ostroynyc

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Cycling books generally come in three distinct categories. First, there are the training manuals, which assume that if you don’t suffer, you must be riding a beach cruiser and stopping for ice cream. Then, there are the biographies of professional cyclists, all of whom, against all odds, have somehow endured more suffering than even the training manuals recommend. And finally, there are coffee table books, featuring breathtaking photos of those aforementioned pros —books that exist to remind you that, no matter how much you train, you will never look that good in Lycra.

Clearly, what was missing was a set of books that address the real issues in cycling. Like, how do you draft off a stranger without creeping them out? And is there any way to look good while carrying an overstuffed saddle bag, or is that just the cycling equivalent of wearing socks with sandals?

We saw this hole in the market, and filled it the only way we knew how —by drawing these fake books.

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Answers to non cyclists questions

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There are two kinds of people in this world: those who think their personality is defined by their values and experiences, and those who understand that, fundamentally, they are their bike.

We tell ourselves we choose our bikes based on performance, comfort, or some ineffable ride quality. But deep down, we all just want a machine that subtly tells the world: I am better than you.

So, in the name of both science and ridicule, let’s examine six iconic bikes and the unsettling truths they expose about their owners.

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Gaia jersey

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When @JenniCycle leads a ride it often resembles a rolling cycling fashion show. But then January hit, and the collective thought was, What if we… didn’t bike? Walking seemed novel. Plus, walking meant we could drink wine and eat pizza. We invited others to watch us walk—because why wouldn’t they?—only to discover this whole concept had already been claimed by fashion designers. Turns out, we weren’t revolutionaries. Just pedestrians with snacks. Next stop: Milan, probably.

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Trends & Predictions for 2025

Back in the day, bikes were just bikes. You rode them. You locked them up. Occasionally, you fell off them. Now we have gravel bikes, aero socks, and power meters that can judge your life choices. But here’s the thing: we love this stuff. We complain about it constantly, but we also secretly love the chase for the next big thing—new tech, new gear, new jokes that only make sense to other cyclists.

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"Le Bici" is a real ballet inspired by cyclings grand tours and Ostroy kits.

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Ostroy kits by Mia

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Punk Flowers Resort shirt at ostroy

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Conti NYC Jersey design

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Vanitas resort shirt

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Nyc stories resort shirt

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Ostroy in Cycling Weekly