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Google Ads account monitoring with R and Ads API

In this article, we will help you analyze Google Ads data with R using the Google Ads API. This will be a useful tool in automation or programmatic techniques that can help you save a huge amount of time and improve your sales.

Let's learn how to extract data from R with Google Apps Script.

If this is your first time using the API, don't worry, we all are a beginner at first.  We are going to make it as simple as possible to set up an API call in Google Ads from R.

https://www.mountainise.com/google-ads-account-monitoring-with-r-and-ads-api/

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When working with data, the trick is to start identifying and setting key goals first. Your goals are the entire reason for using Google Analytics.

Google Analytics is a powerful tool if you know how to use it. The following tips will allow you to get actionable data from Google Analytics at a glance.

https://www.mountainise.com/how-to-get-actionable-data-from-google-analytics/

#GA #googleanalytics #googleanalyticsoptimization #mountainise

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With more than 1 in 3 Americans now listening to a podcast, it's getting easier and more attractive to start and grow your own podcast.

In many ways, the rise of podcasts is similar to the rise of blogs. 

Blogs have become increasingly popular as a way for people to create their own newspapers , magazines, and periodicals, and now podcasts continue to grow in popularity as a way for anyone to make their own radio shows.

Understanding these issues will go a long way towards setting your goals, managing your expectations and directing your focus.

So, on to our ultimate podcast promotion guide, then. Here is a list of the different routes and options that have been gathered together in one place. 

Let's Start

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Google has taken a certain initiative to help businesses manage the situation in which the global economy has been completely disrupted.

Can you manage your campaigns even during a lock-down?

Yes, you can do that. If you're asking us how, well, here it is,

We know that all companies face specific challenges, so here's how to adapt to the latest digital marketing strategy.

https://www.mountainise.com/how-to-manage-google-ads-campaign-during-covid-19/

#googleads #google #googlecampaigns #covid19

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How to Manage Google Ads Campaign during COVID-19

Google has taken a certain initiative to help businesses manage the situation in which the global economy has been completely disrupted.

Can you manage your campaigns even during a lock-down?

Yes, you can do that. If you're asking us how, well, here it is,

We know that all companies face specific challenges, so here's how to adapt to the latest digital marketing strategy.

https://www.mountainise.com/how-to-manage-google-ads-campaign-during-covid-19/

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Wisconsin LGBT Chamber of Commerce Foundation

The LGBT Chamber of Commerce Foundation was established in 2019 as a non-profit organization that works for the educational and professional development of LGBTQ community youths in Wisconsin. The long-term goal of the Chamber of Commerce is to build a strong foundation for the community by encouraging young adults to pursue higher education, compete for professional corporate jobs and become business owners to nurture a climate for success for future LGBTQ+ community members in Wisconsin. The LGBT Chamber of Commerce Foundation is recognized by the IRS and charitable donations to the organization are tax-deductible.

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What is Digital Marketing?

Discovering digital marketing!

The rise of digital is growing every day. No area is spared. Digital marketing is finding its place and in beautiful ways. The field of marketing is not on the sidelines.  

The current decade has seen the field of marketing evolve like never before. In a century, such evolution had not yet taken place. It is due to digital technology, which provides this field with revolutionary techniques. 

Being accompanied by a digital marketing agency is also commonplace today. Let's find out more about this discipline in the many possibilities it offers to all.

Discover Digital Marketing Free Review for Your Website

What is digital marketing?

Digital marketing is the set of techniques and processes to promote a company's activities produced through the various existing digital media. 

It is a discipline primarily based on the strong potential that the internet offers to make oneself known. It brings together other significant subjects that make it possible to unearth leads and win as many customers as possible.

Web sites

One of the essential digital marketing techniques is undoubtedly the creation of a showcase site, a blog, or a commercial site, depending on the type of activity that the company carries out. 

Get it Now Digital Marketing Free Review for Your Website

Owning a showcase site or at the limit, a blog makes it possible to publicize all the actions of a company, the services it offers, and many other details such as the address, the notoriety through the products and services already provided, etc. 

It allows the company to open up to the world. A merchant site is adequate when you want to sell online, which is entirely developed with the explosion of online payment methods.

Social networks

To reach an ever-larger audience, digital marketing will almost require a company to be somewhat present on social networks. You have to make yourself known on the internet. 

Most, if not nearly all, internet users are currently on social media, depending on their preferences. 

So if a company wants to have a chance to make itself known and make qualified leads, it must be present on social networks.

SEO and SMO referencing

You should know that there are many companies present on the internet through their showcase sites, blogs, and merchant sites. It is, therefore, imperative to stand out to poach clients. From this perspective, search engines are essential. 

A company that wants to make itself known to as many Internet users as possible must be present in the first pages of results when an Internet user searches for the products and services it provides. 

It is SEO. There are adequate techniques and tools to achieve this. 

The goal is to boost the visibility of a website on the internet as much as possible. It will also be necessary to increase the company's presence on social networks from the same perspective. We speak in this case of referencing SMO.

Inbound marketing

Specific to owners of e-commerce sites, inbound marketing is a set of processes aimed at unblocking customers and retaining them. 

Step by step, it will be necessary to transform Internet users into qualified leads, that is to say, people interested in the products and services offered, then into customers, to retain them and reuse them as promotional channels. The essential steps in an inbound marketing strategy are:

SEO and SEM referencing;

Web conversion which transforms simple visitors into qualified leads;

Marketing automation, which transforms qualified leads into customers;

Customer loyalty by transforming them into ambassadors of the products and services provided to them.

At the heart of this strategy is Social Selling, this parallel procedure on social networks that allows you to make customers and interact with them in a relatively active and interactive way.

Mobile marketing

What differentiates digital marketing from web marketing is undoubtedly the type of digital media that can be used in both. 

If web marketing stops at the traditional form of the internet, digital marketing goes further. 

The latter uses the possibility offered by mobile digital media. Mobile marketing, therefore, consists of using mobile devices, mainly smartphones, but also tablets and smartwatches as communication and promotion channels.

Mobile applications, location, mobile advertising, push notifications, and many other elements are used there.

Emailing and Big data campaign

One of the most powerful digital marketing tools is certainly emailing. Carrying out emailing campaigns, that is, sending personalized mass emails to well-chosen targets, is a vital task. 

This action makes it possible to increase the number of prospects and acquire a relatively large database of potential customers. It is a reasonably easy task to manage, and the benefits are enormous. 

It helps, among other things, to retain existing customers, and is decisive in a marketing automation action, i.e., pushing the prospect to make a purchase. All this is done thanks to web analysis, particularly on the behavior of your visitors on the web. Collecting all the data relating to their tastes and habits is big data.

Conclusion

Digital marketing is a platform for the future. In addition to all the strategies that we discussed in this article, you can monitor the outcomes of your digital marketing activities with unprecedented precision, which means that it's easy to see which tactics generate successful results and which one needs to do more work.

Our fervent faith is that we can support others effectively. That's why we want to keep our lines of contact open. 

We'd love to hear from you, whether it's a comment, a suggestion, or a request for information. Feel free to get in touch with us. No commitments, no responsibilities.

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The advanced techniques of SEO

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Get All info about Digital Marketing

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you will find the latest SEO trends that’ll change the search landscape of 2020 so that you can better prepare to win in online marketing.

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Get higher rank on google search with right On-Page optimization

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The new tricks of digital marketing

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Get the right balance of hashtags for your business growth...

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