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Content Piece #2 - ChelseaFC blog

Chelsea FC made a statement at the end of the season sacking its manager Mauricio Pochettino. Over the summer the club has made bold decisions in the transfer window and the signing of new coach Enzo Maresca, signing a five year deal with the option for an additional year. Known for his tactical insight and ambitions and tenacious style. He guided Leicester City to a premiership in their previous season and achieved promotion. Previously working under master mind Pep Guardiola at Manchester City. Chelsea’s management lauded Maresca’s tactical expertise, confident he could steer the club to new heights​

Building the Squad of the Future.

Chelsea were big spenders in another busy transfer window investing in youth, focusing on players with high potential. Summer signings included Romeo Lavia from Southampton, who strengths the midfield and Omari Kellyman from Aston Villa, another young prospect. For the attacking options Chelsea signed Deivid Washington and Marc Guiu, both bringing creativity and skill.  The focus from the club has been investing in future talent to set the club up for many years of success in the future. 

Maresca’s Tactical Blueprint

Maresca’s tactical approach is heavily inspired by his time with Guardiola, aiming to control possession and utilize the football and dynamic positioning. His philosophy emphasizes technical control and adaptability, making Chelsea a team that can maintain the ball effectively and apply pressure across the field. T 

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Sport Venue and Event Management

Entry 4 – Olympic Legacy’s

Introduce the Olympic and what the legacy is

Olympic legacy is the major talking point after the commencement of the games. The Olympic legacy includes the long-term effects that the Olympic Games have created for the host city, community and government (International Olympic Committee2024). Furthermore, the term ‘Sports event legacy’ is significant concept for committees of mega sporting events as it is connected to the outcome associated with hosting an event. The growing importance of legacies in sport events has increased as to the interest of various stakeholder such as Olympic Committee (IOC) host cities, communities and governments (Leopkey & Parent, 2012).

(Birds Eye View of Olympic Park and surrounding area)

Olympic legacies can create essential infrastructural resources and support to host cities, communities and government. According to Chappelet (2019). it is imperative to organise a successful game, but that does not justify hosting the event. For the games to be a success it must also leave behind a positive legacy. The 2012 Olympic Games held in London is a exemplary example of a positive legacy. Tony Blair the prime minster during the bid for the 2012 Olympics placed an emphasis on driving environmentally friendly rejuvenation of East London. However, these were not the only sights to be updated as capital was injected into areas of Central London and Thames/Greenwich (Climate Home News, 2012). The introduction of the Thames Gateway provided 140,000 new homes. Whilst the development of the Olympic Park created sustainable urban areas and provided an additional 10,000 homes, 8,000 jobs and during construction of Olympic Park the reduction and materials used reduce the overall emissions of the games whilst creating urban parts into natural/green areas. (Brownill, et al., 2013). Highlighting the positive Olympic Games can create when executed correctly leaving behind positives legacies.

(Police officer in Favelas, 2016)

Nevertheless, Olympic legacies do not always benefit the host city and local communities. During the 2016 Rio Olympics the government implemented cable carts transporting tourists to and from the highest points of the favelas, however, at the commencement of the games the cable cars were removed. Additionally, during the games, the installation of thirty-eight police force points were included to maintain peace which at first local communities within the Favelas were pleased with. However, misconduct by the police in  multiple areas of the favelas created further resentment between local communities and the authorities (Derks et al., 2020). Another demonstration of unsuccessful legacy was the 2004 Athens Olympics, which spent significant sums on infrastructure, however, the money spent on these Olympic arenas was not included within the budget. This resulted in no available funding for upgrades and maintenance prior to the games. Furthermore, the cost of the infrastructure equated to 8.5 million according to the Greek finance minster (Inside the games, 2024) highlighting the poor management. A prime example of this is the 2004 Olympic beach volleyball centre which has been completely abandoned and destroyed (News.comn.au, 2024). Both of these Olympics highlighting the potential for negative impacts to occur creating destructive legacies. 

(The abandoned beach volleyball stadium in Athens, 2024)

Reference:

Brownill, S., Keivani, R., & Pereira, G. (2013). Olympic legacies and city development strategies in London and Rio; beyond the carnival mask?. International Journal of Urban Sustainable Development, 5(2), 111-131.

Chappelet, J. L. (2019). Beyond legacy: Assessing olympic games performance. Journal of Global Sport Management, 4(3), 236-256.

Derks, S., Koster, M., & Oosterbaan, M. (2020). Olympic legacies. City & Society, 32(1), 184-202.

Inside the games. (2024). Athens 2004, the squandered legacy. Inside the game. https://www.insidethegames.biz/articles/1144355/athens-2004-the-squandered-legacy

Climate Home News. (2012) London 2012 Olympics: A story of sustainable architecture.

International Olympic Committee. (2024) Olympic Legacy. International Olympic Committee https://olympics.com/ioc/olympic-legacy

Leopkey, B., & Parent, M. M. (2012). Olympic Games legacy: From general benefits to sustainable long-term legacy. The international journal of the history of sport, 29(6), 924-943. https://www.u-orme.fr/images/pdf/Olympic-Games.pdf

News.com.au. (2024). Lessons of the 2004 Athens Olympics? Resist the building urge. News.com.au.https://www.news.com.au/breaking-news/lessons-of-2004-athens-olympics-resist-the-building-urge/news-story/715dad98f01775398ea4d72c4f3e458b

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Sport Venue and Event Management

Entry 3 - eSports events

In recent years, traditional sports are facing competition from esports. The customary way of playing sport human against human, is shifting to digital platforms. Using various devices and different technology players compete against each other. Esports players compete in front of fans in games such as League of Legends (LOL), Counter-Strike: Global Offensive (CS: GO) and EA Sports FC. This rise in eSports is not a trend as an increase viewers and sales figures highlights the growth (Block & Haack, 2021). The hype around eSports is enormous, and events are on the rise. During these sports events there are certain games at the forefront of driving this growth. The four key games played in eSports is CS:GO, League of Legends (LOL), and Dota 2 (OWAYO, 2021).

(League of Legends, Esport event, 2022)

There are multiple eSport events, however, the world’s biggest is ‘The International’ a tournament which sees gamers compete in Dota 2. First hosted in 2011 as a promotional event for the Dota 2 the International has been held every year except 2020 due to COVID-19. The eSport event last year generated $40 million in prize money. Another major eSport event is the League of Legends World Championship. The event is one of the most renowned and watched events in eSports culture whilst, receiving the most attention from viewers across the globe. The most successful year of the tournament in 2018 reached 99.6 million people watch the final with a prize pool of 6.45 million. 

(Figure 1, Esports Audience Growth)

There is no surprise eSports events continue to grow and according to Jenny et al. (2018) millions of fans attend eSports events; whilst major financial and economic impacts are key mechanisms for the long-term success. Additionally, 112 major eSports events took place in 2015 produced $20.6 million in tickets revenue (Jenny et al., 2018, as cited in Gaudiosi, 2016). Additionally, Mangeloja (2019) highlights the excellent success eSports events are having on the global market and the increase in prize money in elite eSports competition. This evolution is illustrated via the 1 billion people who follow video gaming competitions and the significant growth within the eSports market as 1.8 Billion USD was generated in 2022. Furthermore, The future of eSports is positive as it grows in new and major markets like the Middle East, Asia-Pacific and Latin America and according to Newzoo they predict the number of occasional viewers of eSports will grow to 322.7 million with 318.8 million eSports enthusiasts (Werner Geyser, 2024).

(Figure 2, growth in prize money at esports events)

References:

Block, S., & Haack, F. (2021). eSports: a new industry. EDP Sciences, 1(92), 1-9).https://doi.org/10.1051/shsconf/20219204002

Jenny, S. E., Keiper, M. C., Taylor, B. J., Williams, D. P., Gawrysiak, J., Manning, R. D., & Tutka, P. M. (2018). eSports venues: A new sport business opportunity. Journal of Applied Sport Management, 10(1), 8. https://trace.tennessee.edu/jasm/vol10/iss1/8/

Mangeloja, E. (2019). Economics of esports. Electronic Journal of Business Ethics and Organization Studies, 24(2). https://jyx.jyu.fi/bitstream/handle/123456789/66616/ejbo_vol24_no2_pages_34-42.pdf?sequence=1

OWAYO. (2024) esports Tournaments – Do They Really Fill Stadiums. OWAYO. https://www.owayo.com.au/magazine/esports-tournaments-popular-au.htm

SiGMA. (2024). 11 Biggest eSport Tournaments in 2024. Sigma. https://sigma.world/play/blog/biggest-esports-tournaments/

Werner Geyser (2024). The Incredible Growth of eSports (+ eSports Statistics). Influencer MarketinHub. https://influencermarketinghub.com/esports-stats/#:~:text=Global%20eSports%20ticket%20sales%20revenue,%2Dyear%20CAGR%20of%2013.8%25.

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Sport Venue and Event Management

Entry 2 - Design innovation of sports venue. The Mercedes-Benz Stadium is a muti-purpose venue which opened during 2017 and is the home to the NFL club the Atlanta Falcons and the Major League Soccer team Atlanta United. The Mercedes-Benz Stadiums multiple innovative features highlights why it is one of the most ground-breaking stadiums in the world. At the forefront of this innovation is the Stadiums ‘Halo Board’ a retractable roof that can adapt its environment by opening and closing in eight minutes an their retractable seating allowing 66,000 attendants rise to an additional 8,000 seats. According to Lv et al. (2021) peoples China demand for sports stadiums to increase to a higher standard is prevalent whilst  public sports stadiums are undergoing an evolution from business-oriented management to corporate operational managed. This shift emphasises that innovation is a vital part of modern sporting arenas. Furthermore, the Mercedes-Benz Stadium implemented the use of light-emitting diode (LED) as opposed to the more traditional methods originally used like metal halide lighting which are less efficient. The use of LED lighting had been considered cutting-edge innovation as it provides the owners of the stadium complete flexibility, cutting energy and maintenance costs. Additionally, the LED lighting provides special effects previously only possible at smaller venues (WSP, 2018).

(Comparison of old and new stadium)

Furthermore, over the past few years post COVID-19 the increased competition from home-viewing has created challenges in brining spectators to sporting events. The at home experinces has never been so easy and accessible as the development of high-quality streaming services, high-definition video, audio and the accessibility off streaming from multiple devices such as computers and tablets (Merceds-Benz Stadium, 2020). To counteract this ‘at home experience’ the concept of creating ‘smart buildings has become paramount. These ‘smart building’ consists of intelligence and enterprise that construct entire building systems that are adaptable (Van Heck et al., 2021). Highlighting the emphasis on innovation organisations must take when developing sports stadiums.

(Mercedes-benz Stadium, 2017)

Another implementation highlighting the innovation of the Mercedes-Benz Stadium is the usage of drone technology to clean the stadium. The partnership with Lucid Drone Technologies is a cutting-edge technology company which uses drones to sanitize key areas in more efficient and effective manner. This cleaning method is revolutionary step forward in cleaning protocols as it removes human contact with physical parts of the stadium minimise the spread of germs and other microorganisms (Mercedes-Benz Stadium. (2020). Overall,  the construction of the Mercedes-Benzes stadium was a revolutionary in setting the precedence for organisations developing new stadiums.  

(Atlanta United playing at, Mercedes-Benz Stadium, 2016)

References:

Lv, M., Cai, C., & Pan, J. (2021). The latest development and trend development of sports venues research. Frontiers in Sport Research, 3(4), 44-47. https://francis-press.com/uploads/papers/NOLZcfG2UPdr7E4LtTbymPU9Uk3G6DS7Cvow5KrB.pdf

Van Heck, S., Valks, B., & Den Heijer, A. (2021). The added value of smart stadiums: A case study at Johan Cruijff Arena. Delft University of Technology, 23(2), 130-148. https://pure.tudelft.nl/ws/portalfiles/portal/87523734/Smart_stadiums_paper_AAM_version.pdf

WSP. (2018). Mercedes-Benz Stadium introduces innovation Designs to NFL. WSP.https://holmesglen.libguides.com/apa7/websites

Mercedes-Benz Stadium. (2020). Mercedes-Benz Stadium Implements Drone Technology As New Innovation Sensitization Protocol. Mercedes-Benz Stadium. https://www.mercedesbenzstadium.com/news/mercedes-benz-stadium-implements-drone-technology-as-new-innovative-sanitization-protocol

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Sports Venue and Event Management

Entry 1 - Sustainability practise of a sports stadium 

The sustainable practises of sports stadiums can be described as the development which “minimizes the damage to the natural and social environment and maximizes the efficient use of stadiums” (Zhu et al., 2020, p. 3). An excellent example of a stadium demonstrating sustainability is Tottenham Hotspur Stadium in the United Kingdom. The club decision to sing up to the ‘United Nations Race to Zero campaign’ has seen the implementation of ‘100%’ renewable energy supply and the addition of single-use plastic reduction to drive waste reduction (E.ON, 2022).  

(Recycling guidelines, Tottenham Hotspur Stadium)

Furthermore, the tactical positioning of large-scaled stadiums as community facilitates after sporting events assists the value proposition of expending emissions. Whilst addressing the multiple environmental sustainability categories such as materials, energy and new design and construction to create multi-purpose stadiums can assist with the overall sustainability outcomes of a stadium (Francis et al., 2023). An exceptional example of sustainability practises being demonstrated by stadiums is the Olympic Park Stadium situated in East London. The innovative arena was re-purposed after the 2012 (London) Olympics and became the home stadium to West Ham United. The Olympic Park Stadiums unique design elements saw the central structure built in the shape of bowl which was positioned beneath the ground. This minimised the need for external construction materials reducing emissions. Additionally, during this construction period 800,000 tonnes of soil was excavated and re-used across Olympic Park (Climate Home News, 2012). 

(Birds Eye view, Olympic Park, 2012)

Chard & Mallen (2013) highlight that numerous sports stadiums are introducing environmental programs via installation energy efficient lighting and automation systems to reduce energy usage. Notable actions to reduce energy usage was demonstrated via solar roof panels consisting of semitransparent materials allowing the transmission of natural light into the stadium. The introduction of these panels saved over 20% of annual energy costs. Likewise, to the ground-breaking stadium in Amsterdam fulfilling its sustainability endeavours is the Amsterdam Area home to Dutch Football side Ajax. The stadiums implementation of wind turbines, 4,200 solar panels and an energy storage system powered by second-hand batteries from electric cars. Further methods of sustainability at the Amsterdam Arena is presented via the stadiums rooftop filtration system used to water the pitch and can store residual heat used to ensure frost during the winter months is minimised. Both these methods of sustainability go towards the reduction in energy usage highlighting the multiple ways the stadium practises sustainability (Football Ground Guide, 2024). 

(Ajax Home Stadium, 2021)

References: 

Climate Home News. (2012) London 2012 Olympics: A story of sustainable architecture.

Chard, C., & Mallen, C. (2013). Renewable energy initiatives at Canadian sport stadiums: A content analysis of web-site communications. Sustainability, 5(12), 5119-5134. https://www.mdpi.com/2071-1050/5/12/5119

E.ON. (2022). Five of the world’s most sustainable stadiums. E.ON

Football Ground Guide. (2024) Sustainable football stadiums: How football ground are going green. Football Ground Guide. https://footballgroundguide.com/news/sustainable-football-stadiums#:~:text=Mercedes%2DBenz%20Stadium%20–%20Atalanta%20United%20(USA)&text=MLS%20club%20Atlanta%20United%20plays,has%204%2C000%20rooftop%20solar%20panels.

Francis, A. E., Webb, M., Desha, C., Rundle-Thiele, S., & Caldera, S. (2023). Environmental sustainability in stadium design and construction: A systematic literature review. Sustainability, 15(8), 1-25. https://www.mdpi.com/2071-1050/15/8/6896

Zhu, L. C., Gao, Z., Zhu, J. M., & Zhang, D. (2020). Construction of the evaluation system of sustainable utilization of large stadiums based on the AHP method. Mathematical Problems in Engineering, 1(1), 1-12.

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Transition to Professional Practise

Entry 7

Reflection on the subject with respect to your starting point, new learnings and experiences, and how this will assist you from a career development perspective

Transition into Professional Practise has been a unique course compared to previous subjects I have completed. However, I have learned just as much if not more translatable skills which will benefit me with my internship and professional career. Some of the main skills which I learned were creating a clear, concise and professional Resume and Cover Letter and tweaking and adding information to my LinkedIn. Additionally, answering mock interview questions taught me excellent use of tone and body language, whilst tying my answers back to the businesses mission and values.

On reflection when starting this subject I honestly thought it was unnecessary and unbeneficial compared to previous subjects. However, in conclusion the course has instilled me with confidence to portray myself in the best light possible and has prepared me to excel in the workforce. 

At the begging of this course and subject I was not completely prepared to enter the workforce, but throughout this subject I picked up tips and skills helping me to understand how present in an attractive and likeable character. I have learned it is crucial to present yourself in a professional and ethically responsible manner. Whether preparing for your interview, Resume, Covert letter, and LinkedIn profile it was imperative to showcase yourself in the best light possible.

Some of the key learnings which this subject as taught me is how to write a Resume that will stand out other from my peers in this competitive landscape. I learned the importance of highlighting my skills and qualifications which will translate into the workforce. Furthermore, I have learned that it is integral to have a summary of who you are, your passions and qualifications and future career goals. It is vital to provide this information as it explains a deep understanding of whether on who you are anf your values.  

Overall, the subject has significantly improved my professionalism, Resume, Cover Letter writing and my LinkedIn profile. Transition into Professional Practise has educated and instilled great confidence in being comfortable during the interviewing process. Being educated on the logistics behind this process, learning the importance of your personal brand and enhancing your opportunities in the professional world has been vital, serving as a great asset moving into the future. 

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Transition to Professional Practise

Entry 6

Critical reflection on your experience of and performance in your interview practices and assessment. How have you developed your technique? What do you to focus on?

The Transition into Professional Practice has helped me immensely, my preparation to handle myself when I commence my internship and taught me real life skills and practise which will translate to a successful professional career. 

Whilst facing my own personal challenges and having to do majority of the learning online it did make it difficult at times to retain all the information provided to me. However, I have learned that it is essential to display yourself in a mature and professional manner when being asked to explain ‘a little about yourself. Additionally, I learned it was important to show case education achievements, transferable skills to the workforce, personal passion and how these can contribute to reaching persona success and business goals and objectives. 

When practising for the interview in class with my peers, the repetition of completing the mock interviews which has assisted me best. Likewise, to being at home when asking family to interview it was answering different questions which had assisted me most in my interview practise. It is through these mock interviews I have been able to articulate my thoughts in a professional manner. These mock interviews have developed my speech and interviewing skills.  

I believe I was always good at providing an answer to the questions in a positive and upbeat tone, whilst also maintaining a level of professionalism and seriousness which was needed when answering certain questions throughout the interview process. I understood it was vital to stand out from my peers and prepared myself best for the interview and when answering the questions, mirroring, and linking back to the mission and values of the organisation. This will hopefully provide me with the best opportunity to be chosen as an applicant in the future. 

At the beginning of the interview process I learned to eliminate the ‘umming’ when answering a question. Learning the to take a breath and either reiterate the question or say’ that’s a great question’ was a use fool tool to maintain clear and concise response. This resulted in a much more effective answer and provided the interview with a sense of confidence and trust that the person (me) being interviewed is capable and could be a potential candidate for the job.

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Transition to Professional Practise

Entry 5 

The importance of organisational culture and being a high performing intern and team member. 

I have learned throughout my degree, this subject and my occupation, that teamwork and culture is an essential part of personal and team success. Being able to work and flourish in a team environment is crucial to ensuring organisational culture is positive and successful. This key as organisational culture plays a pivotal role in both achieving organisational objectives whilst creating a cooperative and healthy environment. 

Creating a happy and healthy working environment will have a significant impact on the ability and success of a business and meeting their objectives. Organisational culture is referred as being able to encourage the overall morale and experience of the employees through the process of facilitating, feelings of connecting with co-workers, whilst creating a happy and heathy working environment (Fanggidae, 2018). Additionally, by creating a strong and positive organisational culture it assists with promoting a code of conduct in employers which can help motivate through recognition, promoting self-satisfaction, creating the opportunity for all staff members to work at maximum performance (2014, as cited in Odiakaose, 2018)

Furthermore, the ability for an organisation to instil a positive and harmonious working environment, directly correlates to reaching business objectives. Greenberg & Barron (2000, as cited in Leithy, 2017) reinforces the notion by stating that organisational culture plays a prominent role in the success of businesses. It can do this by providing an identity to its community, commitment to the values, purpose, goals and objectives which determines and outlines the standards and behaviour to be upheld among staff members. These responsibilities and actions are accepted by all members of the organisation. Strong and positive organisational culture creates a strong connection between its members. This sense of comradery motivates people to strive for excellence whether they are an intern or a core member of the organisation.   

For a team member to reach maximum performance, there needs to be a strong team dynamic through team building exercise. Additionally, acknowledging the high performing characteristics and skills which have been demonstrated by individuals within the team which have played a role in the team success (Hakanen et al., 2015). 

Being a high performing Intern can have multiple benefits to either the individual and the business. When there is a healthy and strong organisational culture Interns may feel a sense of loyalty, resulting in the promotion of their business to their peers, boosting the reputation and help recruit more interns or future team members. 

References

Hakanen, M., Häkkinen, M., & Soudunsaari, A. (2015). Trust in building high-performing teams: conceptual approach. Electronic Journal of Business Ethics and Organization Studies, 20(2).

P. Maertz Jr, C., A. Stoeberl, P., & Marks, J. (2014). Building successful internships: lessons from the research for interns, schools, and employers. Career Development International, 19(1), 123-142.

Fanggidae, R. E. (2018). Organizational culture and spirituality workplace: empirical study of influence of organizational culture and spirituality workplace. In E3S Web of Conferences, 73(1), 11,017. https://doi.org/10.1051/e3sconf/20187311017

Leithy, W. E. (2017). Organizational culture and organizational performance. International Journal of Economics & Management Sciences, 6(42), 1-10.

Odor, H. O. (2018). Organisational culture and dynamics. Global Journal of Management and Business Research, 18(1), 23-29.

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Transition to Professional Practise

Entry 4

Critical analysis of your internship applications relative to best practice using peer feedback.

During the internship application process, I learned how to promote myself and skills in an aesthetically pleasing and attractive format via my Resume, Cover Letter and LinkedIn. Through self-reflection and my peers feedback, I have realised you need to devote time and effort to ensure that the way you market and sell yourself is the most attractive as possible. This will influence people’s perception of you which will ultimately result in more internship and working opportunities (Zidar and Maric 2015).

Throughout this subject, I have researched and read through many articles, links and websites that have educated me on the importance of structure and formatting. However, it has been feedback from my peers which has been extremely beneficial in my internship application process and Huisman et al. (2018) states peer feedback is considered valuable to students as it stimulates them to actively consider the task and process their completing. This peer feedback was essential in assisting me with the structure and formatting of the documents which I originally struggled with. Having a peer provide feedback allowed me to edit the spacing and structure which deliveres a polished and professional edge to my Resume, Cover Letter and LinkedIn. This feedback and reflecting demonstrated it is imperative to ensure the structure of the resume and cover letter is clear and conscious. Frankel (2016) reiterates this notion by stating that a resume has ten seconds to impress the viewer, so it is crucial to keep the resume well structured, attractive and clean present yourself the best opportunity. 

My peers feedback brought to light my multiple grammatical errors which I had missed. These are integral yet, minuscule changes which can alter your Resume and Cover from being an amateur to professional.  As these documents and your LinkedIn are used as marketing tool to best present yourself it is crucial to correct these little errors. By having these grammatical errors in your work, it displays a level of laziness and a careless attitude’s as it illustrates to people or business that you do not take pride in your work.

Hans and Hans highlight that (2017) stating that using “proper grammar, helps maintain a level of professionalism and makes an impression on colleagues and customers. It also reflects that employee truly cares about their responsibilities” (p. 43)

Overall, I have learned that spelling, grammatical errors and incorrect formatting. Will place you at a disadvantage when coming up against your peer/competition. When the viewer is reviewing you Resume, Cover Letter and LinkedIn they are analysing your level of professionalism looking to see if you are clear and precise with your writing and presentation. Ensuring this level of professionalism is maintained throughout your documentation will assist you in overcoming your competition. 

References

Hans, A., & Hans, E. (2017). Role of grammar in communication–writing skills. International Journal of English Language, Literature and Humanities, 5(1), 39-50. 

Huisman, B., Saab, N., Van Driel, J., & Van Den Broek, P. (2018). Peer feedback on academic writing: undergraduate students’ peer feedback role, peer feedback perceptions and essay performance. Assessment & Evaluation in Higher Education, 43(6), 955-968. https://www.tandfonline.com/doi/pdf/10.1080/02602938.2018.1424318

Frankel, C. (2016). Résumé Writing in the Digital Age. Veterinary Team Brief, 4(4), 19-21. 

Zidar, P., & Marič, M. (2015). Personal brand. University of Maribor, Faculty of Organizational Sciences, Slovenia. 1(4), 1351-1359

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Transition to Professional Practise

Entry 3

The importance of personal marketing, branding and your unique value proposition. What is your brand and what areas do you need to improve?

Throughout out this course I have learned the importance of personal marketing and branding. To acquire opportunities and become successful at your job, it is imperative to promote your marketing brands channels; Such as LinkedIn, social media channel and Resume. These must be done in a professional manner due to the competitive nature of society and demonstrating a strong personal brand can be the necessary tool in personal success, according to Rangaajan et al, (2017). Through this subject I have learned the importance of professionalism and the significance personable branding can have on an individual in societies competitive and brutal environment.   

Personal Marketing and branding are having a Unique Value Proposition which are vital in today’s competitive landscape. Personal branding is the process of effectively promoting and positioning an individual as a brand using one’s strengths and skills to create a solitary image and reputation to market themselves (Khedher 2014) . This includes creating a strong online presence, through platforms like Linkedln, social media and networking conferences. According to Ioana (2018) personal branding is crucial as it’s “the starting point of a successful career” (p. 44). Furthermore, effective personal branding can be the differentiation which can assist an individual to stand out from their competitors highlighting their qualities, skills and experience. 

Furthermore, in modern society an individuals online presence and reputation via social media platforms is monitored by business and Human Resource teams. Human Resource teams are able to analyse and grasp a gauge on the type of person you are based on social media posts and platforms which can be useful information to hire candidates (2017, as cited in Grasz, 2016). 

In today’s competitive landscape its paramount to portray yourself as a person who stands out from a crowd, whilst also maintaining and following an organisations belief. I have learned throughout this subject that you need to construct a Resume or CV in a manner that aligns with your values and with an organisations value, whilst also maintaining your own individual and unique quirks. 

I believe my brand is very outgoing, confident, polite character who displays personable and likeable characteristics. Providing a professional photo of myself smiling depicts a social, easy-going happy person. The areas I wish to focus and improve on would be my time management and writing skills. I hope to over the course of my final year of academic studies to master being a early to my classes and interstrip whilst also not needing extensions for my work. Additionally, I would like to sound more professional and mature in my writing.

References: 

Ioana, V. (2018). Stragtegic Personal branding for students and young professionals. (Change) Cross-Cultural Management Journal, 20(1), 43-51. https://www.seaopenresearch.eu/Journals/articles/CMJ2018_I1_6.pdf

Khedher, M. (2014). Personal Branding Phenomenon. International Journal of Information, Business and Management, 6(2), 29-40. https://login.ezproxy.holmesglen.edu.au/login?url=https://www.proquest.com/scholarly-journals/personal-branding-phenomenon/docview/1511120777/se-2

Johnson, K. (2017). The Importance of Personal Branding in Social Media: Educating Students to Create and Manage their Brand. International Journal Of Education And Social Science, 4(1), 21-27.

Rangarajan, D., Gelb, B. D., & Vandaveer, A. (2017). Strategic personal branding—And how it pays off. Business Horizons, 60(5), 657-666. https://fardapaper.ir/mohavaha/uploads/2018/09/Fardapaper-Strategic-personal-branding—And-how-it-pays-off.pdf

Stefanija Tenekedjeva. (03/04/2023). How to Impress Potential Customer with Personal Marketing Title of webpage. ManyPixel Blog. https://www.manypixels.co/blog/marketing-design/personal-marketing#:~:text=Personal%20marketing%20is%20the%20process,a%20person%27s%20values%20and%20personality

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Transition to Professional Practise

Entry 2 

Your preparedness for an internship: your skills (and skills gap), and the importance of a resume and cover letter with respect to the current status of your own documents.

This subject has taught a key insight in the fundamental concepts of presenting yourself as an attractive candidate for an organisation. Analysing our skills and weakness in depth and using peer feedback on our Resume and Cover letters has been insightful tool to building a successful cover letter and according to An Ho & Henry (2021) cover letters play a crucial role in online job highlighting their importance within a job or internship application. Furthermore, our analysing and peer review has allowed us to prepare ourselves in way which is appealing to the future party that is willing to take us into their business. 

Within my Resume and Cover letter I have highlighted my high school education and completion of VCE studies, ongoing degree and previous jobs where I have learned valuable employability skills such as public speaking, sales skills and other related techniques. According to Dixit et al. (2019) when preparing and applying for an internship, your resume and cover letter are essential documents, as it tells an employers about the achievements and skills set, highlighting their strong skills which are rewired by a company. I feel it is important to list these employability skills I have learned as it will assist me with my application in the sports industry, additionally, Jackson (2015) states, these types of skills are required to succeed in working and professional environments. Furthermore, I want to make it clear that more two sales roles have allowed me to develop skills which enable me to communication with all various people and handle situations and depict me as a personable likeable person in and out of working environment.  

Furthermore, Борисова and Муравйов (20214) states by preparing for an internship it is important to understand that a resume is used as a key marketing tool that will assist you and help land an interview. Whilst leading up to my interview and internship, I have had time to reflect and focus on becoming better at understanding how to articulate a higher quality Resume and Cover Letter which will help better portray myself through my writing and attention to detail, to highlight I am a strong suited application to an employer. Additionally, through reflecting on my peers feedback it has enabled me to add and tweak information and to my Resume which I would not have been aware of previously.

References 

Ho, D. G. E., & Henry, A. (2021). Constraints Imposed on the Creative Cover Letter Writing by Digital Online Job Advertisements. Australian Journal of Applied Linguistics, 4(3), 132-148. https://files.eric.ed.gov/fulltext/EJ1334635.pdf

Jackson, D. (2015). Employability skill development in work-integrated learning: Barriers and best practice. Studies in higher education, 40(2), 350-367. https://ro.ecu.edu.au/cgi/viewcontent.cgi?article=1666&=&context=ecuworks2013&=&sei-redir=1&referer=https%253A%252F%252Fscholar.google.com.au%252Fscholar%253Fq%253Dimportance%252Bof%252Bskills%252Bdevelopment%2526hl%253Den%2526as_sdt%253D0%25252C5%2526as_ylo%253D2014%2526as_yhi%253D2024#search=%22importance%20skills%20development%22

Dixit, V. V., Patel, T., Deshpande, N., & Sonawane, K. (2019). Résumé sorting using artificial intelligence. Int J Res Eng Sci Manag, 2(4), 423-425.Борисова, А. О., & Муравйова, О. М. (2014). Effective resume writing. https://repo.btu.kharkov.ua/bitstream/123456789/24507/1/MV_Effective%20resume%20writing_14.pdf

Борисова, А. О., & Муравйова, О. М. (2014). Effective resume writing. https://repo.btu.kharkov.ua/bitstream/123456789/24507/1/MV_Effective%20resume%20writing_14.pd

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Transition to Professional Practise

Entry 1: 

About me page including: a brief on your background, sports interest, work experience and careerambitions. In addition: a reflection on your study performance to date and areas to improve; expectations and aspirations this subject.

Coming from a diverse background and having grown up in a country foreign to both my parents, a key way to integrate into the community was via community sport. From a young age sport/physical activity was used as a gateway to meet new people and maintain a healthy lifestyle aligned with Australia culture like Emie et al. (2020) explains “most children and adults play sport” (p. 8).

Outside of academics and work, sport/physical activity have been an integral part of my life. This is because I learnt how to stay fit and work within a team.

Ever since a young age, I would complete swimming lessons and according to my mother I had started playing rugby as soon as I could pick up a ball and run. Sport is such an integral part of my childhood and adolescence as it taught me values of teamwork, discipline, respect and perseverance. Koon et al. (2017) states sport and physical activity can assist positive development for young people.

Throughout my academic journey I have been fortunate enough to complete work experience in various industries. From work experience with the King of the Court (basketball) and assisting St Kevin’s Old Boys Football Club. Having this industry experience has expanded my knowledge and expertise by highlighting the hard work and dedication with my deeply rooted connection with the sporting world.

Looking forward, my career ambitions revolve around either running my own business, becoming a player and investing further in my education and myself. I’m passionate about media and sales/marketing and committed to continuously developing and education myself to improve my abilities. As Shilbury states et al. (2020) sports agents have adapted their marketing strategies to maintain current sporting environments. This will assist me in executing my skills and knowledge during my internship and future career.

Reflecting on my study performance to date, I’m proud of the progress I’ve made, and the achievements accomplished along the journey. Whilst having a neurodevelopment disorder and specific learning disability it has provided various challenges throughout my studies. However, overcoming these obstacles has shown myself what I am capable of. Furthermore, there were times where minimal motivation and effort resulted in mediocre content and submitting assignments late. As I embark on Transition to Professional Practise and internship, I am excited for the challenges ahead. However, I hope to gain practical hands-on experiences and industry experience benefiting my future. Comparable to Ismail (2018, as cited in Galloway et al, 2014) who explains how internships create opportunities for students to gain skills, which cannot be taught in a classroom environment Ismail (2018, as cited in Galloway et al, 2014).

Additionally, the chance to learn under professionals in the field and expand my professional network is something I am excited for and think I will do well in, being personable. In conclusion, I am excited about the adventure ahead and look forward facing challenges ahead and developing along the way.

References 

Eime, R., Harvey, J., & Charity, M, (2020). Where and ‘how’ do Australians play sport. BMC Public Health, 20(1), 1-9.https://doi.org/10.1186/s12889-020-09453-3

Koh, K T., Camire, M., Lim, R., Soon, W S, (2017). Implementations of values training programs in physical education and sport: a follow-up study. Physical Education and Sport Pedagogy, 22(4), 1-15. https://www.tandfonline.com/doi/abs/10.1080/17408989.2014.990369

Shilbury, D., Westerbeek, H., Quick, S., Funk, D, (2020). Sport management series. Strategic Sport Marketing., 3(1), 1-58. (INSERT web link)

Ismail, Z. (2018). Benefits of Internships for Interns and Host Organisations. 

https://opendocs.ids.ac.uk/opendocs/bitstream/handle/20.500.12413/13848/Internships.pdf?sequence=11

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Week 10 – Edited Video

https://youtu.be/FPSToJHbIKw

In week 10 we learned how to edit our original video content. This was interesting and fun as we learned how to edit the timeline of the video which involved adjusting the visual and audio elements. We also learned how to cut apply transitions and add other videos and music to create a more interesting content.

Due to social media, we are now flooded random content, making it hard to capture the attention of consumers and sports fans. However, a gripping video which has been edited is more likely to encourage and hold a consumer or sports fan attention. Therefore, sporting organisations from a business performance perspective should strongly consider using edited videos in current society. Additionally, using advanced editing skills will allow content to have advanced graphics and transitions, further benefiting sporting organisations to increase their business performance.  

Edited videos provide sports fans with greater experinces of consuming their sport. Edited videos are easily accessible and provide sport fans with shorter videos which can be more time convenient. Furthermore, edited videos create more impact and emotion than pictures or articles. Ultimately edited videos deliver better experiences in consuming sport.

References: 

https://www.360wichita.com/blog/BusinessServices/Top-5-Benefits-of-Video-Editing-Tool-for-Small-Business-Marketin.html

https://www.audiomentor.com/audioproduction/5-reasons-why-you-need-to-learn-video-editing/

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Week 9 - Camera 1 &2

https://youtu.be/XFc0UeKse68\

https://youtu.be/NA9YveHYvts

In week 9 we learned a large amount of content including the camera shot types, movements shots, framing, lighting. The most significant information retained, depending on the camera shot used it will create different setting for the spectator. Similarly, to the camera movement, where suspense can be created. Finally, the lighting used can affect the mood and emotion of what the spectator is viewing.

Video is an essential tool for sporting organisations business performance perspectives. In modern society more content is now being produced through video, due to major social media such as YouTube, Livestreaming and Instagram Stories. Video is important from a sporting organisations business perspective because you can easily advertise a product or service, boost engagement with fans and expand reach on social media.

In the current digital age getting and holding attention is difficult. Multiple websites, apps and publishers are competing for ‘mind share’. Additionally, studies have shown our attention span is shorter. Therefore, by producing attention-grabbing content sports fans will have the opportunity to first engage but also experience and consume their sport more often.  

References:

https://thesocialshepherd.com/blog/video-marketing-benefits

https://www.entrepreneur.com/article/358574

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Week 6 - Edited Podcast

https://drive.google.com/file/d/1h5ggVzGQAxhb3DA5--HyV6Jgd0EddmJh/view?usp=sharing

In week 4 I learned podcasts had become considerably popular among young people in Australia as an estimated 18 percent of country’s population over the age of 12 can be considered monthly podcasts listeners. Additionally, we learned how to edit our original audio and create a podcast. This involved learning how to use the razor tool, crossfade the audio, and correct the volume of the audio to the right level, add background music and snippets from other videos.

Podcasts are becoming increasingly popular form of entertainment. Research at two universities suggest students found podcasts an engaging and fun which enhanced their learning experience (McCarthy & McCoy 2021). Similarly, to sporting organisations podcasts are a great form of content which can be easily accessed by fans and provides entertaining and pleasurable way to engage with sporting organisations. Thus, assisting in busines performance as more fans are not only engaging with content created by the sporting organisation but satisfied but the content created.

Moreover, podcasts have been extremely beneficial for sports fans because as they can listen to podcasts at any time and decided how often they want to (Goldman 2018). The accessibility of podcasts provides an excellent fan experience as they have the freedom and ease of being able to connect with their sporting organisation on their own terms.

References:

Goldman, T. (2018). The impact of podcasts in education.

McCarthy, S., Pelletier, M., & McCoy, A. (2021). Talking together: using intercollegiate podcasts for increased engagement in marketing education. Marketing Education Review, 31(2), 125-130.

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Week 4 - Presentation Document

https://drive.google.com/file/d/1u40eQtF1XwmxWlYs0JoAnot3UVqb4DQ-/view?usp=sharing

In week 6 I learned three key elements of Graphic design were the five graphic principles, Typography, and colour. The five graphic design principles: Balance creating stability and structure, hierarchy creating organisation and direction, contrast to produce impact and highlighting important areas, repetition to unify and strengthen and alignment to create a sharper, clearer outcome. I learned Typography relates to the way copy is formatted and changed with a layout. The three elements consisting of lettering, typeface design and typesetting, these elements are crucial when creating a design. I learned colour is vital as it can affect the mood of the design and brand, allowing you to persuade and lure.

Design is essential to a sporting organisation. However, it’s the elements within the design which ensure business performance is achieved. Colour provides richness’s and complexity which creates visual information whilst affecting the mood and creates symbolism (Best 2017). Typography is a critical element of design because it’s a key feature of. visual communication (Turkkan 2020) which allows sporting organisations to create the most visually attractive design which will assist in connecting with consumers and fans benefiting them from a business performance perspective.

Design has extremely benefited fans experience of consuming sport as more complex merchandise can be created with multiple colours and Typography. Design has also created more interactive articles and magazines with coloured photos.

Reference:

Best, J. (Ed.). (2017). Colour design: theories and applications.

Turkkan, H. (2020). The significance of typography in data visualisation. Global Journal of Arts Education, 10(1), 75-84.

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Week 3 - Marketing Graphic

In week 5 I learned the development of visual culture and the principles on photography. I also learned that social media platforms have transformed the way we consume content. In modern society visual features are essential in capturing a person attention. Additionally an interesting fact I learned was since Instagram was launched in 2010 there have been more than 50 billion pictures and videos shared on this one platform. This information has changed the way I write articles, as now I use visual elements to ensure people are interacting and engaging with the content I create. I also learned that the lighting and lenses used are crucial when capturing a photo with complex elements.

Another valuable feature of photography I learned was the rule of thirds. The rule of thirds is the most crucial composition rule in capturing high-quality photosMai et al., 2011. Additionally, another important rule is ensuring you divide the frame into 9 squares by drawing four lines with intersecting points. This is the best composition rule used in photography as it provides aesthetically pleasing results (Amirshahi et al., 2014).

I created a marketing graphic of the Harry Garside v Manuer Matet. I used a snapshot of a significant moment in the fight where Harry Garside landed a clean left hook which knocked Matet off balance. I use Adobe Photoshop 2022 to edit the moment and later used Canva to create further edits and update the image.

References: 

Amirshahi, S. A., Hayn-Leichsenring, G. U., Denzler, J., & Redies, C. (2014). Evaluating the rule of thirds in photographs and paintings. Art & Perception, 2(1-2), 163-182.

Mai, L., Le, H., Niu, Y., & Liu, F. (2011, December). Rule of thirds detection from photograph. In 2011 IEEE international symposium on Multimedia (pp. 91-96). IEEE.

https://earthweb.com/how-many-pictures-are-on-instagram/