Chosen Pepsi Blue packaging design (img. 1), many many unused iterations (imgs. 2-5), and then the original inspiration images behind the branding (img. 6)
There's so much going on here, from the Millennium Orientalism tribal tattoo motifs, 70's Kitsch / Kustom Kulture revival hot rod/tattoo culture-stylized flames motif, some classic Y2K TDR infinite gradient dot + sleek font futurism & some CGXC + Corporate Grunge looking design in the earlier iterations
By MLR Design & The Pepsi Design Group (in-house team)
Scanned from The Little Book of Big Packaging Ideas (2007)
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unbelievable that other countries don't have spirit halloweens
where do y'all go for halloween spirit and the kind of high that only comes from SIGNIFICANT off-gassing of polyester in a confined space???? what happens to all of your empty strip mall stores from september to october????
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Coordinate from a private halloween tea 🦇
I was most excited to wear this gorgeous OP from Vallée Lys! The sleeves are a dream.
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monster high nail polishes that are coffin shaped..i repeat COFFIN SHAPED!
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