nathan-livingston-hnd1c

[nathan-livingston-hnd1c]

Moving Image Evaulation

23rd June 2021

The theme for this project was Moving Image and we were asked to recreate an advert of our choice and our final recreation of our chosen advert had to be a minumum of 60 seconds long.

We were given adverts such as the famous cadbury dairy milk gorilla advert as a starting point for our reaserch and inspiration

For this project i decided produce a 60 second advert for Nature Valley cereal bars, my inspiration for this came from watching a Nature Valley commercial that was from 2015 i wanted to keep my idea simple and i really like how this advert was shot and i thought that it would this would be achevable to recreate. 

I decided to add my own take on the advert by including myself in the advert my final advert features myself on one of my regular bike journeys i stop halfway for a break and have a cereal bar. 

What i enjoyed most about this project was the reaserch this gave me an oppertunity to go back and re visit some of the adverts that i remember watching as a child, some of the adverts i looked at were very nostalgic to me i looked at adverts from the early to mid 2000s for nostalgia which included the Irn Bru goth blackpool holiday advert, the very first confused.com advert and the Yop yogart drink advert. 

I looked at more recent adverts as inspiration for the ideas i had for my final video.

I went along with several ideas which were eventually scrapped due to not being able to gain access to the right camera equipment required to shoot the final video.

I had an idea to recreate the Galaxy advert from the 2000s which would involve most of the shots being filmed in my bedroom.

One of my strengths for this project was the use of our chosen post production software which was premier pro i have used this software for video based projects in the past so the editing process was easy fro me to pick up.

My weakness was creating a storyboard for the final video some of my drawings were very simple and it could have included more detail as to what was happening in each of the shots.

If i was given another video based project to complete again i think i would choose i different theme in terms of the duration of my final video for this project at times i felt that 60 seconds was quite long for an advert most adverts you see on tv and online are usually cut down to something like 20 or 40 seconds long. 

If i had another oppertunity to produce a video of this duration i would probably go about producing a short film. 

[nathan-livingston-hnd1c]

Moving Image - Behind the Scenes Images

23rd June 2021

This is the setup for the final shot of my nature valley advert

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Nature Valley Advert (2021)

[nathan-livingston-hnd1c]

Moving Image - Storyboard + Plan

11th June 2021

My idea is to recreate the 2015 Nature Valley advert, I also want to include myself and my bike within the advert. 

For this advert my chosen location is in the woods on the River Clyde Walkway and on the fields at Newton Burn, near Cambuslang. 

Equipment List 

Canon EOS 700D

Canon 18 - 55mm Zoom Lens

Over Shoulder DSLR Mount Stabilazer

Mini Tripod

SD Cards

Props

Nature Valley Cereal Bars

Honey

Bowl

Spoon

Rockrider ST 100 Mountain Bike

Original Advert

Storyboard

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Pre Production - Equipment

7th June 2021

Rail Systems

Using a rail system will allow the camera to move forwards and backwards on the rails with the use it will allow the DSLR to perform more like a movie camera. 

Rail Systems can be purchased through amazon and can cost roughly £50 if its is purchased second hand, however a new rail system can cost up to £300

https://www.amazon.co.uk/Camera-Slider-Motorized-Panoramic-Shooting/dp/B07B6JT9NG

Tripod

A tripod is a type of camera stand with a fluid head to which the camera is mounted If the camera does need to move, tripods can also pan or whip pan left and right and tilt up and down for smooth controlled movements.

https://www.studiobinder.com/blog/types-of-camera-rigs-in-film/#camera-tripod-stand

Overhead Camera Mount

The overhead camera mount is used for shooting top down shots of action and spaces. They’re typically used for unique insert shots from a bird’s eye view perspective. 

https://www.studiobinder.com/blog/types-of-camera-rigs-in-film/#overhead-camera-mount

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Pre Production - Composition

7th June 2021

Point of View

A point of view or POV shot can be used for the audience to get an experience of the character’s perspective, a point of view shot can cover a verity of different perspectives such as a person, alien, camera, spirit or a shark. A Point of view shot is also linked with point of view audio so that the audience can see and hear what the character sees and hears. 

Wide Shot

A wide shot is when subjects are positioned far from the camera to visually represent their relationship to the environment. Wide shots often give information relating to the scale of the subject, it can also be used to make subjects to appear lost in their environment or create a sense of loneliness or overwhelm. 

Wide Shots can also be used to give information on the subjects relation to the environment. 

Close Up

Close up shots can be used to highlight a characters change in emotion or dramatic beat on screen. Close up shots are often arranged at eye level. A close up shot can reveal empathy and can illustrate how effective it can be during a time of decision or anxiety

Birds Eye View

A Bird’s Eye View shot refers to a shot which looks down directly on the subject. The perspective of this type of shot is very foreshortened, which results in the subject looking more short and squat. 

Long Shot

A long Shot is the view of a scene from a considerable distance so that the subjects appear as indistinct shapes

https://en.wikipedia.org/wiki/Bird%27s-eye_view

https://www.studiobinder.com/blog/what-is-an-extreme-long-shot/

https://www.youtube.com/watch?v=AyML8xuKfoc&t=118s

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Pre Production - Camera Movements

7th June 2021

https://www.youtube.com/watch?v=IiyBo-qLDeM

Static

Static shots are captured by fixing the camera to the tripod in a fixed position resulting in no movement, this type of shot is often used for dialogue, composition and for displaying the actors performance in more detail. 

Static shots are also used to show the helplessness of a character 

Panning

A panning shot is when the camera rotates from left to right while remaining in a   fixed position. A panning shot can be used to follow the characters actions or reveal information. A slow pan is used to build anticipation, a rapid can highten the energy of the shot, A whip pan can also be used to create relationships between characters. 

Tilt

A tilt directs the camera upwards and downwards, a tilt shot is often used to capture the verticality of the setting or environment. It can also be used to give the character power, dominance or vulnerability. A tilt shot can also be used to reveal information such as a character, setting or scale. 

Zoom

Zoom shots are used to change focal length of the cameras lens to zoom in or zoom out. Shots that zoom out can reveal the context around the character or subject. Zooming in can help us draw our attention to a specific detail. Slow zoom can be used to create un easiness. A Crash zoom can be used to create a dramatic effect for comedy, drama or both. 

Dolly

A dolly zoom utilises both a dolly movement and lens zoom in order to create the vertigo effect. This type of shot is named after Alfred Hitchcock’s 1958 film Vertigo. 

There are two different ways in which a dolly zoom can be achieved the first is by dollying in while zooming out, this results in the background grow in size while maintaining the foreground. This can be used to portray conflict either internal or external. 

The second way is to dolly out while zooming in, resulting in the foreground subject to become dominant over the background. This can also be used to highlight a growing relationship between two subjects. A dolly zoom can be used to convey either positive or negative psychological effects. 

Tracking

A tracking shot physically moves the camera through a scene often following the subject and moving with it. When tracking shots are achieved purposefully they often make the viewers ask themselves two questions, Where is the subject or character going? and what will happen when they get there?

This type of shot is ideal for immersing the audience directly into the scene, it can also draw our attention to a specific action and create tension.

[nathan-livingston-hnd1c]

Cross Polarization - Final Images

2nd June 2021

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Unseen - Cross Polarization studio setup

[nathan-livingston-hnd1c]

Unseen Research - Digital Infrared

19th May 2021

What is digital infrared?

Digital Infrared in photography ivolves the removal of the infrared cut filter which covers the camera and replacing it with an infrared filter, this will block any visable light but it will allow infrared light to reach the sensor in order to produce an infrared image.

Uses?

Infrared can be used for medical purposes such as capturing skin problems such as varicose viens and vienous blood which is caused by skin penitration from infrared radiation.

Infrared is also used in dental photography this is due to the enamal appears to be darker than the dentin.

It is used to detect other heath problems such as brest tumors, acute abdomen, severe burns, nerve diseases, thyroid glands. 

Equipment

DSLR Camera

Tripod

Infrared lens filters

Neutral density filters

Circular polarizing filters

SD Cards

Turorial

Sources

https://www.lifepixel.com/infrared-photography-primer/ch1-applications-uses-medicine

https://iceland-photo-tours.com/articles/photography-tutorials/beginner-s-guide-to-infrared-photography

https://youtu.be/b8N4Xp0s0ZY

[nathan-livingston-hnd1c]

Unseen Research - Slow Motion

19th May 2021

Slow motion is an effect in filmmaking where the timing in the film is slowed down, this can be done through the use of high speed cameras and by playing the normal footage at a frame rate of 30 frames per second at a slower speed using post production software.Slow motion was created by Austrian priest August Musger in the early 1900s.

Slow Motion has a veriety of different uses in modern filmmaking which includes replay footage of sports and athletic activites in order to show the participants skill and performance.

Slow motion is used to re capture natral phenomena such as movement of wildlife and incects or water droplets hitting a glass surface or bouncing off plants. 

Equipment

DSLR Camera

Tripod

SD Cards

Use of video editing software eg premier pro, after effects

GoPro camera

Monopod

Laptop

PC

Mac

Tutorial

Sources

https://en.wikipedia.org/wiki/Slow_motion#:~:text=Slow%20motion%20(commonly%20abbreviated%20as,appears%20to%20be%20slowed%20down.&text=Slow%20motion%20can%20also%20be,instant%20replay%20than%20to%20film.

https://www.youtube.com/watch?v=D8aqBV7hEoM

[nathan-livingston-hnd1c]

Unseen Research - Macro Photography

19th May 2021

What is Macro Photography?

Macro photography is extreme close up photography of small objects and living organisms such as insects in which the subject appears to become much greater than its actual life size.

Uses

Macro photography is used for forensic purposes, capturing commercial products like jewllery eg earings and and rings, small insects, plants, flowers, droplets on plants, object surfaces.

Equipment

65mm Macro Lens

Extension tubes

SLR's

Circular Panel Diffiuser

Close up filter set

Reversing Ring

Tutorial

Sources

https://youtu.be/8CbfL4fvH6M

https://en.wikipedia.org/wiki/Macro_photography

https://www.wexphotovideo.com/blog/buyers-guides/11-marvellous-macro-photography-accessories/

https://lesdeuxpiedsdehors.com/en/best-macro-lens/#:~:text=Standard%20lenses%3A%2090mm%20and%20100mm,size%20and%20weight%20be%20higher.

[nathan-livingston-hnd1c]

Unseen Research - High Speed Flash

19th May 2021

What is High Speed Flash Photography?

High speed flash photography is the DSLR's ability to use an external flash at shutter speeds which are faster than the camera's sync. High speed flash is used to capture objects in motion, outdoor portraits. The duration for flash photography is typically 1/800th or less, a slower duration would be 1/500th, this allows the subject matter to be frozen more effectively.

Uses?

High speed flash photography is used by sports photographers to freeze the movement or the action of cyclsts, footballers, martial arts, runners, skateboarders, motorbikes and F1 cars.

Equipment

Light Meter

Speedlight

Wireless External Flash

Tripod

SD Cards

DSLR Camera

Backdrop

Tutorial

Sources

https://www.exposureguide.com/high-speed-sync-flash/#:~:text=High%2Dspeed%20sync%20flash%20is,the%20shutter%20with%20the%20flash.

https://youtu.be/JUtrNJN_4zY

http://resourcemagonline.com/2017/05/using-flash-duration-to-elevate-your-photography/78458/#:~:text=Historically%2C%20the%20top%20flash%20sync,even%20a%20slow%20moving%20subject.

https://www.nyfa.edu/student-resources/high-speed-photography/

[nathan-livingston-hnd1c]

Unseen Research - Creative Long Exposure

19th May 2021

What is Creative Long Exposure?

Long Exposure is also known as time exposure or slow shutter photography, it involves the use of a long duration shutter speed in order to photograph the stationary elements of images

Uses

Long Exposure has many uses. It can be used to get a smooth look to water or show how it moves. It can be used to get blurred clouds, to give a landscape a sense of time or the time passing

Noise Reduction

The long exposure noise reduction is a setting on the camera that takes two photos, one after the other, the camera then automatically subtracts the second image from the first. This reduces noise and any hot pixels in the initial shot.

Equipment

Neutral Density Filters

Shutter release cable

Manual and Bulb mode on DSLR

Spare Batteries

Tripod

Lens Cloth

DSLR Camera

SD Cards

Tutorial

Sources

https://www.exposureguide.com/long-exposure-photography-tips/

https://en.wikipedia.org/wiki/Long-exposure_photography

https://www.youtube.com/watch?v=I6JcLKzEdsc

https://visualwilderness.com/fieldwork/when-and-how-to-use-long-exposure-photography#:~:text=Using%20a%20longer%20than%20normal,image%20also%20contains%20static%20elements.

https://the-pro-photographer.com/7-essential-equipment-for-long-exposure-photography/

[nathan-livingston-hnd1c]

Unseen Reaserch - Timelapse

19th May 2021

What is Time Lapse photography?

Time lapse photography is a technique where a series of photographs are taken over a long period of time and are shown quickly in a series that a slow action of something such as the movement through a busy street happens very quickly.

The camera records photographs at a slow interval such as one frame every thirty seconds which would be at 1/30 fps. The shutter opens for a portion of that time.

Uses

Time lapse photography is commonly used to create the illusion of high speed movement of slow activity such as crowds, traffic, the sunrise and sunset, growing of plants and flowers that would not be as interesting to watch with just the human eye.

Time lapse can also be used to capture fast movement such as waterfalls and make them appear to move even faster.

Equipment

DSLR Camera

Tripod

Intervalometer

Neutral Density Filters

SD Cards.

Tutorial

Sources

https://youtu.be/3xNetSp0FMg

https://www.masterclass.com/articles/how-to-shoot-time-lapse-photography

https://en.wikipedia.org/wiki/Time-lapse_photography

[nathan-livingston-hnd1c]

Unseen Research - Cross Polarization

19th May 2021

What is Cross Polarization

Cross polarization is the technique that uses two polarizing filters, one on the light source and one on the camera lens to get rid of unwanted specular reflections. Transparent objects such as glass and hard plastic are commonly used for cross polarization. It is also used for dental purposes to show the stress of the plastic material.

In photography cross polarzation images can be taken using a selection of Plastic transparent objects placed in front of etheir a black or white background which is lit from behind, this can be a screen a monitor or an optical coherece tomography device, a polarization filter is then placed onto the lens.

Equipment

Polarising filters

DSLR

Tripod

Lit Background

OCT Device

References

https://petapixel.com/2021/01/19/cross-polarization-what-it-is-and-why-it-matters/#:~:text=Cross%20polarization%20is%20a%20technique,explaining%20cross%2Dpolarization%20and%20birefringence.

https://www.google.co.uk/search?q=cross+polarization+photography&tbm=isch&ved=2ahUKEwimoZmu99bwAhURMRoKHdnxBIAQ2-cCegQIABAA&oq=cross+polarization+ph&gs_lcp=CgNpbWcQARgBMgQIIxAnMgQIIxAnMgIIADIGCAAQCBAeUDpYmQtg2RdoAHAAeACAAVmIAYADkgEBNZgBAKABAaoBC2d3cy13aXotaW1nwAEB&sclient=img&ei=vqOlYKbKEZHiaNnjk4AI&bih=698&biw=1536#imgrc=uYenVZSGhc0OmM

[nathan-livingston-hnd1c]

Moving Image TV Adverts (Part 3)

18th May 2021

Confused.com, original advert (2002)

Another advert from my childhood is the very first advert for Confused.com, featuring scottish actor Alasdair Harvey. this was before the company introduced nectar points, brian the robot, the advertising format for confused back then was very simple and repetitive and includes a white background. 

The shots in this advert includes, medium shots, extreme wide shots which shows large format text and a pull in shot at the end which features the original confused.com logo. 

What i like about this advert is the simplicity of it in terms of the chosen background, veriety of shots.

There is no music in the advert the only sound featured in the advert is of the actor introducing the audience to the new financial comparison confused.com and explaining to the viewers what it is.