p02sem3 - Tumblr blog

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Video experimentation with urban/street background/texture

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Final visual identity outcomes. 

Use of white bold font w/ feather edge that creates a contrast with the toughness of the backgrounds. Use of photographies of urban "worn out"and forgotten environments, plastics, eroded walls, gives a thought looks that combines more with the impact of Viceland shows topics, with the UNSTYLED, UNSLICK, UNAPOLOGETIC, UNADORNED. 

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video experimentation 

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Evolution into concrete and tougher textures, floor tiles, rubber , streets, a more "urban looks"” Modified logo with a feather effect that diffuminates the borders, this creates a contrast between the tough of the background and bold type,  and soft edges.

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Application of logo and text titles w/schedules using color pallet and combinations, and repetition in 3 different scenary. New application of logo using photograph as filling “color”

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Idea development, new test in backgrounds with more 3D textures, but maintaing style (color, repetition)

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Worked on first idea: 

- Definition of a color pallet

- Use of color combinations

- incorporation of the use of “3d” background of a plastic looking surface/texture 

- Use of repetition 

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First visual identity idea approach class exercise

Use of color combinations, repetition, 3d mixtured with city backgrounds. Bright colors, white and colored type, bold and single weight.

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Examples of 3d use of textures, lights, plastic and colors

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EXAMPLES of fluid and variable branding. 

Flowed systems of visual identities with several forms of applications and uses, all inside of a context and with a visual elements capable to be identified in all those manifestations. 

The system is based in the branding of a company, making use of the multiplicity of purposes, like diversity of proposed services and it creates complex visual systems to assist all types of people that connect with the brand. 

WIDE AUDIENCE 

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Mixture between film and animation, textures, colors, feelings, senses

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VICE Visual Studio is a full-fledged design and animation workshop OFFERED BY VICE GROUP

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Weed Week on Viceland Lead Animator: Luke Maroldi

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Unstyled, unslick, unadorned.

GRETEL

With a focus on global lifestyle and culture, the network’s original content slices across the cultural spectrum: food, sex, fashion, music, sports, politics and more.

The VICELAND brand is equal parts exhibition catalog and street flyer; Craigslist and couture; generic and refined. It is simultaneously the elevated “high” and vernacular “low.”

A translation of the VICE sensibility, it’s blunt and raw – an exposed structure, a functional language free of decoration, artifice and veneer. The brand is an objective frame for the network’s content. Unstyled, unslick, unadorned.

The basic ingredients combine in different proportions to modulate the VICELAND expressions. Content falls under one of three types: smart and curious, light and fun, or deep and dangerous.

The objective, null design brings the personalities, content and tone of each show to the foreground while allowing for diversity in composition and messaging and smooth translation to any platform.

Different topics are navigated by individual hosts, each with unique perspectives. Their personalities, where they choose to go, the people with whom they interact and the raw, unpolished moments that they capture make up the essence of VICELAND

https://gretelny.com/viceland 

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UNAPOLOGETIC!