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Importance of Airport Branding in current times!
Importance of Airport Branding in current times!
Airport branding has become a popular medium for brands to interact with their target audience in a sophisticated yet impactful manner. Airport facilities like shopping stores, cafes, comfortable waiting lounges and restaurants, enable flyers to spend the dwell time in peace. And this relaxed ambience makes up for a conducive advertising environment. With the rise in income levels and elevated lifestyles, people prefer travelling via aeroplanes than any other mode of transportation as it is comfortable, safe and fast.
A highly rewarding OOH media
Airport advertising falls under the category of outdoor or out of home advertising. It is the mode of advertising that tries to garner the attention of the target audience while they are on the move. Airport advertising helps to uplift the brand in following ways:
Time opportunity: In current times when hectic work life and increased mobile engagement takes away most of the consumer’s free time it is hard to get their concentrated attention. However, airport is one place where the audience is highly receptive owing to long dwell time. At any international airport the consumers have to report at least 2 hours before the flight timings and during this dwell time, the consumer is fixed to airport ambience which makes them observes and absorbs the surroundings more attentively. Thus, any ads displayed at the airports will get undivided attention.
Any brand: The best part about airport advertising is that any brand size can fit-in to target its potential consumers. Owing to large airport space, diverse flyer footfall and availability of different ad sites, any luxury or economic brand can tap their potential consumer at different points at the airport.
Brand awareness, brand recall and brand reinforcement: Airport Branding offers a conducive environment for brand to both introduce a new product and create brand awareness or to use airport ads for higher brand recall and brand reinforcement that in-turn influence the consumer purchase decisions.
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Branding options at Ahmedabad Airport
Branding on Ahmedabad airport
Be it historical monuments, business and economic growth or entertainment quotient, Ahmedabad tops everything. Ahmedabad airport observes all kind of flyers such as tourists , businessmen, foreign delegates etc. Thus, airport advertising is a fruitful in taking your brand to a higher level of brand awareness , brand recall and brand loyalty. Ahmedabad airport now named as Sardar Vallabai international airport serves the as international airport for Ahmedabad, Gandhinagar and Gujarat.
Ahmedabad airport is the 8th busiest airport of India. The heavy footfall of this airport makes it a lucrative site for outdoor advertising. Wide variety of brand can promote themselves at airport to gain maximum reach and visibility. As international airports are huge in terms of size and space, they offer ample space for creative advertising.
Ad placement options at Sardar Vallabhai International Airport:
Hoarding: Advertisers can place big size hoardings alongside the route leading to airport to get noticed by the visitors easily. The airport roads are well maintained and are well lit which help the hoarding to stand out from the rest.
Luggage trolleys: The indispensable equipment at the airport is the luggage trolley. As soon as the visitors arrive at the airport, they look for luggage trolleys and any ad placed on these trolleys can’t go unnoticed.
Washrooms: Airport washrooms too are spacious and have ample lighting. One can place ads on doors of washrooms for brand reinforcement. Washrooms are apt for brands related to personal hygiene.
Inside airport: There are numerous options for ad placement inside the airport. One can place ads on lifts, escalators, digital screens, standees and live kiosks to get maximum attention.
My hoardings serve best outdoor advertising services across India at best industry rates. The company has its expertise in airport advertising and offer best media solutions that are both logical and creative.
Contact MyHoardings at +91 995384-7639 for advertising on below Airports in India
Airport Branding at Agra Airport in Uttar Pradesh
Airport Advertising at Maharaja Bir Bikram Airport Airport in Agartala, Tripura
Airport Advertising at Bhavnagar Airport in Gujarat
Airport Branding at Chandigarh Airport in Punjab
Airport Advertising at Dibrugarh Airport in Assam
Airport Branding at Dimapur Airport in Nagaland
Airport Advertising at Gaya Airport in Bihar
Airport Advertising at Gorakhpur Airport in Uttar Pradesh
Airport Advertising at Gwalior Airport in Madhya Pradesh
Airport Branding at Bir Tikendrajit Airport at Imphal Airport in Manipur
Airport Advertising at Rani Durgawati International Airport at Jabalpur Airport in Madhya Pradesh
Airport Advertising at Rowriah Airport at Jorhat in Assam
Airport Advertising at Kanpur Airport in Uttar Pradesh
Airport Advertising at Lilabari Airport in Assam
Airport Branding at Lucknow Airport in Uttar Pradesh
Airport Advertising at Madurai Airport in Tamil Nadu
Airport Branding at Pantnagar Airport in Uttarakhand
Airport Advertising at Patna Airport in Bihar
Airport Branding at Porbandar Airport in Gujarat
Airport Advertising at Prayagraj Airport in Uttar Pradesh
Airport Branding at Rajkot Airport in Gujarat
Airport Advertising at Birsa Munda Airport at Ranchi in Jharkhand
Airport Advertising at Umroi Airport at Shilong in Meghalaya
Airport Advertising at Silchar Airport in Assam
Airport Advertising at Surat Airport in Gujarat
Airport Branding at Tezpur Airport in Assam
Airport Advertising at Tirupati Airport in Andhra Pradesh
Airport Branding at Vadodara Airport in Gujarat
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Trivandrum Airport Branding
Trivandrum Airport Branding
Trivandrum, the capital of Kerala, is among the list of 10 greenest cities in India. A city known for its world class academic institution and technology centres such ISRO( Indian Space Research Organisation), has also been labelled as the ‘Best city to live’ in Kerala as per the to a survey conducted by Times of India. Advertising at Trivandrum airport is certainly a smart move to make your brand visible as this airport has observed a footfall of approximately 4.4million passengers in the year 2017-2018.
The benefits if advertising at Trivandrum International airport:
Urban population: If your target audience is educated, decision makers and well informed consumers then advertising at Trivandrum airport is highly recommended. The travellers include businessmen, IT professionals, Medical professionals and Bio-Medical professionals. Advertising at Trivandrum airport will reach to the largest urban population.
Global Branding: As Trivandrum is both economically progressive and rich in heritage and culture, it is also the city that observes largest number of international tourists. Therefore, any brand that wishes to establish itself on a global level must take full advantage by advertising at Trivandrum airport.
Ad placement options: Trivandrum airport offer ample space for placing ads of various types and size. One can put up ads on luggage trolleys, lift doors or as big hoardings, banners and wall hangings at the waiting areas and parking lot.
Enhanced reach and visibility: Advertising at Trivandrum airport exposes your brand to both domestic and international audience. Be it professionals, tourists, foreign delegates or students, the brand message reach to a wider audience at one that leads to enhanced brand awareness and brand recall.
Trivandrum airport is the first and the oldest airport of Kerala. The airport is also looking forward for expansion due to high footfall and has already acquired 18 acres of land to support the expansion of the airport.
Contact MyHoardings at +91 995384-7639 for advertising on below Airports in India
Airport Branding at Agra Airport in Uttar Pradesh
Airport Advertising at Maharaja Bir Bikram Airport Airport in Agartala, Tripura
Airport Advertising at Bhavnagar Airport in Gujarat
Airport Branding at Chandigarh Airport in Punjab
Airport Advertising at Dibrugarh Airport in Assam
Airport Branding at Dimapur Airport in Nagaland
Airport Advertising at Gaya Airport in Bihar
Airport Advertising at Gorakhpur Airport in Uttar Pradesh
Airport Advertising at Gwalior Airport in Madhya Pradesh
Airport Branding at Bir Tikendrajit Airport at Imphal Airport in Manipur
Airport Advertising at Rani Durgawati International Airport at Jabalpur Airport in Madhya Pradesh
Airport Advertising at Rowriah Airport at Jorhat in Assam
Airport Advertising at Kanpur Airport in Uttar Pradesh
Airport Advertising at Lilabari Airport in Assam
Airport Branding at Lucknow Airport in Uttar Pradesh
Airport Advertising at Madurai Airport in Tamil Nadu
Airport Branding at Pantnagar Airport in Uttarakhand
Airport Advertising at Patna Airport in Bihar
Airport Branding at Porbandar Airport in Gujarat
Airport Advertising at Prayagraj Airport in Uttar Pradesh
Airport Branding at Rajkot Airport in Gujarat
Airport Advertising at Birsa Munda Airport at Ranchi in Jharkhand
Airport Advertising at Umroi Airport at Shilong in Meghalaya
Airport Advertising at Silchar Airport in Assam
Airport Advertising at Surat Airport in Gujarat
Airport Branding at Tezpur Airport in Assam
Airport Advertising at Tirupati Airport in Andhra Pradesh
Airport Branding at Vadodara Airport in Gujarat
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How airport advertising can help your build your brand?
How airport advertising can help your build your brand?
Airport advertising is not a new concept but the increasing number of travelers via aero-plane has definitely uplifted the impact of airport advertising. The rising number of travelers can be credited to low fares, different range of airline services and online booking system. The increased number of flyers has also enhanced the impact of airport advertising. So, if you wish to use airport advertising as a standalone marketing tactics or include it as a part of advertising campaign, in both the ways, airport advertising will give your brand the boost it needs.
Here is how airport advertising can help you build a brand:
Attract attention: Big size banners and hoarding at airports, attract attention easily. The airport ads play 24×7 and the flights are also scheduled for 24×7. Therefore, the ads are open to audience for long duration, creating greater impact than any other medium.
Stimulates Recall: The dwell time at airport when people are either waiting for flight announcements or wait at luggage collection area gives the advertised brand enough time to interact with the target audience and make a long lasting impression. This exposure, influences the consumers at the time of purchase, the consumers are inevitably dragged to pick your brand as they have seen its visuals and these visuals stay in the unconscious mind for long.
Mass Market: The best thing about airport advertising is that it caters to large audience at one place. Flyers might belong to different regions, income levels, practice different lifestyles but the ad displayed at terminals, parking or at waiting areas is open to one and all and appeal to the entire group of potential consumer under one roof.
Airport advertising proves to be highly influential because the audience at the airport is very receptive. The airport environment, dwell time and long exposure, gives audience reason to experiment and explore new product and brands. Therefore, if a brand wishes to establish higher brand awareness, brand recall and brand visibility then airport advertising is a must!
Contact MyHoardings at +91 995384-7639 for advertising on below Airports in India
Airport Branding at Agra Airport in Uttar Pradesh
Airport Advertising at Maharaja Bir Bikram Airport Airport in Agartala, Tripura
Airport Advertising at Bhavnagar Airport in Gujarat
Airport Branding at Chandigarh Airport in Punjab
Airport Advertising at Dibrugarh Airport in Assam
Airport Branding at Dimapur Airport in Nagaland
Airport Advertising at Gaya Airport in Bihar
Airport Advertising at Gorakhpur Airport in Uttar Pradesh
Airport Advertising at Gwalior Airport in Madhya Pradesh
Airport Branding at Bir Tikendrajit Airport at Imphal Airport in Manipur
Airport Advertising at Rani Durgawati International Airport at Jabalpur Airport in Madhya Pradesh
Airport Advertising at Rowriah Airport at Jorhat in Assam
Airport Advertising at Kanpur Airport in Uttar Pradesh
Airport Advertising at Lilabari Airport in Assam
Airport Branding at Lucknow Airport in Uttar Pradesh
Airport Advertising at Madurai Airport in Tamil Nadu
Airport Branding at Pantnagar Airport in Uttarakhand
Airport Advertising at Patna Airport in Bihar
Airport Branding at Porbandar Airport in Gujarat
Airport Advertising at Prayagraj Airport in Uttar Pradesh
Airport Branding at Rajkot Airport in Gujarat
Airport Advertising at Birsa Munda Airport at Ranchi in Jharkhand
Airport Advertising at Umroi Airport at Shilong in Meghalaya
Airport Advertising at Silchar Airport in Assam
Airport Advertising at Surat Airport in Gujarat
Airport Branding at Tezpur Airport in Assam
Airport Advertising at Tirupati Airport in Andhra Pradesh
Airport Branding at Vadodara Airport in Gujarat
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Share of Airport advertising in smaller cities of India
Share of airport advertising in smaller cities of India
The Airport Advertising is fast catching up than the traditional Out of Home (OOH) Advertising. The main focus is the Tier I and II cities. Few observations and thoughts have been penned down below by Managing Director, Atin Promotions & Advertising Private Limited, Atin Gupta – who handles airports and airlines advertising rights.
With the advent of better options, customized offerings and innovations have not only increased awareness but also have become the norm for more and more advertisers to open up to the concept of airport advertising.
Comparatively airport advertising is more popular than airline advertising. The reason being it has been in the market for around 15-16 years whereas airline advertising has recently come into business, around 7-8 years back. But to increase airline advertising, special rate cards and good deals are being offered to the advertisers.
There is an increase in 15% of the budget for airport advertising in the overall category of outdoor advertising.
It’s a challenge to get clients to advertise in the small airports, but those who have seen the effectiveness, opt for airport advertising.
Due to less number of passengers in the smaller airports and limited budgets, there are only standard light boxes or billboards. But with the increase in the number of footfalls, there is a high chance of innovation in the airport advertising.
Talking about revenue, only around 8-10% when compared to the overall revenue comes from small town airports. But the major advertisers in Tier I and II airports are the Public sector, retailers and some major advertisers.
Although digital airport advertising is present in Metro cities airports, yet for smaller airports, instead of spending in digital advertising, brands like to invest in choosing strategic locations which offer them maximum or 100% visibility.
Some of the examples of innovation and experimental airport and airline advertising – an activity was done with Schmitten chocolates inside airline. Some flyers were engaged with selfie opportunity with those chocolates and its impact got accelerated upon posting those photos on social networking sites. It gave positive overwhelming response and hence this activity was extended from one month to six months. At the airports different festivals are celebrated which helps in the brands to participate. Also the huge spaces and different set ups like planters helps in advertising in a great way.
Not too many challenges are faced for airport advertising but the continuous and consistent innovations would help in the increase and overwhelming response for airport advertising in India.
Although Airport advertising is costlier than regular out of home advertising, yet it’s considered to be the most affordable since it reaches out to the target customers – elite, educated and high-end travelers. Hence, airports everywhere are preferred by the brands for this very reason. This form of advertising creates a high impact for both the domestic and international consumers.
Contact MyHoardings at +91 995384-7639 for advertising on below Airports in India
Airport Branding at Agra Airport in Uttar Pradesh
Airport Advertisement at Maharaja Bir Bikram Airport Airport in Agartala, Tripura
Airport Advertisement at Bhavnagar Airport in Gujarat
Airport Branding at Chandigarh Airport in Punjab
Airport Advertisment at Dibrugarh Airport in Assam
Airport Branding at Dimapur Airport in Nagaland
Airport Advertising at Gaya Airport in Bihar
Airport Advertising at Gorakhpur Airport in Uttar Pradesh
Airport Advertising at Gwalior Airport in Madhya Pradesh
Airport Branding at Bir Tikendrajit Airport at Imphal Airport in Manipur
Airport Advertisement at Rani Durgawati International Airport at Jabalpur Airport in Madhya Pradesh
Airport Advertisement at Rowriah Airport at Jorhat in Assam
Airport Advertisement at Kanpur Airport in Uttar Pradesh
Airport Advertisement at Lilabari Airport in Assam
Airport Branding at Lucknow Airport in Uttar Pradesh
Airport Advertisement at Madurai Airport in Tamil Nadu
Airport Branding at Pantnagar Airport in Uttarakhand
Airport Advertisement at Patna Airport in Bihar
Airport Branding at Porbandar Airport in Gujarat
Airport Advertising at Prayagraj Airport in Uttar Pradesh
Airport Branding at Rajkot Airport in Gujarat
Airport Advertising at Birsa Munda Airport at Ranchi in Jharkhand
Airport Advertisement at Umroi Airport at Shilong in Meghalaya
Airport Advertising at Silchar Airport in Assam
Airport Advertisment at Surat Airport in Gujarat
Airport Branding at Tezpur Airport in Assam
Airport Advertisement at Tirupati Airport in Andhra Pradesh
Airport Branding at Vadodara Airport in Gujarat
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Endless branding options at Bengaluru Airport
Endless branding options at Bengaluru Airport
The first thing that flashes in the mind when we hear Bengaluru or Bangalore is the city’s IT-hubs, vibrant night life and shopping malls. The city is also famous for the world educational institutes like IIT, NLSIU, IISC and many more. The capital of Karnataka, Bengaluru is popular city among youngsters for both education and job opportunities. The Kempegowda International airport located at Devanahalli, is the third busiest international airport after Delhi and Mumbai. The Bengaluru International Airport Limited(BIAL) recorded the grow of 32.8% in the first quarter of2018-2019 in terms of passenger traffic.
How to use advertising opportunities at Bengaluru International Airport?
As it is one of the busiest airport of India, the passenger traffic is incredibly high. brands can make use of various advertising opportunities available both inside and outside the airport for an impactful and rewarding ad campaign.
Advertising opportunities at BIAL include:
Luggage trolley ads:
Average number of people who use luggage trolley is approximately 50,000.
Half of the passengers are either flying out of the city or others are flying in.
The average trolley usage time is minimum 40 minutes to 1 hour. The trolley usage time mostly depends on the time spent in collecting luggage or checking-in the luggage before boarding the flight.
Escalators, lifts and conveyer belts:
Escalators, lifts and elevators are used by most of the passengers at the airport.
Lifts are usually used by elderly people and children.
People wait for their luggage near the conveyer belt. The average time spent for luggage collection is anywhere between 15-20 minutes.
Airport lounge:
Flyers have to reach the airport at least 90 minutes before an international flight and 60minutes prior to a domestic flight.
This dwell time is highly precious for advertisers to interact with the consumers through various branding tactics.
The relaxed state of mind and the airport ambience helps the consumers to receive the brand message more effectively.
Wi-Fi Branding
The airport’s Wi-Fi can be utilised to reach the target audience who connect to the airport’s Wi-Fi’s network.
Wi-Fi branding includes banner ads, broadcast messages roadblock and video ads.
People spend their dwell time mostly by surfing phone and Wi-Fi branding plays vital role in pulling target audience’s attention.
Print Advertising
Sticker ads can be placed on newspaper and magazines circulated at the airport.
Tarmac Coach Branding
The coaches is used for taking the passengers for boarding the fight before takeoff and bringing them back to airport after touchdown.
Branding can be done on both exterior and interior panels of the tarmac coach for effective communication.
The travel time may be short but during this time the consumer is not distracted to any other thing and is expected to pay full attention to tarmac’s ads.
The team at MyHoardings.com the best outdoor advertising solutions at the best rates in the industry. For impactful airport advertising reach us at www.myhoardings.com
Contact MyHoardings at +91 995384-7639 for advertising on below Airports in India
Airport Branding at Agra Airport in Uttar Pradesh
Airport Advertising at Maharaja Bir Bikram Airport Airport in Agartala, Tripura
Airport Advertising at Bhavnagar Airport in Gujarat
Airport Branding at Chandigarh Airport in Punjab
Airport Advertising at Dibrugarh Airport in Assam
Airport Branding at Dimapur Airport in Nagaland
Airport Advertising at Gaya Airport in Bihar
Airport Advertising at Gorakhpur Airport in Uttar Pradesh
Airport Advertising at Gwalior Airport in Madhya Pradesh
Airport Branding at Bir Tikendrajit Airport at Imphal Airport in Manipur
Airport Advertising at Rani Durgawati International Airport at Jabalpur Airport in Madhya Pradesh
Airport Advertising at Rowriah Airport at Jorhat in Assam
Airport Advertising at Kanpur Airport in Uttar Pradesh
Airport Advertising at Lilabari Airport in Assam
Airport Branding at Lucknow Airport in Uttar Pradesh
Airport Advertising at Madurai Airport in Tamil Nadu
Airport Branding at Pantnagar Airport in Uttarakhand
Airport Advertising at Patna Airport in Bihar
Airport Branding at Porbandar Airport in Gujarat
Airport Advertising at Prayagraj Airport in Uttar Pradesh
Airport Branding at Rajkot Airport in Gujarat
Airport Advertising at Birsa Munda Airport at Ranchi in Jharkhand
Airport Advertising at Umroi Airport at Shilong in Meghalaya
Airport Advertising at Silchar Airport in Assam
Airport Advertising at Surat Airport in Gujarat
Airport Branding at Tezpur Airport in Assam
Airport Advertising at Tirupati Airport in Andhra Pradesh
Airport Branding at Vadodara Airport in Gujarat
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Airport Branding in Kolkata
Airport Branding in Kolkata
Kolkata, capital city of the state of West Bengal, has grown to be a major destination in the international map. People from all across the globe throng to the city to experience the beauty and the grandeur of the city along with absorbing the age-old vibe and the nostalgic elegance that the city exudes through its winding narrow lanes and archaic red buildings. The city known as the ‘Cultural Capital’ and the ‘City of Joy’ also attracts the curious interest of tourists due to the natural bounty and the ethnic legacy of the state.
Thousands of tourists throng the city as it serves as the gateway to the Bay of Bengal and to the mighty Himalayas which borders the northern part of the state. Kolkata Airport thus serves as a vantage point for branding activities in not only the city but also the Eastern Zone of the country due to its ever-expanding footfall among the regional, national and the international tourists. Airport Branding in Kolkata has a plethora of advantages, a few of which include:
An ever-increasing visibility: As tourism and the cultural heritage of the state is getting a greater boost each day with ethnic festivals and the globalization of the cultural aspects of the state, tourists are flocking to Kolkata in an ever-increasing number. A craftily designed ad at the airport is sure to win the attention of people who enter and leave the city in thousands on a daily basis.
Consolidation of brand relativity: Kolkata, in the last year, has seen the maximum growth in the number of aerial passengers among the top 12 airports in India and is currently ranked to be the fourth-largest airport in the country. Thus, an attractive advertisement campaign of your brand in both the domestic and the international airport terminal is bound to make your brand heard among the countless others struggling to make their mark in the city.
Building the most reliable customer base: A thorough airport advertising venture in the city is sure to give your brand a boost in the sales and the business of the company in the near future as the people in the city recognize and regard brand image like no other ethnic group in the country. The degree of their acceptance of your brand will go a long way in consolidating your company’s stronghold in the East India and consequently, the South-East Asian market.
Contact MyHoardings at +91 995384-7639 for advertising on below Airports in India
Airport Branding at Agra Airport in Uttar Pradesh
Airport Advertising at Maharaja Bir Bikram Airport Airport in Agartala, Tripura
Airport Advertising at Bhavnagar Airport in Gujarat
Airport Branding at Chandigarh Airport in Punjab
Airport Advertising at Dibrugarh Airport in Assam
Airport Branding at Dimapur Airport in Nagaland
Airport Advertising at Gaya Airport in Bihar
Airport Advertising at Gorakhpur Airport in Uttar Pradesh
Airport Advertising at Gwalior Airport in Madhya Pradesh
Airport Branding at Bir Tikendrajit Airport at Imphal Airport in Manipur
Airport Advertising at Rani Durgawati International Airport at Jabalpur Airport in Madhya Pradesh
Airport Advertising at Rowriah Airport at Jorhat in Assam
Airport Advertising at Kanpur Airport in Uttar Pradesh
Airport Advertising at Lilabari Airport in Assam
Airport Branding at Lucknow Airport in Uttar Pradesh
Airport Advertising at Madurai Airport in Tamil Nadu
Airport Branding at Pantnagar Airport in Uttarakhand
Airport Advertising at Patna Airport in Bihar
Airport Branding at Porbandar Airport in Gujarat
Airport Advertising at Prayagraj Airport in Uttar Pradesh
Airport Branding at Rajkot Airport in Gujarat
Airport Advertising at Birsa Munda Airport at Ranchi in Jharkhand
Airport Advertising at Umroi Airport at Shilong in Meghalaya
Airport Advertising at Silchar Airport in Assam
Airport Advertising at Surat Airport in Gujarat
Airport Branding at Tezpur Airport in Assam
Airport Advertising at Tirupati Airport in Andhra Pradesh
Airport Branding at Vadodara Airport in Gujarat
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Airline Boarding Pass and E-Ticketing Advertising
2020 has been a tough year for everyone. We got struck by an unimagined situation and it was difficult for everyone to see beyond, as we were complete unprepared. Due to Covid-19 pandemic everything came to a halt. National lock down made travelling difficult, but with new guideline and safety measures, domestic and few international flights have resumed. Boarding Pass Advertising is a creative way to promote yourself quite wisely with MyHoardings.
Popular airlines like Indigo and Spice Jet have also resumed their services but with strict implementation of safety measures and following the guidelines laid by Indian government. Amidst, the pandemic, advertisers have found an opportunity to reach their desired audience through E-Ticketing and Boarding pass advertising. Keeping the passengers’ safety as the top most priority, Spice Jet and Indigo airlines have specially insisted on contact less travel. To practice contact less travel flyers will have to book the flight online and generate e-ticket and initiate web-check-in to generate e-boarding pass. This procedure has been mandatory by both Spice Jet and Indigo airlines.
How do we reach the desired audience via e-ticketing and boarding pass advertising?
As flyers receive an e-mail of the e-ticket and boarding pass from the airline authorities when they book the flight via website or online portal or through travel agent, the brands get the opportunity to reach the audience during the process of the same.
The passengers are advised to carry a printed format of the e-ticket and boarding pass, this ensures that any advertisement on the same will receive 100% attention of the passengers.
This document is used at multiple touchpoints during the entire journey; this ensures repeat visibility of the advertisement printed on these documents.
As e-ticketing and web check-in is mandatory for all flyers of Spice Jet and Indigo, the brands can reach travellers of all classes be it general, leisure, corporate or premium travellers.
Where would the passengers see the advertisements?
The brands will get numerous opportunities to get undivided attention of the flyers at various points of interaction.
Confirmation E-mail: Once the booking is done, a confirmation mail is sent by the airline authorities to the passenger, this e-mail will carry the advertisement on the body of the e-mail.
PDF attachment banner: A PDF document is also sent to the passenger for print-out. The PDF attachment too will have brand’s banner ad displayed upfront.
Clickable banner: The banner ads, pop-up ads or any other audio-video ad that is displayed during the process of flight booking will be clickable. Once clicked, the banned ad will redirect the audience to the brand’s website.
Booking confirmation screens: Be it a customer’s mobile, desktop or a printable document, the brand’s ad will be predominantly shown on every screen and hard copy.
Print-out: The hard copy of the ticket and boarding pass carries the brand’s advertisement and there are multiple points where this print-out is used at the airport. This ensures that the passengers glance through the advertisement repeatedly.
What makes advertising with Spice Jet and Indigo airlines a highly profitable deal?
Spice Jet Facts and Figures:
Serves 30,000 passengers daily
More than 70 aircrafts serving 62 domestic and 12 international destinations.
A budgetary airline that is most-popular for its low-fare and convenient rides.
Post-Covid-19, 75% domestic flights are operational
Has market share of over 13%.
Indigo Airline Facts and Figures:
Operates 1500 flights on daily basis and carries over 1, 25,000 passengers daily.
Fleet of 284 aircraft, serves 87 destinations (63 domestic and 24 international).
It is also the largest airline in India by fleet size and number of passengers carried.
It carried over 6.4 million passengers in the financial year 2018-2019.
The airline documented a Boarding Pass Advertising in the domestic market has a share of 59.24% in August 2020.
Post-Covid-19, 75% domestic flights are operational.
The new guidelines laid by the Government of India for airlines, to ensure the safety of passengers have made it easier for the brands to pitch their brand message clearly. The e-ticketing and web-check-in procedures give the opportunity for brands to interact with their desired audience effectively. This interaction of brand with consumer itself, ensure high brand recall, strong brand image and powerful brand reinforcement.
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Are you missing these crucial advertising spots at the airport?
Airport advertising is adopted by brands to reach consumers who are on travelling to either domestic or international destinations. Airport advertising aims at utilizing the factors such as dwell time, receptive mood, ambiance, etc. for creating brand awareness, building positive brand image and triggering higher brand recall. Airport advertising targets the affluent consumers at the airport who fly frequently and have the real purchasing power. Therefore, in order to gain the maximum ROI (return of investment) through airport advertising, you should not miss these crucial advertising spots at the airport:
Arrival and Departure gates: The first and the last touch point of any flyer at the airport are the entry and exit gates. To grab the attention of the consumer right at the first step, one must advertise in any form such as pamphlet distribution, static or digital hoarding at this point. It can be more engaging advertising spots at the airport.
Luggage trolleys: The next important spot of advertising at the airport are luggage trolley ads. The flyers often need luggage trolleys to carry their luggage inside or outside the airport. Therefore, sticker ads on the luggage trolley work best for attracting flyer’s attention. With luggage or baggage trolley advertising, the brands can assure repeat visibility of their, as the ad moves around with flyers till the boarding time and after the flight has landed.
Tarmac Coach: A shuttle bus that carries the flyers from the boarding point to their respective flight, offers interior and exterior advertising opportunities. The brands can place their ads either on the side panels of the tarmac coach or on the bus grab bars, inside the coach.
Newspaper stickers: The flyers are offered complimentary newspapers while they are on the flight, the brands can place newspaper sticker ads on the front page of the newspaper, to connect with the audience during the dwell time.
Wi-Fi Banner ads: Flyers need to reach the airport at least one hour prior to a domestic flight while international flyers need to reach at least two hours before their flight. The dwell time gives the brands an opportunity to distract the flyers effectively through Wi-Fi banner ads. As airport Wi-Fi is free for all the flyers, people do connect to the airport internet to kill their dwell time. The Wi-Fi banner ad will be the first thing to appear on their screen when the flyers will connect to the airport’s Wi-Fi.
Lounge advertising: Premium brands can grab the flyer’s eyeball through attractive creative ads displayed at the waiting lounge at the airport. These advertising spots at the airport is hard to get a miss by the flyers as they will use their free time to either eat something or to relax at the lounge before the flight’s take off.
DOOH Hoardings: To engage the audience at the airport, the brands must use interactive medium such as digital out-of-home advertising (DOOH). An eye-catching creative on digital medium will catch instant passenger attention at any spot of the airport. Digital hoardings can be monitored remotely and customized ads can be played to target the desired audience. The ad-tech features in digital hoardings and digital screens such as Geo fencing, tracking, re-targeting and data based monitoring helps advertisers to pitch their promotional message to the right audience.
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Attract flyers through luggage trolley ads at Mumbai airport.
Chhatrapati Shivaji International airport is the prime airport for connecting Mumbai to other destinations and vice-versa. As it is the second busiest airport after Delhi, it is full of national and international flyers round the clock. As the airport handles approximately 780 aircraft movements every day, it can serve as a lucrative airport advertising site.
Why one should opt for luggage trolley advertising at Mumbai airport?
Although, Mumbai airport offer wide range of advertising options such as, luggage tag ads, boarding pass ads, hoardings, billboards, digital ads etc. but luggage trolley ads hold specific importance for the following reasons:
Luggage trolley ads move along with the passengers, leading to close interaction and higher exposure during waiting hours.
Let’s the brands talk to the flyers both outside as well as inside the airport.
No distraction as the luggage trolley trail is allowed to carry advertisements of one brand at a time.
The empty trolley trail when collected and shifted inside or outside the airport too attract attention of the passengers at the airport.
Assures brand visibility, exposure and high brand recall.
Tips for effective luggage trolley advertising:
Use attractive ad colours.
Keep the brand message crisp, short and clear.
Cover the trolley ad space completely.
The adhesive for pasting the ads on the trolley should be tough, so that the ad does not get removed or scratched during the loading or off-loading of the luggage.
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Interesting advertising options for Airline advertising in India
Airline advertising is highly popular in metro cities. The fact that the airports are centered in chief cities of the country that attract both local and global travelers makes them a lucrative airport advertising site.
Some interesting advertising options that brands can try to gain maximum reach and visibility include:
Overhead luggage space advertising: The ad sticker is pasted, covering the over-head storage space of the flyers. This ad gets enough attention from the flyers while finding their seat as well as while keeping their cabin luggage.
Head rest cover: Placed on the head rest in the form of a soft cloth or head towel, the head rest talks to the flyer one on one as it is placed right before the eyes. Crisp and short ad calls get complete attention during the flyer’s journey.
In-Flight product sampling: The best form of letting the target audience feel, experience and take the product along with them is through free product sampling during the journey. As the product sample is free, small and easy to carry, the passengers never shy to try them to during their travel.
In-flight magazine and newspaper ads: To kill the time flyers often pick up magazines or newspapers. This is an opportunity for brand to interact with their audience directly. The brands can either opt for newspaper-sticker ads or in-flight magazine ads.
Led screen ads: To escape boredom passengers engage in watching movies or listening to music through LED panels placed on the back side of every passenger’s seat. The brands can display their ads on these screens in various formats such as audio ads, video ads, static ad banners etc.
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Ideal advertising options suitable for SpiceJet flights
The means of communication have improved a lot due to the technology development. Now people prefer traveling by airplane due to lack of time. Even the airplane service providers provide efficient service to the public which forces them to decide in their favor. SpiceJet is one such service provider.
Why SpiceJet flights are a good source for advertising?
SpiceJet flights are known for providing quality service at a low rate. This efficiency has improved its business and at present operates 306 daily flights and travels to 41 different destinations (including domestic and international). As people prefer it so much, it proves to be a good source for advertising.
Advertising options suitable for SpiceJet flights
The choice of the right option at the right location will do wonders. Advertising on SpiceJet flights is a good opportunity for promoting the product/services. Not all brands can be promoted on SpiceJet flights, so a careful analysis of the suitable option and the cost incurred in the process is always advisable. However, some of the common advertising options suitable for SpiceJet flights are as follows:
Boarding pass: A boarding pass is very essential for a passenger traveling through an airplane. Normally, the boarding pass will have the details of the passenger traveling by the respective airplane. As the backside of the boarding pass is blank it can be utilized for branding purposes.
Skyline panels: The panels in the airplane can be utilized for advertising. Some advertising posters can be stitched to the panels. As these panels are located above the windows, passengers traveling through respective SpiceJet flights will view the advertisement. Since the lighting arrangement is already available in the airplane as a part of the infrastructure, skyline panels do not need extra lighting effects.
The backside of seat covers: Normally a SpiceJet flight has approximately 128 seats. Every seat is decorated with a fresh seat cover on the top of the seats. The backside of such seat covers can be utilized for advertising.
Provide samples inside the flight: This is a good advertising option as the passengers will have the option of consuming the samples of the products provided. Products like chocolates, dry fruits, etc., can be advertised through this option.
Branding on the exterior of the aircraft: This is the most expensive advertising option. The branding of the product on the exterior of the aircraft has a 100% chance of attracting people- both the passengers and the crew of the aircraft. When advertising is done on the exterior of the aircraft, it creates a good and bold impact on the viewers.
Branding on the ladder: Normally, the passengers are supposed to climb the ladder to enter the airplane. So, this ladder can be utilized for advertising brands. The posters of the brand advertisements can be pasted on the ladder. Every time the passenger uses this ladder, there is a chance of viewing the advertisement.
Conclusion
There is a chance of an increase or decrease in advertising options based on the situation. The usage of too many advertising options may sometimes irritate the viewers. Hence, a suitable advertising option can opt only after a proper analysis of the need of the hour.
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Business apps have flooded the digital space. Whether you wish to keep track of your daily calorie intake, work out, or have business needs, there are customized apps for every need. These mobile apps have helped to organize our lives better.
If you are an entrepreneur wishing to organize your productivity and business better, several business apps exist in the Indian digital space. These apps help you with self-management. Therefore, these apps save you from keeping track of everything. The apps run on both Android and iOS phones. So, your business operations will be seamless on these apps, irrespective of the OS.
However, the world of business apps is ever-expanding. To select a few with great performativity from the pool of apps can be a tall ask. But you need not bother. We have compiled for you a list of the top 10 business apps for Android and iOS users in 2021.
Top 10 Business Apps for Android and iOs Users
1. IndiaMART
IndiaMART is a B2B app for Indian customers and sellers. It provides an online marketplace platform for businesses to expand. Buyers meet the sellers according to their needs and budget. Thus the app provides ease of doing business. The key features of the app are:
The app has 93 million and 5.9 million registered buyers and sellers, respectively, making it one of India’s most popular business apps,
The app provides 24*7 assistance for sellers and buyers,
IndiaMART has different catalog views for different listings,
The money transfer process is instant in the app; and
The app provides separate features and user experiences for sellers and buyers.
2. Udaan
With over 50,000,000 installs, Udaan is a B2B digital marketplace app for primarily small and medium traders in India. Along with traders, wholesalers, manufacturers, and retailers also use the app for conducting business. The app has spread out to buyers and sellers from all 28 states. Therefore, with the help of Udaan, SMEs have been able to expand their business network and increase ROI. Besides, the app provides direct communication between buyers and sellers without compromising their privacy.
The key features of Udaan are:
More than 30,000 buyers have registered on the app from across India,
MyBiz,
The dedicated feed features to list saleable products with details,
Direct purchase with one tap; and
Safe payment options.
Using this, SMEs can connect with around 30,000 buyers and sellers from 28 states, thereby growing their network and sales.
3. Mailchimp
Mailchimp is a unique offering to the business world. The app offers several advertising tools, mainly for email marketing. This marketing app also specializes in customer relationship management, thus easing off your workload.
Mailchimp aids entrepreneurs with brand management, social media ads, email marketing, marketing performance analysis, etc. The important features of the app are:
Tailor-made audience dashboard,
Automated welcome messages,
Frequent revenue insights report; and
Business card scanner.
4. Trello
Trello is an app that organizes the personal and professional lives of people. This visual organizer app helps create daily to-do lists with fascinating lists, cards, boards, etc. The app is free. Therefore, it can be an online corkboard where teams can work and plan together.
The important features of Trello are:
Provides a calendar view of significant dates,
Permit checklists and labels,
Enables card creation that is customizable for planning; and
Allows map view and adding locations.
5. Google My Business
If you wish to rank your business higher up in the digital platform, Google My Business is just the perfect app for you. The app will help in improving the presence of your online business. In addition, Google My Business is the platform to make businesses stand out. Moreover, the app allows users to upload videos or photos that are related to their online businesses.
The key features of the app are:
Real-time notifications,
Establish direct connection to customers with messages and reviews,
Management of multiple locations with the use of a single dashboard; and
Freedom to make real-time alterations in Google business profiles.
6. Vyapar
Making its entry in the best 10 business apps is Vyapar. Vyapar is an accounting app that helps entrepreneurs by providing services like free GST billing, estimation, expense, inventory, invoice making, and accounting.
This app is handy for small retail business owners. They can organize all their account-related work with the help of this mobile app. Moreover, Vyapar will also provide entrepreneurs reports of their businesses on their mobile phones.
The significant features of the app include:
Generating monthly and yearly sales invoice reports,
Creating, sharing, and printing GST billing; and
Daily expense tracker and manager.
7. Microsoft Office
Everybody is familiar with Microsoft Office. The ever-popular computer applications can now be used on mobile phones too. The mobile version of the app comes with Word, Excel, and Powerpoint combined in Microsoft Office. Also, the app allows users real-time collaboration, editing spreadsheets, presentations, and documents, ensuring work efficiency.
In addition, you can save documents into cloud storage with your Microsoft account. Besides this, you can also use and access third-party cloud storage systems. The most important app features of Microsoft Office are:
In-built templates for presentations and documents,
Office Lens integration,
QR code scanner,
Sign PDFs; and
Instant transfer of documents, presentations, and spreadsheets from any device.
8. Google Pay for Business:
Google Pay for Business is an app made by Google that allows secure digital payment transfer. If you are a small or a large-scale entrepreneur, Google Pay for Business gets money transferred instantly. Moreover, payments are directly credited or debited from your bank account linked with the app.
In addition, you do not need to pay any hidden charges or additional fees to avail of these features. Also, you do not need to worry about any security issues as all transfers are Google security protected. The significant features of Google Pay for Business include:
Extremely simple to use,
It can be used in multiple languages,
Allows multiple payment modes; and
Guaranteed reward coupons on each money transfer.
9. Skype
Launched by Skype Technologies in 2003, Skype is a video calling app. Therefore, you can communicate with other business owners and vendors via texts, video, and voice calls through the app. Moreover, the app also allows you to share photos and multimedia files with other Skype users who are business owners.
The key features of Skype are:
Blurring the background,
Sharing Screen,
Instant messaging and chatting with GIF or web images; and
The free version of the app allows up to 50 participants on a call.
10. Wix
Last but not least is Wix, an app that builds a community around your website. Wix helps you engage with your buyers. Moreover, the app lets you manage your business just from a mobile phone with one customizable app.
Also, Wix is the ultimate app in building a strong seller-customer relationship. Thus, the app makes it quite easy to pre-book or buy your product or services for the customers.
The key features of Wix are:
Helps manage events,
Engages conversations with customers,
Aids in building a business portfolio with a complete information section; and
It gives space for blogs that you can utilize to rank your business higher up in the digital platform and to interact with your customers.
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Go international with MX Player advertising
As and when we listen to this name, we are reminded of a video player that would support offline viewing facilities and also has subtitle feature. Once a video player app is now an OTT platform. Keeping the pace with time and need of the audience, MX player has become a widely popular video streaming platform.
MX player serves content in English, Hindi , Tamil and 12 other languages. Including original shows and movies , this platform has licensed from popular Indian as well as International studios. The availability of wide range of movies, shows and on-demand content for free, has made it a popular app, with across 270 million active users. In July, 2020, MX players developers launched a subsequent app for short videos named MX Taka Tak.
Why one should choose MX payer as an advertising platform?
The fact that MX Player runs on ad-based subscription model, it prioritize ads to make the content available for the audience. The app shows static ads, that run either at the beginning or during the streaming video. This feature holds the audience for a while as they cannot skip the ad. Only after viewing the advertisement, they can go ahead to watch their favorite content.
Types of ads that can be displayed In MX player include:
Static ads
Pop-up ads
Mid-roll ads
Video ads
Display ads
Benefits of advertising on MX player:
Serves both Indian and selected international markets such as United States, Canada, United Kingdom, Australia and many more.
It is one of the top rated video streaming app, with over 500+ million downloads.
The app has 280 million users across the globe.
The app offers content in 12 different languages that enables users to reach wider range of audience.
The app offers a video library of 150,000 hours and abundance of free content, attract wide variety of users.
Advertising on MX Player can prove to be highly beneficial as the app has both national and international audience. The availability of content in different languages also offers an added advantage for the viewers as well as advertisers.
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Is In-Game Advertising effective? Which factors should you consider?
The video game industry has never been so popular. After the evolution of video games, it has become one of the world’s most entertaining media. Fans wait for months and even years for their favorite games to come out. Additionally, newer game formats are being also being launched now and then. For example, the recent popular games include multi-players battle royale games like Fortnite or Apex Legends. Gamers stream these games live for their viewers on platforms that game enthusiasts enjoy watching for their gaming skills. Also, million-dollar competitions are held where the best players compete against each other for the prize money.
Besides, gamers also upload videos of game walk-throughs. In these videos, game enthusiasts watch gamers play the game and see the game’s plot uncovered. Thousands of gamers and video game enthusiasts have turned gaming into their full-time profession. The game companies have also cashed in this opportunity, and the industry is growing each year exponentially.
Should you look at the gaming industry for advertising?
A study by GlobalData says that just the mobile gaming industry is slated to be worth 272 billion US dollars by 2030. Therefore, the gaming industry is bigger than the Hollywood film industry.
Needless to say, advertisers and marketers are digging the traction that the gaming industry has garnered. They get the opportunity to engage with extremely invested viewers directly. Moreover, millions of ardent followers of several video game players in several platforms are a promising pool of consumers. TV or mobile advertising might indeed let you tap into the most influential age group of customers. However, through advertising in games, or in-game advertising, you will target a niche audience – the Millenials.
The Millenials are more active on these streaming platforms. They are not interested in listening to the radio, watching television, going through newspapers, etc. While initially, the gaming industry mainly attracted male millennials, the scenario is now changing with more female gaming enthusiasts joining the scene. Therefore, for advertisers, the industry allows reaching out to a key demographic.
Consequently, with the amalgamation of the gaming and the advertising industry, a multi-million dollar industry is born. This industry promotes highly engaging content and advertising in two ways – advergaming and in-game advertising.
In-Game Advertising:
As the name suggests, In-Game Advertising (IGA) is advertising in video and computer games. Marketers prefer integrating advertisements in popular mobile and computer/ console games. The ads appear in pop-up messages, on-screen advertisements, cut scenes, background displays, and billboards. In this kind of advertising, the gaming companies sell the virtual spaces in their games for advertising purposes, just like how air time is rented for TV and radio advertising.
Mobile advertising has been contributing actively to IGA. The device is the perfect medium for pop-up ads, cutaways, and videos for advertising. Game developers have also found a new way to engage viewers with ads. They have started including reward systems in-game currency) to viewers for viewing a video advert.
Advergaming:
Advergaming is a process where global brands collaborate with video game companies to produce a blend of both. As is evident from the name, ‘advergaming‘ involves advertising in a video game. This concept is not new to the market as LEGO collaborated with Star Wars, Marvel, Lord of the Rings, Harry Potter, etc. The result has been the advertisement of both films and video games.
Likewise, several advertisers and video game companies have been working together on advergaming campaigns. The biggest probable example is the collaboration of the video game ‘Fortnite’ and Marvel Studios Entertainment. The battle royale game, Fortnite, included Marvel characters as playable characters just around the Marvel movie ‘Avengers: End Game’. The studio exchanged the favor by promoting Fortnite by showing the prime character ‘Thor’ play the game. Therefore, advergaming works to benefit the marketers and the game developers mutually.
Moreover, advergaming is more interesting, engaging, and mesmerizing. As brand and game developers integrate advertising and gaming coherently, they produce a contextual experience. So, with a strong context of advert integration, brands have been successful in promising an immersive brand experience. With this advantage, advertisers have been able to tap into niche demographics and relevant consumers. As games include adverts into their narrative, viewers build a positive impression of the brand. Therefore, this alliance between the game and the brand fosters a subconscious association of the gamers with the brand.
So, which one should you opt for – In-Game Advertising or Advergaming?
The answer depends on the marketers’ overall goal with the campaign for their brand. In-Game advertising, or specifically mobile in-game advertising, is accessible to all. It offers services for all budget ranges, thus making itself open for companies of all sizes and types. In addition, mobile in-game advertising has a more product-selling edge than its counterpart. For instance, its click-through link feature provides direct access to the brand. Besides, marketers go for mobile in-game advertising if their goal is to convert the viewer to a consumer immediately. For instance, advertisers prefer mobile advertising for app downloads or website visits.
Furthermore, if the marketer aims to give the viewer an unadulterated brand awareness, they opt for in-game advertising in computer or console games. One of the most significant features of in-game advertising is that it does not cause much interruption in the game viewing experience. Therefore, the adverts seem less forced, and the players can play seamlessly. As the advertisements feel less intrusive, they have the ability to clock greater brand impressions for marketers.
On the other hand, if the brand goal is to make a greater investment that will produce a guaranteed positive impact, then advergaming is the way. Even though advergaming involves greater monetary risk than in-game advertising, it will create a brand buzz right from the game launch day. Besides, collaborating with a popular video game company will reinforce traction for your brand. This is the reason why advergaming has been rewarding for most brands when executed the right way.
So, whether you wish to invest in games or collaborate with game companies, it is important to find the right context. Context and authenticity are key factors in the gaming industry, which could be beneficial or detrimental to your brand’s image if not executed properly.
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Top 3 most popular apps for advertising in 2021
The pandemic has not been kind to businesses. In the same vein, the pandemic affected the advertising industry pretty badly too. The demand for new brands and products saw a sharp decline in 2020. Consequently, advertisers and marketers postponed their brand launches and advertising campaigns. As a result, the advertising agencies had nothing to do but to wait for the situation to get better.
However, not all hope was lost. Since people were stuck in homes, self-quarantining, the advertising trend shifted to digital marketing and mobile advertising. As the internet consumption of people increased, the advertising agencies started tracking the trending applications or platforms. They then used these platforms and applications to advertise their brands and products. Thus, COVID-19 accelerated the shift to the digital era in India.
Below mentioned are the most popular platforms suited for advertising in 2021:
1. Advertising during IPL on Hotstar
IPL, or the Indian Premier League, is one of the largest sporting events in the world. The finest of players from all over the world find their place in Indian League games, competing against each other. However, the organizers postponed the event indefinitely in 2020 due to the pandemic. However, 2020 saw no IPL matches and people waited for the IPL with bated breath. As a result, IPL 2021 became the most-watched event in 2021.
However, soon after, the event got discontinued. But, according to Google Trends, people IPL 2020 searched the most after Coronavirus. Needless to say, advertisers raked in quite a few bucks advertising on Hotstar during IPL. The event remains the most sought-after media ad platform for 2021.
Media platform type: OTT (Digital)
Popular Outreach Options: Audience, Device, Geo, Language Feed
Popular ads: Pre-roll videos, Mid-roll videos, Branded Cards.
2. App Advertising on Inshorts
Inshorts is a popular news app where people can read the most important national and international news quickly. The app summaries the news stories in English and Hindi in 60 words or less. Thus, the app is best for people being up-to-date on the go. As a result, the app is widely popular in India and has the maximum 5-star ratings on Google Playstore.
In the same vein, advertisers love to market their brand on the Inshorts app as millennials use it the most for their daily news dose.
Media platform type: News (Digital)
Popular Outreach Options: Geo
Popular ads: Fact card, Video ads, Magazine Card, Roadblock, Logo Integration, Native ads, Article, Banner ads.
3. App Advertising on Hotstar
People have now switched to streaming and OTT platforms for their daily dose of entertainment. Among all the digital OTT platforms, Hotstar is one of the most-watched streaming apps in India. Last year, the popularity of the OTT platform was equivalent to that of YouTube. This is because of the live streaming of IPL, the most awaited cricketing and entertaining event of the year.
Moreover, there are very few OTT platforms that offer as diversified a content mix as Hotstar. Above all, the streaming platform merged with Disney+ last year to make the viewing experience better.
Media platform type: OTT (Digital)
Popular Outreach Options: Geo, Age, Gender, Language, Interest, Device, Genre
Popular ads: Video ads, Banner ads, Masthead Banners, App Installation.
So, choose your medium and reach niche audiences for your branding.
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Top 5 Gaming apps and websites best for advertising in India.
Cricbuzz
Extremely popular gaming website as well as app, that caters exclusively to cricket lovers. This India cricket app offers news, live updates, cricket match coverage, text commentary, team rankings, player statistics and much more. Both app and website offer smooth cricket viewing experience for the cricket lovers.
Benefits of advertising on Cricbuzz app.
It has more than 50 million users worldwide.
The app has over 100million downloads.
Both website and app offers advertising formats such as banners, video ads, roadblock ads etc.
A popular ‘go-to’ app for cricket lovers.
Hotstar
Hotstar is a popular entertainment app but it is also extremely popular sports app as it is the only app that streams live IPL matches. Indian Premier League is held twice a year and is considered as the biggest sporting event in India. IPL brings attractive advertising opportunity for brands to maximize their reach and visibility.
Benefits of advertising on Hotstar
Reaches to wider audience as the IPL format brings 8 cricket teams from 8 different cities to battle it out on the field. This team division leads to hyper local targeting. For instance the ad played during the Kolkata Knight Riders match can be played in Bengali language.
In 2020, 260million people watched IPL on Hotstar app and this number is sure to extend in 2021 IPL season.
An opportunity to grab the urban and young audience through Hotstar advertising in the form of video and banner ads.
Sportskeeda
Sportskeeda as the name suggests is one stop app for all the sports enthusiasts all over India. The app as well as website offers news, blog articles, commentary, coverage , videos and latest updates on various sports such as Football, WWE, Cricket, Tennis, NBA and much more. The app is also youngster’s favourite as it hosts video games like PUBG, Free Fire, GTA, Fortnite etc.
Benefits of advertising on Sportskeeda
It has monthly users of approximately 25million.
The website traffic and app download sore during major sporting events famous worldwide such as foot ball, wrestling and cricket.
Male dominated audience, therefore apt for brands that cater to men exclusively.
Advertising options include articles, banners, roadblock ads etc.
Ludo King
Ludo King is a household name, especially since pandemic. The Indian traditional game is now played all over the world through digital apps on mobile phones and desktops. Ludo King is highly popular for its user friendly interface, extended player options, game variables and offline playing mode.
Benefits of advertising on Ludo King
The game is available in 30 countries and in 14 languages, which extends its reach to wider audience.
Best suited for brands that aim to target wide age group of audience. Ludo King can be used by kids above 7years old to people of any age beyond that.
Media options available for advertising on Ludo Ling include video ads and banner ads.
Real Cricket
It is a popular game that gives cricket lovers a chance to be in the shoes of players. The game lets players select the team, bat, field, track scores and play matches and win rewards. The app has high quality graphics and adaptive interface, which makes it highly popular among millennial audience.
Benefits of advertising on Real Cricket.
The app ensures repeat visits and high engagement due to quality graphics and different gaming modes.
Cricket lovers can easily be targeted through advertising on this app. The app has more than 10million downloads and approximately 50, 00 daily active users.
Advertising options available include banner ads and native ads.
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