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paulbonk-blog · 7 years ago

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The One Word That Can Explode Your Sales

One of the most powerfully persuasive communication techniques is best summed up in a single word: “because.”

In Dr. Robert Cialdini’s book, Influence, he cites a research study showing that simply adding the word “because” to a request multiplies the likelihood of compliance. Interestingly, the study seems to indicate that the legitimacy of the reasons supplied did not seem as important to the outcome as you might suppose. In fact, it seems hardly necessary to have a real reason at all. For example, you might ask to cut line at the post office, and be more likely to get a “yes” response from the person in front of you if you simply frame your question by saying something like, “Would it be possible for me to please cut a front of you in line, because I’m really in a hurry.”

That’s hardly persuasive salesmanship, yet having some reason seems to be better than having none. I’m not suggesting that you engage in meaningless marketing. I am suggesting that you take the extra step that most people do not … and supply good reasons for your promotions, campaigns and advertising strategies. Practically said, this means simply telling the truth about a situation.

If you own a retail store, for instance, and you need to sell your overstock of a certain line of kitchenware, it’s much better just come right out and say, “We thought these would sell... better, they didn’t, and now we need to get rid of them. So we put them on sale to motivate you to buy them.”

While that may not seem like brilliant copy writing, and admittedly it isn’t, it is a legit reason why you’re lowering the price of your merchandise. People respond to such reasoning, and the result is usually more profits. This simple tweak can dramatically increase your sales... now go implement and test!

PAULBONK.COM Read the full article

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paulbonk-blog · 7 years ago

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How to make money online case study

How to make money online case study PAULBONK.COM Read the full article

#howtomakemoneyonline

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paulbonk-blog · 7 years ago

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WHAT IS “AN ADVERTORIAL”?

WHAT IS “AN ADVERTORIAL?” (HOW FORTUNE 500 COMPANIES ARE USING THEM TO DOMINATE THE MARKET…) There aren’t many things that you can learnin 5 minutes that will both save you a fortuneand make you a fortune, but this is one ofthose rare occasions…. so please read this all the way through.I see it everyday... People trying to promote their businesses and products on Social media and they lose a ton of money because they don’t understand one simple current mindset shift. Here it is: Retailers and business corporations have been publishing their own advertorials for some time now. There is United Colors of Benetton, and Porter by Net-A-Porter that came out quite recently, and many others. In fact, many companies are actively choosing to go to this route — even Red Bull and Airbnb have gone as far as their own lifestyle magazines (called The Red Bulletin and Pineapple, respectively). But what for? Why, all of a sudden, have retailers and business corporations decided to become publishers? To answer this question, ask yourself another one: how do people see traditional advertising? That’s right — they’d rather not see it at all. In 2013, an American market research firm Lab24 carried out a study that revealed that people have some serious trust issues with advertising. The numbers speak for themselves: 76% of people believe that ads are “very exaggerated” or “somewhat exaggerated”. 87% think half or more cleaning ads are photoshopped. 96% think half or more weight loss ads are photoshopped. “Traditional advertising is nothing more than white noise”, says Steve Cody, the founder of Peppercomm, making a very good point. It is even possible to extend that point and claim that modern advertising is like going treasure hunting in a garbage dump: it requires a lot of attention, brings mostly unrewarding results, and feels very much like tedious work. And quite frankly, nobody has time to do it anymore. Just throwing up an ad about your products or services in any media thinking they will come… This kind of thinking has cost people millions of dollars and it shows a fundamental misunderstanding of how good marketing Works. So… Let me Give You a Simple Proven Strategy that is going to change how you advertise Forever.

HOW THE ADVERTORIAL WORKS

The more engagement your ad gets, the cheaper your ad spend will become over time, and you will see your marketing spend as an investment that pumps out profit forever. When people actually share your “AD”… now your onto something. Let me explain… Check Out This First Scenario: You advertise your product or service… I have this for sale. You will love it because yada… No really… it is the best thing around. You get some customers and make some money. You believe you are really making it happen. But… you left 75% of what you could have made on the table… Now that seems a little counter intuitive don’t you think? This mindset is what kills most people from really growing their business exponentially. Let’s Make a Few Tiny Changes to the above and watch what happens: You advertise your product or service… I have something to teach you that will transform your life. Then you educate them. They are helped and click forward to know more. They share with friends. Your sales begin to explode. You just created a viral sales team that works for you 24/7 with an AD…! Is the secret sauce starting to sink in?

THE POWER OF “ENGAGEMENT” ON YOUR ADS

Because you now have a strong magnet the creates reciprocity and gets engagement with your advertorial, your prospects become your sales team. So… Each day, your costs go down and profits go up. You start getting more clicks every day for that same ad spend. On many occasions we’ve had an ad that started at .65 per click down to .15 per click because it was a good advertorial. So… after 5 days, we’ve gotten way more clicks, nailed down sales, and we now have an ad that is running at a much cheaper per click rate and getting shares…. We’ve spent the same $ to to get 10x the sales. (That is exponential investment based marketing using an advertorial). Now… think about what happens when we continue to let this advertorial run over time. The Secret to Profitable Advertorials is This: Start it… and Let your ad mature. An ad that gets good clicks, even at a low daily budget, gets cheaper fast. Only ramp up your ad spend when you have achieved that cheaper clickthrough. Only ramp up your ad spend when your ad is making sales at that cheaper clickthrough. Be okay with not making alot of money the first few days an ad is live. It will start to make money once your ad matures (as long as sales are coming through). So… With that said… How do you create an advertorial that is almost guaranteed to get good engagement so that your ad cost goes down quickly?

THE 7 THINGS THAT MATTER IN CREATING AN ADVERTORIAL THAT GETS ENGAGEMENT.

1) THE AD IMAGE Most people mess this up because they don’t understand the simple psychological principles that you should use to pick ad images. There are a ton of things that you can do to make your ad image stand out, but I thought I’d give you ad image rules that work every time. Use Ad Images that: Have Emotional pull that connect with your Audience. Have Colors that Contrast to but don’t seem to try (no big gaudy red arrows). Tell a Story without Words. Congruent with the Ad Copy that you will include. Have something that connects with their current life situation (notice the image above where the baby lovingly looks at her mom). 2) THE BRAND IMAGE

Make your Page Image (the one where you’re running your ad from) look like a personal profile picture instead of a brand… seriously. Most people don’t even think about this, but the “brand image” is something that people check without even realizing it (and it can make or break your ad). When your ad catches someone’s attention they are going to do a quick “bullshit” test. This involves them quickly checking to see if the post is coming from a friend or a company that is trying to sell them something. By making your brand image look like a person (you can use your marketing director’s beautiful face), you have effectively made your ad more digestible for the average person. This subtle but powerful trick is enough to get someone to put more stock into whatever is actually in your advertorial because it looks like a friend shared it. 3) THE AD POST TEXT

Almost everyone overdoes this and it cost them the click (and totally screws up the advertorial maturing process) A Normal person rarely writes a book in their post when they share something. They simply share it and make a small comment about it. We want to mimic that by keeping the headline text short and sweet. 4) THE AD HEADLINE

There is a simple headline formula that helps absolutely skyrocket clicks, opt ins and sales pages. The secret behind it is to make your ad headline seem like its leading to a real life case study (no one wants hypotheticals). In the ad above, we could have easily said “Bring in your baby for a dental checkup because yada…”. If we had done that, it wouldn’t have seemed like something they needed now. Instead we used the headline above to teach new moms something important about caring for their new baby. And boom… the new mom will be intrigued to read more. 5) THE COMMENTS/LIKES/SHARES If you understand this, you’ll have people commenting on and sharing your ads with their friends. This is overlooked by Advertisers not in the know but completely changes everything once you “get it.”

So what is the secret to getting more comments, likes, and shares on your advertorial? Number 1: Don’t ask for them in your ad (this is bad). Number 2: Create Advertorials that People will share and comment on because they fit into their “narrative of themselves.” For example: In the ad above, someone who is a new mom might share this because it helps them show their peers that they are smart and share great things. People share things as a way to say “I’m right and this backs it up” or to show their friends that they are hip, cool, or smart. If your advertorial can play into that, you’ll get a ton of engagement. The Key to an Advertorial is to promote the kind of content that doesn’t seem like its trying to sell the reader something… while still setting the stage for your sale.

TO SUM IT ALL UP

You get more sales for less money… the older your advertorial gets the better and seen by more people. Would you Like to know more about how to get an advertorial working for your business? Cheers - PAULBONK.COM Read the full article

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paulbonk-blog · 7 years ago

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Simplify

When Richard Koch wrote his book Simplify , he literally put his finger on a new principle. Rarely does anyone unearth an actual new principle. In technology it might happen once a year. In business it's a lot less often than that. Since two of Richard's other books were on my "best business books of all-time list," I knew I'd better pay attention. He recognized that 80%+ of all disruptors, of all "unicorns," became successful by Simplifying in one of two ways. They either Price Simplified, or Proposition Simplified. Thus spawning new markets that didn't exist before. All created solutions that were so "obvious" once they existed; yet before, nobody could see at all. Think Uber and IKEA and Southwest Airlines. AirBnB and McDonalds and Ford. And many much smaller companies that have drop-dead selling propositions. USPs so good, you say what you do and somebody hands you a credit card. Richard distilled SIMPLIFY down to a formula that you can use to create a breakthrough company. Think of SIMPLIFY as a set of instructions for creating a devastating, drop-dead, irresistible, world-changing Unique Selling Proposition. PAULBONK.COM Read the full article

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paulbonk-blog · 7 years ago

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Web Marketing Lesson from a Alberta auto wholesaler!

Web Marketing Lesson from an Alberta auto wholesaler! My client Adam is auto wholesaler, a Calgary business that buys cars. The problem in the auto wholesale business is: ANYBODY with a few dollars can get into that business. And they do. Auto wholesale is big in Calgary and every Joe who can swing it jumps into that fracas whenever he needs Christmas or tax money. Very, very crowded. So, Adam joined me and we began working on his business. We attacked from not one, but multiple angles: -Pay Per Click Ads -Sales Conversion -Definitive Selling Proposition -Applying Swiss Army Knife to insure his ads were light years ahead of his competition In four months Adam increased his business from two to three deals a day to TWENTY!. Now he is actually taking a month off and going to Hungary with his family on vacation. Not a bad transformation. Most folks have no idea how much business you can get once you occupy the #1 position in your market. It’s almost scary. I recall another guy who sold fences on the east coast. Small local biz. Once we perfected his AdWords + Sales Conversion machine, he was landing more business in November (off season) than he had been getting in May (busy season). OK, so how did this solve Adam's “Problem of One?” I’ll get to that in a second. Meanwhile, the upside of the 80/20 principle is: You don’t have to get good at 623 things. You only need to get good at four: 1) Traffic 2) Conversion 3) Economics 4) 80/20 That’s it. In fact, if you thoroughly master ONE source of traffic, ONE way to convert that traffic, ONE way to maximize profits, and if you possess X-Ray vision for seeing 80/20 levers, you can go amazingly far with surprisingly little. You can make astonishing levels of profit from small numbers of customers. It’s true. But there’s a problem: The Problem of One. Thin ice. As Dan Kennedy says, the number “ONE” is a perilous number. One source of traffic, one major customer, one technique, one vendor, one key employee, one killer webinar, one flagship product - your business is just begging for a massive cardiac moment. An epic fail. And it’s not IF. It’s a question of WHEN. Something’s gonna go belly up. Adam perfectly illustrates the solution. It’s called the Unlimited Traffic Technique. The Unlimited Traffic Technique says: “The guy with the best sales machine in a market OWNS that market. If you have higher Value Per Visitor than all your rivals, you don’t just get a bunch of the traffic, you can get MOST of the traffic - from everywhere.” I told Adam: “Google AdWords is the Gold Standard for traffic. Once you can out-market all your competitors on AdWords, then you can go to… -Facebook -Bing -Yahoo -Instagram -Radio -Newspaper -PR -etc. …and you’ll most likely be the #1 player in ALL those media. You’re not under the tyranny of ONE anymore.” I said: “Once that happens, it won’t hurt so bad if Google slaps you, because you can command space in all those other media. Not only that, you can afford to hire employees or specialists who manage those other forms of traffic for you. You can even get affiliates to send you traffic just because you have the highest payout of anyone they can send traffic to.” I just illustrated how you go from… Toehold - to Foothold - to Stranglehold …in any market. Your mission, should you choose to accept it, is to dominate your market the same way Adam does. Chisel your way in. Then DOMINATE. Paul Bonk PAULBONK.COM Read the full article

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