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Best Online Reputation Management Services in 2021

Think of the last purchase you made. Did you first read about the product online or check customer reviews before making your decision? Not only is researching a brand already part    Online Reputation Management Company in Delhi  of the average purchasing process, studies show over 90% of customers use search at every stage of their customer lifecycle. Another 85% use social channels to discover and decide whether to make a purchase.

For the most part, this is great. Having so much available information helps customers find the best products. It also encourages business transparency and authentic engagement with their audience.

But how can a business keep track of every comment or question posted online? It’s humanly impossible.

The best way to keep tabs on what people are saying about your business is with a reputation management service.

Reputation management services include monitoring, analyzing, and addressing any important conversations surrounding your brand �� typically through a dedicated platform.

This helps build your business in a positive light, while also allowing you to quickly address any negative feedback before it escalates.

(Or skip straight to the online reputation management companies below.)

What is a reputation management service? Reputation management services are focused on influencing and improving the public’s perception of your brand. It involves monitoring any conversations about your brand, responding to questions or comments, and addressing any negative feedback that might damage your reputation.

Through these efforts, you can strengthen the credibility of your brand and positively influence purchase decisions.

What is an online reputation management service? Online reputation management (ORM) services are specific to what people are saying online, on review sites, forums, groups, or social media. As this is already such a large part of a brand’s reputation, reputation management and online reputation management services are practically the same thing.

What does reputation management include? While there’s a wide range of reputation management services, they generally fall into two categories: proactive and reactive reputation management.

Proactive reputation management takes action to guide your brand story from the beginning. It includes:

Creating, claiming, and optimizing your online profiles Publishing on your own blog and social media accounts Sending out customer polls or surveys Asking customers for reviews and feedback Engaging in public relations Sending out press releases Placing paid ads Reactive reputation management is more concerned with responding to what others are saying about your brand. This can include:

Tracking brand mentions and customer sentiment across platforms (i.e., social media channels, third-party review sites) Monitoring top search results that appear for your brand Thanking customers for positive reviews and feedback (and possibly contact them for further research or testimonials for your site) Responding to negative content, reviews, or low ratings Handling any crisis or removing online content in legal violation of your brand