paperless-post

[paperless-post]

Introducing matching wedding websites and invitations from Zola and Paperless Post

When you’re planning a wedding, there’s no shortage of friends, family, and acquaintances eager to offer their advice, and sometimes the chorus of voices can be overwhelming. By comparison, Zola’s brand new wedding website templates put you and your spouse-to-be in complete control. You can customize every detail of your wedding—from the event schedule to your photo gallery—all laid out in a clean, modern website interface that your guests can navigate with ease. Even better, your Zola wedding website is completely free. That balance between convenience and control is why we’re so thrilled to partner with Zola on a new collection of beautiful wedding websites that match some of our most popular wedding suites.

Matching your Zola website to one of our wedding suites helps carry your most important aesthetic choices through every part of the ceremony—from “save the date” to “I do” and well beyond. With invitations, menus, programs, and couples’ stationery to go with your online theme, guests will always have a little something to remember your ceremony by. (You have the gifts, after all.)

There’s endless room for your personal touch on your invitations, but we’re happy to offer design inspiration for however you wish to celebrate. Urbanites will love our “Skyline” suites with views from Washington, New York, and San Francisco, while rustic sophisticates might go for the wild greenery in “Fleurs Sauvages.” For something modern (with a bit of vintage provenance), the metallic bugle beads of “Josephine Baker” add a bit of Jazz Age flair to your very contemporary ceremony.

That’s just a sample of what’s available—to see the full selection of Zola websites we’ve designed, click here and start building your website today.

[paperless-post]

Spotlight: Mary Katrantzou for Paperless Post

There’s just something about Mary Katrantzou. We love many things about our newest Spotlight collaborator’s work, but if you’re forcing us to pick just one, it’s her novel sense of materials. Her clothes are known for their feats of textile printing, and use exuberant patterns to become as important an element as drape, construction, or form.

Katrantzou’s ability to transform a whole garment with something seemingly on the surface is something we saw a little of ourselves in, as party alchemists who look to bring the best parts of traditional hospitality to online life. It’s why we’re pleased to have her designs on a new collection of online invitations. Just like her prints take garments to unexpected realms of perception, her designs let our invitations and cards transcend the envelope—bringing her inimitable design language to parties planned and messages sent online.

You’ll find many prints from her past collections in the borders and on the liners of her invitations, but that’s not all she’s put together. A few Surrealist photo collages transform traditional decorative objects into unexpected (even a bit eerie) tableaux. A few of her invitations even feature lettering inspired by the designer’s jewelry and are constructed from photo-real marble, stone, and glass—quite a hostess gift.

Mary Katrantzou’s collection is the latest addition to our Spotlight series—a collection of invitations and stationery that brings the perspectives, methods, and visions of creative luminaries to an entirely new medium. Browse her collection here.

[paperless-post]

Cool summer: entertaining tips from Jonathan Adler

Jonathan Adler’s designs are fit for any season, but the Dayglo colors, nautical notions, and groovy resortwear looks of his summer invitations have us in the mood for a party. But what kind of party? We sat down with the man in question for some idle talk on summer parties past and inspiration for summer parties future—and now we’re ready for action.

What’s your favorite part of summer entertaining?

I love all-American food, and nothing is more classique than corn on the cob and strawberry shortcake in the summer.

What's the best summer party you've ever thrown?

I threw a clambake for 50 people once. It was a magical night and a magical nightmare. Lots of prep and lots of cleanup. 

What’s one of our your favorite summer party memories?

When I was about twelve, my parents had a big crab party. My mom hand-painted crabs on all of the invites and I remember it took her a really long time—if only Paperless Post existed then!

For hosts who don’t have a lot of outdoor space (or any), how do you bring summery outdoor vibes indoors?

Set a bright table—our collection of melamine dinnerware, for example, is just as good outside as it is inside.

What’s a rule of entertaining that you routinely break?

People always think they need to make things super fancy, but the truth is that’s not what anyone wants. Everyone wants good food, good company, and fun tunes. The rest is details.

 What’s your go-to summer drink?

Iced tea with milk. I want to start a campaign to get it named the “Jonathan Adler.”

We love the mood your invitations set for a party. What’s one of your favorite designs for us? I’d have to say “Seaside Skivvies.” It’s the perfect balance of cute and preppy, but with a promise of hedonism.

If you’re ready to start planning the party in earnest, take a look at Jonathan Adler’s invitations for all manner of summer hijinx here.

[paperless-post]

Cuyana and Paperless Post

Good design is a welcome addition to the accessories of everyday life. That’s long been our raison d’etre at Paperless Post, and it’s why we’re so pleased to team up with Cuyana, who puts that philosophy into practice with their beautiful new leather stationery case, made just for us.

While our stationery takes on a variety of styles, design is all a part of how you express yourself—it’s what makes stationery such a timeless medium. You certainly fill in many of the blanks with your own bons mots, but your notecards’ visual motifs and craftsmanship sends a message, too. We’re proud to have brought fully customizable and finely made stationery to letter-writers everywhere.

Cuyana’s philosophy of “fewer, better” objects has a similar mission—to bring understated, well-made clothing and leather goods to more people (and at accessible prices, to boot). This leather stationery case takes Cuyana’s design bona fides from the wardrobe to your desk. We couldn’t resist a bit of customization, though. You can have your stationery case monogrammed with code CUYANAPP2017, to make it truly unique for your recipient—either online at cuyana.com/pp or in one of their shops. Like the stationery designed to go inside it, it’s a perfectly personal gift for Mother’s Day, wedding showers, or simply a fine way to treat one’s self.

To order the Cuyana case, visit cuyana.com/pp—and make sure to pick out the stationery to go along with it.

[paperless-post]

Introducing Cabana for Paperless Post

They’re rooms worth a view. The artfully-framed pages of the design journal Cabana show readers a world of interiors’ overflowing with fine antiques and more ineffable markers of personality. Whether it’s a historic manse filled with recherche objects and fine fabrics or an artist’s apartment bursting with quirky collections, Cabana finds beautiful spaces marked by their dwellers’ singular visions.

What those rooms are begging for, though, is a bit of company. We were pleased to work with Cabana’s editor-in-chief, Martina Mondadori, to translate the magazine’s wealth of materials and curatorial expertise into online and paper invitations and stationery. Whether you’re throwing drawing room diversions or writing a few fond letters, Cabana’s first-ever collection of stationery is fit for the most elegant events and correspondence. "Entertaining and celebrating are central to the Cabana philosophy, so partnering with Paperless Post was a natural fit,” to Mondadori.

The push and pull between historic beauty and modern design makes this collection visually appealing, but best of all, convenient—you’ll be able to make use of Paperless Post’s online hosting tools even as you plan an event worthy of a Count. Browse the Cabana collection and get ready to blow off the palace doors.

The feeling was mutual—Cabana’s archive was a richer source than we could have ever imagined. You’ll see swatches of brocade, batik, chinoiserie and tapestry prints repurposed, but we also took some cues from Cabana’s preternatural gift for details. Use an envelope liner inspired by historic wallpaper or a notecard whose front uses antique art frames as a border and whose back shows the rest of the busy salon wall.

[paperless-post]

Behind the scenes with Paperless Post’s 2017 wedding stationery collection

The look of love: selections from our new collection of wedding invitations.

Before you say “I do,” you’ll have an important match to make—finding the ideal wedding stationery for your ceremony. As you start to consider your options, we’d invite you to take a look at how our team of designers have translated contemporary fashion and design trends into the timeless language of wedding stationery. Cat Chi, our Design Director, was in charge of moodboarding and developing new themes for our 2017 wedding collection, and we asked her to walk us through her influences, insights, and process.

Call this year’s wedding stationery New Romantic, if you like. “Even though it’s a very diverse collection,” Chi notes, “every piece has a very heightened and even traditional sense of romance—no matter how you choose express it.”

Our “Vincennes” invitation next to some hand-pressed floral inspiration.

“We pay a lot of attention to what’s happening in the greater world of design, but especially fashion and beauty. Pressed flowers were all over the runways this year, but they’re also a staple of Victorian fashion, so even something very trendy is ultimately quite timeless. This year, though, you saw them on clothing and in makeup. Rosie Assoulin’s models walked out in full facial flowers, for example.” But what makes pressed and preserved flowers unique? “Personally, I love the texture of pressed flowers, and the way that they heighten and capture what’s fleeting about wedding floral arrangements. You can feel the ephemerality—a beautiful paradox.”

The “Baldaquin” invitation took shape from a swatch of illustrated silk in a 19th century portrait.

Speaking of the runways, something else in fashion caught our eye as we designed for 2017. “Velvet was everywhere,” says Chi, “and I couldn’t be happier. My closet is half velvet at this point. I love the tactility and texture of it, but it’s beautiful watching the dynamism of fine fabric in motion. We tried to translate those decadent real-life elements onto paper.” In this case, quite literally.

Our “Ando” wedding suite draws from minimalism old and new—in this case, an understated gold necklace from the Iron Age.

Gold foil and other metallic accents are a common thread across many styles of stationery we’ve designed, but Chi wanted to find new forms for this timeless accent. She looked at influences from past and present for this year’s take on the material. “Our gold foil work draws from the mobiles and sculptures of Alex Calder, but also from the new trend in minimalist jewelry from designers like WWAKE. Using just a little bit, in fine lines, makes the impact of metallic foil that much more powerful. This year, our use of foil is about the elegance of restraint.”

The bold geometry and luxe materials of this Deco cigarette box inspired our “Brigette” invitation.

There’s a historical antecedent to this part of our collection, but there’s also just popular demand. One of our most popular invitations was a gold design inspired by Art Deco forms, and we wanted to find a way to give people more of what they wanted. Invitations like “Cassandre” and “Brigette” take cues from present-day minimalism as well as the bold geometry and composition of Deco architecture and interiors.

Look to the classics: our gold-dipped floral wedding designs take inspiration from ancient Minoan hammered gold.

Pressed flowers and composed deco floral prints are one thing, but Chi’s team wanted to find a way to combine current trends in rustic floral design with our users’ love of luxurious surfaces. “I found a bit of inspiration in a very ancient source—Minoan jewelry, especially laurel crowns made from traditionally hammered gold.” For the design of invitations like “Fontainebleau” and “Girardin,” our designers dipped and sprayed live flowers in gold paint to create luminous arrangements for a more modern couple.

The ethereal glazes of Arhoj’s ceramics inspired a selection of marbled and dip-dyed invitations—like our “Chalcedony.”

Ombres, watercolors, and other ethereal touches are a common feature in contemporary design and decor, and they have a special resonance to paper wedding invitations. “We drew a lot of inspiration from stoneware glazes and other methods from ceramics,” says Chi, “but there’s a long artistic tradition of paper marbling and dip-dyeing that seemed like a perfect path to bringing painterly accents to stationery. We experimented with both media to produce these invitations.”

Our “Giverny” invitation next to some Impressionist inspiration: Marcel Dyf’s “Roses in Glass.”

To tie it all together, our designers turned to some of the epitomal floral artists—the Impressionists. “We wanted to create something that was self-evidently handmade and that called attention to what’s lovely about painting—the softness and saturation of color, without entering into twee territory,” says Chi. It’s been a century or so, but nothing says that like Impressionism. We even named one invitation “Giverny” in honor of our influences.

Our “Joie de Vivre” invitation took its cues from the modern art of calligraphy, as exemplified by Julie Song’s hand-lettering.

For couples who need no extra design elements to express their joy, we wanted to make sure that our typographic designs reflected them exactly as they wished to be seen. “I think there’s two themes we see. The first is a return to modernism, and we drew a lot of inspiration from fine art monographs and the typography of new design magazines like The Gentlewoman. The second is an interest in a new style of calligraphy. It’s loose and lovely, and nothing like you’d see in illuminated manuscripts—but it’s something that shows great artistry and great care, even in the most casual of expression.” Whether you want your invitations to have a similarly effortless touch or are opting for something with a bit more visual drama, you’ll find plenty of consideration in all of this year’s offerings.

[paperless-post]

Rifle Paper Co. 2017 wedding collection and inspiration

Flowers are the lingua franca of weddings, and no one knows this better than Rifle Paper Co.’s proprietor and painter-in-chief, Anna Bond. We’ve had the privilege of working with Anna since before the October 2015 launch of our collaboration, and there’s nothing quite like watching her translate her hand-painted artwork into beautifully wild floral wedding suites. This year’s Rifle Paper Co. wedding collection blooms with garlands of fresh-cut flowers, garden herbs, and wild botanicals.

Anna explained that her “inspiration comes from seeing nature’s beautiful shapes and inspiring structures,” but don’t confuse her work with documentary. Though she’s observing the natural world, on canvas she likes to experiment with form, pattern, and shape. “Translating my ideas to paint and paper and experimenting and refining color along the way often leads to exciting surprises along the way.”

Flowers have long been part of Anna’s repertoire, but she recently found herself painting a more edible set of flora—lavender, rosemary, thyme, and other garden herbs. These illustrations were originally destined for recipe boxes, but they immediately became one of her most popular products.

“Being in nature is immediately centering to me, and I wanted to find ways to bring that into the home—I can’t imagine any place you need that sense of calm more. I think people responded well to something that was naturally beautiful, but didn’t require much attention. You don’t need to do much for them—herbs want to grow.”

The sense of home and comfort that comes with aromatic herbs is a natural fit for a rustic wedding invitation, and we were so excited to reimagine Anna’s artwork for such an occasion that celebrates the beginning of a new life.  “Nature’s already figured out a way to make everything beautiful,” she says. You just have to bring it to the ceremony.

[paperless-post]

Introducing free wedding websites that match your invitations on The Knot

The perfect wedding invitation is a thing of beauty, of course, but in today’s tech-savvy world, guests rely just as much on your wedding website as your stationery for all the important details. To help you tie everything together on your big day, we’ve partnered with The Knot so you can match your official site with a wedding suite from one of our designer collections, ensuring that your style is carried through every part of your ceremony. Your wedding website will have more than just good looks, too: you can integrate all your registries, manage your RSVPs, and provide up-to-the-minute travel and scheduling information for your guests in one beautifully simple-to-use location.

Whether your wedding style is more boho rustic or traditionally elegant, you can now pair your ideal wedding stationery—including options from luminaries in design, fashion, and fine stationery—with a matching website template from The Knot.

“Rose Floral Ikat” by Oscar de la Renta

Oscar de la Renta’s gowns are known for their exquisite laces, prints, and embroidery, and each wedding suite from his collection starts with an actual fabric sample from his atelier’s archive. “Rose Floral Ikat” pairs elaborate wedding bouquets alongside a sophisticated ikat pattern.

“Archival Florals” by Liberty

Pastorally-inspired wedding stationery from Liberty Fabrics is utterly English and unmistakably romantic. “Archival Florals” is plucked right from the iconic design house’s storied print library, making it perfect for a classic bride’s garden wedding.

“Wrapped in Wildflowers” by Rifle Paper Co.

A storybook wedding calls for suitably romantic illustrations. Rifle Paper Co.’s signature hand-painted botanicals positively bloom with whimsy and charm in this suite of wedding stationery.

“Belle Boulevard” by kate spade new york

Those tying the knot in a bolder fashion will appreciate this metallic suite from kate spade new york—available in gold, silver, and rose gold foil—which features a modern take on romantic ribbons and bows.

These are just a sample of the wedding templates we have on offer. With 12 options from some of our favorite design partners, you’re sure to find a choice stylistically suited to your wedding. To get some invitation inspiration from the collection, browse our wedding suites and head to The Knot to find your matching website.

[paperless-post]

A party for every day of the week!

The bright young things of 2016 know how to party, so for our newest Spotlight collection, we’ve partnered with the playfully glamorous accessories designer Charlotte Olympia to create a capsule collection of seven invitations—one for a party every day of the week.

Known for whimsical shoes that evoke the bygone era of Old Hollywood glamour—a spider web clutch for gossip over tea at Claridge’s, a kitten-faced pump for a night of dancing, and when in doubt, a touch of red—Charlotte Olympia Dellal’s love of going out is evident in every flat and platform, and now in this exclusive collection for Paperless Post, too.

Each invitation offers a party theme for a day of the week, whether it’s a Tuesday tipple, a Friday fete, or a Sunday supper. The designs are drawn in a loose and sophisticated hand that recalls classic fashion illustrations and include iconic Charlotte Olympia accessories hidden among the party paraphernalia: ‘Dolly’ heels, leopard print, and Charlotte’s trademark spider web.

No matter what day it is, channel your inner Bacall, Bogie, or Busby Berkeley for your next red carpet-worthy affair with Charlotte Olympia for Paperless Post.

—

Charlotte Olympia for Paperless Post is available to send online or on printed cardstock at paperlesspost.com.

[paperless-post]

Introducing Cheree Berry Paper for Paperless Post

Cheree Berry—yes, that’s her real name—had her own wedding profiled in Martha Stewart Weddings in 2008, and she since then she’s brought the same care and joy to crafting custom wedding invitations for newlyweds-to-be from her studio in St. Louis. Her designs are filled with whimsy and a sense of the au courant, and now her joyful aesthetic is available in exclusive online and printed invitations and cards for Paperless Post.

Cheree Berry’s eponymous design studio has created a collection that’s both of-the-moment (think: election night invitations featuring the 2016 presidential slogans) and playfully retro. Designs featuring rotary phones, pop-guns, typewriters, and other bygone inspirations are perfect for a good old-fashioned time, even if your delivery method is considerably more modern. Never one to pass up a visual pun, the stationer has also included plenty of customizable holiday cards and birth announcements that put your favorite photo front and center on the front page of a newspaper or inside the logo of a coffee cup.

With 49 festive invitations and cards, Cheree Berry Paper for Paperless Post will bring a jolt of joy and wit to your next celebration.

—

Cheree Berry Paper for Paperless Post is available for online delivery and on printed cardstock at paperlesspost.com.

[paperless-post]

Spotlight: Confettisystem for Paperless Post

Nick Andersen and Julie Ho turn spaces into parties. Walking into a room where they’ve worked their shimmery magic is to enter a shining, sparkly world of your tween self’s wildest dreams.

Since 2008, the duo has been creating grand-scale installations and fluttering party objects out of every everyday materials like tissue paper, cardboard, and silk for the likes of Beyoncé, MoMA, the New York Times, Martin Margiela, and Opening Ceremony. Now, the design studio is bringing the party full circle with its first collection of invitations and cards.

Spotlight: CONFETTISYSTEM for Paperless Post is made up of just ten invitations and two greeting cards featuring the design studio’s signature piñatas, colorful tassels, and mylar fringe. Much like Andersen and Ho’s immersive party environments, the design brings an extra pop to showers, bachelorette parties, and any other celebration involving a bit of bubbly.

—

With our Spotlight series, we’re creating thoughtfully curated and highly edited collaborations with contemporary designers that might seem like unlikely stationers. Each partner is asked to design a collection that embodies their signature aesthetic in just a handful of invitations as an exploration of how discrete visual concepts can be translated into stationery. Previous partners include PATTERNITY and Dusen Dusen.

Spotlight: CONFETTISYSTEM for Paperless Post is available online and on paper at paperlesspost.com.

[paperless-post]

Introducing Spotlight, a new series of capsule collections by contemporary designers

We partner with the world’s best fashion houses, lifestyle brands, and independent stationers—but not all of our favorite contemporary designers fit those molds. Whether it’s an emerging artist with a cult following or a visual pioneer whose work is niche in nature, there are people at the cutting edge of the creative community whom we’ve long dreamed of collaborating with. With our new Spotlight series, we’re inviting specialty designers whose work we love and admire to create highly curated collections that embody their signature aesthetics.

Since 2010, contemporary textile designer Ellen Van Dusen has been putting her vibrant, geometric patterns on roomy dresses, playful rompers, and pillow-poufs. Her graphic prints—studies in color and movement that explore the brain's reaction to design—have been seen on the likes of Lena Dunham in Girls, Carrie Brownstein, and SNL’s Aidy Bryant.

Now, Van Dusen is bringing her color-blocked patterns to the world of rooftop parties and late-night dancing with Spotlight: Dusen Dusen for Paperless Post. The ten invitations in this capsule collection feature her most popular prints—including “Fruit,” of Season-3-Episode-10 Hannah Horvath fame—as well as never-before-seen patterns “Range” and “Dimension.”

—

Spotlight: Dusen Dusen for Paperless Post is available for online sending and on paper at paperlesspost.com.

[paperless-post]

Introducing Shadowplay, an exploration of late-afternoon light

The slant of light on a beachfront porch. The shadows cast by lace curtains. The Paperless Post Design Studio’s newest editorial collection harnesses the intangible qualities of light and darkness that fill our physical surroundings throughout the day. Shadowplay is made up of eight invitations, each named for a time and place, that explore the emotional resonance of wherever it is you’d like to be.

To capture that particular certain je ne sais quoi of atmosphere and mood, our designers manipulated environmental elements—fabric, glass, water, and other translucent materials—and photographed the shadows by cast natural light filtering through them. A palette of muted pastels evokes a sense of nostalgia for a memory not quite far off, though not completely recognizable. Motifs like windowpanes and water glasses—almost a little too commonplace—seem like they might be hiding something you’ve yet to find out.

The invitations in Shadowplay are less about a particular type of event than they are about tone. Their noirish languidness sets the scene for rendezvouses that are unpretentious, but still a little cryptic.

—

Shadowplay is available at paperlesspost.com.

[paperless-post]

Introducing Liberty for Paperless Post

Given our love of all things British—we’re looking at you, English gardens—it was only a matter of time before we crossed the pond. What better way to celebrate our overseas flagship office in London and the start of UK shipping than with a collaboration that feels wholly and distinctly British? With a historic archive filled with tens of thousands of textiles and prints, the iconic London design house Liberty was the obvious choice for our transatlantic milestone.

From Liberty’s print library we selected a multitude of vibrant florals and rich paisleys evoking springtime in the English countryside and adapted them into 100 elegant invitations, wedding suites, and stationery designs. All of the designs in the Liberty for Paperless Post collection are available both online and on paper. Indulge your inner botanist or Anglophile with our newest transatlantic partnership.

—

Liberty for Paperless Post is available at paperlesspost.com.

[paperless-post]

Mr. Boddington is Paperless Post’s Mr. Right

Mr. Boddington’s Studio—the very real stationer headed by a fictitious gentleman globetrotter—has always been a favorite among the newly betrothed for quirky, idiosyncratic wedding stationery that’s illustrated to order by Rebecca Schmidt Rubensaal. Over the past few years, our users have fallen head-over-well-shined-heels for Mr. Boddington’s eccentric aesthetic and made it one of our most popular design partners. It’s with great pride, then, that we announce that from here on out Paperless Post will be the only purveyor of Mr. Boddington’s wedding stationery—starting with a collection of twenty never-before-seen wedding suites.

The collection’s designs run the gamut of Mr. Boddington’s multitudinous personality, from sweet floral garlands thermographed on the finest cotton paper in gold ink to playful alpine scenes dotted with deer and log cabins printed on colorful card stock. If you’ve got a streak of hometown pride, there are five location-specific stationery suites featuring iconic motifs from iconic cities: fleets of New York taxis, DC’s cherry trees in bloom, and deep-dish pizzas from the Windy City, to name a few.

To round out the masterfully curated vibe, Rebecca has created a brand-new font specifically for this collection called Hucksley, which can be found in our design tool and applied to your heart’s content.

—

The wedding collection from Mr. Boddington’s Studio is available online or on paper via paperlesspost.com.

[paperless-post]

Introducing Glitch, a capsule collection celebrating the imperfect, from the Paperless Post Design Studio

The true nature of a medium is often exposed in its flaws—the half-tones of an offset print, the striations in an old video, or the pixelated artifacts of a digital image. To celebrate the aesthetics of imperfection, the Paperless Post Design Studio has created an editorial capsule collection that draws on the idea of deliberate errors. Glitch is made up of twelve unique invitations that lean into the notion of creative destruction in order to find beauty in modern life’s so-called mistakes.

Using everyday objects like neon tube lights and balloons and then distorting and discoloring the photographic assets, our designers created moody aesthetics reminiscent of television static and double vision. Bright neons were muted down into a palette of moody pastels to add yet another layer of idiosyncrasy.

Glitch marries the super-modern with the psychedelic and is ideal for creating a mystique around your event without giving too much away. Appropriately, these invitations can be adapted for any occasion that’s chic and boldly different, but we especially like them for cocktail hours, birthdays, and wedding save the dates for couples that aren’t afraid to embrace the imperfect.

—

Browse the Glitch collection and design a custom invitation for your next event at paperlesspost.com.

[paperless-post]

Behind the scenes of Bloom Room, a pop-up shop celebrating Rifle Paper Co. for Paperless Post

Since launching Rifle Paper Co. with her husband Nathan in 2009, Anna’s become the the darling of the stationery (and iPhone case) world. Now, her signature paintings of flora, fauna, and doll-faced figures have been reimagined as an exclusive collection of invitations and cards for Paperless Post. The extensive selection includes birthday invitations, birth announcements, holiday cards, and—for the first time ever—easily customizable Rifle Paper Co. wedding suites.

To celebrate this momentous partnership, we created the Bloom Room, a four-day pop-up overflowing with flowers, real and fake. We built the shop in just 24 hours and opened the night of the collection’s launch to a line of Anna’s fans that ran halfway down the block.  

Step 1: The Wall. We knew we wanted to make use of Rifle’s beautiful wallpaper, but wallpapering a temporary space meant building a fake wall in front of the actual wall. What started as a pristine, tranquil space quickly turned into a cloud of sawdust filled with the screeching of circle saws and sanders.

Step 2: Flowers. Our friends Alex and Sophie made us gorgeous giant crepe-paper flowers that stood between 3’ and 10’ tall. The installation process felt a bit like drinking that suspicious potion from “Alice in Wonderland.”

Step 3: More Flowers. We called on one of our favorite florists to supply an abundance of blooms in pinks, corals, and whites and plenty of Silver Dollar eucalyptus. People started poking their heads into the shop to tell us they could smell the flowers from down the block.

Step 4: The Cards. We built 12’-long ledges to display the customizable collection. We were able to include just over 80 designs, which wasn’t even half of the collection. (Note how dark it's gotten outside! We're nearing the end of our second night.)

Step 5: The End. Our little shop cleaned up pretty nicely, if we do say so ourselves.

—

See the exlusive Rifle Paper Co. for Paperless Post collection at paperlesspost.com.

Pictured in opening photo: James Hirschfeld, CEO, Paperless Post, and Anna Bond.