ourwanderingminds-blog
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Behind the scenes of a London fashion start-up
ourwanderingminds.com
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We've recently welcome in our Boxpark store and online the awesomest jewellery label of all times: Bing Bang NYC. It's time you thread one of those cool earrings through your ears.
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Christmas 2014 - No lame gifts allowed
Enough with trying to guess what your friend, sister, mother, colleague or school crush would like. Get her something that you adore, and she probably will to. For those struggling, we have come up with a quick and easy Christmas gift selection for all the women in your life.
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We've been working on quite a massive makeover at our Boxpark store in the last few months. It's really been a labour of love, sanding the floors ourselves for 2 entire nights (and nearly drowning in saw dust as a result) and making MULTIPLE trips to Ikea and returning empty-handed because they just DIDN'T HAVE THAT SHELF WE WANTED. Do pay us a visit to check out our new look.
Photo credit: Natalia Podgorska
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We're welcoming a new Scandinavian label this fall! We fell in love with Just Female at a tradeshow in Copenhagen this summer, and we've just received the first few pieces. Think easy, relaxed separates with an androgynous twist.
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very cool fabrics and textures in our latest RocketxLunch collection #newin #latest #koreanfashion
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New favourite product: the relaxed sleeveless lurex dress, by French label Cozete. The perfect day dress, my friends.
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No more blog posts??
Hey, we're now hosting our blog on our main website, www.ourwanderingminds.com, so please pay us a visit! !
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How to style quirky Korean designs in a Parisian-inspired shoot
By Elisa, Chief Wanderer and Wandering Minds Founder
At Wandering Minds, we're all about mixing pieces from Seoul, Copenhagen, Paris and Sydney to create an outfit that is uniquely yours. This is the type of styling that really gets us going. Company magazine did this wonderfully in their February issue, teaming our houndstooth fluted skirt by indie Korean label Outstanding Ordinary and our relaxed navy striped top by Seoul-based RocketxLunch with other labels in a shoot taking place in Paris.
Houndstooth fluted skirt, £39
While the effortless elegance of Parisian style is the overall style direction, the individual quirkiness of each of the pieces chosen create an eclectic feel that gives classic French style a complete overhaul.
Relaxed striped top with star elbow patches, £39
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NEW YEAR RESOLUTIONS
By Rita Canto, Wandering Minds social media queen and Camden Passage store resident
When people talk about new years resolutions my instant thought is "that great big list of unrealistic life changing plans we set ourselves to accomplish in very little time". And the reality is, most of the time they are pretty unrealistic and by February all those grand ideas of going to the gym 4 times a week, only eating super healthy organic meals, and drinking 2 litres of water a day seem like a distant silly thought you once had (a month ago).
And why? Well, personally I think we're too hard on ourselves. We set the stakes too high, only to give up before even getting close to our goal.
That said, I do think resolutions are important. That feeling of starting up fresh, rebooting your life and starting a new cycle. It's the best feeling in the world! But it seems so unfair to make all these life changing decisions without even getting a taste of what the new year will bring. You should have some guidelines from the start, they help you keep motivated, but also be ready to change them if that's what feels right.
So for 2014 I choose not to be so hard on myself. I will have (semi-grand) goals but also leave space for improvisation and most importantly make resolutions I can actually keep!
Starting with my biggest (and hardest) resolution for the new year, a massive wardrobe clean up. My boyfriend says I'm a borderline fashion hoarder, and he's probably right. My accumulation of clothes from nearly all different eras of vintage fashion has gone a bit out of hand. So I've made the decision to only keep the truly special items (but they're all so pretty!) and renew my wardrobe with brand new wardrobe staples. It will be a hard task to depart from items that I love so dearly, but it's a necessary one.
To avoid replacing all my clothes with an equal ammount of new ones that I'll never wear, I've made a list of 7 absolute essential items for this season. Which I will have to follow religiously, along with the ocassional little treat, of course.
The perfect long-sleeve t-shirt
The cool skirt
The special little dress
The perfect everyday knit
The perfect winter coat
The cool sweater
The little black dress
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CHRISTMAS WHISHLIST
By Rita Canto, Wandering Minds social media queen and Camden Passage store resident
Christmas shopping can be a hard task. You run around town all day seeing all those amazing things that you would love to buy for yourself, but need to stay focused on that extensive gift list for friends and family. And let's face it, sometimes you end up buying presents for yourself instead. But hey, it's Christmas right? You have dinners and parties to attend and the fact that "that amazing dress is perfect for New Years Eve, and you probably need a necklace to go with it" is a good enough excuse. We all do it.
And that is why I've made a selection of my favorite items this season that are perfect for giving to the ones you love (and that includes yourself).
Daisy knitted jumper
Little black velvet dress
Grey and beige minimalist varsity jacket
Effortless black chevron jumpsuit
Clean quilted cropped sweater
Black biker coat with leather accents
Transparent peacock print clutch
Double spike gold-plated ring
Blue braided suede and chain bracelet
Spike gold-plated ring
Moonrock printed silk and cotton scarf
Chain necklace with rough amethyst pendants
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COOL KNITS
By Rita Canto, Wandering Minds social media queen and Camden Passage store resident
I am loving this season's knitwear craze - the cosy oversized jumpers inspired by 90s minimalism, the chunky black & white marl knits and the super fun co-ords are really taking over this winter and I'm enjoying having such a broad selection of cosy and cool items to wear.
Every winter I would dread having to wear boring knits just to keep me from freezing, so I would layer up a trillion items of clothing and wish for summer to come back fast. This season I'm actually enjoying that it's cold so I can wear cool knits without compromising my style. Nothing like a trend that's actually practical, right?
That is why I've made a compilation of this season's must-have knits, all designed to make you feel extra warm and looking extra cool this winter, all available in-store and online at ourwanderingminds.com.
The knitted daisy lace grey jumper from Korean label Grace Raiment
The daisy mix & match knitted co-ord by Korean label Margarin Fingers
The chunky black marl knit with zippers by Copenhagen label Mbym
The oversized texture black zigzag knit by Korean label Grace Raiment
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Grace Raiment - AW13
By Rita Canto, Wandering Minds social media queen and Camden Passage store resident.
Korean label Grace Raiment just launched their new AW13 collection and I'm completely in love. We're shooting the collection next week so you can't shop for it online yet (soon, very son!), but I thought I would wet your fashion appetite and give you a sneak preview anyway.
This season, the label has taken their trademark delicate silhouettes and intricate details to a new level, creating an amazing collection that I just can't get enough of.
The stunning silhouettes remind me of a clean neo-romantic version of 70s Biba, like a modern take on Victoriana that is girly, fun and super unique.
I love the delicate palette of colours and the way they play with fabric layers and transparencies. One of my favorite pieces has to be the zig-zag knit jumper, with its textured layers of complex knitting techniques. Combine it with a floaty midi skirt and you have an absolutely dreamy outfit! We have this awesome knit in white or black, and I want both.
I think what I love the most about this collection is that each piece is so special on its own that you could wear it with a basic and have an instantly cool outfit. Effortless and fun!
Find it now at our two London stores, and online next week (Promise!)
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White & Texture
By Anna Wiese, Wandering Minds intern and pop-up store resident queen
People say white is the 'colour' for summer. So far so good. Strictly speaking, white isn't a colour. Says the physicist. In fashion sense it is.
I like white. White has recently moved from being all innocent and pure but slightly boring, towards cool styles that play with different levels of transparency, weave and knitting structures or origami-like effects. A white garment lets the structure, the fabric and the cut work for itself since there is no colour that would somehow give a sexy/flashy/mysterious undertone.
White is cool and the person wearing it automatically communicates a certain classiness and, if worn in the right way, a sense of style that is much more laid back than any other colour could be.
I for myself love structured whites that play with that tiny bit of sexy chic without deliberately showing too much. Key items and personal favourites of mine I have listed here for you. Luckily you can get them all at our store at Boxpark, Shoreditch or online http://ourwanderingminds.com/ :)
Edgy lace top by Danish label Modström
Preppy intricate lace blouse by Korean label Beny & Hizzin
Sleeveless striped white blouse with contrasting back by Korean label Grace Raiment
Quietly edgy white phantom dress by Australian label Stylestalker
Effortless pleated textured white blouse with contrasting back and sleeves by Korean label Grace Raiment
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Je t'aime, Jane
By Anna Wiese, Wandering Minds intern and pop-up store resident queen
So last week I wrote about Charlotte Gainsbourg and Lou Doillon. Some might think that writing about Jane Birkin, their mother, this week seems a bit uninspired. To those people I happily reply: Have you seen this woman?! Jane Birkin, English born actress, living in Paris since the sixties, first proper It-girl whose style embodies a laid-back bohemia that just feels so French. Funnily enough, Elisa, chief wanderer, has done it exactly the other way round: born in France, living in London now. If that isn’t reason enough to take a closer look, Jane’s signature look, that sexy Parisian tomboy style, is still totally up to date. She is the free-spirited 60s original boho chick whose style has influenced generation after generation.
Feminine, yet not too girlie, combining little dresses with androgynous flats. She loved white lace, crochet or broderie anglaise.
Our version of the white lace dress:
Shift dresses make your legs look endless. Jane knows it.
Our modernised versions by Note the Growth and Beny & Hizzin:
To add impact, combine your shift dress, shorts or miniskirt with knitted over the knee socks. Never looks overdone and stretches your legs into unknown heights.
Get them online:
As a Brit girl in Paris Jane has a weakness for breton stripes. Makes every outfit look appropriate and fresh.
Get your share of Bretonness with our open back bow dress and long sleeve striped top, both by Grace Raiment:
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Style inspiration: Jane's daughters
By Anna Wiese, Wandering Minds intern and pop-up store resident queen
Say the name Birkin and most of us will have an image in mind of iconic Jane, actress, singer, muse, namesake of the famous Birkin bag, and, yes, mother of 3 daughters, two of which are proper It Girls themselves: Charlotte Gainsbourg and Lou Doillon. Not to mention awesome actresses, talented singers, muses and models.
Charlotte Gainsbourg
London-born Jane grew up as the swinging 60s were taking over but soon moved to Paris where she met Serge Gainsbourg, another French icon, and they had a daughter together, Charlotte Gainsbourg, born 1971. Serge and Jane divorced in 1980 and she began dating French film director Jacques Doillon - daughter Lou was born in 1982.
Serge and Jane
So Charlotte and Lou. They keep popping up, in magazines, blogs... Not in a starlet-It-girl way. Rather, they are the type of girls who aren't in the headlines but who make you look at twice. They're interesting. I look at them and want to know more about them. I'm normally not the person to adore celebrity styles. But those two I find somehow... inspiring.
I recently watched The Science of Sleep again, a beautiful surrealistic comedy with Charlotte starring in it (never watched Antichrist which is probably the exact opposite. No, not for me). The next day a friend of mine recommended Lou's album 'Places' to me so on my sunday morning train ride, whilst listening to it, I started skipping through pictures of the two and was amazed by their effortless cool style. Both somewhat tomboyish, yet feminine, they seem to perfectly embody the Parisian arty, bobo aesthetics.
Loui Doillon
Lou has her trademark spunkiness while Charlotte is more classy and classic, in a way you can probably only be when growing up in in the arty French Birkin-Gainsbourg-Doillon-clan.
Charlotte Gainsbourg
Lou Doillon
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Our pop-up store: the story
by Elisa, Chief Wandered and Wandering Minds Founder
The blog has been a bit abandoned lately (and that's quite the understatement), but I have a pretty damn good excuse. We opened our first ever pop-up store a little less than a month ago, and running an e-store AND a brick-and-mortar store at the same time is not easy.
Let me tell you how it all happened. A few months ago I attended a networking event for entrepreneurs at my old university (Oxford). This was my first networking event, and let's be honest I'm pretty sh*t at it. And yet, on that day I met one of the founders of We Are Pop-Up, a start-up specialising in linking small businesses with pop-up spaces. He encouraged me to take part in a competition that they organised with Boxpark, the pop-up mall based in the heart of hip Shoreditch in East London.
So a couple of days later, co-founder James and I were pitching to Boxpark management, and well, we ended up winning 6 weeks free rent at Boxpark.
We opened our store on 11th April, after a couple of sleepless nights spent bringing all the stock and merchandising the space nicely. We had a party that night, where friends, online fans and strangers mingled and had a jolly good time.
How has it been going so far? Surprisingly and remarkably well. We've been able to get direct feedback on our products and get a grasp of the wide variety of customers Wandering Minds can cater to: from 20-something hipsters to the coolest German grandmother who must have been in her late 70s. It has been so cool to see how so many different people could fall in love with our products.
Come visit, we're there until May 22nd.
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