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Digital Marketing

Digital Marketing

What is digital marketing?

Digital Marketing is an internet based marketing of products or services. It is comprised of various digital channels like search engines, social media, websites, mobile apps as well as emails, to advertise such products or services. With the emergence of digitized era, digital platforms are rapidly incorporated into marketing plans. Also, due to use of digital devices by people at greater extent, digital marketing campaigns are becoming more popular and efficient. It also helps in targeting potential customers and attracting them towards particular product/services. Some key points for efficient digital marketing;

·        One must provide customer with content and ads that are eye catching and easy to understand by target people as it’s all about customers and it must be user friendly.

·        It must be easy for search engines to find and index your sites. It can be done with the help of various SEO techniques.

·        It is the responsibility of digital marketers to make websites and advertisements search engine friendly as there are infinite companies offering services same as yours. It will help you to stand out of the crowd.

 Importance of digital marketing

Digital     marketing helps you to reach millions of people out there with the help of     internet.

Digital     marketing is a platform that attracts customers towards your products or     services.

It is     ever growing and customers are more engaged with it due to internet accessibility.     Thus, it will help you to create more and more awareness of your product     or services.

Digital     marketing helps companies to achieve wider customer base and helps in     generating better returns.

  Methods of  Digital Marketing

 According to Sales force, 75% Of Total Marketing Budget Will Go To Digital Marketing by 2021.

This is really a very massive change. Digital marketing highly depends on various types of audience interactions. It focuses on managing of different kinds of digital marketing channels which sometimes becomes a bit difficult to deal with. So, for this, there are various types of digital marketing methods and tactics to give rise to Digital Marketing.

 1.     Search Engine Optimization (SEO)

SEO , in simple terms, refers to improving the visibility of the website. It is the first thing that people can imagine when it comes to the concept of digital marketing. Online business is surviving just because of google, yahoo, bing and other search engines. By doing SEO in a right way, one can attract significant traffic to website in an economical way. The ultimate aim of SEO is to optimize the content by making is appears among the top results on search engine pages. The only thing for concern is to constantly follow the changes of search engine algorithms and update your strategy and methods accordingly. Therefore without Search Engine Optimization, it’s basically impossible to stay competitive in a market.

     2. Search Engine Marketing (SEM)

Search engine marketing (SEM) helps to advertise a product in search engines and make it appear among paid search results. Usually, search engines display paid results above organic results on search engine page results. There is only a small difference in appearance of paid and organic search results, as Google shows a small “Ad” label next to the related URL. SEM provides both paid and unpaid advertising.

 Paid SEM is PPC while Unpaid SEM is SEO

 3.   Social Media Marketing (SMM)

 Social Media is not only a medium to keep in touch with friends and family, but it is also a great marketing channel. There are various social media platforms to choose from, like Facebook , Twitter , Instagram etc. All we need to do is to find the most relevant one to target your customers and promote the business.SMM is nowadays used by various businesses for optimizing the image of a brand, business, or product.

  4.   Email Marketing

Email marketing is a kind of engagement where you connect with customers within their own mailboxes. It is one of the oldest form of digital marketing, but still very successful. It’s an excellent way to increase brand loyalty. Email marketing is used by marketers for developing relationships with their potential and existing customers that help them generate leads and customer loyalty. It is very economical and considered as the best form of Digital Marketing that ensure best conversions.

 5. Content Marketing

Content marketing  focus on attracting and converting targeted audiences into customers by designing, publishing, promoting, distributing and sharing valuable and relevant free content on different digital marketing channels. Although, it is an indirect form of marketing as it can be reached by customer while natural browsing over search engines. The main aim of content marketing is to make viewers interact via reading, commenting and sharing it.

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Digital Marketing| YesWebServices

Digital Marketing

What is digital marketing?

Digital Marketing is an internet based marketing of products or services. It is comprised of various digital channels like search engines, social media, websites, mobile apps as well as emails, to advertise such products or services. With the emergence of digitized era, digital platforms are rapidly incorporated into marketing plans. Also, due to use of digital devices by people at greater extent, digital marketing campaigns are becoming more popular and efficient. It also helps in targeting potential customers and attracting them towards particular product/services. Some key points for efficient digital marketing ;

·        One must provide customer with content and ads that are eye catching and easy to understand by target people as it’s all about customers and it must be user friendly.

·        It must be easy for search engines to find and index your sites. It can be done with the help of various SEO techniques.

·        It is the responsibility of digital marketers to make websites and advertisements search engine friendly as there are infinite companies offering services same as yours. It will help you to stand out of the crowd.

 Importance of digital marketing

Digital marketing helps you to     reach millions of people out there with the help of internet.

Digital marketing is a platform     that attracts customers towards your products or services.

It is ever growing and customers     are more engaged with it due to internet accessibility. Thus, it will help     you to create more and more awareness of your product or services.

Digital marketing helps     companies to achieve wider customer base and helps in generating better     returns.

  Methods of  Digital Marketing

 According to Sales force, 75% Of Total Marketing Budget Will Go To Digital Marketing by 2021.

This is really a very massive change. Digital marketing highly depends on various types of audience interactions. It focuses on managing of different kinds of digital marketing channels which sometimes becomes a bit difficult to deal with. So, for this, there are various types of digital marketing methods and tactics to give rise to Digital Marketing.

 1.    Search Engine Optimization (SEO)

SEO , in simple terms, refers to improving the visibility of the website. It is the first thing that people can imagine when it comes to the concept of digital marketing. Online business is surviving just because of google, yahoo, bing and other search engines. By doing SEO in a right way, one can attract significant traffic to website in an economical way. The ultimate aim of SEO is to optimize the content by making is appears among the top results on search engine pages. The only thing for concern is to constantly follow the changes of search engine algorithms and update your strategy and methods accordingly. Therefore without Search Engine Optimization, it’s basically impossible to stay competitive in a market.

 2.     Search Engine Marketing (SEM)

Search engine marketing (SEM) helps to advertise a product in search engines and make it appear among paid search results. Usually, search engines display paid results above organic results on search engine page results. There is only a small difference in appearance of paid and organic search results, as Google shows a small “Ad” label next to the related URL. SEM provides both paid and unpaid advertising.

 Paid SEM is PPC while Unpaid SEM is SEO

 3. Social Media Marketing (SMM)

 Social Media is not only a medium to keep in touch with friends and family, but it is also a great marketing channel. There are various social media platforms to choose from, like Facebook , Twitter , Instagram etc. All we need to do is to find the most relevant one to target your customers and promote the business.SMM is nowadays used by various businesses for optimizing the image of a brand, business, or product.

  4.   Email Marketing

Email marketing is a kind of engagement where you connect with customers within their own mailboxes. It is one of the oldest form of digital marketing, but still very successful. It’s an excellent way to increase brand loyalty. Email marketing is used by marketers for developing relationships with their potential and existing customers that help them generate leads and customer loyalty. It is highly cost-effective and considered as the best types of Digital Marketing that ensure best conversions.

 5.   Content Marketing

Content marketing  focus on attracting and converting targeted audiences into customers by designing, publishing, promoting, distributing and sharing valuable and relevant free content on different digital marketing channels. Although, it is an indirect form of marketing as it can be reached by customer while natural browsing over search engines. The main aim of content marketing is to make viewers interact via reading, commenting and sharing it.

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