oriondigitalindiablog-blog

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History of Orion Digital

Orion Digital is the social media division of Orion PR, leading Public Relations Agency with close to 2 decades of PR experience and expertise. With a team comprising of both technical and creative support, Orion Digital provides a 360 degree approach to web marketing solutions for brands/companies to connect and interact with consumers online. We at Orion Digital have honed the art of creating, executing and running digital-viral campaigns. We do it by engaging your target audience by conversation based communication that elicits instant feedback. With the in-house expertise of both technology and creative teams, Orion Digital blends technical soundness with strategic content in driving a successful social media campaign. Who is it for? Social Media is playing an important role in building businesses for co-operates, SMEs, Industrialists and many more. Social media can be effective in growing your business, but it all starts on where you define your ROI (Return On Investment). In developing a social media strategy for your organization, it is vital to understand what social media can and cannot do and to clearly identify what kinds of investments are required in implementing a strategy. It is important to remember that social media is all about conversation. Engaging in conversation with people you help, your customers and clients, and the community of people you affect. Orion Social Media provides social media marketing services to various segments such as the following: Consumer / Lifestyle / Luxury products Healthcare Hospitality & Travel Entertainment Education Services (Financial and professional) Corporates with known public reputation Individual Subject Matter Expert

 https://www.oriondigital.in/aboutus.php

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Video Credits to be Removed by YouTube in Early 2019

YouTube has disabled the creation of video credits, and existing credits will be removed from all videos on January 31, 2019. Video credits allowed YouTube creators to tag others who took part in making the video. People such as stars, writers, and editors could be credited in the video description with links pointing to their respective channels. Credits have been around for a while, but apparently, they weren’t too widely used. So YouTube has decided to remove the them. However, users will still receive credit when contributing subtitles and closed captions to a video. Creation of new credits was disabled on November 26th. Existing credits will still appear until the end of January.

Although the feature will be removed, there’s nothing to stop creators from manually writing credits into the description section. Another way creators can add credits is by utilizing YouTube’s end screen feature, which lets users add links at the end of videos. Those who regularly made use of credits can still do so in other ways, even though there’s no longer an official ‘credits’ feature. Additional features are on the way, as YouTube says it’s working on other ways to that tag creators in videos. The company is vague on details at the moment, but I suspect we’ll hear more before the January 31st removal date. YouTube appears to be pruning its platform of unused features. It also revealed this week that YouTube will be removing annotations from videos in mid-January.

https://www.searchenginejournal.com/youtube-is-removing-video-credits-in-early-2019/280273/?utm_source=email&utm_medium=daily-newsletter&utm_campaign=daily-newsletter

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YouTube to Remove Video Credits in Early 2019

YouTube has disabled the creation of video credits, and existing credits will be removed from all videos on January 31, 2019. Video credits allowed YouTube creators to tag others who took part in making the video. People such as stars, writers, and editors could be credited in the video description with links pointing to their respective channels. Credits have been around for a while, but apparently, they weren’t too widely used. So YouTube has decided to remove the them. However, users will still receive credit when contributing subtitles and closed captions to a video. Creation of new credits was disabled on November 26th. Existing credits will still appear until the end of January.

Although the feature will be removed, there’s nothing to stop creators from manually writing credits into the description section. Another way creators can add credits is by utilizing YouTube’s end screen feature, which lets users add links at the end of videos. Those who regularly made use of credits can still do so in other ways, even though there’s no longer an official ‘credits’ feature. Additional features are on the way, as YouTube says it’s working on other ways to that tag creators in videos. The company is vague on details at the moment, but I suspect we’ll hear more before the January 31st removal date. YouTube appears to be pruning its platform of unused features. It also revealed this week that YouTube will be removing annotations from videos in mid-January.

https://www.searchenginejournal.com/youtube-is-removing-video-credits-in-early-2019/280273/?utm_source=email&utm_medium=daily-newsletter&utm_campaign=daily-newsletter

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YouTube is Removing Video Credits in Early 2019

YouTube has disabled the creation of video credits, and existing credits will be removed from all videos on January 31, 2019. Video credits allowed YouTube creators to tag others who took part in making the video. People such as stars, writers, and editors could be credited in the video description with links pointing to their respective channels. Credits have been around for a while, but apparently, they weren’t too widely used. So YouTube has decided to remove the them. However, users will still receive credit when contributing subtitles and closed captions to a video. Creation of new credits was disabled on November 26th. Existing credits will still appear until the end of January.

Although the feature will be removed, there’s nothing to stop creators from manually writing credits into the description section. Another way creators can add credits is by utilizing YouTube’s end screen feature, which lets users add links at the end of videos. Those who regularly made use of credits can still do so in other ways, even though there’s no longer an official ‘credits’ feature. Additional features are on the way, as YouTube says it’s working on other ways to that tag creators in videos. The company is vague on details at the moment, but I suspect we’ll hear more before the January 31st removal date. YouTube appears to be pruning its platform of unused features. It also revealed this week that YouTube will be removing annotations from videos in mid-January.

https://www.searchenginejournal.com/youtube-is-removing-video-credits-in-early-2019/280273/?utm_source=email&utm_medium=daily-newsletter&utm_campaign=daily-newsletter

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Digital Marketing Agency in Mumbai

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Dealing with Debt- Kumar Amit , Karvy Wealth

If money management isn't something you enjoy, consider my perspective. I look at managing my money as if it were a part-time job. The time you spend monitoring your finances will pay off. You can make real money by cutting expenses and earning more interest on savings and investments. I'd challenge you to find a part-time job where you could potentially earn as much money for just an hour or two of your time.

Some personal finance experts think all debt is bad, but that isn’t necessarily so. A loan can make all the difference between getting a degree needed for a high-paying job, for example, owning your own home, or starting your own business—and losing those opportunities. Evaluate your debt to figure out what kind of debt you have so you can prioritize paying it down or using your money for other purposes. Two simple questions can help you decide if debt is “good” or “bad”: Is the debt temporary or a lifestyle? And is it worth it?

Student Loans

The average person carries $27,000 in student loan debt—a huge burden. The good news is you can refinance your student loans and save over a thousand dollars in doing so. You might even be able to get your student loans forgiven or paid for by your employer and eliminate that debt entirely. If you need help managing your loans, Tuitio.io can help you find the most effective plan to tackle your student loans or you can use simple Excel formulas to compare different student loan options.

Pay Off Your Credit Cards with Balance Transfer

You’ve probably received offers in the mail that promise to consolidate all your credit card debt into one low-interest bill—either through a debt consolidation loan or credit card balance transfers. Are they a good idea? While attractive, debt consolidation loans usually don’t make sense if the loan will cost you more over the long haul compared to paying your cards down faster. With credit card balance transfer offers (e.g., 0% promotional APRs), you’d have to pay a fee for transferring your debt to the other card and make sure you pay all the debt off before the promotional period is over. In both cases, do the math to make sure it’s worth it.

Negotiate your Credit Card Loans

A lower interest rate will help you pay off your credit card balances faster. All you have to do is ask, and if you’re successful, you can save hundreds or thousands of dollars, depending on your credit card balance. If you’ve got medical bills—one of the biggest sources of financial distress and common causes of debt—you might be able to get financial aid from the hospital or negotiate that medical bill. You might be able to settle other debts if you can’t pay them back completely.

Pay Your Most Painful Debts First

All debt is sort of painful and can take an emotional toll on us. While there are lots of approaches to tackling debt, consider paying off the ones that have the biggest emotional impact on you. For example, pay off that loan from your in-laws before your pay down your credit card. Also, personalizing your debt could make you more motivated to pay it off more quickly: Remember what you bought with the debt in the first place to prevent you from getting into more debt or feel better when you pay it down.

Pay Down Debt and Invest at the Same Time

You want to get rid of your debt but you need an emergency fund and don’t want to lose out on the power of compounding to help with your retirement savings. It doesn’t have to be an either/or situation. You can pay down debt and invest at the same time. Perhaps prioritize your most expensive debts (ones with interest rates above 6%) and save some money as well. Budget for an emergency fund, debt, and retirement. This hybrid approach appeals to our emotional needs while also meeting our financial goals.

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Text neck: All you need to know + 3 exercises to treat it!

Internet and mobile phones have taken over our lives completely. In today’s times, we can barely survive without our smartphones. Millennials will agree that most of their work too, is done through their phones. With this obsession with phones comes baggage full of ailments too. One of which is ‘text-neck’.

According to a research published by Kenneth Hansraj in the National Library of Medicine, poor posture caused by constantly bending your neck towards your phone, can lead to wear-and-tear on the spine, which in extreme cases could also result in surgery. The study noted that smartphone users spend an average of 2- 4 hours a day hunched over while reading mails, browsing etc. That’s a whooping 700 to 1,400 hours per year, the research says.

The study claims that a human head weighs about 5.45 kgs. As one keeps the neck bent for long, the pressure on the cervical spine keeps increasing. Imagine at a 15-degree angle the weight is about 12.27 kg- clearly a lot of weight! The more you bend over, the more pressure, leading to accumulating pressure on the spine tissue too. The longer you maintain this posture, the tissue gets sore. Apart from this, the study says that such posture can even reduce the lung capacity by as much as 30 percent.

Even if you haven’t heard of this term, you have surely felt it too! When hooked to the phone, laptop or tablet, we may ignore sudden neck pain or stiffness around the shoulder region. But beware as this could be a text neck condition setting in. It’s a new ailment that is often initially ignored until it gets worse thereby requiring urgent medical attention.

What is text-neck?

“It is the term used for the damage caused to the neck from looking down using cell phones, tablets and other wireless devices too frequently. This problem is becoming increasingly common,” explained Dr Shreyash Gajjar, Consultant and Unit Head, Arthroscopy and Sports Orthopaedics, Kokilaben Dhirubhai Ambani Hospital.

For those who spend hours constantly on their phone in a hunched back posture, there is immense pressure on their upper back or nape region. Importantly, this posture of bending the neck to look down does not occur only when texting. “Over the years, one could have spent time in reading books but the problem with texting is that it adds one more activity on the daily basis that causes us to look down and out of habit one tends to do the same for long periods. This could over time cause significant damage to the cervical spine that could lead to chronic neck pain,” added Dr Gajjar.

Symptoms

• Stiff neck: soreness and difficulty in moving the neck usually persists when one tries to move the neck after being in one position for long. • Pain: can be localized to one spot or may be spread over an area. This is usually in the lower part of the neck. Can be described as dull aching or sharp or stabbing in extreme cases. • Radiating pain: there can often be radiation of pain to the shoulder and arm. • Muscular weakness: shoulder’s region muscles are often weak. • Headache: severe muscle tightness can lead to tension-type headaches.

How common is Text Neck

70-80% of the population between the ages 18 and 44 use their cell phones for a long time during the day. According to Dr Gajjar, as high as 40% of users of modern gadgets suffer from text neck.

Unfortunately, most ignore the problem until it needs medical attention when the pain becomes unbearable.

So here’s how you can treat it:

• Take frequent breaks from cell phones and laptop. Set an alarm to get up and take a walk after every 30 mins. • Correct posture is important. Hold the phone at eye level and follow the same using other devices. Position the laptop/desktop at eye level which will avoid bending the head down. • If working in an office, make sure the screen is set up so that it is looking forward. Get an ergonomic assessment of the workstation if necessary. • Stand up straight. • Stretch neck and upper back regularly. • Engage in 30 minutes of moderate intensity exercises 5 times per week. • General fitness and strong muscles will help deal with physical/mental stress better. • When necessary, consult an Orthopaedic doctor/Physiotherapist for further advice.

But worry not! We give you 3 exercises that you must try to cure/ prevent text-neck:

1) The ‘holy-nod’

This is one of the simplest exercises to treat text-neck. Nod a ‘yes’ and hold the bottom of the nod to make a double chin. Carefully, hold on the double chin nod for about 10 seconds, and then gradually release.

2) Exaggerated nod

This is something you would often see children doing (aimlessly, though). Just stand still or sit comfortably with your back straight. Look at the ceiling and keep your jaws wide open. Now move your neck further back, say an inch or so (as much as you can). Hold the position for about 10 seconds, followed by slowly bringing your neck forward and finally to the position you started in.

3) Downward facing dog (Adho mukha svanasana)

One of the most beneficial asanas or exercises, the downward facing dog posture is too good! All you have to do is, start on all fours. Tuck your toes together, lift your hips high. Drop your head completely, letting it face the ground completely. Three deep breathes, and you’re good to go!

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A Sneak-Peak about Orthopeadic

1.       What is Orthopaedics?

Orthopaedics is a medical specialty which deals with the management of a wide variety of bone and joint conditions.

 In general, orthopaedic doctors are skilled in the following services:

·         Diagnosing an injury or bone and joint related disorder.

·         Treatment with proper medications, surgery or other appropriate modalities.

·         Rehabilitation by suggesting best exercises or physical therapy to restore movement, strength and function.

·         Providing Prevention tips and treatment plans to prevent injury or slow down the progression of a joint related condition i.e. arthritis.

  2.       Knee Pain and Problems: What You should Know?

 ·         The common causes of knee pain are old age (arthritis), injury or repeated stress on the knee joint.

·         For treatment of Knee pain, consult an Orthopaedic Knee specialist for a medical examination and wherever appropriate a diagnostic test such as an X-ray, MRI scan etc.

·         The nature and severity of the Knee problem determines whether it can be treated with Medications or Surgery.

·         Injury related knee problems such as high grade ligament, cartilage tears do not recover with medications and usually require surgery.

  3.       Arthroscopic Knee Surgery, When is it advised?

 Arthroscopy of the knee is a      key-hole surgery usually performed to diagnose and treat internal knee      problems such as cartilage tears (meniscal tears), ligament tears, loose      bodies, inflammation and infection. On occasions, arthroscopy may be used      for other conditions.

  Some common Arthroscopic Knee procedures include:

·         Meniscus surgery (Partial Menisectomy/Repair) for the Torn Meniscus

·         Ligament (ACL/PCL/Multi-ligament) Reconstruction for Tear

·         Cartilage Surgery for Articular Cartilage Repair & Restoration

·         Synovectomy for removal of inflamed synovial tissue

·         Removal of Loose bodies

·         Drainage and Debridement for Knee Infection

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Dr. Shreyash Gajjar - Arthroscopic and Joint Replacement Surgeon in India

Dr. Shreyash Gajjar is a leading Arthroscopic and Joint Replacement Surgeon in India with high skills in all types of Arthroscopic procedures. He has received fellowship training in Arthroscopy for knee, ankle, foot, shoulder, elbow, wrist and hip from various institutes in the UK. He is a consultant and unit head in Arthroscopy, Sports Orthopaedics and trauma Surgery at Kokilaben Dhirubhai Ambani Hospital (KDAH). In less than 6 years since he joined KDAH, he has performed more than 2600 surgeries which includes more than 2100 Arthroscopic surgeries.

Dr. Shreyash Gajjar has performed many first surgeries in India that include  Arthroscopic ankle ligament reconstruction for chronic ligament tear, Bone Marrow Stem Cell Therapy for Avascular Necrosis Hip, Surgery for Osgood-Schlatter’s disease in children, Reconstruction of AC joint dislocation with DB button, Lateral end Clavicle fracture fixation; all with the help of Arthroscopic procedures. An expert in All- Arthroscopic Techniques, Dr. Shreyash Gajjar is also highly efficient in sports medicine and surgeries related to sports injuries. He is an esteemed member in various Arthroscopy Societies and is regularly invited as a faculty in International Arthroscopy conferences to demonstrate his procedures and train other surgeons. He is also an invited reviewer for renowned international Arthroscopy journals and is the editor of the Indian Arthroscopy Society journal.

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We Challenge to Innovate & Thereby Set Trends: Khalid Jamal

It ain't a small agency but its boutique' way of doing PR, where it goes beyond the obvious towards building, managing, reinforcing and protecting reputation is what endears the agency to its clients and goes a long way in laying solid foundation for a long-term partnership. Much of the agency's good showing could be attributed its leader Khalid Jamal.

 Mr Khalid Jamal possesses dose to two decades' experience in Reputation Management having handled over 300 key clients drawn from across all sectors. He has also been awarded numerous awards by IMM and PRSI for innovative work done by him.

 In an interaction with MxMindia s Johnson Napier, Mr Khalid delves on Orion's journey in the country thus far, on the two units that have been delivering top-notch growth for the agency and also scrutinises the current state of the PR industry in India. Excerpts:

 How has Orion PR delivered on the growth front in 2011-12?

The year 2011-12 has been excellent for Orion PR as we doubled the growth digit compared to previous I year. Two verticals which contributed to this growth are: Crisis Management/Issue Advocacy Practice and Social Media/Digital.

 How would you assess your client roster across the several domains that your offer your services in?

 We work with a number of clients from established Indian corporates to MNCs. However, the new users of PR (the growing midlevel companies and large SMEs) are going to drive PR more significantly than the good-old PR users, and hence, would be our focus for growth.

 How would you rate your agency on the parameter of client retention?

 Performance-delivery on each account at Orion PR is well-above average in the industry. However, one has to be guarded against the general tendency to compare 'PR account retention' with that of 'advertising account retention; the two are different disciplines; hence the parameters to be applied have to be different, contextually. I would imagine that this aspect should be compared with that of Management Consultancy firms, where the periodicity of the accounts are determined by the scope of the assignment and the clients' needs.

 How do you review your practices each year so as to stay ahead of the curve on a consistent basis?

 You have to feel the pulse of the clients' businesses and its operating environment and challenge yourselves to innovate and align with clients' interests. If this is followed in spirit, there is all the reason why you will be on cutting-edge. At Orion PR, we constantly challenge ourselves to follow this operating philosophy: challenge to innovate and thereby set trends.

What is the shift you observe in the way PR as an industry functions today to what it did, say, about a decade ago?

 Absolutely nothing. It is what it used to be. However, you will see a change effecting over the next few years as the old give way to the new in mind and material; as the old-gen of PR moves over and the new gen takes over. The good news is that PR has started attracting some real good and fresh talent and not the second shifties as it used to happen till recently. This is a significant development in the Indian PR industry and I hope it continues for good.

 Where do you see Orion PR placed in the PR pecking order amongst its contemporaries?

 I do not believe there is such a thing as pecking order in PR. Unfortunately, it's an industry which is famed and defamed by a few big mouths who bask in their own wishful thinking and 'number crunching'. That's fine if they get their share of five by one cc quote with a mug shot. It's nothing beyond that. Any service which is driven by the practioners' expertise can't be, and shouldn't be, compartmentalised into the so-called numbers and pecking game. By the way, the whole process of defining a pecking order of the Indian PR firms suffers from the lack of credibility and a credible process. So lesser said the better.

 As for Orion PR, we are distinguished by our rich experience and expertise which attracts our clients, especially for high-end strategic PR campaigns, which remain our focus area, and not the vanilla services.

 How do you think social media has impacted PR and its functioning?

 Orion PR has a dedicated social media division called Orion Digital which has done some path-breaking work. We do not pay lip-service to digital, but rather produce integrated campaigns which make measurable contributions to clients' communications initiatives.

 We have invested significantly in social media and digital for over the last three years which has begun paying dividends only now.

 However, if you talk of overall PR industry scenario, Social Media hasn't impacted PR as much as it should have. Clients still have to make a choice between the digital wings of ad agencies and PR agencies; and this is where the dichotomy lies. PR agencies have a lot of catching up to do in this domain to be able to compete with the digital outfits of ad agencies. However, with the growing online activism, PR agencies will be advantageously placed to handle social media/digital.

 Including talent, what are some of the big challenges facing the PR industry in India?

 I don't think 'talent crunch' is a big challenge today. With the infusion of fresh talent into PR and with a little reorientation of the pool, this problem, by and large, could be resolved. The real problem of 'talent' is at the senior level like any other industry, and there is no quick-fix solution for this. As the industry matures, this issue too will be naturally addressed.

 The other problems facing the PR industry are:

1.      Lack of understanding of its functioning by majority of clients

2.      'Cottage industry' type of internal functioning, and haphazard growth

3.      Lack of consistency and respectability

4.      Lack of organised industry forum

5.      Ethics

 What are your views on international agencies venturing into India?

 It's good as long as it adds value in terms of learning and development. Else, it's just another dot on the map of their reach.

 What is the future you foresee for the PR and communications space in India?

 PR in India will see exponential growth in strategic services for which very few agencies are prepared or are ready in terms of expertise. The vanilla PR services will see a solid decline, and I fear, would continue to be the cause as to why PR is yet to get its due recognition. I hope we will be the profession who didn't miss the bus!