram and YouTube, stay content is the quickest growing segment of internet video traffic due to the splendid waves in the latest three years. live streaming content material is powerful as it’s unfastened, takes a brief time to supply at the same time as it offers a real-time consumer engagement, and viewers use your content primarily based for your time now not theirs. moreover, it has the ability to generate more impressions than posts published within the newsfeed, specifically if users pick to put up them to their testimonies. stay streaming content lets in marketers to engage with their leads in a quickest way feasible, enhance their courting with fans, attain a broader target market and increase their social channels visitors. George Fallah (2018).

George .F. 2018. 10 Digital marketing trends for 2019 you should know. (Online) Available at: https://www.digitaldoughnut.com/articles/2018/december/10-digital-marketing-trends-for-2019 (Accessed at 20 April 2019).

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The Skills needed in a digital age.

Knowledge involves two strongly inter-linked but different components: content and skills. Content includes facts, ideas, principles, evidence, and descriptions of processes or procedures. Most instructors, at least in universities, are well trained in content and have a deep understanding of the subject areas in which they are teaching. Expertise in skills development though is another matter. The issue here is not so much that instructors do not help students develop skills – they do – but whether these intellectual skills match the needs of knowledge-based workers, and whether enough emphasis is given to skills development within the curriculum.

The skills required in a knowledge society include the following (adapted from Conference Board of Canada, 2014):

communications skills: as well as the traditional communication skills of reading, speaking and writing coherently and clearly, we need to add social media communication skills. These might include the ability to create a short YouTube video to capture the demonstration of a process or to make a sales pitch, the ability to reach out through the Internet to a wide community of people with one’s ideas, to receive and incorporate feedback, to share information appropriately, and to identify trends and ideas from elsewhere;

the ability to learn independently: this means taking responsibility for working out what you need to know, and where to find that knowledge. This is an ongoing process in knowledge-based work, because the knowledge base is constantly changing. Incidentally I am not talking here necessarily of academic knowledge, although that too is changing; it could be learning about new equipment, new ways of doing things, or learning who are the people you need to know to get the job done;

ethics and responsibility: this is required to build trust (particularly important in informal social networks), but also because generally it is good business in a world where there are many different players, and a greater degree of reliance on others to accomplish one’s own goals;

teamwork and flexibility: although many knowledge workers work independently or in very small companies, they depend heavily on collaboration and the sharing of knowledge with others in related but independent organizations. In small companies, it is essential that all employees work closely together, share the same vision for a company and help each other out. In particular, knowledge workers need to know how to work collaboratively, virtually and at a distance, with colleagues, clients and partners. The ‘pooling’ of collective knowledge, problem-solving and implementation requires good teamwork and flexibility in taking on tasks or solving problems that may be outside a narrow job definition but necessary for success;

thinking skills (critical thinking, problem-solving, creativity, originality, strategizing): of all the skills needed in a knowledge-based society, these are some of  the most important. Businesses increasingly depend on the creation of new products, new services and new processes to keep down costs and increase competitiveness. Universities in particular have always prided themselves on teaching such intellectual skills, but the move to larger classes and more information transmission, especially at the undergraduate level, challenges this assumption. Also, it is not just in the higher management positions that these skills are required. Trades people in particular are increasingly having to be problem-solvers rather than following standard processes, which tend to become automated. Anyone dealing with the public needs to be able to identify needs and find appropriate solutions;

digital skills: most knowledge-based activities depend heavily on the use of technology. However the key issue is that these skills need to be embedded within the knowledge domain in which the activity takes place. This means for instance real estate agents knowing how to use geographical information systems to identify sales trends and prices in different geographical locations, welders knowing how to use computers to control robots examining and repairing pipes, radiologists knowing how to use new technologies that ‘read’ and analyze MRI scans. Thus the use of digital technology needs to be integrated with and evaluated through the knowledge-base of the subject area;

knowledge management: this is perhaps the most over-arching of all the skills. Knowledge is not only rapidly changing with new research, new developments, and rapid dissemination of ideas and practices over the Internet, but the sources of information are increasing, with a great deal of variability in the reliability or validity of the information. Thus the knowledge that an engineer learns at university can quickly become obsolete. There is so much information now in the health area that it is impossible for a medical student to master all drug treatments, medical procedures and emerging science such as genetic engineering, even within an eight year program. The key skill in a knowledge-based society is knowledge management: how to find, evaluate, analyze, apply and disseminate information, within a particular context. This is a skill that graduates will need to employ long after graduation.

We know a lot from research about skills and skill development (see, for instance, Fischer, 1980, Fallow and Steven, 2000):

skills development is relatively context-specific. In other words, these skills need to be embedded within a knowledge domain. For example, problem solving in medicine is different from problem-solving in business. Different processes and approaches are used to solve problems in these domains (for instance, medicine tends to be more deductive, business more intuitive; medicine is more risk averse, business is more likely to accept a solution that will contain a higher element of risk or uncertainty);

learners need practice – often a good deal of practice – to reach mastery and consistency in a particular skill;

skills are often best learned in relatively small steps, with steps increasing as mastery is approached;

learners need feedback on a regular basis to learn skills quickly and effectively; immediate feedback is usually better than late feedback;

although skills can be learned by trial and error without the intervention of a teacher, coach, or technology, skills development can be greatly enhanced with appropriate interventions, which means adopting appropriate teaching methods and technologies for skills development;

although content can be transmitted equally effectively through a wide range of media, skills development is much more tied to specific teaching approaches and technologies.

The teaching implications of the distinction between content and skills will be discussed in more detail in Chapter 2. The key point here is that content and skills are tightly related and as much attention needs to be given to skills development as to content acquisition to ensure that learners graduate with the necessary knowledge and skills for a digital age.

References

The Conference Board of Canada (2014) Employability Skills 2000+ Ottawa ON: Conference Board of Canada

Fallow, S. and Stevens, C. (2000) Integrating Key Skills in Higher Education: Employability, Transferable Skills and Learning for Life London UK/Sterling VA: Kogan Page/Stylus

Fischer, K.W. (1980) A Theory of Cognitive Development: The Control and Construction of Hierarchies of Skills Psychological Review, Vol. 84, No. 6