New Rock is a Spanish shoe and clothing company that makes goth style boots, shoes and clothes (though they do have some designs that may not be considered gothic). The company was founded by the Ortuno family in 1978 in Yecla. The family has been making shoes and boots for three generations, spanning back to 1928. Although footwear remains the main focus of the company, they also offer clothing, such as leather jackets and corsets. They also make motorcycle helmets.