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Gross Rating Points
Simply put, Gross Rating Points or GRP is a math equation used by media planners to calculate how many consumers might have watched TV commercials. For example, if an advertiser wants to show his ads to men aged between 16 and 50 and know that 40 percent of TV viewers who are primarily males watch the car show at 9 pm.
More Info: https://www.webzool.io/glossary/gross-rating-points/
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