ollielambertvisom

[ollielambertvisom]

Photo of physical hand in box labelled

[ollielambertvisom]

FMP

Final Outcome, Brand presentation

[ollielambertvisom]

FMP

Final Outcome Spreads

[ollielambertvisom]

FMP

Creating some poster advertisement

[ollielambertvisom]

FMP

First attempt at an insta reel post with the photos

[ollielambertvisom]

FMP

I decided to use my dads I phone 14 using the Lightroom app I was able to still shoot in RAW giving me more flexibility for post editing in photoshop, I also managed to get lucky with a nice sunny day. These are the final photos.

[ollielambertvisom]

FMP

I booked out a canon 5d and a 100mm macro lens, I thought it would be good for close up product shots however the focal length was super small I did adjust it to the widest setting however the images were still quite blurred around the edges.

[ollielambertvisom]

FMP

I created a series of cards that would come with the veg when you buy them, on the front it has some information on the nutritional benefits of the vegetable, and a step by step guide on how to re grow them. On the back it has a simple guide designed so you can measure where to cut, how much water to add and when to plant or harvest.

I did attempt to print them double sided with the help of Ben However I couldn't get both sides to match up perfectly as you can see from the test prints in my box, however for the purpose of the photo shoot the worked fine. For the grad show this is something I will re print, however I was on a tight time schedule for hand in so I left them like this for now.

[ollielambertvisom]

FMP

I used my girlfriends I pad to draw some new illustrations for my brand. The hand drawn style was something I felt was a lot more fitting with the new direction of my brand Identity. I then sent the png files to my laptop and vectorised them on illustrator

[ollielambertvisom]

FMP

I had previously started to change the business card design to the shape of a bookmark style plant info card after some feedback Rich gave me. But I thought it could be a good way to help communicate information on how to grow you're veg at home.

I printed off a rough template and used it as a guide to measure exactly where you would need to cut the veg and how much water to add for each specific vegetable.

[ollielambertvisom]

FMP

A look into my illustrator files combining my script font with a condensed type face to create my new logo

[ollielambertvisom]

FMP Contemporary research

[ollielambertvisom]

FMP

Final Crit Feedback

One of the main points I received was about the relevance of touch points, such as having the plastered logo on everything and also how I incorporating certain elements in my designs. I agreed with these comments.

When I started designing, my main focus was to make fresh fruit and vegetables more accessible to people in cities and create a brand that felt like a community.

I also wanted to teach people how to be more aware of the food they buy and find a new love for fruit and vegetables by showing them how they can grow at home.

These were some of the points I made during my pechakucha presentation, and I feel that the brand doesn't reflect these concepts. Currently, the company feels too corporate and clinical, and lacks an inviting sense. The regrow aspect of the company still feels like an afterthought in the current stage of the branding, and I want it to be one of the main focuses.