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VIDEO MARKETING: SHOULD WE CARE?

         The world is fast-growing thanks to data, we are able to make use of the diverse opportunities we’ve and that includes in the marketing world. Marketing plans first started with traditional marketing (from paper prints to radio ads, to TV commercials and so on), then the digital innovation took over, and we’ve got our digital marketing plan. So the marketing world evolved into so many plans, which involve different strategies and approaches. Video marketing made waves in the 2010s, and now it’s widely considered as one of the most efficient and productive marketing tactics used.

Online video making/production This is part of an integrated marketing communications plan (IMC), video marketing is the use of video to market or promotes or create awareness of a brand, product or services. This marketing plan is designed to increase the internet or social engagement using video content. With platforms like YouTube and Facebook and Twitter leading the market, video marketing is considered as the leader. FACT ABOUT VIDEO MARKETING Did you know? That 70% of businesses make use of video marketing, and video marketing is considered as part of their main strategy towards engagement with the audience.YouTube is a leader, in terms of conversion and engagement 92% of shoppers say visuals are the most influential factor affecting purchase decisionsConsumers find videos marketing engaging and understanding Video marketing takes advantage of all other marketing tactics that reside within the digital and content plan. This plan can be seen as a toolbox in digital marketing that benefits from casting influencers. But why do marketers and brands love this plan? The marketing world is not different from the normal social world, we all know of. What makes the marketing world spectacle is that it’s a place where competition rules the day. The marketing world is a place where you see Marvel and DC competing, Adidas and Nike competing. In marketing brands and industries use videos to appeal to their consumers, and also to raise awareness of their new product. WHY VIDEO MARKETING- CONVERSION, SALE, and TRAFFIC: Bloggers increase their level of engagement using video content, and that in turn increases their web visibility in the search engine ranking page (SERP).  Having a video on your landing page increases your conversion rate by 80%. Did you know that products are sold using videos, how? Simple, whenever an explainer-video is created by a brand, and viewed by the audience. The views are considered as sales, meaning that brands get paid by the video sales they make, and YouTube said 4.6 billion ads are watched every year.

this is an infographic EASY STARTUP: Some may ask, ‘how hard is it, to start-up video marketing’? But the answer is ‘starting up a video marketing, is easy and has a fast behavioral response’. This is what I mean, venturing into this plan, depends on individual perspective. You can choose ‘going to the studio to create some content’, or creating it on your own using a few pieces of equipment. When video content is uploaded to any video platform, consumers’ behavior takes place (they either like the video or dislike it, that the fast response). BUILDING A RELATIONSHIP: In any marketing plan, building a relationship with your audience is the foundation of sales. Believe me; you can’t make sales without conversion. Not all visitors are are unique, an audience is unique visitors who are ready to take online action towards a certain product. Making sales is not a problem, but might be when there is no relationship with the audience. For instance, ClickBank is a brand that invests in affiliate programs and make sales, but still, they make video contents that answer the audience FAQ (frequently asked questions). Trying to boost and maintain their relationship with their consumers or customers. The reason why most websites do not have much conversion rate is that they haven’t created this sense of individual approach in their customers. Creating a sense of individual approach helps build confidence and trust. Did you know that 59% of consumers say that video is the reason for every one of their purchases done online, and 36% of users trust video ads? oh yeah that's true, just check it out MOBILE USERS: Did you know that Smartphone users are twice likely to watch videos and 1.3 times more likely as TV viewers and desktop viewers respectively? The way a video is perceived depends on the consumer behavior and experience they share with the brand. YouTube is known as the ‘HOUSE OF VIDEOS’ with a whopping 2.2 billion audience, making it the biggest video platform. With billions of videos posted online and thousands of reactions, brands try to make their videos appealing to users. In order to get a positive response (engaging), and not considered boring. And besides, 92% of consumers share videos with their fellow consumers, in the latest YouTube report, it shows that mobile video consumption rises at least 100% every year. A MILLION WORDS IN A PICTURE: We now live in a world where our visuals rule, things we see we react to either positively or negatively. Gone are the days, when we listen to radios because we’ve no choice, but now we have a TV and our phones. Most businesses create explainer videos to explain their new product or service. A 10mins clip can explain a hundred pages of a book. Video content saves time and space, it explains a lot in just minutes or hours. And it engaging, and can also influence consumers’ decisions, productive more than articles or PDF. For instance, if you’re been placed with an option to download either of this ‘ Introduction to Python is a PDF with 340 pages’, and also a ‘tutorial video of Python by Giraffe academy’. ACCESSIBLE TO EVERYBODY: It doesn’t matter your IQ level, it doesn’t matter your level of knowledge, once you see what you like, and you understand it, and you go for it. Read the full article

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