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What can marketers learn from Amazon Go's customer experience?

What can marketers learn from Amazon Go’s customer experience?

Last December, Amazon unveiled its first ever bricks-and-mortar grocery store.

Amazon Go is not just your average supermarket of course, but a cashier-free shop that allows customers to pick up their items and walk out without queuing or paying (sort of).

Read more…

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What can marketers learn from Amazon Go's customer experience?

What can marketers learn from Amazon Go’s customer experience?

Last December, Amazon unveiled its first ever bricks-and-mortar grocery store.

Amazon Go is not just your average supermarket of course, but a cashier-free shop that allows customers to pick up their items and walk out without queuing or paying (sort of).

Read more…

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Programmatic 101: What are user scoring and propensity modelling?

Programmatic 101: What are user scoring and propensity modelling?

Essentially, user scoring and propensity modelling are the same thing and they also go by a number of other subtly different synonyms, just to make everything more confusing.

You might have heard or seen reference variously to:

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Programmatic 101: What are user scoring and propensity modelling?

Programmatic 101: What are user scoring and propensity modelling?

Essentially, user scoring and propensity modelling are the same thing and they also go by a number of other subtly different synonyms, just to make everything more confusing.

You might have heard or seen reference variously to:

Read more…

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Beringer Tame: Head of Digital Marketing

Beringer Tame: Head of Digital Marketing

£50,000 – 60,000 per annum (experience dependent):

Beringer Tame: Calling all ambitious ‘digital first’ thinkers, looking for a step up in their marketing careers! Derbyshire

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Fifth Third adds Android Pay, Microsoft Wallet to the mix

Fifth Third adds Android Pay, Microsoft Wallet to the mix

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HSBC to stir up local rivalry with launch of P2P payments app in Hong Kong

HSBC to stir up local rivalry with launch of P2P payments app in Hong Kong

HSBC is to launch a P2P mobile payment app in Hong Kong in early 2017, taking on established market…

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PayPal partners with Discover for expanded digital payments

PayPal partners with Discover for expanded digital payments

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Curve launches cashback rewards programme

Curve launches cashback rewards programme

Curve have teamed with over 50 leading UK retailers, including Marks and Spencer, House of Fraser, B…

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Four food brands with delicious copywriting

Four food brands with delicious copywriting

They say that most people eat with their eyes, which is why food brands tend to rely on high quality imagery and design to sell their products. 

While they are tricky to get right, words can be just as important, with the most successful examples triggering both an emotional response and a physical craving.

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How brands are using WhatsApp for marketing

How brands are using WhatsApp for marketing

With 1bn users worldwide, WhatsApp presents a massive opportunity for marketers, enabling instant customer service and highly targeted marketing.  

Finding a balance between engaging and intrusive is not always easy, but since the platform updated its privacy policy last August, more businesses have been getting involved.

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Experian partners dv01 to target marketplace lending

Experian partners dv01 to target marketplace lending

dv01, the reporting and analytics platform that brings transparency to lending markets, and Experian…

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Hottest FinTech Trends for 2017 When the media talks about FinTech, more often than not, the leading headline is a bold statement, like “the FinTech revolution,” or “the big bank disruption,” and it’s easy to

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iZettle raises EUR 60 mln to boost development

iZettle raises EUR 60 mln to boost development

(The Paypers) European mobile payments processor iZettle has raised EUR 60 million in equity funding from…

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Fishbowl links with Android Pay for easy loyalty and coupon redemption

Fishbowl links with Android Pay for easy loyalty and coupon redemption

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How will fintech lenders cope with an economic downturn?

How will fintech lenders cope with an economic downturn?

Fintech startups are disrupting established financial institutions, and nowhere is that more evident than in the market for loans.

In the wake of the financial crisis and Great Recession of 2008, a new generation of financial services startups took advantage of the fact that banks, once a primary provider of loans to consumers and businesses, largely stopped lending.

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Sponsor's message: Digitalising KYC: A win-win for financial institutions and regulators

Sponsor’s message: Digitalising KYC: A win-win for financial institutions and regulators

Digitalising KYC: A win-win for financial institutions and regulators