pinksugaryfrosting

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cotton candy skies🎠🍭🍬

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6% dokidoki pastel drops bracelet and necklace♡

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My Favorite Fairy Kei Brands!

Hello! I had written a whole blog post on my favorite brands and had saved it as a draft and IT´S GONE :( So here we go again!

Today I'm going to be talking about my favorite Fairy Kei brands! I'm well aware of the fact that one of my last posts was about not focusing on brands, but I think it's okay to occasionally purchase something from a brand, as long as you actually want it and aren't buying it for the brand name. So, let me show you my favs♡

Milklim

I'm sure you've all heard of Milklim at this point. They were (and still are) one of the most popular Fairy Kei brands in the community. Sadly they closed in 2019, so there is no way of purchasing directly from them anymore, but if you look hard enough, you can find some of their stuff!

Their stuff was all in pastels and featured lots of cute artwork, specifically from an artist called Funky Pent. Some of their most popular pieces include this artist's work.

Honestly all of Milklim's clothing is such a dream but so hard to find now! So if you manage to get something from them second hand, congratulations~

ManiaQ

ManiaQ is definitely one of my favorite brands from this list (which is already of my favorite brands haha!). It used to have a physical shop in Harajuku until its closing in 2011. They remained an online shop for a couple of years after that.

If you were to go to their physical shop back in 2010, you would be able to find pretty much everything you need for your first fairy coord. From fluffy panniers to parkas with dreamy prints, to pastel color block backpacks, it was the ultimate Fairy Kei haven. Personally, one of my favorite items they sold were their short sleeved parkas, which are pretty popular in Fairy Kei. I own one from them that has little unicorns on it.

They also sold a lot of pastel baseball jackets which I personally have wanted since I was like, 14 XD. Some of them has sailor collars as well. I have about 4 of their baseball jackets and they are super thick and soft (It's a lot, I know, don't judge me >n<).

Bodyline

Ahh, Bodyline... Where do I begin? Mr. Yan? Shady practices? Replicas? That lucky pack with 14 detachable sleeves?

If you don't know what I'm talking about, don't worry, since I'm not planning on talking about Bodyline's many controversies today. However, if you want to know more about what they have done, Lovely Lor and CarolMiku have some great videos on that topic.

Anyway, Bodyline used to make some really great pieces for Fairy Kei. Some of the most popular ones are the Ribbon Pannier and the Tiered Multicolor Pannier. These used to sell for about 5 dollars at the time but are now being scalped to oblivion... so keep that in mind and try not to overpay!

Bodyline also had a wide variety of cutsews that could easily fit into your coord, such as this Unicorn Moon Print Cutsew:

I'd lastly recommend searching for some of the skirts and pants they sold. My personal ISO are these adorable polka dot bloomers! Unfortunately they don't show up on Mercari a lot.

Angelic Pretty

Angelic Pretty is known for Lolita, but a lot of their sweet lolita pieces can be implemented into an outfit as long as you balance the fairy and lolita elements. It's also something I would only recommend if you are also highly interested in Lolita fashion or have an ample budget.

The most affordable item you can probably get apart from accessories are over-the-knee socks or OTKs. The ones that will work best for you will probably be ones that were released alongside a sweet lolita set. I know some listings are crazy expensive but trust me, you can get them for a good price!

Another thing I would search for are parkas and cutsews. These are perfect as they usually will have the print of the dress they were released with. There are also ones that have no print, but are creative in its structure.

But my absolute favorite pieces are definitely skirts and salopettes! I personally prefer the dropped waist skirts, as they have a more casual look and work better for fairy, in my opinion. Salopettes are perfect as you can pair them with a t-shirt and it will look absolutely fairytastic~

Here are some of my favorites!

Loris

Loris is my go-to shop for bags on Taobao- they are cheap, sturdy, and cute. They're great for lolita but also for fairy as some of their bags are very pastel colored and dreamy! I own a cloud shaped bag and ordered a shooting star one (before I knew it was a replica. Oops).

Their bags are great but like I just mentioned, they do carry replicas, so be wary of that!

Cat Tea Party

An amazing shop for Fairy Kei jewelry! They sell their accessories on Taobao and are really affordable. They have a lot of candy themed stuff which I love~~ Don't underestimate the power of jewelry and accessorizing!

Roji Roji

Finally I wanted to mention Roji Roji due to the massive chokehold they have had on the Fairy Kei community with their OTKs! I swear, every Fairy Kei wearer and their mother owns these. You can get these on Taobao (or Aliexpress if shopping services intimidate you). They are very affordable and great quality. I own every pair except black and use them frequently.

Well, that's everything for now! Let me know if you'd like a part two >3<

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Princess Peachie in Bodyline Squirrel Party

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Hi everyone! Sorry for disappearing, I was busy with university but I will post regularly now. I want this to be a fun blog for fairy kei!

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Bisuko Ezaki’s take on Fairy Kei

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Let’s stop brand-focusing!

Today I wanted to touch on a very prevalent situation that has been going on in most jfashion circles: the focus on brands!

A lot of the styles we adore and love were mostly popular in Japan during the late 2000s- early 2010s, meaning that most of the influential brands for these styles are defunct/ focusing on another aesthetic. We can especially see this with Himekaji! The brand Liz Lisa and M*A*R*S, pioneers of what himekaji and gyaru were back in the day, have dropped that style and are currently focusing on Jirai/Ryousangata (although, we’re seeing a bit more gyaru coded prints lately!). So naturally, finding those pieces we see on old street snaps and catalog photos is a tricky thing.

Same thing happens with Fairy Kei Unfortunately brands like Milklim and ManiaQ closed their shops a long time ago, and Bodyline, whose panniers are in multiple street snaps and outfits, have stopped making more of their fairy coded items. I believe Listen Flavor has been producing less fairy-able pieces as well, although they have always catered to a great variety of aesthetics and I’m not well versed in the brand as of now.

Since we’ve seen a resurgence of fairy kei as well as other jfashion styles due to the rise of TikTok and Pinterest, the demand for these old, deadstock items has skyrocketed! We see ISOs* and people actively searching for these pieces through second-hand marketplaces. And while there is nothing wrong with that, a lot of resellers take advantage of this situation!

And here’s where things get tricky: people cave and spend hundreds on a piece that was originally 30 dollars, which inflates prices greatly and makes these brands inaccessible to us all.

But, Why are brands so important to us?

We are so used to looking at an outfit and wanting those exact same things, which ends up in price inflation and, well, everyone wearing the same stuff! At a time where mercari jp is this popular, people are no longer trying to work with what they have or thrift, because we think we can find these exact items that other people have, hence the search for “rare” items.

I would like you to ask yourself this question when you want a certain piece: if this piece wasn’t rare/sought after, would I actually want it as much? This will help you find your personal style and keep your collection in tone with your very own taste.

Now, more importantly, we need to start thrifting, up-cycling and DIYing again! DIY is in the very foundations of this fashion. One of the people who influenced fairy kei the most is Tavuchi, Creator of Spank! , and her shop is jam-packed with pieces made out of recycled fabric!

These are one of a kind items that you will cherish forever, and why it’s not a bad idea to start picking up some DIY skills like sewing or crocheting! Here are some gloves I knit based off of a picture I found on Pinterest:

And let’s not forget about thrifting! This is the really fun part. Not only can you find pastel clothes, but UNIQUE pastel clothes! You might find something that you really love. I mean, the famous vintage fancy sweaters were mostly thrifting at the beginning! And if you find something fairy-able, you can always get crafty and give it that perfect fairy kei look. Get cute button pins, make some fluffy stars and add it to your pieces. It really makes a difference!

I hope this made you feel more comfortable with the idea of getting off brand items♡ Have fun with fairy kei and use it as an opportunity to get creative!🍦🍬

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Milklim customers and snaps 💘 (2012-2013)

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Welcome! You can call me yagi or pinkfrosting ~

I’m a fashion design student and I’ve been wearing jfashion for about 5 years, and have been interested in it for about 7! Up to about a month ago I had been wearing mainly chocolate themed jfashion, but now I decided to go back to pastels, since I’ve always loved them dearly ^^

I want to mainly document my wardrobe growth, the fairy kei pieces I make and blog about my interests!

Recently, I’ve been extremely obsessed with Fairy Kei, but also with animal crossing, penguins, and crocheting♡

I hope you follow my journey!