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be remembered !

An event can offer you the opportunity to show the best of your company, to present your company as a trustful partner and client. The visitors need to see you between the other and most importantly, need to remember you!

To be remembered should be your main goal, as an exhibitor. After that, all will come naturally.

[onessacsender-blog]

Human is not the definition of good.

Right from the beginning, humans were always fighting... for food, for land, in the name of love or religion... But, in reality always fighting for power.

And we still do.  

Now we evolved, now we fight with terror, with diseases, with powerful weapons, with atomics bombs and with the cost of our own life.

Being good is just not us...  

 #uk #france #germany #siria #rusia #usa

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ROI IN EVENT - Why, but how we do it?

Everyone is talking about event ROI, but how many of you really calculate it?   

An event is an investment, it could be the best investment in your marketing strategy or the worst.

To have a correct overview you need to see what is the ROI of the event not just to feel that the event where successful, and that you have the number of visitors you expected and wished for. Those are basics feelings or information and in a growing business environment, you need some deep information about the result and benefits of each event.

Almost all the ROI tools are about sales or marketing as a whole, and because an event has more data hard to measure you need to customized your own ROI tool or to create one new.

I highly recommend that everyone use a CRM soft (also able to calculate ROI data for sales or marketing) and in this way to have some real data to start from.

Here are some tools, not too expensive and adaptable to each company size:

HUBSPOT

SALESFORCE

ZOHO CRM and other. 

But, let`s start with what you want to target in order to calculate your ROI:

•   Your event costs

•   What you got out of your event

•   Revenue generated from your event

•   How your events compare to other marketing efforts and more.

Then, choose your marketing objective and assure the metrics for each.  After that you need to identify the way you capture data by your metrics, this will be measurement tools.

There are three common approaches to measuring the return on event marketing investments. All are useful, but they vary in their complexity.

The most complex approach to event ROI calculates the incremental margin contributed by the event. In other words, it asks: did my investment in event marketing deliver more value to the firm than would any other use of the money?

This method subtracts the incremental event expense from the incremental variable margin that was generated by the event. That number is then divided by the expense itself, as follows: 

ROI = Gross Margin – Event  Expense / Event Expense 

To convert the event revenue to margin, you subtract out the variable cost of goods sold (COGS) and the direct cost of sales. Some marketers take this calculation to an even more sophisticated level by considering not simply the immediate revenue generated, but the entire projected lifetime value of the customer acquired at the event, and discount it back to today’s euros, to recognize the time value of money.

In some companies, it can be fairly challenging to identify the COGS and the direct sales costs. In that case, the best approach is to use revenue instead of margin in the equation, as follows:

ROI = Event Revenue – Event  Expense / Event Expense 

In both of these approaches to ROI, the result is expressed as a percent. A zero indicates that the program broke even, and a negative number means a loss on the investment. If you spend 1€ million to generate 1.2€ million in new margin (or revenue), you’ve achieved a 20% ROI.

The third approach is simpler still. For the numerator, use the sales revenue resulting from the event, and in the denominator put the total event expense, meaning all variable costs. The resulting number is expressed in euros and represents the number of gross euros returned for every incremental euro invested. For example, you might seek to generate 10 revenue euros for each euro invested in event marketing.

This approach to ROI is relatively simple to calculate, which is a benefit. However, it overstates the value of the revenue to the company and fails to express profitability.

 Event marketing is measurable. It just requires some planning—and the discipline to do it. The more you understand ROI, the more power you have over your investments.

Continue to learn, improve your reporting capabilities and use ROI to improve your campaigns and generate more profit for your company.

___ 

FYI:

Here is a complete article on this topic and some easy to use the chart and some marketing plan to download.

http://www.marketingmo.com/campaigns-execution/how-to-calculate-roi-return-on-investment/

Other link info to measure ROI in event: https://blog.kissmetrics.com/ways-to-measure-event-roi/

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A simple description about Artificial Intelligence, AI.

Siemens explain in simple words what is AI and what AI can do in the future. 

Nicely and easily presented for everyone. Enjoy!

https://youtu.be/2wgX30h8w3g

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One language for all.

If will vanish the language barriers and we speak only one language, the same for all the people on Earth, could we be better?

If we think and feel in the same language we will eventually be good?  

I wonder...