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I’m going to rename my tumblr handle to the advertisement attacker because any time I truly analyze an advertisement I feel this subconscious essence of exposing the company in charge of the ad and all the nonsense they love to include in order to shift the focus away from the product itself and warp the consumers attention into the abundance of additional item they will receive with it. Here we have a walk in bathtub advertisement paid for by the brand Jacuzzi. Yes Jacuzzi is a brand and not just a from of hot tub with jets. I would say that this advertisement isn’t as bad as some of the other’s I’ve critiqued but it theres enough here for me to take note of that I selected it anyway. First you can miss the bold lettering in the center, initially advertising that they are the “original” pioneers in hydrotherapy. Followed by the underlying phrasing that they’ve been at this for over sixty years and have been making people “feel better”. To me that was the first indication of typical marketing nonsense. Someone, especially a company trying to sell a product, cannot take credit for making someone “feel better” unless they are scientifically altering the chemical composition of someone’s brain. Who’s to say the essence of water, water temperature, the act of being clean, or even the act of just taking a bath isn’t the result of feeling better. There’s no way to legitimately prove that. Next we have the entire top portion of the add dedicated to providing something free that drastically improves the action of what the product does. My take away from that is that the walk-in bathtub must be lacking in sales for the company to have to ensure a ninety day supply of epsom salt in order for the tub to reach its full potential in the feel good tactics that whole heartedly are advertising. Not to mention the fine print underneath stating that they only provide the salt as it supplies last. I find that to be hilarious that they must advertise on of their brand’s products to assure the quality of their original product. On top of that the fine print states that it is only applicable to this specific deal. Once again trying to lock consumers into the promotional deal they’re forcefully advertising. Moving along, they start to advertise attributes of this product that should be understood as essistial the state of the product like a hundred percent leak proof door. The should definitely be something thats assumably already an aspect of the tub design, who wants a tub that leaks? To me that screams that the company is having to reassure consumers from a previous issue where the tub leaked. I’ll end my critique there but once again this boils down to companies advertising nonsense in order to make their product seem better when in reality if the product isn’t good by itself alone then thats how it should be judged, not by all the wonderful things included to distract someone from the characteristics of the product itself.   #Wordcount516

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So many things about his advertisement stand out to me. I’ve always found it abrasive when companies send things to my house via mail or even wedged in the door frame. I chose this one on the basis that I’m actually already a customer yet they feel the need to continuously press me with more junk mail and various forms of advertisement. For those who don't know Spectrum is one of the leading companies that provide internet and cable. I’ve been familiar with them for a couple years now and although I’ve had less than ten serious issues with them overall their service is reputable. So why did I chose them as my subject for this post? Well their egregious behavior indicates to me that no matter who the person, customer or not, they never cease to lay off the gas pedal when it comes to expanding their monopolization efforts. In this specific advertisement its small in size, comparable to about three credit card stacked together but the information it contains is much larger. To start with I see the word “free” used about three times in various additions to their ad. Nothing is free I repeat nothing is free. The consumer is paying for whatever they’re offering in some way or another. They love to throw that word around to soft the blow of directly trying to get someone to purchase their services. Next I see they mention the fact that there is no contract twice. While this may be partially true, they’re toying with the word contract because their is most definitely a cancelation fee they don’t mention in bold print but is located in the small text on the back. Next, on the side of the price they’re so graciously advertising is the stipulation that you can only get that when it is bundled with another one of their services which in fact will negate that price in total. Something else that stands out to me is how they offer up to five hundred dollars to buy out your previous contract with another cable/internet provider, from personal experience this is nonsense and nearly impossible to qualify for but to the first glance that seems like a big deal also know as a hook to draw you into the other things their offering to make them seem more appetizing. Lastly this promotional ad wants the consumer to act rash and quickly seal the deal by giving an expiration date to the promotion as if they aren’t going to turn around and mass send another wave of these as soon as the date listed above has passed. My critical analysis of this ad is to warn consumers that what you see is not always what you get, take the time to access things from their side, then apply that to what you need. Don’t be a sheep.  #Wordcount478

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