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Highly Effective Digital Marketing Strategies For Small Business

  Although traditional marketing methods such as print and radio advertisements still have their place, the vast majority of advertising is now done online. Learning how to master digital marketing can help you take your business to the next level. Here are some of the most effective digital marketing strategies for small business that you may want to consider adding to your overall marketing plan:

  Social media marketing. We think one of the best ways to connect directly with potential customers is through the use of social media. Creating a solid social media presence for your company can provide a way for both new and existing customers to keep up with what is happening with your company or brand. The key to success with this type of marketing is to post content that your users will actually find interesting and will want to share with others.

Search engine optimization. It goes without saying that you should build a thoughtfully designed website that is easy to use and provides helpful information to your visitors. Once your site is in place, however, you need to figure out how to get traffic to it. We think that search engine optimization is one of the most cost-effective ways to do just that. If this is something your company wants to take advantage of, then we’d recommend Real Clear Metrics SEO Folsom. By optimizing your site for the search engines so it appears toward the top of the search results, you can get free traffic anytime someone types in a search that is related to your business.

  Video marketing. We would say that producing high-quality video content is a great way to actively engage your audience. Consider creating videos for your business that showcase your products, provide helpful tips or tutorials, or show what is happening behind the scenes at your company. Videos help consumers get to know your business better, helping to build trust. This is especially true if you create content that they will find interesting or beneficial.

  Local search marketing. If your company primarily serves a local audience, we know it is important to focus your online marketing efforts on local search tactics. This includes adding your site to local business directories, getting your site listed with Google Maps, and making sure that your address and phone number are prominently displayed on every page of your site.

  These are some of the most effective digital marketing strategies for small business. We would go straight away to the El Dorado Hills SEO expert at Real Clear Metrics because they can really help you turn your traffic around. We think that incorporating these strategies into your overall marketing plan can help you build connections with more online consumers, enabling you to grow your business as a result.…

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from Business Marketing for Chambers of Commerce http://www.ncrichamber.com/highly-effective-digital-marketing-strategies-small-business/

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About How Solar Water Heaters Can Save You Money

Today we will talk about the use of solar powered water heaters and what they can do for you when it comes to saving money. We think that solar power is a great way to heat water for your home and/or business. The use of this type of energy can save you a lot of money. The way that most solar water heaters work is by using a greenhouse effect to trap heat. This heat will in turn heat the water, making it ready to store. It traps the heat or radiation and then uses it to heat the water.

  The first type of style of solar water heater is the flat collection design. This design uses a flat panel to collect sunlight while heating the liquid to then be stored. They typically have a layer of glass so the sunlight can penetrate to the internal tubes where the liquid is. Others of this type will have a dark colored cover to help collect more heat and to trap it inside.

The next kind of solar water heater we will talk about is called the integral collector-storage system. This is also known as ICS or batch system. If you are looking at one of these types of water heaters or are looking for a solar water heater repair Roseville, then we suggest to reach out to the solar water heater folks. These use a black or dark colored tank to hold water while it is heated. They are usually fitted with a conventional water heater at the end of this system to ensure water is hot. This will help reduce the amount of energy your system uses by heating it partially or completely.

  The next type of solar water heater is the evacuated-tube solar collector. This type of system uses a set of glass tubes inside a darker case to heat water with sunlight. Each tube will be attached to a darker absorption fine to gather as much sunlight as possible. We believe this is one of the most efficient systems there is but it is a little more costly. If you are looking for the best solar water heater Sacramento has to offer in terms of the evacuated-tube, then I’d also reach out to the solar water heater guys.

  In conclusion, it’s important to remember that the majority of these systems require a backup system for those cloudy days. The use of any of these systems is designed to save you energy and in turn money. They do not completely heat water so this is an important thing to keep in mind. We hope you enjoyed this article on solar water heaters and that this can help you in your venture with solar water heaters. Furthermore we always encourage people to use more renewable sources of energy if at all possible.…

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from Business Marketing for Chambers of Commerce http://www.ncrichamber.com/solar-water-heaters-can-save-money/

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What We Can Learn About Marketing from The Top 3 Car Rental Companies

Renting a car has increased in popularity in recent years.  While the demand for car ownership still remains high, we have seen huge growth in the car rental sector.  This has created a very competitive industry in which car rental companies have had to create new and innovative marketing ploys in order to overcome the fierce rivalry.  We have put together a countdown of the top 3 car rental companies based on customer feedback.  Their marketing strategies have allowed them to flourish and remain the dominant players in the market.

National

National is renowned for its wide selection of vehicles including, high-end sports cars, luxury cars, electric cars, vans, pickup trucks and more.  Reservations can be booked quickly with National due to their streamlined booking process. The process can be made even easier with the use of their mobile App which has built a reputation as one of the most highly rated Apps in the car rental industry.  The App allows you to check for updates on bookings, browse through the latest special offers, get directions to the nearest branch, get 24/7 customer support along with many other features.

National have a special package for international travellers with large discounts available to those looking to cross borders or collect a car in a foreign country.

Alamo

Alamo is one of the most highly rated car rental companies. This is largely due to the simplicity of their online booking process and the speed at which good deals can be found on the website. Users simply need to enter the location of the destination and then let Alamo find the best deals. Travel dates are often very flexible and Alamo always provides a good selection of alternative options. However, the more flexible the customer can be with dates, generally, the lower the prices.

One feature which is relatively unique to Alamo is their online check in system which allows customers to book in advance and skip the long check-in process. This speeds up the collection to a great extent and provides customers with a more hassle free experience. Alamo also beat the competition when it comes to adding an additional driver, as prices are much lower than the industry average for adding another eligible driver.

Enterprise

Enterprise is one of the largest car rental companies in the world. Their market dominance has been due to the quality of the service they offer while at the same time offering affordable prices. Younger drivers especially can benefit from the service offered by Enterprise as prices are generally a lot lower than the market average. Under 25-year-olds can expect to hire a car for around $20 a day. The service also includes a complimentary pick up whereby the customer can request to be taken back to the rental location at no added cost.

Enterprise is an option that suits those who are looking to hire for longer periods of time. Their month to more plan gives heavily discounted rates for those who are renting for over 30 days.

Enterprise also has a program for business owners which again gives special discounts and includes other unique benefits which are specific to businesses.  This has obviously helped Enterprise become a very popular choice among businesses.

We picked out the companies above for their reliability, affordability and customer service. Based on customer reviews, each of these companies scored higher than the rest of the market. However, don’t feel restricted to these three as there are many other well established companies offering very similar levels of service. Some of which, specialize in specific areas of car rental. For example, if looking for something a little more exotic, head over to JK Supercars Twitter where you can find a selection of high end supercars for hire.

         …

The post What We Can Learn About Marketing from The Top 3 Car Rental Companies appeared first on Business Marketing for Chambers of Commerce.

from Business Marketing for Chambers of Commerce http://www.ncrichamber.com/can-learn-marketing-top-3-car-rental-companies/

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Understanding Citations for Local Rankings

    When you’re starting out a marketing campaign for your business, if you start to do some research, you’ll quickly see that citations are mentioned as being a useful technique for local rankings.

So first of all, let me explain what I mean by ‘local’ rankings. If your business is the brick and mortar kind, as opposed to an online only e-commerce store, you will have a physical address. Even if you are a service based business where you don’t have clients coming to your place of work, you still likely have a registered address for your business.

This address is your locality. Being physically based in an area can help you rank for keywords that relate to that area. So if you are a plumber who is based in Dallas but you want to rank for ‘plumber chicago’, it’s going to be more difficult because Google knows you’re not in Chicago. It’s not impossible, it’s just a bit harder.

So how do citations help? A citation is a listing of the business name, the address and it’s phone number. Often abbreviated to NAP. You will have these details listed on your website somewhere and you should also have a Google My Business listing with those same details.

When you build citations, you are reinforcing that NAP across the web. Every citation is more proof to Google that you are where you say you are, and this is what helps you rank for those location based keywords.

Now one thing to be aware of is that sometimes your address won’t actually contain the keyword that you’re targeting even though it’s the right location. For example, I have a client from the UK who is trying to rank for ‘facial fillers birmingham’, so here it’s the city of Birmingham which is the location.

The trouble is, his main office is based in a suburb called Stourbridge and even though that is right in Birmingham, the word is not actually listed in the address. In this kind of case do the citations still help?

Yes, because Google is smart. Google has mapped the whole earth and understand locality well. They know the proximity of Stourbridge to Birmingham and understand how close it is and so it is reasonable that somebody looking for services in that location is likely to type in the name of the larger city rather than the suburb.

It might not be quite as powerful as if Birmingham had directly been in the address but it still helps a lot. So, in conclusion then – build citations for your local business!…

The post Understanding Citations for Local Rankings appeared first on Business Marketing for Chambers of Commerce.

from Business Marketing for Chambers of Commerce http://www.ncrichamber.com/understanding-citations-local-rankings/

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Marketing For Wedding Venues In Today’s World

The marketing for wedding planners for wedding venues that you can do is not as expensive as it once was. There are many avenues to take, and they all end in you making your company more profitable. Make sure your venues get utilized by paying customers by utilizing these tips.

  Social Media

  Creating a profile on social media is a great way to reach out to a lot of people quickly. You don’t have to know how to do any web development because you just have to fill out a business profile. When creating a profile on this kind of website, remember that you need to avoid being too personal. You don’t have to share your likes, for instance, because people are there to learn about your company and that’s it. Have accurate contact information and don’t forget to update it when phone numbers or website URLs change.

      Do not treat people poorly, even in messages when you are using social media websites. It’s easy for people to take a screenshot of what you said and it’s just best to think of everything you do online as seeable by the general public. People get hacked all the time and you don’t want that to happen only for people to find out you weren’t that nice to others that you didn’t agree with. An example of venue you can trust is The Ridge Golf Course & Events Center, which you can find at their website http://ridgegc.com/Default.aspx?tabid=9854 Don’t forget to check profiles you have online for comments or complaints so you can respond to them and show customers you care.

  What Your Website Should Contain

  Don’t forget to have a website online so you can send people to it to check out pictures of the venue and to get more information on it. While you can share all of these things on social media, people tend to search Google before anything else and it’s good to have something online so they can visit your official site for it. Have content on your website in blog form or something similar that lets you talk about a variety of topics related to Small Wedding Venues Sacramento so that when people search for certain terms your website is more likely to come up. For more information on this, look into SEO.

  Working with these wedding planner marketing for wedding venues tips will keep your business afloat. The target market for wedding planners is a venue who has their head on straight when it comes to their marketing. Tweak your campaign plans as you go along, and the results should always be beneficial. Don’t be afraid to stop working on one aspect or another if it’s just not giving you good results.

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from Business Marketing for Chambers of Commerce Members http://www.ncrichamber.com/marketing-for-wedding-venues-in-todays-world/

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Twenty years from now, you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.

Mark Twain