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multi-fandom-fictions · 5 years ago

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Consider 9 ways to promote your channel on YouTube.

Content

1. Add your own badges

2. Come up with an attractive name.

3. Analyze the Google Search Results Page

4. Add a call to action

5. Allow (and remind) people to embed your videos

6. Use cross-advertising

Research problem

7. Harness the power of playlists

8. Start the weekly video publishing cycle

9. Engage viewers to interact with you

To summarize

1. Add your own badges

The viewer's eyes will stop on your video for literally one or two seconds - and during this time you need to convince him to watch exactly your video. A good badge is just as important as the name. Do not neglect the opportunity to make an eloquent thumbnail that well conveys the content of the video. For example, after VICE added a thumbnail to one of their videos, it got to the YouTube homepage and became one of the most popular videos:

There are some simple rules that you should follow when creating an icon, because it is displayed not only on the official YouTube site, but also used as a preview image when someone embeds video material on their site. Google makes the following recommendations:

Resolution: 1280 by 720 pixels (minimum width - 640 pixels);

File Format: JPG, GIF, BMP or PNG;

File size: no more than 2 megabytes;

Desired aspect ratio: 16: 9.

You can add a thumbnail immediately after downloading the video. To add an icon to an existing video, go to the “Video Manager”, click “Edit” and select the “Custom Icon” option to the right of the video.

2. Come up with an attractive name.To promote on YouTube, you need to create an attractive title. It’s necessary to describe the content of the video in a sufficiently comprehensive manner so that people would like to watch it, and keep in mind that YouTube’s too long title will simply crop it. The name should be interesting, but not sound like a clear "lure." Try to add keywords that users won’t be able to resist.

3. Analyze the Google Search Results Page

There are several ways to improve your position in search results. The most effective SEO maneuver is keyword analysis. One approach you can take is to analyze the Google Search Results Page (SERP).

The point is: focus on the keywords that Google always provides video links as search results. For example, if you enter “cool dances” into the search, then almost the entire results page will be occupied by video. After all, few people want to read an article about dancing, but everyone wants to look at them:

If you see that on the first page of search results there are almost no text links, but there are a lot of videos, then this is a great keyword. For comparison, you can check similar queries. For example, “cool dances” or “cool dance moves”, and see in which case the search results are best suited to your video, and for what queries there will be fewer competitors. Use them to promote videos on YouTube.

4. Add a call to action

If a user watched your video and left, it means that you did not give him the opportunity to do something else on your channel. In the context of YouTube, there are four main types of user actions: subscribing to a channel, watching your other videos, commenting on a video and clicking on the “Like” or “Share” buttons

End savers. They look like hints, they only appear at the end of the video and occupy the entire screen.

Video descriptions. Descriptions are important - insert a link to your website or social media accounts in them and do not hesitate to ask viewers to click on them!

5. Allow (and remind) people to embed your videosWhen you upload a video to a channel, you can enable or disable embedding it. Embedding allows you to take a video and add it to another site, blog, channel - and this can perfectly advertise you. Just do not forget to indicate that when reposting a reference to the author of the material is required.

When promoting a channel on YouTube for free, to enable the ability to embed video, go to the "Video Manager", click "Change" and check the "Enable embed video" checkbox in the advanced settings.

To embed a video, viewers will need to click on the Share button

6. Use cross-advertising

It may not seem like such an advanced technique for free promotion of the YouTube channel, but you will be surprised to learn how many people forget about the possibility of using other areas of their activities to promote the channel on YouTube.

Paste your videos regularly in newsletters, blog posts, email signatures, and social media descriptions. Find a way to make your videos interesting to the “consumers” of your other content and make the most of your audience.

Research problem

The marketing company found that the most views of a particular video occur in Paste your videos regularly in newsletters, blog posts, email signatures, and social media descriptions. Find a way to make your videos interesting to the “consumers” of your other content and make the most of your audience.

Research problem

The marketing company found that the most views of a particular video occur during its active promotion.

You can’t just create a video page and move on. To support the growth in the number of views, you need to continue to advertise the video, analyze the search results for keywords and make the necessary changes, respond to comments and moderate them.

7. Harness the power of playlists

Playlists help people find your videos, can raise your video in search results and, most importantly, the next video in them starts automatically as soon as the previous one ends. Users need to make one clickless to continue watching your content. You can experiment with adding other people's popular videos to your playlist - perhaps users will continue to watch your videos after watching a third-party one.

Playlists also provide the ability to attach additional keywords to videos.

8. Start the weekly video publishing cycle

Posting new videos regularly is the best reason to subscribe to your channel. If viewers know what to expect - say, a video on a specific topic or with a specific presenter every Friday, the likelihood that they will subscribe to your channel increases significantly. And this allows you to recommend your remaining videos to subscribers, so do not neglect the regular release of the video.

One of the best examples of this approach to creating and promoting a channel on YouTube is Moz, which many Internet marketers are waiting for every week. Also pay attention to how this series of videos is grouped on the channel page:

The Moz channel is well organized thanks to the distribution of videos into various categories.

9. Engage viewers to interact with you

Interaction with viewers works both ways - if you want users to interact, you need to interact with them. The sphere of interaction with the audience includes responses to comments, subscribing to other users' channels, creating video responses, organizing contests for viewers, collaborating with other brands and much more - only your imagination is a limitation.

In many ways, YouTube is a typical social network, and, like in any social network, you need to act in real time, on business, and sincerely. Communication with viewers and holding contests will ensure an influx of viewers who will regularly return to your channel. Working with other brands will open a new audience for you.

To summarize

We hope that the tips in this article will help you in the comprehensive promotion of the YouTube channel, and the number of your subscribers will only grow.

#seo online marketing #business to business e commerce #e commerce 2020

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multi-fandom-fictions · 5 years ago

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NASA Spotlight: Astronaut Kjell Lindgren

Kjell N. Lindgren, a Taiwanese native, was selected by NASA in 2009. He spent most of his childhood abroad and returned to the U.S. to complete his education and earn a Doctorate of Medicine from the University of Colorado. He is board certified in emergency and aerospace medicine. After serving as the Deputy Crew Surgeon for Space Shuttle mission STS‐130 and Expedition 24, he was selected to join our astronaut corps. Dr. Lindgren flew on the International Space Station from July 2015 to December 2015 and logged 141 days in space. He participated in two spacewalks and in more than a hundred different scientific experiments. In his free time, Dr. Lindgren enjoys spending time with his family, running, reading, movies, photography and amateur astronomy.

He took some time from being a NASA astronaut to answer questions about his life and career! Enjoy:

What is one thing you would take to space that would make life easier?

A real R2 unit, of course! Just kidding, but in the future… Honestly though, life is pretty good on the International Space Station. While it is still a lot like camping (sleeping bags, no running water, rehydrated food) the space station team has really equipped us for success. As you all prepare for YOUR future spaceflight, I would say that the two most useful items I had with me on a daily basis were a pair of scissors and a spoon. The scissors were super useful for cutting plastic wrappers, tape, etc., and opening food packages (much more useful than a knife). And the spoon is the only utensil you need for eating – at least with the food system that we have right now.

Who helped get you to where you are?

Getting this opportunity, becoming an astronaut – that was a team effort for sure. I had so many people walking alongside me on this journey, helping me along the way. My parents set the bit early on – telling me that I could become whatever I wanted through hard work. They really gave me permission to dream big. Teachers and coaches, mentors, co-workers and friends all played a huge part in reaching this goal. Most of all, though, my wife, Kristi and my three kids have been an integral part of this adventure. I would not have this job, and I wouldn’t be successful in it without their love and daily support.

You and your crew mates were the first astronauts to harvest lettuce grown on orbit. How did it taste?

The lettuce tasted like…lettuce, which was a good thing, because if it hadn’t, then it meant we had made a huge mistake. It was so much fun to be a part of that experiment. The payoff, getting to eat fresh grown food on orbit was of course, a lot of fun. But just getting to take care of the lettuce plant, watch it grow in the sterile looking environment of the space station, getting to take care of this living thing on a daily basis, it was good for the soul.

How do you prepare for someone getting hurt or sick in space?

We train at least two crew members on every expedition to be Crew Medical Officers, or CMOs. They spend about 40 – 50 hours learning how to use the medical equipment and procedures on the space station, so that they can essentially serve as an extension of the flight surgeon in mission control. We have equipment and medication to deal with most minor illnesses and injuries. But because we are in low earth orbit, we can evacuate an ill crew member back to Earth in the event of a severe medical issue. This option won’t be available as we push out further from Earth, so we’ll need more rigorous training and a more comprehensive medical system.

How many times did you apply to be an astronaut?

I was very fortunate and got selected on my first try. I have several friends in the office though, who applied 4 or 5 times before being selected. It is amazing to go through the selection process and to meet others who share your dream. Enjoy the experience and keep applying – it is worth it!

How can I improve my chances of being selected to become an astronaut?

I recommend continuing to do things that you enjoy, continue to build experience at work and maybe look for new opportunities in your job that will grow you in your career and grow you as a leader. But choose opportunities because YOU want to do them, not based on what you think NASA is looking for. There is no one path or experience that leads to becoming an astronaut. We have an amazing diversity of experience and background in the astronaut office.

What advice do you have for the newest astronauts?

Enjoy the journey! Spaceflight is amazing, but even as astronauts, most of us spend 95% of our career on the ground. Enjoy every part of the job, supporting missions as a Spacecraft Communicator (CapCom), verifying procedures for a repair or training for a spacewalk. It is amazing to be a part of the team that launches and supports humans living and working in space. It is an amazing thing.

Which is more exciting: spacewalking or skydiving?

Skydiving was pretty amazing. I got to do quite a bit of it as a member of the Air Force Academy parachute team. But there is nothing quite like doing a spacewalk. It is an indescribable experience, putting hundreds of hours of training to work, the physical and mental challenge of operating in that harsh environment. But the view outside the space station, of the Earth, the stars, the structure of the space station – it was a highlight of my time in space and something I will never forget.

What’s the most interesting part about training with the Dragon capsule?

It has been awesome working with the NASA and SpaceX teams as we are preparing to launch in the Crew Dragon capsule. My favorite part of the experience has always been and continues to be the people. Safely sending humans to space and back is one of the most difficult things humanity has ever done. That challenge attracts the best and brightest people from across our country. Getting to work with those folks at NASA and at SpaceX, to experience their enthusiasm, dedication and ingenuity on a daily basis is a gift. It has also been a lot of fun seeing a different approach to human spaceflight. I’m very familiar with how NASA and the Russian Space Agency Roscosmos operate. It has been fun seeing a different perspective and approach.

Can you share your favorite photo or video that you took in space?

Yes! This is my favorite photo of the Milky Way, with a lightning strike illuminating a solar array

Thanks Dr. Lindgren, and good luck on your next spaceflight!

Make sure to follow us on Tumblr for your regular dose of space: http://nasa.tumblr.com.

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