Weaponised Incompetence
One of the best concepts I've ever learned about.
Love to see it, love to use it.
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Feeling very grateful for my life right now - currently watching my boyfriend play BG3, having a snack and some soda, looking forward to our date night at the movies tomorrow.
I guess happiness really consists of the little glimpses of living wholly in the moment, before returning to the everlasting, inherent anxiety of our problems.
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Me and my boyfriend love inventing new Yu-Gi-Oh! cards, and I came up with this absolute mayhem of a monster:
Because of this gif:
Original video: https://youtu.be/PL9iMPx9CpQ?si=XRzZQp4mtXgnS9__
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How do you deal with "non-methodical" inputs from your boss?
So today I was responsible for running several analysis on my new client's digital marketing strategy, and I spent most of my morning and afternoon doing some research and setting up calculations for the most relevant KPIs.
Basically, I was comparing the effect of cannibalizing keywords of two distinct brands, and I weighed in Conversion Rate, Cost Per Action, Search Impression Share and Match Type. All nice and stuff...
...cue my manager, bulldozing my entire day with:
Boss: That makes sense, however, if the Search I.S. is over 30% then you MUST use it in brand A. If below 30%, then, brand B.
Me: But what about the CPA?
Boss: Yeah, just don't use that.
Me: (already with a heartburn) Okay, but can you tell me why so I can adapt it for future analysis?
Boss: It's faster that way, and I've already seen it with another client.
Now, I know that he's the expert and has the final say on that matter, but that leaves a sour taste on my mouth. Why should I develop new stuff at work when I am undermined by the "trust me, bro"?
And that from a company that is data-driven. Yikes.
When should experience and anecdotical insights undermine metholodogy?
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Such spectacular vibes from this gif
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I am very curious on whether they were created solely on mathematical / algorithmical methods, or there was some human "je ne sais quoi" intervention on them. Either way, amazing stuff.
Computer art by Jim Hoffman (1981) From Future Life magazine Aug 1981
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