pierresdesign-communication

[pierresdesign-communication]

— THE BLACK LIST PROJECT

Ten years ago in Hollywood, there appeared The Black List : a survey giving rejected or forgotten screenplays a chance to transform into movies.

Every year the 100 most-liked screenplays are listed, and thus offered visibility to producers and directors. Within a thousand blacklisted projects, a third arrived in our movie theaters. The Black List therefore became a sort of reservoir of ideas, a spotlight for talented scriptwriters, and a real incentive for the creativity of movies produced by the so-called dream-factory.

In Paris, an exhibition recounts the adventures of screenplays through the Hollywood jungle. Organized by La Cinémathèque Française, it is an immersive plunge in The Black List secrets, with those who invent movies, through the mysteries of cinema.

The communication campaign designed for this exhibition alludes to this eerie aspect and uses the codes of movie posters. It places the screenplay at the very center of different cinematic universes, in order to lead the audience into the plot of the exhibition. These visuals stage The Black List in a movie scene, which is the core of the event, revealing the stories of our favorite movies.

[pierresdesign-communication]

— THE BLACK LIST, EXHIBITION Set of horizontal posters designed for an exhibition about the secrets of Hollywood and how screenplays find their way to turn into movies (more information about The Black List Project in previous post).

[pierresdesign-communication]

— THE BLACK LIST, EXHIBITION Set of vertical posters designed for an exhibition about the secrets of Hollywood and how screenplays find their way to turn into movies (more information about The Black List Project in previous post).

[pierresdesign-communication]

— THE BLACK LIST, EXHIBITION Catalogue designed for an exhibition about the secrets of Hollywood and how screenplays find their way to turn into movies (more information about The Black List Project in previous post).

[pierresdesign-communication]

— LE CIRQUE DE DEMAIN

The Circus of Tomorrow World Festival taking place in Paris is a window on the future of the discipline, featuring young and talented artists who represent the upcoming face of the circus art.

The communication draws inspiration from some classical codes from the vintage circus imagery (bright colors like red and yellow, spirals, symmetry, psychedelia) to use them in a more contemporary way.

[pierresdesign-communication]

— LE CIRQUE DE DEMAIN Set of posters designed for the 39th Circus of Tomorrow World Festival in Paris (more informations in previous post).

[pierresdesign-communication]

— HÉROS

Every year the Estiennales is a cultural event taking place within the school, with conferences, thinking and exhibitions around a particular theme. The 2015 edition is all about « Heroes ».

The idea of the poster is to question the essence of the hero, when the notion itself becomes lost between different dimensions. In this Jules Verne inspired subway station, the daily (super)hero is like Rodin’s Thinker, casually waiting for his train in a fantastical universe.

[pierresdesign-communication]

— HÉROS (poster) Poster designed for a cultural event with conferences, thinking and sharing around a particular theme : heroes.

[pierresdesign-communication]

— HÉROS (program) Poster designed for a cultural event with conferences, thinking and sharing around a particular theme : heroes.