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Honey Maid: Love Commercial Response to Anti-Gay Backlash
How do you feel about companies taking a stance on public policy and social issues?
Huffington Post Article
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Define B2B: One business selling to another
The Business market is larger than the consumer market in terms of dollar volume transactions
A single consumer market (i.e. demand for uPhones) will give rise to hundreds of business markets (i.e. flash memory, processors)
B2B Marketers spend most of their budget on Trade Shows and Events.
Follow News@Muse to learn more about marketing | MUSE Penn
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Channel source tells marketers the volume of users coming from referrals, search or direct.
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Learn about conversions, one of the most crucial metrics marketers monitor.
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Rebranding
Successful or faking it?
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What's more memorable?
Does this ad remind you of the company? Or just the feat?
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Color has a powerful psychological influence on the human brain. Learn how companies in the past have used color in marketing.
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Learn how to increase audience engagement for your product, club, or event.
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Appeal
Would this commercial convince you to choose virgin america for your next flight?
Audience
What kinds of consumers does this ad attract?
Striking a balance between form and function
Would you find this ad's focus on style detracting from the important safety information? Could this become an actual safety issue?
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No one delivers packages on Sunday. Except for Amazon.
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