precisionmarketing

[precisionmarketing]

Using Pay-Per-Click To Drive Results

Need a paid ad campaign that gets results? Well, that depends on what your advertising goal is. Do you want to build brand awareness? Sell products? Get repeat customers?

Depending on what you're trying to do, you should tailor your approach. Paid ad campaigns depend on PPC (Pay-Per-Click) metrics, which rely on the amount you pay every time a customer clicks on an ad. Here are the most common PPC ad campaign goals.

BRAND AWARENESS

Trying to get word out about your brand? PPC campaigns are a great way to do it. Try using Google AdSearch to bid on ads that come up for keyword search results, or buy some Facebook ads for buyers with certain interests.

PRODUCT CONSIDERATION

If your customers already know about your brand but aren't buying, it might be a good idea to keep your products in front of their faces. Try retargeting and remarketing ads through programs like Google Ads Remarketing or Adroll. These programs will display repeat ads to your customers after they've clicked on an ad previously.

LEADS

Some products and services need to be promoted by trained sales teams who can showcase their benefits. If you need leads for your company, try creating a simple landing page for your best product or service. Put your best sales copy on it and use a lead magnet, or white paper / cheat sheet / infographic, to collect emails from visitors.

PRODUCT SALES

Are your customers already likely to buy? Try a PPC campaign using keywords that your customers will be familiar with. Offer coupons, discounts or financing and include these terms with product info like model numbers. Finally, while you're retargeting ads, highlight these offers, warranty information, guarantees or your return policy.

REPEAT SALES

Does your product need replacement, maintenance, accessories or upgrades? Keep your customer motivated to buy by offering features like fast shipping, coupons, discounts and perks. Remarketing is a great strategy here as well; your remarketed ads should display products that are related to what your customer has already bought.

[precisionmarketing]

How To Find Out Your Customer's Needs

Have you ever been curious about what your customers really want? To sell products, you have to tailor them to what customers are looking for. Use these tips to refine your Unique Selling Proposition and create a top-selling product line.

Core Values

Know what your customers value - both good and bad. For example, what features are they looking for? What do they hate in a product? Do they have any particular preference on cost? Would a good deal sweeten the offer?

Look For Keywords

When a customer searches for your product online, the keywords they use can give you a clue as to what they're looking for. Use Google AdWords or type a keyword phrase into a search box to get ideas on related keywords. You can also look at the bottom of search engine results pages for related keywords.

Do A Customer Survey

Why not ask your customers what they value directly? Use Google Forms to e-mail your client list a survey asking what their preferences are.

Look At Reviews

Online reviews can tell you a lot about a company's customer base. Check out Yelp, Google My Business, or the Better Business Bureau for ideas.

Look On Forums

Online forums in your industry often have posts from buyers who are knowledgeable about the field. Do a Google search for those forums and check out the comments sections.

[precisionmarketing]

Top Writing Apps For Social Media

Want to make your social media posts clear and easy-to-read?

You used to have to edit and re-edit copy to get refined results. However, recent AI advances have created apps that can:

-> streamline your copy

-> improve your headlines

-> help you find better words for key ideas

Here are some of the top social media copywriting apps:

Editing

-> Hemingway, Readability Analyzer, Juicy Studio, Expresso

Headline Analyzer

-> Sharethrough, Advanced Marketing Institute

Thesaurus

-> WordHippo, Visuwords, OneLook

So how do these apps work? Editing apps change sentence structure and punctuation so your posts are easy to read. Headline apps do the same, as well as inserting keywords for search. Thesaurus apps help you find the right words for maximum effect.

These programs can save you lots of time and money, especially because they're free to use! Find them with a quick Google search. Use A/B testing to figure out which versions of your posts do best.

[precisionmarketing]

The Importance of Landing Pages

Do you have a winning product or service that sells itself?

Want to promote it without sending consumers through a lengthy buying process?

Why not try a landing page? A landing page is a two- or three-page website that offers an easy way to market top-selling products. With a landing page, your customers can learn about your product, join your mailing list and even purchase it directly.

To make a landing page, you'll need some marketing images, a bank account and some good sales copy. You'll be building a website with three pages - the main page, an About Us page and a sales page with a Buy Now button.

Use a website hosting service like inMotion, Yola or WordPress to set up your page. Make sure you pay for an on-site e-commerce option that will allow you to take credit card payments. Also make sure you have good sales copy, from advertising headlines to product descriptions.

Invest in a good URL that will sell your product well. If you can't use your product name, try a URL that refers to a problem the product solves. An example might be https://riseandshine.com for a new high-caffeine coffee brand.

With e-mail marketing programs like MailChimp, you can copy-and-paste code into your website that will allow you to collect e-mail addresses! Every time your customer visits your page, they will be prompted to enter their e-mail address. Try offering a cheat sheet or white paper as a lead magnet.

Finally, promote your page using social media and online advertising. You can use Facebook and YouTube ads, Google ads, banner advertising programs like Adroll or Gemini, or a content marketing strategy featuring posting, blogging, influencer marketing and affiliate marketing.

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What Is Your Customer's Driving Need?

Want to target your marketing to customer concerns? It's best to consider what drives your customer's needs. Customers looking to buy a product have four basic needs that drive their decisions. These needs are:

-> Survival

-> Status

-> Social

-> Pleasure

In Survival mode, a customer is buying a product to meet a bodily need - for food, shelter, clothing and so forth. They may buy a puffer coat to protect themselves against the February chill, or invest in some spirulina powder to fight fibromyalgia.

In Status mode, customers buy to establish credibility. While this may seem like a pointless need, there are times when displaying status can help avoid misunderstandings with others, saving precious time. For example, a therapist in private practice might invest in an expensive frame for her diploma.

In Social mode, customers buy to meet their needs as members of a community. This can include their identity as a parent, spouse, friend, church member or neighbor. An example would be buying a bouquet of lilies for a friend's baby shower.

Finally, in Pleasure mode, purchases are made solely for the feelings of joy, peace or excitement they bring us. We all buy things just for fun now and then, like designer coffee, jewelry or trips abroad. Customers who buy for pleasure are looking for items that provide a lasting high, whether from exceptional design or high functionality.

Niching down on your customer base can help you target your marketing campaigns to specific customer needs. By doing this, you can address it directly in your marketing. Understanding your customer niches is essential to building a strong marketing campaign, so analyze your selling data and figure out when, where and how your customers are buying.