myemotionalmemory-blog

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Week Seven...

It has been a slow week in he publicity department this week with not a lot having been done.  With the posters and pamphlets having been sent away last week and the team waiting on the ‘tick of approval’ the only things that we have been able to work on have been the putting together of the media releases and updating the Facebook event.  

The media releases will have to be approved by central marketing as they will have the University label on them, however I am hopeful that this will be a quick and somewhat easy process as all of the information in it is much the same as what was posted on the Facebook event and posters/pamphlets etc. I am yet to receive a template from the Production Manager to work on but once I have it this job should be pretty simple…hopefully!  I aim to have it ready by the end of next week.

The Facebook event is going well with 73 people saying that they want to come and 73 people who are interested.  I know all too well that this is not a true indication of the number of people who will actually come BUT it does look promising!  The publicity and documentation aim to release a trailer or teaser soon in order to draw more people into coming and seeing the show.  This will go for about 30 seconds and will be shot next week under stage lights with a handful of the cast members.  

 With nothing else going on this week I will leave you with a link to our latest video which was just posted on the Facebook event this morning...

https://www.youtube.com/watch?v=TjtrTOr60kE 

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Week Six...

Big week for publicity!  The posters were finally given to Chris to be approved today, as were the pamphlets.  The pamphlets (as seen on my previous post) were quite easy to put together using word and will be printed duplex (double-sided) with the generic information and photo on the front and a blurb and booking details on the back.  The photo I used was an amalgamation of the three posters and I am very happy with the outcome!  I am hoping to have these printed and released within the next two weeks. 

Today’s happenings also entailed a discussion regarding the booking of a photographer during the dress runs of the show.  There were many suggestions however I am set on getting someone I know quite well to come and do the shoot.  His Facebook page is listed below. 

https://www.facebook.com/montebovillphotography/ 

The cover photos were released this morning as well after a huge amount of technical difficulties.  Although they are very simple and there were some formatting and issues with the placement of the title and dates, I am really happy with the overall outcome and am happy to be able to tick it off the publicity list.  

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Here are the pamphlets...yet to be approved!

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Week Five...

The posters were FINALLY completed this Friday and, although they are still to be sent off to be approved, I am very proud of them and know that they are extremely professional looking and will gain a lot of attention.  We aim to have them printed as soon as possible and out and about town within the next 2 weeks.  

I am yet to start on the pamphlets for the show, however I know that these will be much simpler than the posters and I am keen to pump them out next week.  The basic format for them is that they will be double sided with the image from the posters compiled together on it.  The other side will have all the details and a little information about the show.  I am hoping to leave these in some of the foyers of museums and art based organisations around town as well as leaving them at schools to be distributed to the students.  

We are also yet to organise a photographer, however I am personally hopeful that I will be able to secure someone I know to do the job.  This is still up for publicity group discussion.  

Lastly, the Facebook event went up this week (which is lovely) and we have had a pretty good response from the community.  At this point we have 67 people interested and 72 people who say they are definitely coming which is extremely promising.  In saying that, the community will need to be reminded of this event later on with the release of the posters, pamphlets and other forms of media (i.e. radio).  

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Co-Director Chris Jackson speaks on his ideas of what Love & Information is about. Video footage of the rehearsal process. 

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Co-Director Chris Jackson speaks on his ideas of what Love & Information is about. Video footage of the rehearsal process. 

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Week Four...

With rehearsals moving along well you would expect the technical side of things would be too...however this week the publicity team have hit a snag.  The posters, having been completed at the end of Week 3, were scheduled to be sent off to the University Marketing team at the beginning of this week.  However, after consulting with the head of their publicity team, the approval of these posters wont be for another 3 weeks, this completely messing up our schedule.  We were also informed of an existing template for the poster which we have not followed.  

And so, after a frustrating week full of sickness and things not going to plan, I will make this journal entry a short one and finish with a list of things we need to get done during Week Five to get back on track!

- Rearrange the poster to fit the new format

- Get the poster and blurb sent to the marketing team for approval

- Organise a photographer with the documentation team

- Begin designing the pamphlets and program

- Organise a date for crew head shots to be taken

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These have taken me hours but on Friday Olivia and I finally finished them!  I am pretty happy with the outcome...however there will probably need to be some changes made to get them through the university marketing team.  Fingers crossed it’s not tooooo complicated!

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Week Three...

The focus this week has been more on the acting side of things (which is lovely!) and majority of my time has been spent learning lines and taking part in class movement activities. In saying that, I have been spending a lot of time putting together the posters for the show which are slowly but surely coming along and will hopefully be finished by the end of the week. The team aims to have these sent to the higher marketing team on Monday 1st of August for them to then be approved and printed and distributed around the town, region, state, country…THE WORLD!  MWAHAHAHAHA!

As well as sending these posters through to marketing, I am also currently working on a small blurb to be posted on the Facebook event which will be put together very soon.  The notes I am compiling will also be used on pamphlets and in information packs which will be released to all the schools in the area.  

In the meantime the show’s Instagram account is up and running!  Please follow us at @loveandinformation2016 :)

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As I promised earlier, here are some examples of Olivia’s amazing editing of the group photos.  They are much cooler and clearly less orange than the original shots.  Kudos to her for the lovely job.  So photoshop. Much technological. 

A few examples of the edited group photos.  These will be handed over to Steph to create three individual posters based on the different groups.  We tried to base the groupings off who had scenes with each other as well as trying to mix different sizes and heights of people to create an interesting image to look at.  We wanted to highlight how different everyone in the cast is while simultaneously uniting us as a cast through the use of black clothing and projection. 

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Photoshoot for Love & Information, Utas, 2016.

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Edited head shots of our cast members.  Four and a half hours of hard work.  Very impressive I think ;)

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Week Two...

On the 19th July the publicity team organised a photo shoot where both head shots (such as the ones posted a few days ago) and group photographs (which are yet to come) were taken.  This photo shoot ran relatively smoothly with the team having taken some quality photos.  

Later in the week the head shots were edited in order to lower the saturation in each picture as well as add text to them.  These were finally distributed to the rest of the cast late in the week and were made everybody’s Facebook and Instagram profile pictures.  This is just one of the more subtle methods our team is using in order to publicise the show.  

The group shots were also edited during the week in order for them to be used to eventually make up the posters.  The publicity team has decided to create three posters for the show which can be distributed around the state by the cast.  As there were three groups of four cast members during the photo shoot, each poster will have one of the three groups on it rather than there being one generic poster with none of the cast on it.  This way each poster is more personal, the added benefit of this being that each cast member can take a poster with their face on it to their old school or workplace and tell them, “Hey look!  I’m in a show and I’m on the poster!  You should come to it to see me!”  

My idea behind the design of the poster is that it almost replicates an old television screen, one from the 60′s or 70′s that would roll into focus.  It mixes this concept with the idea of a pix-elated computer or television screen.  Each picture is still recognisable, however on closer inspection each is extremely layered.  This concept of layering also interlinks with the themes within the play.  

The posters will hopefully be finished by the end of Week Three and will be posted as soon as they have been completed!

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The slow evolution of the first of three posters...

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The publicity organised a photo-shoot on Tuesday of 19th July and these were the results.  And now the editing begins...