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Customer retention is an essential part of running a successful salon business. Due to the lockdown, thanks to covid -19( sigh!), customer retention and loyalty are of the utmost importance at this point.

Restrictions have started to ease at almost all the places around the world. Salons, nails, and beauty parlors, in general, have started to open up slowly. However, contactless solutions are welcomed with open arms across all businesses. There is no better time than now to go digital.  Click here for complete information! https://www.mydigisalon.com/blog/customer-loyalty-program-after-salon-reopening/

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Manage and market your salon business on your fingertips with My Digi Salon App. From making your social media game strong to taking online appointments, My Digi Salon is your salon's best friend!Download your salon app today: https://www.mydigisalon.com/

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With emerging demand for basic amenities, we are slowly getting back on track. Unfortunately, the pandemic is not over yet. All businesses are experiencing a shift in their businesses.

Find more information here! https://www.mydigisalon.com/blog/types-of-salon-customers-post-lockdown/

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Types of Salon Customers Post Lockdown

With emerging demand for basic amenities, we are slowly getting back on track. Unfortunately, the pandemic is not over yet. All businesses are experiencing a shift in their businesses.

Especially in the hair and beauty industry, where convenience, skills, and connection were the foremost important things, there is a crazy shift. Convenience has taken a back seat and hygiene has taken the lead.

The government has rolled out proper sanitization and safety guidelines that need to be followed everywhere. Salon owners need to make sure that they are keeping customer health and security in mind while doing business.

However, nobody can disagree that we are going through a stressful time and it doesn’t look the same for everyone. People react differently under stress while it is directly linked to their financial situation, support system, pre-existing conditions, and more.

During the lockdown period, the stress level was up the roll for frontline healthcare workers, essential workers, and people with pre-existing conditions. Sadly, a lot of people also lost their jobs. The situation is a bit different for people who have the privilege of working from home, are healthy, and have a support system.

Based on all the above-mentioned criteria, your salon customers will fall under different categories. To segregate them easily, we have them categorized into 3 segments

People who find the safety protocols inconvenient

People who ill find the satisfactory and expect added safety measures

People who will not get back to the salons just yet.

To help you plan how to deal with people based on this segregation, we have compiled a few pointers that you should work-around. Read ahead to know more:

Type 1: “Do I really need to wear a mask at all times in the Salon?”

You should always greet your customers with a smile but sometimes you might come across a difficult bunch. These types of salon customers have been encountered quite a few times in the salon industry groups and can be a bit difficult to handle.

The trick to managing clients who refuse to abide by the new safety rules is by publicly setting boundaries and instructions.

You need to make sure that you update the website and social media with clear instructions to be followed.

Post it on your stories and make videos to include COVID-19 safety precautions with proper disclaimers and communication.

Timely live videos and FAQs will help clear some doubts and queries that the users might have.

Apart from Digital information on websites, send timely newsletters, SMS, and other salon marketing ideas to reach out to your clientele.

You should also get these rules printed and pasted on your salon entrance.

When people are aware of what to expect it will leave less room for confrontation or discussion.

Type 2: “What safety protocols does your salon have in place?”

Most people are excited to get back to normal, but this is the new normal now. At least until we get the vaccine. Most people you will encounter will be under this category. They are excited to get back to the regular salon experience.

However, they are also aware of the COVID-19 threat. They will understand the need for protocols and might even expect some more additions to them. Make sure you share full-fledged instructions and safety precautions before making an appointment.

Redirect them to your salon website or salon appointment app to upsell. If they are happy with what you have to offer then you can get more business and referrals.

Type 3: “I’m not comfortable just yet”

There are people who are not comfortable stepping out of their homes just yet. The reason might be from them being high risk with underlying conditions or anyone in their family being one, you need to respect that.

Even with all the precautions at your salon, these clients might not want to book an appointment because they might have experienced the effects of this pandemic firsthand.

Small actions like checking in to see if they’re comfortable once in a few weeks might help you stay connected with this segment. It can mean the world to someone and you will gain their loyalty just by being human.

Online consultations with people who are cut off from the world around them and home services for people who do not want to step out but want to avail of your services.

One more thing you can do is early appointments or first appointments in the morning can be reserved for people who need it the most to minimize their exposure without hampering with any services.

Opt for My Digi Salon

Life Beyond Covid 19 is not going to be easy. New standards are shaping themselves dynamically. Now is the right time to use technology to your advantage.

My Digi Salon can help you out here. Face to face communication is far less preferred now. You can use the best apps for salon owners to reach out to a new segment.

Some of the features that My Digi Salon offers are:

Online Booking:

When salons are closed and customers can not reach out to you then virtual booking can increase your revenue by 30%. Everything will be automatic and scheduled which in turn will chop down your manual labor. You can update safety measures on your website, app and social media from a single Salon booking app, isn’t that great?

SMS Promotions:

SMS open rate is 70% higher than emails. Because of the ease of access clients will book their appointments beforehand and help you reduce no shows by 90%. You can send reminder SMS to reconfirm bookings and send offers as well.

Online Customer Feedback:

Instead of using regular feedback options, you can pre-send feedback forms to your client phones. Safety is the best policy right now, we need to minimize contact as much as possible.

Video Marketing:

To minimize the in-salon contact points you can use the pre-check-in in-app feature and salon customers can enjoy without compromising on the experience!

Loyalty Program:

You can check-out clients from your mobile devices from anywhere. All the features will be available on your mobile that you can access by the touch of your finger.

Online Reputation:

Ask your clients to rate you on google and leave reviews on social media like Facebook, Instagram, and Twitter. There’s nothing more convincing than a genuine review online, it’s one of the best salon advertising ideas out there.

Online Presence:

People will be able to find you easily if your profile is readily available online. Keep your website updated with the latest prices. Online interaction is a safe alternative to walk-ins

Right there with you, every step of the way!

Salon’s online operations do not have to be crazy, with My Digi salon you can manage everything online with just on app. We will help you reach out to the targeted audience with the best possible approaches and grow your business exponentially. Get in touch with us today at www.mydigisalon.com and we’ll help you grow and stay safe at the same time with salon promotions that work.

Originally published here: https://www.mydigisalon.com/blog/types-of-salon-customers-post-lockdown/

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Every business in this world has been directly impacted by the pandemic. Salon business is one such industry which has taken a huge toll as close proximity and one on one interaction is important. Now that all the businesses are getting opened slowly, we need to recognize the need for salon marketing strategies that can help boost the business transactions after the pandemic. For more click here: https://www.mydigisalon.com/blog/tips-restrategize-salon-business/

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Do you get confused while posting social media content on your salon's social platforms? Check out theses 10 Salon Social Media Content Ideas from experts https://www.mydigisalon.com/blog/salon-social-media-content-ideas/

#salonsocialmedia #salonmarketing #salonsocialmediaposts #salonsocialmediapostsideas

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People have finally realized how invaluable barbers and hairdressers are during this lockdown.

Now that the lockdown has started lifting in all parts of the world, there’s a lot of excitement amongst the peeps. Especially people who have been counting down minutes to rectify their experiments, ahem disasters, during the lockdown. Click here for complete information! https://mydigisalon.com/

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Tips for Salon Owners to Drive Reopening Excitement

People have finally realized how invaluable barbers and hairdressers are during this lockdown.

Now that the lockdown has started lifting in all parts of the world, there’s a lot of excitement amongst the peeps. Especially people who have been counting down minutes to rectify their experiments, ahem disasters, during the lockdown.

However, the question here is are there any salon advertising ideas that will surely work while reopening the salons. We need to ensure the safety of the customers and staff while balancing the business parallelly.

If you are also confused, then read ahead for some tips for salon owners to help you get back in the market with a bang.

COVID-19 Reopening Guidelines and Advice for SalonsWhich Salon and Spa Can Reopen?

You need to check these guidelines as per your area codes to make sure that you are allowed to reopen your salon business.

At present hair salons are required to maintain social distancing while working which means your team needs to come in shifts.

If your area comes under containment zone or if your or your team has been in contact with a COVID 19 patient then you are not allowed to reopen your salon for business.

Apart from that, almost all the restrictions have been lifted. Keep the below-listed tips in mind for a smooth reopening.

1. Reduce Contact Time

To minimize the risk of spreading COVID 19, limit contact as much as possible. This is one of the best tips for salon owners. But, keep in mind the following:

Follow all safety precautions and social distancing rules.

Reduce the length of the time period that customers spend in your salon by implementing small changes like booking via the Salon appointment app instead of directly coming to the salon.

Try to minimize the number of different people coming in contact as low as possible.

The Queues will be longer so there is no doubt about that. People are desperate for beauty and salon treatments, with haircuts topping the list. So try to implement a no walk-ins and appointment only rule.

Close the waiting areas and try to communicate digitally as much as possible.

Try virtual consultations instead of people coming to your salon for treatment advice.

You can have this session before every appointment in order to reduce contact time.

2. Rethink about Staff Shift Patterns

Small salons can opt-out of this point, but the larger chains need to benefit from considering the shift pattern for their team.

Split your staff in work bubbles and ask them to come to the salon only during the allotted timings.

It will reduce the number of different people that come in contact and at the same time, you will have longer working hours without putting pressure on your team.

The time window for bookings will also increase so you can revise your opening times.

My Digi Salon can help you in managing your staff and help your team in optimizing your time. Also, these salon marketing trends are here to get into action after the pandemic ends.

3. Invest in PPE Kits and Other Essentials

PPE kits are really important to help keep your staff and clients safe. Good hygiene practices are quintessential.

You need to make sure that there are proper sanitization zones to cleanse hands.

Easy access to soaps and hand sanitizers to maintain good hygiene amongst the staff is also important.

Wipe down stations, washbasins, and other types of equipment after each use in order to make sure that they are not contaminated.

A quick and clean way is to keep disinfectant wipes handy at all times. Get 70% alcohol wipes to make sure that surfaces are clean and you can kill the novel coronavirus then and there.

Get disposable gloves to avoid drying of the skin. It will also act as a protective barrier.

Single-use latex-free gloves are a good option to avoid any latex allergies. You can even get powder-free gloves to make sure the residue is not left on your clothes, aprons, or basins.

Ask your team to not touch their faces while wearing gloves. These gloves should be worn once and then disposed of.

Facemasks are essential and should be worn by both the clients and the salon team.

To add in a protective layer aprons are a good PPE kit alternative. Use disposable gowns and aprons.

If you are opting for multiple use gowns then they should be laundered using the warmest setting possible.

Reusable gowns, towels are not only cost-effective but good for the environment as well.

4. Stay Informed on the Latest COVID-19 Advice

With the ongoing pandemic situation, the guidelines can change anytime. We pray to God that there’s no second wave that we have to deal with. But it can only be achieved if we take proper precautions.

As a salon, try to stay informed about the latest COVID-19 advice, restrictions, and guidelines in your area.

Do not reopen your salon if you do not have the official go-ahead from the government in your country.

All this to make sure that you are keeping the clients, your team, and yourself safe at all times.

Be prepared for whatever the outcome may be. You should have proper steps in place to deal with things like any team member or client getting infected.

Be active on social media and talk to your clients about it, Online communication is one amongst the best salon marketing ideas that we can leverage from.

Assure them that their safety is your priority.

5. Avoid Unnecessary Contact with Objects and surfaces

COVID-19 virus can stay on objects for as long as 24 hours and we need to limit the contact with all objects as much as possible.

Apart from the salon essentials like scissors, combs, and towels, you should avoid touching things.

Try to convey to your customers that they are responsible for their own stuff e.g. their coats, keys, etc. Remove services like serving water, drinks, biscuits or magazines, etc.

Try to opt for cashless online payments or loyalty credits from your salon appointment app.

Be sure to communicate your guidelines to customers via texts, emails, social media, and calls.

All in all, take precautions wherever necessary and possible.

6. Treatments are Still a Treat- Make Them fun!

All these rules and regulations have made going out stressful rather than helping in destressing.

Everyone is so focused on these guidelines that it can be a bit tricky to keep things fun.

Instead of testing your customers with magazines, food and drinks, opt for music, lighting, candles, and essential oils. Try to create an ambiance that relaxes them in an instant.

You need to make sure that your clients feel at ease and forget about the world for a while.

Conclusion:

Don’t forget to communicate either. By using social media, emails, texts and calls keep clients informed.

My Digi Salon is the best app for salon owners to make sure all the above steps are being followed. From online communication to staff management and managing the booking schedule. You can do anything you want from just one app.

We hope that you open your salon soon and get back to business, we’ll help you manage it. Just reach out to us at www.mydigisalon.com or download My Digi Salon App Now!

Originally Published Here: https://www.mydigisalon.com/blog/tips-salon-owners-drive-reopening-excitement/

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Want to increase the number of times your customers visit your salon? Check out these proven client retention techniques & get more loyal clients!  

For more Information: https://www.mydigisalon.com/

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Freelance MUAs or Salon specialists, doesn’t matter what you are, only your talent can take you to places. However, to increase your customer base, you need to make sure that you market yourself too. Depending solely on your talent is not enough in this fast paces, everchanging salon industry. Find more information here! https://www.mydigisalon.com/blog/ideas-makeup-artists-market-their-business/

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Retention rate is one important aspect that salons and spas can not miss. Small or large scale salons, both should aim for a high client retention rate.

When opening a new salon, the acquisition rate is the focus point. But a high retention rate is what helps in the long run.

Find more information here! https://www.mydigisalon.com/blog/best-client-retention-techniques/

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5 Proven Ways to Keep Clients Coming in Your Salon

Retention rate is one important aspect that salons and spas can not miss. Small or large scale salons, both should aim for a high client retention rate.

When opening a new salon, the acquisition rate is the focus point. But a high retention rate is what helps in the long run.

Do you know that recurring customers are likely to spend 120% more than new customers?

But the question is “ how to retain salon clients?” With this blog, we are going to shed some light on the 5 key points that are going to help you make the foundation of your brand.

A strong foundation leads to great client retention techniques, brand building, and increasing ROI. Let’s dig in, shall we?

#1: Good Client Experience

The main aspect that helps a business in getting successful is how they treat their clients. Your salon infrastructure, communication, service quality, and the overall feeling is what the customers take into consideration.

It all happens subconsciously. They are not trying to pick on you or anything, but how they feel while getting a haircut or the quality of makeup you use will decide whether they’ll come back a second time or not.

Need tips for building a healthy client relationship? Keep reading!

– Remember their Likes, Dislikes, and Preferences

One of the most important client retention techniques is the feeling of being a part of the elite client and being remembered.

The main reason why we are focusing on client retention is that only a 5% increase in client retention can help shoot up your profits by a minimum of 28%.

When a client first enters your salon, ask them their preferences.

Try to communicate what services they are interested in. Ask whether they have any skin or hair concerns that should be kept in mind.

You can even ask them to fill an online form before booking an appointment. It will help you make client profiles. So you won’t need to remember everything. You can just pull the database and voila!

– Celebrate What Makes you Unique

Looks are everything when it comes to the beauty and salon industry. The ambiance, team uniform, and salon theme, everything will ultimately influence your client’s decision to come back or not.

Try to decide on a theme for your salon based on your target audience. Go for a more retro and chic look if your target audience is above the 30s.

However, if you are targeting a younger audience as well then get a more hyped and colorful ambiance. Go for selfie stations, pop references, etc.

If you have a different theme then stick to it, embrace your uniqueness and let it shine. Your theme might not appeal to everyone but you will attract a more loyal and interested audience that have similar taste.

– Provide Amenities Within the Salon

Wifi, water, snacks, and small instore amenities are a good way to impress your audience.

But with this ongoing pandemic, you might want to change these a bit. Instead of food offer sanitizer sachets, napkins, masks, etc.

Make the experience pleasant and interesting. Comfy chairs, couches, footrests, etc in the waiting room are also the amenities that your clients will love even more.

#2: Salon Marketing Strategy

Even after the amenities and good service experience, some customers need a little nudge. To retain them you need a little extra. This is the place where client retention techniques come in.

You need a specially curated strategy to get your customers to come back. But how to get clients back into the salon? Include the following tips and you’ll be good to go.

Your salon retention marketing strategy could include:

– Rewards Programs for Client Retention

Discounts are a good way to promote services in acquiring new customers and retaining old ones as well. But instead of discounts for your loyal customers, set up a rewards program.

You need to appreciate your old clients more than your new users. We are not aiming for just one time visit, right? Make sure you do not offend your regular clients while trying to woo the new ones.

Give a 10% discount on the next visit or Pedi free on a transaction of 100$ etc. a simple point system to redeem rewards will also go a long way.

– Upsell

When a client visits your salon do you promote your on-shelf products as well? If not, then you should.

You should not force your clients to buy those products, however, make sure that they are aware that they are up for sale. Do not miss out on sales and repeat business.

If they like a product, they’ll buy it again. It can actually go from one to three to multiple products in just a matter of months.

Do not forget that higher the rate of a customer to purchase a product or retail products from you will directly affect your retention rate.

– Digital Marketing Efforts

Still not on social media? Why? You need to be active on social media to make sure that you are keeping up with the latest trends.

90% of your users are on social media and to target them you need to buck up and do it, too.

Strengthen your digital presence with:

Email Marketing

Social Media

SMS Marketing

Search Engine Optimization for your website and

SEM/ PPC

If you need any help, try getting in touch with us at www.mydigisalon.in. Get your own salon app. Explore these channels to test what works best for your audience, business, and is under your budget

– Re-engagement Campaigns

Try to identify clients who haven’t visited you in a while, and send them “we miss you text” with a discount. It is one of the most important client retention techniques that work for almost everyone!

Tell them that you’ll love to see them again.

Try to include their name to make them more personalized.

Make user journeys for retention and re-engagement campaigns to improve your retention rate.

Are you missing out on loyalty points for your salon? Check out this salon owners’s guide to use the loyalty program for customer retention.

#3: Go Digital for a Seamless Booking Process

How to increase clientele in a salon? Keep up with the latest tech and surpass your competitors.

You need to make sure that you have a well designed and secure online appointment booking system in place. A smooth booking process will get you to fill up your calendar more easily.

You need to master the art of rebooking. Instead of front test booking, try investing in social media, website, and a salon booking app.

– Chatbots

Chatbots can help you a lot. And we mean a lot! They can take over the place of having to directly talk to the customer about monotonous things.

You can invest in a good chatbot with FAQs and booking procedures in place with the right skills and tools.

Make sure the process is seamless and it will help you book more clients repeatedly.

– Social Media and Salon apps

Investing in a good salon app will help you streamline all the processes form a single palace.

From team management, social media conversations, client bookings, ratings, and reviews, you can manage everything from one app.

Apart from that, you can make sure that you have all the pricing details on the app and your website. Be as transparent as you can, it’ll help build trust. Customers hate hidden charges.

#4: Your Staff is the Face of your Brand

Your employees are the backbone of your salon. Everything depends on how your team handles your clients.

You need to train them well to make sure that your salon is providing the best services at all times.

Make sure they are well dressed, polite, and professional. Get them on social media and share behind the scenes so that your clients can connect more.

#5: Create a Positive Workplace Culture

A positive workplace can make a huge difference in the attitude of your team. If they love working at your salon, they will automatically treat your clients better.

Always remember, Happy employees, perform better.

Make sure you delight and motivate your team regularly. Try to run monthly competitions and reward the winners. A culture of recognition is great for employee morale.

Summary

Client retention won’t happen automatically or overnight, you need to actively pursue and make it happen. There are no particular client retention techniques that will help you get clients to stay, you need to find out what works best for you!

Great salon marketing ideas, booking processes, client dealing, service experience, etc will help you achieve your goal.

Test, trial, and see what works for you. Try to improve these gradually and continue to have your clientele walking through your salon doors again.

Originally Published Here: https://www.mydigisalon.com/blog/best-client-retention-techniques/

[mydigisalon]

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5 Proven Ways to Keep Clients Coming in Your Salon

Do you know that recurring customers are likely to spend 120% more than new customers? But the question is “ how to retain salon clients?” With this video, we are going to shed some light on the 5 key points that are going to help you make the foundation of your salon. Check out the blog to understand each technique in detail:  https://www.mydigisalon.com/blog/best-client-retention-techniques/

[mydigisalon]

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5 Proven Ways to Keep Clients Coming in Your Salon

Do you know that recurring customers are likely to spend 120% more than new customers? But the question is “ how to retain salon clients?” With this video, we are going to shed some light on the 5 key points that are going to help you make the foundation of your salon. Check out the blog to understand each technique in detail:  https://www.mydigisalon.com/blog/best-client-retention-techniques/

[mydigisalon]

10 Salon Marketing Trends Ready to Dominate After Pandemic

Keeping up with the latest and constantly changing styles/ trends when it comes to hairstyles, makeup and skincare has been a part of the Salon industry.

But sometimes, due to the ever-growing customer numbers, salon owners do not get time to p[lay catchup. To help you stay put with the latest trends we have compiled a list that is surely going to take over the market.

We all know that the pandemic has stopped life on earth altogether, however, slowly and steadily things are getting back on track.

You must be busy with all the administrative groundwork that is about to go down and time to research new trends might not be a priority right now.

But instead of ignoring it all together, we have arranged this article as a quick read to update you without getting into the basics of salon marketing ideas.

Let’s jump into the world of predicted 2020 trends that will help you dominate the market:

1. Adapt to Clients’ Habits by choosing Booking and Pre-Booking

Booking movie & plane tickets, seats at a restaurant online for lunch dates and dinners, anniversaries have become a thing. Everyone is going digital as customers prefer the most convenient way to do everything.

The easy availability of smartphones and internet connection has helped in bridging the gap between users and customers.

When it comes to beauty salon marketing, you will find a lot of online apps that help you become visible. Pre-booking will also help to minimize missed appointments.

You can always get in touch with clients to confirm their appointments beforehand. In the case of cancellation, you can give the slot to a new client.

Getting on a salon app is not only beneficial for the clients, but it makes your job easier too. You and your team will be able to focus more on providing quality services as the monotonous repetitive tasks will be handled by the app by following a few simple steps.

You do not need to keep a person on call at all times, as the users can get in touch with you via in-app chat features. Keep the option for users to book online via app, website, social media, and texts apart from the traditional calling route.

Try to incorporate pads and tablets instead of paperwork to come across more professional and it will also reduce your paper pen management.

2. Strengthen Client Retention with communication

Salon owners need to connect with their clients regularly and finding the most secure and fastest way will be the second new trend. Nobody likes to wait, right?

Clients usually spend a lot of time researching reviews and prices online to select the best salon. Due to which we recommend that you keep your website and social media channels updated.

The navigation should be easy and seamless. Try to add genuine reviews and real client images and your stylist bios to make a connection online.

Give chatbots a try for online booking. It will change your whole outlook on the way technology can be helpful. All this will help you to improve your retention rate and increase new customer acquisition.

A Must-Read for Salon Owners: 8 Winning Hair Salon Appointment Ideas To Bring More Customers

3. Keep Your Productivity High With Salon Apps

Salon apps can help revolutionize your salon’s productivity. Real-time updates, built-in task cards, and appointment calendars can help the staff, owners, and managers to optimize their workflow. Everything will be on your fingertips and you will be able to adjust it according to the demand.

Sharing real-time analytics reports about your salon ROI and an increase in client retention can help motivate your staff. You can add it to your monthly newsletter or push notifications for transparency that will help gain user’s trust and boost retail sales.

4. Maximize Your Social Media interaction

Pick your favorite social media platform(s) and start posting your work on it. Try to engage more with your users on a daily basis to ensure that you are responding to everyone. People are anyways not interested in one to one interaction offline due to COVID-19. You want your brand to be established and to have accounts across most, if not all, social media platforms. Get your team on it to help you manage better. Social media is such a powerful tool that can help improve your online visibility.

Incorporate hashtags in your salon marketing strategies. Create hashtags for your brands that are exclusive and ask your customers to tag you whenever they post their pictures after a session. Use this hashtag on all printouts, websites, stations, newsletters, texts, etc.

Ask your stylists to create a page on social media and use these hashtags to promote your salon.

Try to post every day. Be it nails, hair, skincare, makeup, etc. you can give a shot to My Digi Salon’s inventory to get high-quality images and videos. It will also give you an idea about the type of content that you can share.

Make sure you are addressing both positive and negative reviews. Try to understand the issue from the customer’s perspective and then respond with a viable and appropriate response. It will increase user retention and get you more loyal customers if they are happy with your services.

5. Diverse Offerings

Everyone has different skin, hair texture, preferences, etc. as a salon you should invest in providing a wide range of services to target the masses in your vicinity. Tr to grow your salon’s depth and breadth with high-quality services. In order to win the race against your competitors, you need to be the best in town and be inclusive of all types of services people might require. It will help you build your brand image and attract new customers. There’s a whole user set out there that you can dive into and increase your ROI.

6. Invest in online retailers:

Increase your market share by competition for products with online retailers. You can sell exclusive hair care ranges and products on e-commerce platforms. People prefer to buy online because it saves time, effort, and now as a precautionary measure due to Covid-19. Salon booking software like My Digi Salon can help you guide in creating a perfect strategy to increase ROI, too.

7. Online Consultation:

Pairing consultation and product offerings will be a popular trend because the body wants to risk getting infected. Proper precautions are necessary. Try to incorporate online consultation to your services. Be it on call, texts, video sessions etc. you can get your expert stylists to take these calls and upsell wherever possible. Try to refer to good products that will actually help your clients rather than just selling them.

8. Webinars:

Just like online sessions, webinars are more or less online sessions where multiple people can join and discuss, Try to get experts on the panels to talk about certain topics e.g. How to take care of hair at home, makeup basics 10. You can promote these on your channels and ask people to join. Can be paid or free but if you make it exclusive then people are more likely to join as they will be intrigued about these sessions.

9. Spa Amenity Salon Trends

Spas and salons were different earlier. However, salons have rubbed that line off. These days salons provide amenities that were earlier associated with spas. Relaxations and beauty under one roof is a convenience that customers like. However, you need to make sure that proper sanitization is maintained. Make sure that your customers are aware of all the measures you are taking to ensure maximum safety.

10. Organic Product Lines

Including an organic brand as a part of your inventory is a great salon marketing strategy at this point. These days users are more conscious about what goes into the making of products. They want their products to be free of harmful chemicals like parabens, alcohols, and other comedogenic ingredients. This Is the reason why customers are shifting more towards organic products that are safer, environment friendly, vegan and not tested on animals.

Conclusion:

This ever-changing salon industry pays when you keep updated on exciting new changes. Going digital in all aspects will be in trend this year as people want to minimize contact until absolutely necessary. You need to keep ahead and gain a competitive edge to survive during these hard times. New tech, business processes, high-end tech tools and customer services are being developed at a really fast pace. This is going to impact both small scale and large scale salons. Investing in an online salon app now will save you from tons of hassles later. If you feel you need more input, get in touch with us at www.mydidisalon.com. we’ll help you pick the best option that suits your requirements.

Originally published here: https://www.mydigisalon.com/blog/10-salon-marketing-trends-ready-to-dominate-after-pandemic/

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How to Use Video Marketing for Salon?

There’s no denying that social media has the power to drive engagement to your business. Different things work on different platforms. But one thing that’s emerging as one of the most, if not the number one, engagement drivers is videos.

As we are going to talk about Hair salons in general, it is a fact that video marketing can help you to get new clients in a salon. Facebook videos, Instagram lives, etc, reels, etc. drive more engagement and purchases than any other media on different platforms.

One of the main reasons why videos work is people don’t have time/don’t want to spend more than 3 seconds on things they are not interested in. The first 3 seconds of a video catches the user’s attention and they engage with the content they like.

You can leverage this engagement to create awareness about your salon, increase ROI, and target potential customers.

But the question is how to build a salon business with the help of video marketing? What tips and tricks will work when advertising to the potential and existing customers?

Below are some strategies to kickstart your video marketing strategy. But before that let’s clear some basics that you need to dive in:

5 Ideas To Kickstart Your Salon Video Marketing Strategy

You do not need to invest in big fancy types of equipment if you don’t want to. Just a smartphone will work, you can create free content in minutes and run mini video campaigns.

To help you unleash your creativity without any hindrances, we have listed 5 salon promotion ideas to use video marketing with your phone and promote your business.

Tutorials And Tips

You are the expert and you might have some tips and tricks up your sleeve. You can share them with your community online via videos. Post them on your Instagram, Facebook profiles, and live videos. You can even invite experts to take part in your LIVE stories so as to increase engagement. Try to make it a weekly or bi-monthly scenario e.g. Tuesday tutorials or Wednesday wisdom.

Product Demos

You might think that people are not interested in product demos. And you might be wrong here, they aren’t the same as tips and tutorials but they have the power to push introductions. You can cement your videos under the following categories:

Product benefits with at least 3 selling points

List of product ingredients: How they work along with their unique benefits

How to use it: do not forget if there is a special application method.

Try to be as transparent as possible when it comes to price and alternatives

If you want to digitize your inventory management, take a look at My Digi salon inventory app.

Live Q&A Sessions

Instead of just putting your thoughts out, try and listen to your users. You might be quite active in DMS or comments sections. However, Live polls and Q&A sessions are a good way to interact with potential customers. You can host live Facebook/ Instagram or Snapchat stories.

For gradual engagement try to post them regularly. Consistency is the answer but the pace is totally up to you. You should add these in your highlights, too. I will help users to find them easily at any given time.

Would you rather? This is a great engagement strategy. You can choose multiple options or plans to engage users. E.g. straight hair or wavy? Long hair or short? Smokey eyes or subtle nude etc.

Customer-Generated Content

Put your customers in front of the camera or behind the post. Before and after treatment posts, competition participation, makeup tutorials, etc. Ask them to take over your stories for a day and engage with your users. You can run competitions and post the winner details and tag them( after taking permission) on your page.

A Must-Read for Salon Owners: 5 Apps for Beauty Salon Owners to Build Online Presence

Short Teasers

For any special events coming up in your salon, you can build video content to create a buzz. For any new line of products, participating in trade shows or conferences, etc. even if you are getting a new person on your team, make a few teasers, and post them.

Apart from engagement, these give an insight into your salon business, brand vision, and how good you are at what you do. All these things in turn will improve your ROI.

Now that the “what to post” part is out of the way, let’s focus on the “how-to” part of salon marketing ideas.

Use the Right Equipment

You need good quality or higher resolution videos. In this tech era, nobody wants grainy videos( unless intentional). We suggest you invest in good quality video cameras and equipment. If you can not buy one then borrow one from a friend or online. There are also a lot of smartphones that can capture good quality videos. Just make sure that you have sufficient memory to store all the footage.

And the most important tip, even if you are using phones, invest in a good tripod to capture still, non-shaky, and different angle videos. It’ll save you a ton of time editing.

What to Shoot

Content is more important than how you shoot it or where you shoot it. There’s no perfect strategy for creating a salon video, just make sure that you add a lot of hairstyling and makeup videos.

That is your work and actions speak louder than words. Make sure that you take your customer’s permission before you start doing it though. Make sure you shoot it from different angles and then compile it all together.

You can check My Digi Salon, a complete salon marketing software to get a better idea and clips to make a killer video. Try adding a short intro or ending, be it voice or video, to introduce your salon. It will help add a personal touch.

Optional: Introduce yourself and your salon with a few sentences. You can do this in front of the camera, or just record your voice to dub over the video.

How to Edit

Depending on the type of laptop you have, you can use the free editing software on both Microsoft and Apple to edit out certain parts, add music, and use frame transition effects if you want to. As these tools are free you can play around as much as you can to get the hang of it. No matter what tool you use, make sure that you keep the original copy of the footage to avoid losing important parts that you can add or remove later. You can even try salon promotion apps to get a better idea and simplify the posting process.

Tip: Make sure you use good music as it can make or break your video. It should go well along with the theme of your video, brand image, and overall ambiance that would appeal to your target audience.

Keep it Short

Want to keep your retention higher? Keep it short. Make sure your videos are not over a minute until it is an in-depth tutorial. Wor on quick tutorials on hairstyling, makeup, and behind the scene videos. Posting these videos on Instagram Reels, IGTV, LIVE, Facebook, Pinterest, etc. Grow your followers as they can help increase engagement and attract potential customers.

Just remember, Trim it down and keep only the best parts of the footage.

Upload it!

Once all this is done and dated, just upload it. Use keywords while posting so that you can reach your target audience. Apart from your website, make sure to promote it on your website, too. You can use My Digi Salon app to keep a tab on your salon online marketing. Just remember, consistency is the key! Keep at it and you’ll reach your goal in no time.

Originally published here: https://www.mydigisalon.com/blog/video-marketing-salon/