nathanitatspectrum - Tumblr blog

nathanitatspectrum · 6 years

Text

Social Media Training Session

Video

Social media is starting to prioritise family and friends over company posts and is also allowing the user to limit the amount of time that they go on social media, so it is important to choose the time of your videos right. Twitter and Linked in videos shouldn’t be long, LinkedIn videos can be a little longer. People also usually watch the first two seconds of a video before choosing whether to watch the rest so make sure to make the intro interesting. Try and make 50% of the copy that we put out video, this doesn’t have to be proper videos. It could be a simple gif, boomerang or

Staple videos (Videos you can use again and again)

These videos can be used time and time again throughout the year. Can be used in campaigns that are specific to them. For example, doing a business intelligence explainer video that can be used throughout the year and in campaigns to do with that subject.

Instructional videos

These can be much longer than social media videos and can be on our YouTube and then have the link posted onto social media regularly. For example, we could have Jon Kirk giving a presentation on screen or having a hardware specialist stand next to our devices that are in the living showroom and say all about their capabilities. We can then have one long video of a tour of the living showroom and then cut this video into separate segments for each device we stop at.

Sales video

This will be where we get the sales team to do a video each when they do a generic “non sales” pitch in which they explain the ways in which the products and services they sell can help their business, like a skype call but without someone on the other side.

Q and A

Get a series of questions from actual messages that we have gotten from customers and make a script of answers. You can then get one of the specialists in support if support question or PS to do a live Q and A on twitter. This is good because followers get instant notifications whenever there is a live video and it is put at the top as a priority when they log into twitter.

Do a Video on all the paper that a business uses and a tally of the money that they use, and then us coming in at the end and the money halves, like the rebok video.

Notes

Don’t try and place in key words into the blogs you create as google will se what you’re trying to do and won’t read it. Instead, try and add a little key word/sales section at the bottom of the blogs that you make. However, you can have the occasional blog that has purposeful key words placed into it just to post SEO.

Have a look at Academy of adwords.

Maybe look at revisiting the little sentence underneath the title of our page on google

Posting about other business will improve SEO, look at reposting past case studies and try and get the business to retweet, share or even post it themselves.

Keep sharing The One Points stuff and engage with them as much as possible as this will make us show up on their customers social media. And do the same for Canon for the same reasons.

Posting about the reviews we get and tagging the business is a good form of SEO, especially if we can find businesses that will retweet and share the posts.

It would be a good idea for me to have a look at Hootsweet and Tweetdak just for future reference, to put onto my CV and for new skills.

Doing a poll can help as it will have engagement with the customers and others on social media and we can make them relate to things we do, for example, “what is the most annoying thing about your current printer” and then we can have how we can help in the post.

Use google alerts for if your running low on content.

Mail

Send the top clients that you currently have a little present with a note or hashtag telling them to post about us and the gift that they got, onto the social media.

Run a competition where you give out toner or discount codes by sending out mail for the customers to show off their printers on SM with a hashtag.

Send out giant googly eyes to schools to put onto their printers and show off their printers with a made-up hashtag.

Use a twitter boost to boost any completions that I do.

0 notes

nathanitatspectrum · 6 years

Text

0 notes

nathanitatspectrum · 6 years

Text

0 notes

nathanitatspectrum · 6 years

Text

0 notes

nathanitatspectrum · 6 years

Text

0 notes

nathanitatspectrum · 6 years

Text

Copywrite Models

WIIFM

This is an example of when I used the WIIFM Model in my work. The WIIFM model stands for what’s in it for me. The WIIFM Model is the model that, makes you create copywrite that makes you make the customers think what’s in it for them.

This is a good example of the WIIFM Model because it shows a graphic which is asking the question that is often a reply to why our customers would want finance atomisation solutions. It also tells them what’s in it for them in the caption of the graphic as it states a quick and snappy sentence about why they need this product, with an added call to action at the end.

AIDA

This is an example of where I used the AIDA Model. The AIDA model stands for Attention Interest Desire Action. The AIDA Model is where you use copywrite to get the attention of someone, gain their interest, show them something they desire and finally use a call to action for the to be able to get what they want.

This is a good example of the AIDA Model because the copywrite firstly attracts the attention of people with the blue graphic with Job Vacancy being the prominent word. It then gains their interest by showing them the benefits that the role has for them. The caption then makes them desire the role as it shows that it could be them that gets the role. It then has a call to action by having a link that they can then click to be able to apply for the role.

KISS

This is an example of the KISS Model and how I was able to use it in my work. The KISS Model stands for Keep It Simple Stupid. The kiss method means that the copywrite that you make must be kept simple so that your audience guest it and it is easy to read so more people will look at it as there is less effort than that of a large piece of copywrite.

youtube

This is a good example of the KISS model because it just shows a short, 5 second clip of a box that were sending out to some of our customers. It has the minimal amount of text in the caption and the video is a simple loop of the box opening and closing, however it still makes the customers ask if they’re going to get the box and gains attention to see what’s in the box.

Iceberg Model

This is an example of the Iceberg method within my copywrite. The iceberg method is where copywrite is explained like and iceberg, only 10% is seen and 90% is invisible. This means that only 10% of a copywrites message can be seen, the rest is interpreted.

0 notes

nathanitatspectrum · 6 years

Text

Copywrite example

Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

Before I being to create Copywrite for my business, I first had to learn the software to be able to create the graphics for the Copywrite. To do this I had a two hour sit down session with my manager and mentor Kelsey. In this session I learned how to use Adobe Illustrator and how it is used to create copyright. I was also asked to watch a series of training videos to be able to help me in learning the different functions and capabilities that adobe Illustrator has to offer. We also had a talk about the content to write with the images that I was going to create, including the text that was to go on the image itself.

One example of Copywrite that I had created is the part of our team post. To do this I firstly found a picture in the businesses files to be able to use on the graphic. I then used this image with an eye catching graphic and business font to keep up with the brand image and to keep the copywrite engaging. Also, to keep with the brand image made sure to put the businesses logo into the graphic. Below is evidence of me creating the copywrite.

When writing the text for my copywrite I must make sure that the language I use is correct for the audience I am targeting to. The language I use often correlates with the place that I will be showing my copywrite. For example, if I was to post this copywrite onto Linkedin, I would use much more formal langue as this is a much more business to business site. However, I may choose to use much more informal language when posting my copywrite on places like Twitter as this is a much more informal platform.

When writing my copywrite I often have the intent to have a call to action. This is where the copywrite engages with its audience to make them do something because of the copywrite which I see as giving the copywrite meaning in most cases. In this particular copywrite the call to action is to get more people to visit our website to see what support we have to offer.

Below is the completed Copywrite.

0 notes

nathanitatspectrum · 6 years

Text

Event Campaign

Step one – creating a list of contacts

To create a list of contacts we first looked at the list of existing contacts that we had in our spreadsheets. We then looked at which companies had an interest with security and added them to the list of people that would receive our email. We also looked at the potential people in our existing contacts who might have an interest in security and if they have products from us that relate to the security of their office already.

We then looked on our internal software system called pulse. Pulse is used for the sales team to be able to create a database of contacts that they have and meetings with or have even sold to before. We use this list to see what contacts they had seen, and which ones were interested in office security and the things we can offer them that relate to this.

We also asked the sales team to get a list of ten people that they would like to come to the event. This included people that they want to see but haven’t been able to book a day to have a meeting with them. From this list we decided to create personal emails so that they were more likely to come to the event or even just read the email.

Finally, we got contacts from our sister company, The One Point, who were able to give us a list of people that they thought may be interested in information security or even just interested in seeing what our business and The One Point had to offer.

Step two – creating email

Firstly, we created the text for the email campaign. In this we made sure to stress that we had Canon and Sage coming into the event. This is because they’re global brads so that people could see this and see that it must be a big event as these well-known brands were in attendance. We also made sure to include the date that the event would be taking place so that people were able to keep this in their mind or even book it off early on. We also made sure to add a link to the email that allowed the people receiving it to be able to go to the site where they could book their ticket.

We also created a series of security emails to go alongside the campaign. This is because GDPR was only a couple of months away from the deadline day and has a lot to do with office and information security. We chose to send these emails out because it would allow for the people receiving the emails to be reminded of both the event and a current example of why they would need to attend the event.

We also created a banner to go at the bottom of every email we and the rest of the staff in the business sent. This was so that no matter who we were emailing, we would be sending out an email both about our own message and the event at the same time without any hassle. We also made sure to keep this banner looking like the rest of the graphics and leaflets we sent so that it kept with the image of the event and kept reminding people of the event in general.

Finally, we sent a personal email our to a select few of the contacts. These contacts were decided by the sales team as these were contacts that the sales team thought were a high importance for the vent and what could become potential customers for the future.

Step three – drip feeding (the journey)

We set out a journey for the contacts that we had created to go on. This meant that they firstly got an email about the announcement of the event. They then got a series of emails about business week and what business week was about. They would also be getting emails about current events to do with our event such as GDPR. We choose to add this to the journey as GDPR is all about security and it would show them a current reason as to why they would need to attend the event.

We then sent out this journey over a couple of months. We chose this time scale because we thought that to be able to get the maximum amount of people, we need ed to start as early as possible and get as many people reading about security and our event as possible. The end of the email campaign didn’t end until after the actual event. This was so that the people that attended the event were able to get an email to say thank you for coming and so that they would be reminded of the event and the business itself after the event, just in case they had made any promises to the sales team about meeting with them.

Step four – social media

Social media posts were used throughout this campaign to be able to try and get people to come to the event who weren’t existing customers or even in our contacts. This was to add a variation of people at the event to be able to try and create new potential customers. It was also used as a form of reminding the people who had applied for the event that the event was still going ahead. This is because past events had many people not turn up as they had forgotten the event was even going ahead, so using social media to keep reminding people was a top priority.

When posting on social media I made sure to keep up with the image that we had created for the event. This meant that I often used the same shade of yellow or even the same graphic altogether for the graphics and copywrite that I had created. This was so that even if people were to simply scroll by the copywrite on social media it would still remind them about the event.

The social media copywrite always had a call to action included. This call to action was a link to the tickets page so that people were easily able to order their tickets for the event to maximise the amount of people in attendance. The social media posts were also posted to both Twitter and LinkedIn to be able to reach the widest audience possible, including having the posts shared by the entire sales team on LinkedIn. We also made sure to use the correct hashtags and tags to reach the widest audience and to hopefully get a retweet to be able to reach more people that were interested in the business week and our event.

Step five – leaflets

To try and get more people to our event we created, printed and distributed a series of leaflets. The leaflets were created with the same looks and vibe of the social media posts and graphics on the emails that we sent out to keep up with the image of the event so that when people saw the leaflets they would know what they’re about before even reading them. The leaflet design also had all the logos of the businesses that were taking part in the event so that by just glancing at the leaflet, people could see who is there. There was also details for how to book your ticket for the event meaning that the leaflet also had a call to action on it.

The leaflet was distributed around our own office as many external people use our meeting rooms, meaning that these leaflets would be seen by people not from the company even though the leaflets were only in our office. We also distributed the leaflets out in different office blocks. For example, we often visit C4DI, so we thought that leaving some leaflets there would be a good idea as many business pass through them offices. We also gave the leaflets to the sales team in our office to hand out to customers that they visit or potential new customers that they meet when they go to meeting or when the go out networking.

Step six – the event

One the day of event we began with crating a booklet of each seat in the room. In the booklet we had a free pen and booklet and flyer for the event. We also had a series of case studies for the business to look at and see what we can offer their business. They also had a booklet of the business which had all the details about the business. It also had our sister company, The One Point’s, booklet that described their business and what they do. We chose to include this because we thought they could seen what the business is about and is we could help them, and they could also take them back to their office in which other employees would be able to see what our business does.

We also decided to have food at our event. This was so that it would allow for the attendees to stay at the event for longer in an environment where the sales team were able to engage with them and talk to them about the products that we offer whilst not being sales driven.

For the event we firstly had people come, checking, and have a cup of tea or a soft drink. This allowed them to get to know each other and the sales team to introduce themselves. We then introduced the event with the managers for our business and The One Point introducing the event and their businesses. After that, the speaker from Sages talked about security and what sage can offer. They were then followed by Canon who did the same. We finally finished with some lunch in which the sales people engaged with the attendees.

Step seven – Results

In conclusion. We had a great turn out for the event. Our initial target was to get 50 people to attend. However, we knew that we would never get this many people to come to the event from past experiences. Our statistics showed us that 39 people had gotten a ticket for the event, however not everyone would show up as people forget or can simply not make it on the day. In the end we had over 20 people attend the event of which was a good turnout. We also got over 800 website views just from the campaign alone.

The sales team also had a successful day. They were able to make several appointments with potential customers which are still in the pipe line or close to becoming a sale. They were also able to strengthen their relationship with their current customers. They could do this by engaging with them and having a simple convocation with them. This helps because it makes the customers friendly with the business and more likely to stay with us. Our sister company’s sales team were also successful at this event as they were able to get a few orders for mobile phones on that day alone.

The event was also seen as a success because of the feedback we got from the attendees. We created some questionnaires for them to give us feedback about the event before they left and the feedback we gathered after looking over them all was great and allowed us to see how we could improve our events in the future.

0 notes

nathanitatspectrum · 6 years

Text

Learning and Development Review

Visit duration (in hours):

1.5 hrs

Work place visit

Cumulative off the job training hours to date:

230 hours

Knowledge

Overall % progress: Katie has completed all of her academy sessions as per the agreed schedule

Apprentice uploaded to eTrack? Y / N Yes

KM1

KM2

KM3

Principles of Coding

Marketing Principles

Digital Marketing Business

Principles

Vendor Qualification (s)

Other (please specify):

Google Analytics

Modules

DMK1

DMK2

DMK3

DMK4

DMK5

DMK6

DMK7

DMK8

DMK9

Ethics

Next session is booked in for DM1 and DMK 2

Skills and Behaviours

Not Yet Completed

Working Towards

Completed

Written

Communication

o Applies a good level of written communication skills for a range of audiences and digital platform and with regard to the sensitivity of communication.

Yes

Research

o Analyses and contributes information on the digital environment to inform short and long term digital communication strategies and campaigns.

Yes

Technologies

o Recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives.

Yes

Data

o Reviews, monitors and analyses online activity and provides recommendations and insights to others.

Yes

Customer Service

o Responds efficiently to enquiries using online and social media platforms.

Problem Solving

o Applies structured techniques to problem solving, and analyses problems and resolves issues across a variety of digital platforms.

Analysis

o Understands and creates basic analytical dashboards using appropriate digital tools.

Yes

How have I demonstrated this?

How do I evidence this?

Written Communications: Nathan is publishing a personal blog to Tumblr. He has been documenting all of his day to day work and activit.es within his role.

Research- online research for work related tasks

Technologies being utilized as part of the role include- adobe suite. Powerpoint being utilised to produce materials for the Sales team. Photoshop/illustrator and premier pro being used to create blog and social media content.

Nathan is anlysing the performance of his social media posts.

o RP has reviewed this blog. Www.tumblr.com/blog/nathanitatspectrum

Evidence seen within the blog- research undertaken around the area of copywriting best practice.

Nathan has documented his research around the subject of copywriting. I have seen this on his blog. “why choose us”- promotional video.

Evidence for this shown on his blog

Examples of are shown in Nathan’s blog.

GA, Twitter and Linked analytics being used. Examples shown in his blog.

End Point Assessment (EPA)

Formative progress against aim: N/A

06 June 18

Nathan has attended a number of classes at the Hull Academy. He is participating in all of the class based assignment and tasks. Nathan is developing his presentations and problem solving skills.

Nathan has produced an excellent blog- which contains a record of all his learnings.

Nathan has also demonstrated that he is already using a number of digital tools to deploy campaigns across a number of channels.

Nathan has also started his off the job training by completing a number of moodle assessments.

Expected threshold date: TBC

Assessment Methods

Summative Portfolio

Synoptic Project

Employer Reference

Interview

Functional Skills Maths

Formative progress against aim:

06/06/18

Nathan has been using his maths skills to evaluate the peformmance of his digital campaigns.

Nathan to be encouraged to start building a sales waterfall for his campaigns moving forward. Nathan to set conversion goals in analytics for his campaigns.

Nathan also to work out the ROI for each channel moving forward. Cost per response, cost per qaulified lead, cost per appointment, cost per acquisition.

Initial Assessment

Diagnostic

Mock

Assessment

Functional Skills English

Current progress on eportfolio:

06/06/18

Nathan is creating content for company blogs and social media posts and for sending out emails.

You have been tasked with taking ownership of writing and producing your own posts. Encourage you to develop your copywriting skills by researching adopting the different copywriting models and structures.

I would encourage you to develop a weekly reading list- around the core digital marketing channels.

Initial Assessment

Diagnostic

Mock

Assessment

Personal, Behaviour and Welfare

o Do you feel safe and secure at work? Yes

o Have there been any Equality and Diversity issues? No

o Have there been any Health and Safety issues? No

o What have you learnt about British Values? Nathan has learned about mutual respect, the rule of law.

o What new aspects of Prevent and Safeguarding have you learnt?

Formative progress: N/A

Nathan has a basic understanding at this stage of the key aspects of British values.

Nathan has completed his Prevent and safeguarding.

What knowledge, skills and behaviours do I need to develop?

By When

1. SE0 training course to be completed and screen print sent to RP

06/07

2. Copywriting moodle has been completed. RP to upload to etrack

09/06/18

3. Copywriting work placed task - 16 Create and Execute an Email marketing campaign -24

a. Create a brief

b. Create a mailing list/ email copy

c. Test it/ check that the links/tracking is set up

d. Analyse the results

e. Document your learnings- campaign/ role in the campaign.

06/07

4. CMS Website Creation Moodle Assessment- 27- RP to update on etrack

09/07

5. CMS- Workplace task- Using a content campaign brief - create and execute a content management campaign using a CMS, to include a blog, website content, and content for other media channels. Use publication tools to create the campaign content -28 NW

09/07

6. Employer Appraisal 1 -29- NW to send month one 1-2-1 document

09/07

7. Paid search catch to be completed- be able to create a paid search campaign up to the point of submission.

09/07

8. SEO & Paid Search Workplace task -21 SEO - Using and Seo brief - Optimise your company website for SEO purposes, use three digital tools to improve UX/UI/ speed and demonstrate the cost of implementing -32- NW to create and execute in the real world

09/07

9. SEO & Paid Search Moz Whiteboard SEO cert course-34

10. SEO & Paid Search Moodle Assessment -35

09/07

11. Start the planning process for your campaign activity- conversation with line manager- two weeks time a coaching call on portfolio development

09/07

Learner Comments and Feedback

How do you feel you are progressing since your last review? In what areas do you feel you need or require further support? What do you feel is going particularly well?

See separate scanned sheet

0 notes