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What’s up buttercup?

Mate!

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What’s up buttercup?

Mate!

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Well, well, well, will you look at that? It’s Pride again.

You know the drill by now. It’s June 1, and suddenly everything from banks to big box stores has slapped a rainbow on their logo. Rainbow capitalism knows how to target LGBTQIA+ customers. For exactly 30 days of the year. How quaint.

Of course, it’s nice to make things bright, and colorful, and pretty. But it’s meaningless if that’s all it is.

Pride should be about uplifting and celebrating you, the community. And it should be year-round, not just 8.22% of the year. So, we’re signal-boosting your posts that celebrate, support, and honor all genders and sexualities over here. Follow to keep your dashboard lovely and gay as hell all year round.

And, yes, we’re also making a bit of a fuss right here on @celebrate (apparently, we just can’t help ourselves). So if you’re interested in talking about what Pride means to you or want to celebrate Pride but don’t know how to go about it this year, we made a fun little 30-day Share Your Pride Challenge list. Because you do, in fact, deserve to be celebrated.

Tag your posts with #ShareYourPride if you want to make them a little easier for other people to find. And Tumblr? Happy Pride. We’re glad you’re here.

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Thanks for all of the recent feedback around Community Labels being incorrectly applied to content. In particular, we appreciate the input we’ve received from the LGBTQIA+ community and understand the frustrations from folks who felt that their content was unfairly labeled. When we realized this was happening, we immediately investigated and are taking steps to prevent this from happening again.

The LGBTQIA+ community makes up about a quarter of the Tumblr community. It is important for us to support all Tumblr users, especially those whose safe spaces are under threat in certain parts of the world.

As you know, alongside of the rollout of Community Labels we also expanded the types of content allowed on Tumblr as a way to welcome more creativity, art, and self-expression. Our goals remain the same today. Human error happens and we apologize to anyone who has been impacted by these mistakes.

We are working to better understand what happened and will follow up with more information soon.