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ospi-photo · 8 years

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SWOT ANALYSIS TEMPLATE

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ospi-photo · 8 years

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The final costs of the project

£72.08 +£7.50 BJP Compeition £79.58

As my final graduation project were cost £445 for me with the films, travelling, paper, ect. I tryed to keep the budget on the marketing as low as possible, however it costs another £79.58 pounds on the top of the final project expenses. I was trying to gain online publicity and entering free competitions .

#marketing

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ospi-photo · 8 years

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Project proposal

Concept:

My aim is to reach my potentional audience through a marketing champaign based on my final graduation photo project and build my own personal brand as a photographer for business purposes.

Research:

Moma, Tate, Magnum, Serpentin Gallery, photography logos, Aop, Wpo, Various fine art photographer’s websites, marketing strategy, blogging, instagram, appropriate keywording, social media strategies ect.

Outcomes:

Own website and logo design, printedd business cards, and leaflets, hopefully a zine as well for the graduation show for sale.

Budget:

£80

Problems:

Lack of software, design ideas, designing a website

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ospi-photo · 8 years

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Distribution and future marketing strategy

I will sell postcards and prints during the Graduation show. However my future plan is to exhibit the work and gain pulicity in online and printed media.

During the summer I will continue to send the project and my artist statement to magazine editors and I will try to exhibit the project in various venues in Bristol and later hopefully in London.

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ospi-photo · 8 years

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Evaluation

When I started to working on my marketing strategy I had no full concept in my mind. Than I was thinking about my targeted audience and researched their designs and online presence to build my own brand.

My first step onto branding is my name. I felt a need to create an artist name for myself that is easy to pronounce to other people, reflects on that I am Hungarian and has a strong link to me. I chose Cholnoky. Before that I tried to make a new name out of the characters that my surname contains but I saw it didn’t work. One night I was reading a poem from my favorite poet and found that the poem was addressed to a writer called Cholnoky. My gradparents were living in a little village in Hungary called Csolnok. I loved to spend time there with them they were very close to me. This is why I chose that name. Before put it into concept I asked various English people to tell me how they would pronounce that name.

Csolnoki means ‘the one who is from Csolnok’. There is the same logic behind the name Brassai, who’s original name was Gyula Halasz, but he grown up in Brasso, Hungary (now part of Romania).

I designed a very minimal logo for myself. I saw so many commercial photographer logo to clarify what’s trending there and what is that I should avoid. Also carry out a research on my potential audience logos and designs to put together a pure and easy to understand brand/design/website without any not necessary information. I wanted to keep the design minimal that works well with my graduation project and final portfolio.

While I was working on my design and artist statement I saw various oppurtunities to submit my work and I thought it would be a great opportunity to extend my marketing campaign and gain some international publicity. So that directed me to send my project to online magazine editors and used my website and social media (instagram) as a contact information. I gained new followers on instagram and that lead me to post more information about the project and referring to our graduation show. I still find hard to use publicity on a day to day basis and even to maintain my account to keep the existing followers and gain some new. However I am always trying to interact other artists and people who are following me.

For the graduation show as part of that marketing champaign I created business cards for networking and I will sell (60x80cm) digital prints and postcards of my project. The process of making physical marketing stuff helped me deciding paper types and choose printing companies to produce my printed marketing material.

During this semester I tryied gain the most through the acquaintance I gainded by online publicity. I found it a complex and conscious process to carry out a marketing champaign. This experience was a very instructive for me and I would apply it and extend it in the future.

I must spend more time in the future to maintain my blog and social media appearance and regard it as a fundamental part of my photographic business practice such as my regularly refreshed portfolio, new photographic projects and writing a comprehensive and clear artist statement.

#marketing

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ospi-photo · 8 years

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Annotation + reflection on tutorial discussion

My marketing strategy aimed to reach my targeted audience. As they are artists, art magazines galleries and museums, I was focussing to reach a standard presence and build my own brand. I have been supported by my tutors during this process. Recieved some technical advise in terms of the most compatible software I could use to achive the best result. Also suggested to keep copies in separate folders distinct by the resulutions and dimensions used by magazines. (72dpi, 300dpi ect) . That helped my keeping the huge amount of data and images tidy.

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ospi-photo · 8 years

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Bibliography

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Hamlyn, D.W. (1971) The theory of knowledge. London: Macmillan.

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ospi-photo · 8 years

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Evaluation

I have learned during that project that sometimes less is more. Started with grandiose plans in terms of the quantity of imagess at the beginning than reduced the number of images and increased the quality of the outcomes. I am pleased with my final body of work as it’s reflects on the amount of time and work I put into the project. However my plan is to extend the project to publish a book later. It took almost 5 months to achive the 6 final images, but I believe that the fundamental essence of film photography is to be patient and working hard.

Precision is the key to achive the prints I desired the most. That changed my entire practice working in the darkroom. As the darkroom was always my shelter I really enjoyed spending time there producing the prints. During the time I spent there I learned so much about experimenting, challenged and pushed myself to trying out new techniques.

I have learned I have to use a directed marketing strategy to approach my potential clients. As they possibly would be galleries, museums and art magazines that means to me that I have to produce a well organised statement that summarizes and points out the aim/s of the project.

In the future I would like to approach my potential market with well organised projects. Both, visual and narrative content.

From September I am continuing my studies at the University of The Arts London, Camberwell College of Arts. I am aware that my portfolio, professional exhibiting- and marketing strategy skills will improve during the two years of BA Hons Fine Art Photography course. My aim is to focussing on that improvement and the collaboration with other artists.

I am just started my journey within the fine art photography, but I think to find this path is my biggest achivement during this semester and the FdA course. That directed me to curating, art research and to apply to UAL.

I am aware that my language skills are still making me a bit shy and uncertain in some situations, but I will improve that.

#development

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ospi-photo · 8 years

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Portfolio

My most recent portfolio had been made to support my university interviews . Its printed on 8x10 lustre paper and the folder I carry it is handmade.

As my target to study fine art photography my portfolio contains the existing body of work I produced for Specialist practice module last semester - abstraction project on pollution, urban exploration project on decay and abandonment, street photography and the new ‘Fading Memories’ project.

I chose to include various projects into my portfolio to point out I have a broad range of interest within photography but trying to work in the same sort of style.

Each project has some backup information (such as workbooks) in the folder in case of anyone would see more examples or explanation of the projects. I also attached my Research paper on Surrealism as I would like to work in the museum environment. With the attached essay I could also show an example of my research and writing skills.

However, to achive my progression goals I have to refreshing my portfolio regularly in the future, because some of projects are older than 3 years.

I have to keep working and focussing on my portfolio and the appropriate presentation of it to reaching my targets.

#development

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ospi-photo · 8 years

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Graduation show

As a final body of work I produced 6 images for the graduation show. The original pictures are 16x20 inch gelatine silver prints. Regarding to the fragility of the original prints, the exhibited images will be digital reproductions of the darkroom images.

For the show I produced business cards

And I will sell postcards £2 each or £7 for a set of 6

The digital prints (60x80cm) will be on sale as well - £250 each or £1200 for a set of 6

#development

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ospi-photo · 8 years

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Artist statement

’Fading Memories’

This project aims to articulate how our memories are fading away as time goes by. Evoking someone’s face we know but have not seen for months, years or sometimes for even decades sounds easy, but when we try to remember details of their faces we usually fail. There is a feeling rather than a visual memory. We might be able to remember particular facial features or a movement, but not the whole detailed picture of their face.

As a Hungarian living in the UK for 5 years, being not able to see my friends and family often and realised that I started to loose my memories of their faces. That lead me to carry out a resarch on memories. From my previous experiences I knew that memory fading was one of the main cause that evoked post mortem photography in the Victorian era. Regarding to that I extended my research on contemporary photographic practice. Timothy Pakron’s „Silver Drips” project has the biggest influence on my practice.

I photographed my family members and friends in Hungary for this project. Used 35mm balck and white film and created the prints with ’uneven’ development darkroom technique, to represent this fragmentation of memory. Instead of using the traditional photographic development technique I was painted back the facial features by hand to challenge the spectator’s evaluation.

The originals are individual hand-painted gelatin silver prints (16x20 inches)

#development

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ospi-photo · 8 years

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Bibliography

Carruthers, P. and Carruthers, P. (2003) The nature of the mind: An introduction. New York, NY: Taylor & Francis.

Lamarque, P. and Olsen, S.H. (eds.) (2003) Aesthetics and the philosophy of art: The analytic tradition: An anthology; Ed. By Peter Lamarque. 8th edn. OXFORD: Blackwell Publishing.

Arnold and Nat, er (2002) Human knowledge: Classical and contemporary approaches. Edited by Paul K. Moser, Arnold Vander Nat, and Arnold van der Nat. 3rd edn. New York: Oxford University Press.

Hamlyn, D.W. (1971) The theory of knowledge. London: Macmillan.

Breedlove, M.S., Watson, N.V., Rosenzweig, M.R., Rosenzweig, P.M.R. and Watso.., N.V. (2010) Biological psychology: An introduction to behavioral, cognitive, and clinical Neuroscience, .. 6th edn. Sunderland, MA: Sinauer Associates, Inc. Publishers.

Lury, C. and Celia, L. (1997) Prosthetic culture: Photography, memory and identity. London: Taylor & Francis.

Berger, J. (2008) Modern classics ways of seeing. London: Penguin Classics.

Smithson, P. (2009) Installing exhibitions: A practical guide. London: A & C Black Publishers.

Langford, M.J.J. (1990) The darkroom handbook. London: Ebury Press.

Shore, S. (2010) The nature of photographs: A primer. 2nd edn. new York: Phaidon Press.

Watson, R. and Rappaport, H. (2013) Capturing the light: The birth of photography. London: Macmillan.