First you procrastinate on the task because it is not a big enough deal to get done urgently. Then you procrastinate on the task because it has become such a big deal that doing it is overwhelming. You would think that this implies a middle point where it is just big enough of a deal to get done easily, however the inherent perversity of the universe's causal geometry prevents this
when I kissed my best friend and future mother in law while she was pinning after mr hot evil antagonist before my wife was even born and she thought her husband was dead and now we're all in the same room having the most awkward family dinner of all time