njmindia-blog

[njmindia-blog]

AIR PURIFIER BUYING GUIDE - Things You Should Know Before Buying an Air Purifier

Pollution in Indian cities has reached alarming levels. According to Greenpeace, 22 out of the 30 most polluted cities in the world are in India. The health and lives of Indians are getting severely affected by the toxic air quality, both indoors and outdoors. Outdoor pollution will take time to get tackled but indoor pollution can easily be countered if people buy air purification & sterilizing equipments and install them in homes, offices, schools & hospitals. These Purifiers are no more a luxury but have become a necessity for Indians.

Why you need an air purification system

1) The mixture of hazardous substances in the air: Air quality index in the majority of the Indian cities is at dangerous levels. It contains harmful contaminants like CO2, Particulate Matter (2.5 & 10), Sulphur Dioxide, Nitrogen Dioxide, etc. These harmful gases and substances can easily be kept at bay indoors if people start using air purification systems in their homes/office premises.

2) Greater risk to children and senior citizens: Old people and children are particularly at risk from air pollution. Pollution causes premature deaths among adults and impedes the mental and physical growth of children. Hence, it is not only important to an efficient air purification system but to buy a bestseller air purifier in India which would keep you and your loved ones truly safe from air pollution.

3) Rising instances of breathing ailments: Life becomes torture if you are denied its most fundamental ingredient. Air is the basic necessity for any life to blossom. If the air you breathe is impure and you suffer from diseases like Asthma, Bronchitis, and Lung Disorders due to it then aren't you living a sub-par life?? Hence, opt for the best solution to purify the air or even now you can opt for an air sterilizer to live the life you deserve!

But this high pollution level in India has also created a number of opportunities for companies & customers when it comes to buying an air purifier here. These advantages can be listed as follows:

1) Best Air Purifier in India at low price: Since the level and intensity of pollution is high in India, the quality of air cleaning equipments being supplied here is also of the highest order. You will find many bestseller air sterilizers & purifiers in India at very low prices to choose from which will effectively safeguard you and your family from toxic air.

2) Option to purchase Online/Offline: Air sterilizer or a purifier are readily available for purchase in India both offline & online. Although you have the option to purchase them offline, you should buy air purifier online at best price. Various discounts and offers are also available on different e-commerce websites which you can take benefit of while buying air cleaning equipments online in India. Even some companies running online marketing campaigns for promotion of these quality equipments to get the best deals online.

3) Extremely Affordable: The prices of purifiers in India are extremely competitive and among the lowest in the world. So, you can buy the bestseller air purifier in India at the most reasonable and pocket-friendly price!

4) Use of the Latest Technology: Air Purifiers in India are manufactured & supplied by the best brands around the world which use the latest True HEPA filters air purification technology. So, you can log in to any e-commerce website and search for buy air purifiers online at best price with the latest features.

Challenges most of the buyers face while looking for a True HEPA air purification systems

Choosing the best quality: As there are very large no. of brands to choose from, it becomes extremely difficult to decide which is the best among the lot.

Choosing the lowest price: The search cost of finding the most affordable air purifier is quite high in terms of time, money and patience. However, e-commerce websites like Achhamall, Amazon, Flipkart & Achhago have solved this issue up to a great extent. Now, people can buy air purifiers online at lowest price sitting in the comfort of their homes.

Low Digital Literacy and Internet Penetration: Even though air purifiers can be bought easily and cheaply online, the internet speed and coverage along with digital literacy is still low in India which impedes a smooth sale & purchase of air purifiers in India.

Distrust on Air Purifiers: People in India still don't trust the utility of an air purifier. Even the bestseller air purification solutions in India are ignored by people. People believe that even if they buy one, it won't prove to be effective given the level of pollution which is a myth in India.

The first and foremost thing that people need to understand is that air purifiers can't be ignored anymore as the majority of Indian cities are reeling under severe air pollution. Below are some tips that a buyers need to follow in order to choose the best air purifier in India. These are:

- Search for True HEPA air purifier in India .

- Do some research and then buy the best purifier which suits your requirements according to the capacity needed, the technology used, child lock, auto turn off and filtration capacity & speed.

- Compare the performance of air purifiers of various top brands on the basis of their reviews, feedback, price and even talk to people who already using them.

To buy these air purifiers with free home delivery and a one-year replacement warranty for both retail & wholesale customers. please log on to http://www.achhago.in or call us at +91-8287722013.

NetJungle Media ( https://netjunglemedia.com ) is an online marketing & blockchain technology company having robust industry experience in developing eCommerce technologies helping brands in reaching their target audience.

[njmindia-blog]

Online Wholesale Shopping- A growing trend in India

India might not be the largest manufacturing country in the world yet but online wholesale shopping is on the rise in the country like never before. This has become possible due to the growing digitization push by the government, the ease of shopping online and the fast-expanding globalization since the economic reforms of the 1990s. Online wholesale shopping has entered into various sectors today like electronic items, clothing, beauty products, Items for Home Utility and health products.

Various companies have taken many different ways and strategies to become the site for the best online wholesale shopping in India. Some of these strategies include:

1. Online Brand Building: Great product quality, lower than expected prices, deep discounts and priority to customer satisfaction have made many brands what they are today on online platforms like Facebook, Linkedin, Twitter, Amazon and many more.

2. Investing in Modern Technologies: When Artificial Intelligence is taking the world by storm, how can the online wholesale shopping sector remain excluded! Firms are investing big in modern cutting-edge technologies like data mining, data analytics, and big data to know the current trends in customer preferences, their likes & dislikes and their buying habits.

3. Persuasive Marketing: Apart from trying to improve the standard and quality of the products, firms are also trying to influence potential customers psychologically through persuasive marketing. Different types of banners and photos are all over the internet, which claims different businesses to be the site for the best online wholesale shopping in India.

4. B2B Online Wholesale Shopping: A large percentage of wholesale shopping online is done among businesses themselves. Higher the sales grow through this route for business, greater the chances for it to become the site for the best online wholesale shopping in India and the best B2B online wholesale shopping in India.

How a particular business performs on the online wholesale shopping front may prove to be its make or break factor. Online wholesale shopping provides businesses with many advantages that are miles ahead of the benefits from the physical/tangible wholesale shopping done through the brick-and-mortar traditional shops framework. These advantages are :

1. Enhanced Number of Customers: Firms get a flood of customers on their websites who want to buy in bulk. This increases sales manifolds as the firm is dealing with and selling to multiple customers at the same time.

2. Reduced Costs: The costs associated with the traditional brick-and-mortar shops like rental costs, electricity costs, labor wages, etc. are saved and the firm incurs a much lower cost like for buying and maintaining their websites, digital marketing, etc.

3. Easy Marketing: The coverage and cost of marketing have gone down significantly through online wholesale shopping. The high and ever-increasing number of internet users makes sure that a big amount of people see your advertisements, offers, and services online.

4. Safe, Secure and Transparent Modes of Payment: Unsafe Cash payments are avoided easily and payments through debit & credit cards along-with other mediums like online wallets become a possibility with online wholesale shopping.

5. Better Customer Service and Satisfaction: Customers are provided with the best products, all relevant information and satisfactory grievance redressal systems which maximizes their satisfaction levels hence propelling sales further.

6. Enhanced B2B Engagements and Synergies: It was virtually impossible for businesses to get together and transact among themselves till the time online wholesale shopping was not introduced. But now B2B wholesale shopping has become easy, fast, secure and widespread. In fact, today without B2B online wholesale shopping would remain incomplete.

But online wholesale shopping is not a cakewalk for the firms. They face many challenges while operating. Two main challenges that they have to face are:

1. Increased Level of Competition: Firms have to face cut-throat competition from their rivals which many a time proves to be the reason for their leaving the industry.

2. Management of a large number of customers simultaneously: A large base of customers is good for firms but it could also prove to be detrimental for them sometimes for eg. A large number of website usage simultaneously might lead to site crash-downs sometimes. Also, to manage a large number of customers, firms have to hire a large number of employees which adds to the firms’ costs.

To remain in the online wholesale shopping industry, firms can adopt the following strategies to negate the challenges:

1.       Constantly improve their product quality, customer base, customer satisfaction and the technology adopted.

2.       Constant Innovation and up-gradation of existing marketing strategies.

3.       Predicting, studying, understanding and countering competitors’ moves and strategies.

4.       Attractive strategies to lure potential customers for eg. Free-gifts, deep discounts, free delivery and solving customers’ pain points.

Online wholesale shopping will only increase its reach in the coming times. Hence, firms should focus on building capacities in areas like online customer management, tackling competitor strategies and constant technology up-gradation. The race for the best B2B online wholesale shopping site will only intensify in the coming future!

[njmindia-blog]

How To Increase Share of Your Digital Marketing Spend Along With The Best ROI

A prominent number of marketeers agree that traditional Marketing and digital marketing is unifying into a collaborative approach as a whole, but very few companies have mingled their marketing budgets. The traditional break up, heavily counted to ATL investment, means that the digital marketeer has to be incredibly careful and imaginative with the way they spend the allocated budget.

This piece article explores resource and techniques to extend your reach to your target audience and get your brand’s message delivered.

Trial runs, Test and Optimize

Conversion tracking and analytics have radically changed the way in which marketeers spread their messages. It is critically important to have tracking codes in place to see what’s working and what’s not. Ineffective messages are ultimately a waste of budget – but unlike traditional marketing campaigns, digital marketing gives you the freedom to adjust and align.

Geared up to be flexible – The data you collect can help you extend budgets, but only when you use it in the right way. Whether it’s conventional A/B testing or pausing an ineffective marketing campaign, use every tool before disposal and you’ll start seeing the difference in your bottom line. To get ready for this, make sure you have a readily pipeline of funds for any of one of your traction marketing channels or platforms that you experiment with. Once you observe what’s working for you then you just need to fan the flames. Some not being able to do this because they budgeted incorrectly will be downgraded when they try to scale.

For example, if you’ve chosen Google search network as your online marketing platform, be sure to run multiple ad-copies options. Observe which works best, and serve that combination more often. What if nothing striking targets? Then make something new or review your media placements.

Cost-efficient Digital Media Channels

The absolute majority of Digital Marketing Professionals in India has not yet developed the in-depth knowledge necessary to utilize the full potential of digital platforms to their advantage. You may have seen the wisecrack reaction when you try to explain to your customers that social media is now pricey in terms of ROI, and for low engagement. Nevertheless, just as mass media provide marketeers to use some of the popular marketing tactics like “spray and pray marketing”, there are some cost-efficient online marketing options. Targeted search campaigns, effective GDN banners, and general content marketing are all low-cost ways to show your presence when executed correctly.

The thumb rule is not to put on all digital marketing channels with the same approach or try to construct your business empire on social media alone. Do your research and look into affordable digital media products/services designed for better outreach.

Stay Trendy and updated

Digital marketing is evolving on a periodic basis. Whether it’s adaptations to the Google algorithm, developments in the world of remarketing banner ads, or simple modifications in user experience & behavior and the smart phone penetration among your markets, you just need to stay connected to make the most out of your investment.

Modern trends may also open up new innovative ways to get your product or service visibility among your target audience. For example, the introduction of tablets, initially was a very appealing market option due to its compact size, easy to carry, show-stopping looks. Although the cost was fairly high, it got noticed as a wonderful tool for marketing. Weigh the cost vs impact of conventional digital implementations and one high-end headliner to ensure that your brand get noticed on digital media.

Make over, mug up, And mend

As referred in the beginning of this article, the line between conventional and digital marketing is getting more and more foggy. But why do we still hold those voluntary barriers among innovative marketing executions? A TV Commercial can easily be cut short or re-imagined as a YouTube pre-roll. Similarly, a creatively print ad can transform into a powerful social media banner campaign. Content media, creative banner, and ad-copies are not the KRA’s of the digital marketer alone. To get the best ROI from your budget, consider making over executions into digital-friendly variants.

A remark on this approach – you need to be on the same page to understand the requirements of digital executions. An advert content or print subject matter cannot just be sinking onto a micro-site. There is doubtlessly an art of making effective work according to channel, and you need a professional digital marketing agency to do so, which may require an upfront payment. Always remember that the target audience is different, and that may require modified communication. No matter the modifications you might have to make is a way to keep bidding costs down, plus it strengthens well-structured campaigns as the representation is consistent.

Final Thoughts

The core fundamentals behind the digital marketing budget allocation is to treat the available channels as per your business requirement. Experiencing the points of deviation between traditional modes and digital is crucial, and may take some time to become pro, but having the right tools, deep insight, and technical noesis to know what works across both lands and what leaves a personalized impact will serve you well in the long haul. Plus, as brands become mindful the need for customer penetration digitally, your budget is likely to rise – so keep campaigning, stay flexile, and wait for a good time when your online marketing budget matches your business goals.

[njmindia-blog]

Blockchain- A technology building the future of Digital Marketing

Online Advertising today is a trillion-dollar industry. Advertising outlay in India is anticipated to raise at 10% to achieve Rs61,204 crore in 2017 over 2016, according to an estimate by WPP owned media agency. No wonder: Every day, companies like Google, Facebook and LinkedIn collect information about consumers nonstop.

Still, almost 50 percent of all ad traffic is being generated by bots. Companies are paying huge amounts of money to reach potential customers. However, this doesn't give them any guarantee that those ads will increase sales.

What's challenging is that this scenario could well change once businesses have the ability to target individual customers directly.

Already, a number of technological progressions, like blockchain and smart contracts, are innovating the digital marketing industry to do just that.

We are optimistic on blockchain as an underlying technology that's going to prod disruption in more ways than we can believe or dream.

Come, let me show you how your business could utilize these innovations to more effectively market itself.

Direct-to-consumer digital marketing

Blockchain, a revolutionary and well-secured technology that has recently taken the advertising industry by violent storm, allows information to be stored and spread, but not to be converted or copied.

As we know blockchain is a decentralized system, data stored this way possesses a high level of security. This technology is going to modernize the online advertising industry because it will nullify the need for middlemen. Currently, businesses run Google ad campaigns or Facebook ad campaigns, and both platforms make money from these ads. But blockchain based ad companies are focusing on search-data privacy, giving users full control over their data.

These new age search engine uses Ethereum blockchain technology and wipes out the need for ad service people, creating a direct connection between consumers and businesses. This is the style mark of blockchain technology: It eliminates the need for middlemen in all transactions.

When users execute a search, they can select the quantity of data they want to be free to advertisers. Then, unlike what happens with other digital marketing services, users can be remunerated for their data. So, instead of a mediator selling your data to advertisers, you’re selling it to them directly -- yourself.

Cross-promotional B2B contracts

Smart contracts assist in facilitating you exchange money, shares or anything of value in a conflict-free and transparent manner and letting you avoid additional players, like lawyers. These digitally programmed contracts operate on blockchain technology that facilitates, verifies and performs the terms of an irrevocable contract that can only be substituted by a brand-new contract.

These contracts will make B2B cross-promotional marketing much more effective, especially in the age of influencers and bloggers, who use different platforms such as YouTube and Instagram to cultivate personal businesses & brands.

Digital marketing with this group of influencers can be productive but has its challenges since there is no third party regulating the terms of the agreement and each individual determines his or her own costs.

Smart contracts can automatically impose obligations on all parties involved, to ensure that payments are made only after the terms are met. For example, if an agency never publishes an article or social media post about a brand, the smart contract that's in place won't release the agency's payment. Each milestone comes under contract has to be met in order for the following step of the process to take place.

“Digital marketing fires the engine of global commerce today, and as such, it should bank upon the most advanced and secure backbone, rather than the security risk-prone technologies of the past,"

Blockchain technologies allow for a "new class" of services with smart-contract technology. This technology helps brands & businesses to focus on commerce and protect themselves.

Transparency in contracts and with consumers

Companies can use blockchain technology to show consumers whom they are selling their data to. And, since this information cannot be altered or copied, companies that use this technology to store their data can rest assured that their information will not be compromised.

The transparent nature of blockchain technology data can also make consumers feel at ease because companies cannot manipulate their data. This tells consumers that the data and information they are viewing is factual and exact. And that is something users want.